Locally
Locally operates an Online-to-Offline marketplace platform that connects over 1,000 specialty brands, 30,000 retailers, and online shoppers, enabling real-time local inventory discovery and same-day delivery fulfillment through existing dealer networks and carrier partners.
- Company typePrivate
- Founded2013
- HeadquartersNew Orleans, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Locally does
Locally operates an Online-to-Offline (O2O) marketplace platform that connects online shoppers, specialty brands, and local retailers to enable product discovery online with local fulfillment. Founded in 2013 in New Orleans under the legal entity Local Gear Inc., the company describes itself as running the world's largest decentralized shopping network in the specialty retail sector, serving over 1,000 brands and 30,000 retailers. Its core technology integrates real-time inventory feeds from participating retailers and surfaces them through embedded widgets (store locators, product finders, landing pages, and the Google-integrated See-What's-In-Store tool) on brand websites, enabling shoppers to find and purchase products at nearby physical stores.
The product architecture consists of the core O2O platform plus modular add-ons including Near Me Transactions ("Buy It Locally"), Local Delivery, Product Locator, Landing Pages, and On-Site Engagement tools, along with a public JavaScript-based API. In February 2026, Locally launched a national US Same-Day Delivery Platform that leverages brands' existing authorized dealer networks for fulfillment, integrated with carrier partners Uber (active), Roadie/UPS (March 2026), and DoorDash (April 2026), targeting under-hour delivery without requiring additional warehouse infrastructure.
Locally's revenue model combines recurring platform/subscription fees from brands and retailers with transaction and marketplace fees from same-day delivery and local-pickup orders. Go-to-market is partner-centric: the platform is distributed via brand-website integration and retailer onboarding, supported by industry conference presence and organic social media channels. The customer base is horizontally segmented across "Global and Specialty Brands" and "Local and Specialty Retailers," with Patagonia publicly cited as a flagship omnichannel partner. The company raised a Series A in March 2024 led by Corbel Capital Partners and Valency Capital and operates as a venture-backed private company with 51-100 employees.
Locally firmographics
Firmographics- Name
- Locally
- Legal name
- Local Gear Inc.
- Website
- https://locally.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Locally operates an Online-to-Offline marketplace platform that connects over 1,000 specialty brands, 30,000 retailers, and online shoppers, enabling real-time local inventory discovery and same-day delivery fulfillment through existing dealer networks and carrier partners.
- Ownership category
- akta.pro rank
Locally industry classification
Industry- Product category
- Online-to-Offline Commerce Platform
- NAICS
- Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (4922)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Retail & E‑commerce Same‑Day Delivery (TLAAADAB)
- akta.pro secondary industry
- Crowdsourced Retail Errand/Shopping & Delivery (TLAAAGAE)
Keywords
Where Locally is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Locally business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Services: Platform fees for connecting brands with retail networks, providing technology solutions for online-to-offline commerce including store locators, product finders, and inventory management tools.
- Transaction/Marketplace Fees: Facilitates transactions between brands, retailers, and shoppers through same-day delivery and local pickup services, likely taking a commission or transaction fee on completed orders.
- Same-Day Delivery Services: Revenue from same-day delivery platform integrating with carrier partners (Uber, Roadie, DoorDash) to fulfill orders through authorized dealer networks.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Locally product offering
Product offeringCore offering
Locally operates an Online-to-Offline (O2O) marketplace platform that connects over 1,000 brands and 30,000 retailers with online shoppers, enabling them to find products at nearby stores and complete purchases via local pickup or same-day delivery. Its suite includes Store Locator, Product Locator, Near Me Transactions, Local Delivery, Landing Pages, See-What's-in-Store Google integration, and a National Same-Day Delivery Platform launched in February 2026 that fulfills orders through authorized dealer networks using carriers such as Uber, Roadie (UPS), and DoorDash.
Product overview
Locally operates as an Online-to-Offline (O2O) marketplace platform that connects online shoppers with local retailers and brands. The core platform serves over 1,000 brands and 30,000 retailers, creating the world's largest decentralized shopping network. The product architecture consists of the core O2O platform with integrated modules including Store Locator, Near Me Transactions (Buy It Locally), Local Delivery (same-day delivery via Uber, Roadie, DoorDash), Landing Pages, Product Locator, and On-Site Engagement tools. The platform also offers brand-specific services (Locally for Brands) and retailer services (Locally for Retailers), plus a public API for developers. In February 2026, Locally launched a National Same-Day Delivery Platform enabling brands to fulfill orders through authorized dealer networks with carrier integration for under-hour delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Online-to-Offline (O2O) Marketplace Platform Core platform that connects online shoppers with thousands of local retailers and hundreds of brands, integrating real-time local inventory data to enable local pickup and delivery fulfillment.
