What Moon Valley Farm does

Moon Valley Farm is a certified organic farm and regional food hub headquartered in Woodsboro, Maryland, founded in 2012 by first-generation farmer Emma Jagoz. The company sells vegetables, fruits, mushrooms, eggs, and farm goods through a multi-channel distribution model: year-round Community Supported Agriculture (CSA) subscriptions with home delivery or pickup, a direct-to-consumer online farmers market, twice-weekly restaurant and chef wholesale delivery, institutional sales to schools and Food Is Medicine program accounts, and a seasonal wholesale seedling program for home gardeners (Moon Valley Gardeners). Customers span individual subscribers, more than 30 named restaurants in the DC/Maryland/Northern Virginia region (Blue Duck Tavern, The Salt Line, Maketto, Oyster Oyster, Seylou, Tabard Inn, True Chesapeake, Greater Goods, and others), Frederick County and Montgomery County public schools, and community health partners including Johns Hopkins and the Judy Center at Butterfly Ridge Elementary School. The farm operates 51 weeks per year across Washington DC, Northern Virginia, Baltimore, Annapolis, Frederick, and Maryland suburbs, and has cumulatively delivered over 200,000 lbs of produce to local school systems.

The underlying technology stack is built on third-party SaaS rather than proprietary infrastructure. The consumer online store, wholesale ordering portal, and producer aggregation workflow all run on Local Food Marketplace (LFM); restaurant and institutional account management, pipeline tracking, and visit logging are run on HubSpot CRM. CSA subscriptions support customization features including item swaps, share-size changes, and pause-anytime controls. The farm runs a proprietary internal labeling system using color-coded highlights on customer labels to reduce packing errors, and builds optimized delivery routes that account for pickup location timing and restaurant operating hours. As a food hub, the farm aggregates produce from partner farms including Sassafras Creek Farm, Next Step Produce, Purple Mountain Organics, Nick's Organic Farm, 78 Acres, and Springfield Farm, supplemented by maker partnerships (Gravel & Grind coffee, Atwater's, HEX Ferments, Twin Bears Bakery, Stage Line Coffee, Little Wild Herbs, Chesapeake Queen Company). The farm is supported by ~70 acres of certified organic production.

Moon Valley Farm's revenue model spans four primary streams: recurring CSA subscriptions billed weekly with swap and pause flexibility; transaction-based online farmers market sales with a $35 home delivery minimum; restaurant and wholesale orders with a $50 order minimum, $15 delivery fee, and net-15 payment terms; and institutional school and Food Is Medicine contracts. Gift certificates and an add-on coffee partnership provide secondary revenue. The company is privately held, women-owned, and bootstrapped, with no disclosed venture capital, institutional investors, or parent company. It employs 11-50 people and operates without a mobile app, public APIs, or disclosed AI/ML capabilities.

Name

Moon Valley Farm

Legal name

Moon Valley Farm

Website

https://moonvalleyfarm.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Moon Valley Farm is a certified organic farm and regional food hub in Woodsboro, Maryland that sells produce, eggs, and farm goods through year-round CSA subscriptions, an online farmers market, restaurant wholesale, and institutional sales across the DMV region.

Ownership category

akta.pro rank

Product category

Organic Produce and CSA Farming

NAICS

Vegetable and Melon Farming (1112), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

akta.pro secondary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Organic produce farming
• CSA subscriptions
• Local food hub
• Farm-to-table delivery
• Specialty wholesale produce

Headquarters

HQ city

Woodsboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. CSA Subscriptions: Weekly or bi-weekly subscription boxes of produce, fruit, mushrooms, eggs, sourdough bread, and coffee delivered to homes or pickup locations. Members pay on a weekly basis with the ability to swap items, pause, or modify subscription. Multi-farm year-round program providing continuous recurring revenue.
2. Online Farmers Market (Retail E-Commerce): Consumer and restaurant ordering through the Local Food Marketplace platform, allowing customers to purchase individual items from the farm and partner farms. Products include specialty produce, gourmet mushrooms, local fruit, organic eggs, sourdough bread, raw honey, and more. Operates 51 weeks per year.
3. Restaurant & Wholesale Channel: Specialty produce sold directly to restaurants in DC, Maryland, and Northern Virginia with twice-weekly deliveries. Includes herbs, microgreens, gourmet mushrooms, local fruit, heirloom grains and beans, organic eggs, and raw honey. $50 order minimum plus $15 delivery fee, net 15 terms.
4. Institutional & School Sales: Produce sold to schools (Frederick County Schools, Montgomery County Schools), hospitals, nonprofits, and Food Is Medicine (FAM) program accounts. The farm has delivered over 200,000 lbs of produce to local school systems.
5. Gardeners Seedling Sales: Spring plant sale offering thousands of organically grown seedlings to backyard, community, and windowsill gardeners. Also offers wholesale plant pre-sale for Spring 2026 through a separate ordering platform.
6. Gift Certificates: Gift certificates sold to enable gift-givers to purchase CSA memberships or farm products for friends and family members.
7. Coffee Partnership (Gravel & Grind): Whole bean bags, nitro cold brew cans, and coffee sachets from Gravel & Grind sold through the Online Farmers Market, delivered with CSA boxes or separately. Nitro cold brew is offered as a CSA swap item.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

Moon Valley Farm is a certified organic farm that grows, aggregates, and sells produce, fruit, mushrooms, eggs, sourdough bread, and coffee. It sells through CSA subscriptions with home delivery and pickup, an Online Farmers Market storefront, twice-weekly restaurant and wholesale delivery across the DMV, institutional school sales, and a spring gardeners seedling sale. It also operates as a regional food hub, aggregating produce from multiple partner farms to enable a 51-week-per-year product assortment.

Product overview

Moon Valley Farm operates as a diversified organic farm and regional food hub offering a multi-product portfolio centered on its core Online Farmers Market platform and CSA subscription programs. The farm's primary offerings include year-round CSA vegetable subscriptions with customizable swap options, an Online Farmers Market with home delivery across the DMV region, fruit share add-ons, restaurant/chef wholesale delivery services, and a wholesale plant sale program for home gardeners through Moon Valley Gardeners. As a food hub, the company aggregates produce from multiple partner farms to supplement its own harvest, distributing through its Local Food Marketplace e-commerce platform. Additional offerings include specialty coffee partnerships, Food Is Medicine community health programs, and school/institutional sales. The product ecosystem connects local farms to local consumers through subscription boxes, direct delivery, and wholesale channels.

Differentiator

Problem solved

Functional benefit

Products and services

• CSA Vegetable Subscriptions Year-round Community Supported Agriculture subscriptions offering weekly or bi-weekly boxes of fresh produce from Moon Valley Farm and partner farms, with customizable swap options, hold capability, and home delivery or pickup across the DMV region.
• Online Farmers Market Year-round e-commerce storefront where customers can order individual items from Moon Valley Farm and partner farms, with home delivery across Washington DC, Northern Virginia, Baltimore, Annapolis, Frederick, and Maryland suburbs, operating 51 weeks per year.
• Fruit Shares
• Restaurant & Chef Wholesale Delivery
• Moon Valley Gardeners Seedling Sales Annual spring plant sale offering thousands of organically grown seedlings to backyard, community, and windowsill gardeners, with a wholesale pre-sale for Spring 2026 available through a separate ordering platform and an active garden club community on Facebook.
• Gift Certificates
• School & Institutional Produce Sales
• Food Hub Aggregation Service Regional food hub service partnering with multiple Maryland and mid-Atlantic farms to aggregate and distribute certified and trusted local produce through Moon Valley Farm's Online Farmers Market, restaurant wholesale channel, and CSA subscriptions.

Quantifiable outcome

• Over 200,000 lbs of produce delivered to local school systems
• +4 more outcomes

Named customers30 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Sassafras Creek FarmcoreStrategic or Co-development PartnerPartner farm supplying produce to Moon Valley Farm's food hub aggregation. Listed as a community partner farm operating around the Maryland state region.
• Next Step ProducecoreStrategic or Co-development PartnerPartner farm supplying produce to the food hub. Referenced in CSA prediction lists as a source for sweet onions (Next Step Produce).
• Purple Mountain OrganicscoreStrategic or Co-development PartnerPartner farm contributing to the multi-farm food hub aggregation model.
• Nick's Organic FarmcoreStrategic or Co-development PartnerPartner farm in the regional food hub network.
• 78 AcrescoreStrategic or Co-development PartnerPartner farm supplying produce to the food hub. Referenced in CSA prediction lists as source for squash medley (78 Acres).
• Springfield FarmcoreStrategic or Co-development PartnerPartner farm in the Maryland food hub network.
• Central PA Produce Co-opminorStrategic or Co-development PartnerReferenced as a source in CSA prediction lists (Bolero Carrots).
• Gravel & GrindcoreGTM or Marketing PartnerFrederick-based artisanal coffee and bike shop. Their whole bean bags, nitro cold brew cans, and coffee sachets are sold through Moon Valley Farm's Online Farmers Market and offered as CSA swap items.
• Chesapeake Queen CompanyminorStrategic or Co-development PartnerPartner maker providing products through the food hub.
• Twin Bears BakeryminorStrategic or Co-development PartnerPartner maker supplying bakery products through the online farmers market.
• Little Wild HerbsminorStrategic or Co-development PartnerPartner maker supplying herbs through the food hub.
• Stage Line CoffeeminorStrategic or Co-development PartnerPartner maker supplying coffee products through the online farmers market.
• Atwater'sminorStrategic or Co-development PartnerBaltimore-based traditional food maker; partnered with Moon Valley Farm to create a specialty tomato jam product.
• HEX FermentsminorStrategic or Co-development PartnerPartner maker supplying fermented products through the online farmers market.
• The Frederick Food Security NetworkcoreStrategic or Co-development PartnerDonation partner addressing food insecurity in Frederick. Farm supports the network through produce donations.
• LindaBen FoundationminorStrategic or Co-development PartnerDonation partner receiving farm produce support for community food access.
• The Gleaning ProjectcoreStrategic or Co-development PartnerFood rescue and gleaning organization; Moon Valley Farm donates produce through this partnership to reduce food waste and address hunger.
• Enoch Pratt LibraryminorStrategic or Co-development PartnerCommunity partner for food access and education programs.
• Garten (Severna Park)minorChannel Partner/ Reseller/ DistributorModern beer and wine garden in Severna Park, MD that serves as a CSA and retail order pickup location for Moon Valley Farm.
• Local Food MarketplacecoreTechnology or IntegrationSoftware platform powering the farm's consumer online store, wholesale ordering site for restaurant accounts, and producer portal for partner farm aggregation and order management.
• HubSpotcoreTechnology or IntegrationCRM platform used by the Restaurant & Institutional Sales team to manage account relationships, track every visit, contact, account status, and pipeline stage.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Imperfect Foods: National subscription-based grocery delivery service specializing in produce and pantry items. Overlaps with Moon Valley's online farmers market for home-cook consumer spend, but operates at much broader scale with non-local sourcing.
• Misfits Market: National online produce subscription box delivering surplus and 'imperfect' produce to consumers nationwide. Competes in the same home-delivery produce subscription category as Moon Valley's CSA but at significantly larger scale and lower price points.

Direct peers

• 4P Foods: Virginia-based local food distributor and online farmers market serving the DMV region, connecting regional farmers to consumers, restaurants, and institutions. Operates in overlapping geography and customer base as Moon Valley Farm's food hub and online market.
• Tuscarora Organic Growers: Pennsylvania-based organic grower cooperative that aggregates produce from member farms for wholesale distribution to restaurants, retailers, and institutions. Closely comparable as an organic food hub serving the Mid-Atlantic with similar B2B/wholesale economics.
• Lancaster Farm Fresh Cooperative: Organic produce cooperative in Pennsylvania aggregating from multiple member farms and distributing via CSA, wholesale, and retail channels. Operates a comparable multi-farm aggregation model and CSA/wholesale split in the Mid-Atlantic region.
• South Mountain Creamery: Maryland-based farm offering home delivery of dairy, produce, and farm products across the Mid-Atlantic with a subscription model. Comparable CSA-style subscription and home delivery infrastructure to Moon Valley's direct-to-consumer channels.
• Hungry Harvest: Baltimore-origin produce subscription service delivering rescued and surplus produce to consumers in the Mid-Atlantic. Competes for the same home-cook and CSA-adjacent customer segment as Moon Valley's CSA and online market.
• Common Market Mid-Atlantic: Philadelphia-based food hub aggregator connecting Mid-Atlantic farmers to institutional buyers (schools, hospitals, restaurants). Directly comparable institutional sales motion and regional aggregation model overlapping Moon Valley's footprint.

Regional players

• FRESHFARM: DC-area farmers market operator and local food advocate connecting regional farmers to consumers via farmers markets. Comparable regional local-food mission and DMV geographic overlap, though distributed via markets rather than CSA subscriptions.

Emerging players

• Locally Known: Local food e-commerce platform aggregating regional producers for direct delivery. Comparable aggregation-and-delivery model to Moon Valley's online farmers market, though at earlier stage and overlapping Mid-Atlantic geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@moon_valley_farm/videos
• Facebookfacebook.com/moonvalleyfrederick
• Instagraminstagram.com/moonvalleyfarm/?hl=en
• Pinterestpinterest.com/moonvalleyfarm
• Xx.com/MoonValleyFarm
• LinkedInlinkedin.com/company/moon-valley-farm-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moon Valley Farm