- Store Locator Immersive store locator tool with store maps and location-based search that drives local sell-through, strengthens retailer/brand relationships, and cements loyalty with shoppers.
- Near Me Transactions (Buy It Locally) Enables shoppers to place online orders for in-store or curbside pickup, same-day delivery, or shipment-to-store, allowing brands and retailers to offer multiple fulfillment options beyond shipped orders.
- Local Delivery Same-day delivery solution designed for stores to offer inexpensive and convenient delivery options for shoppers, integrating with carrier partners including Uber, Roadie, and DoorDash.
- Landing Pages Enables brands and retailers to drive clicks back to landing pages on their own sites which feature the real-time inventories available at nearby stores.
- Product Locator Steers shoppers to nearby purchases by closing the gap between what shoppers are looking for online and where they can complete their purchases nearby.
- See-What's-in-Store (SWIS) Google Tool Google-integrated tool that allows shoppers to see real-time in-store inventory directly from Google search results, driving local retail traffic.
- Same-Day Delivery Platform National US-based platform enabling brands to fulfill orders through their existing authorized dealer networks without additional warehouse infrastructure. Integrates real-time local inventory with carrier partners (Uber, Roadie/UPS, DoorDash) for under-hour delivery.
- Locally for Retailers Platform service designed to help shoppers find and buy products at nearby stores, keeping purchases within local communities. Includes inventory management and local fulfillment tools for retailers.
- Locally for Brands Platform service helping global brands guide shoppers through online-to-offline shopping experiences that keep them immersed in the brand through to successful in-store purchases. Serves over 1,000 brands.
- API for Developers Public API enabling developers to build applications that integrate with Locally's platform for inventory search, store locator, and transaction capabilities, with a JavaScript widget embed system.
Quantifiable outcome
- 65% of shoppers cite same-day delivery as a deciding factor in purchase decisions
- +1 more outcomes
Companies that use Locally
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Locally technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Locally partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- PatagoniacorePatagonia partnered with Locally to enhance its omnichannel retail experience by allowing consumers to find in-stock items at nearby physical stores. Locally's technology integrates inventory data from various retailers, supporting Patagonia's goal to promote physical store visits and reduce return rates.
- UbercoreCarrier partner for same-day delivery platform, currently active. Enables brands to fulfill orders through their existing authorized dealer networks without additional warehouse infrastructure.
- Roadie (UPS Company)majorCarrier partner for same-day delivery platform, launching March 2026. Part of the delivery network enabling under-hour delivery times for online orders fulfilled by local dealers.
- DoorDashmajorCarrier partner for same-day delivery platform, joining April 2026. Expands the carrier network for same-day delivery fulfillment through local dealer networks.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Locally competitors and assessment
Company assessmentDirect peers
- Uber Direct: Uber's white-label same-day delivery service for retailers and brands. Directly competes with Locally's same-day delivery offering while simultaneously serving as one of Locally's carrier partners, making it the closest comparable business.
- DoorDash Drive: DoorDash's white-label last-mile delivery platform serving retailers and brands with same-day fulfillment. Overlaps directly with Locally's delivery feature while also being a partner carrier.
- Roadie (UPS): Crowdsourced same-day delivery platform now part of UPS. Competes with Locally's same-day delivery proposition and is also a Locally carrier partner launching in 2026.
- Yext: Enterprise platform for managing brand location data across search engines, maps, and directories. Directly comparable to Locally's store locator and local-search features at the brand-side.
Broad incumbents
- Shopify: Dominant e-commerce platform that includes store-locator, local pickup, and delivery features for merchants. Operates a much broader commerce stack but overlaps meaningfully with Locally's discovery and fulfillment tools.
- Instacart: On-demand grocery and convenience delivery platform with white-label services for retailers. Competes in the same-day delivery space though focused on grocery rather than specialty retail.
Emerging players
- Faire: Wholesale marketplace connecting independent brands and retailers. Adjacent model to Locally's brand-retailer marketplace, though Faire focuses on ordering/wholesale vs. Locally's local discovery and fulfillment.
- RangeMe: Product discovery platform connecting brands with retail buyers. Adjacent to Locally's brand-retailer connection layer but focused on product discovery for buyers rather than local shopper fulfillment.
- Mirakl: Marketplace platform provider enabling retailers and brands to launch third-party marketplaces. Adjacent platform infrastructure play to Locally's marketplace model, targeting enterprise retailers.
Others
- Branch Metrics: Mobile linking and attribution platform widely used by retail and commerce apps. Adjacent ecosystem participant enabling deep links from Locally's discovery tools to retailer mobile experiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Locally social profiles
Digital presenceLocally financial estimates
Financial estimateRevenue estimate
Valuation estimate
Locally leadership team
Management profileNumber of profiles
Profiles4 records
Locally funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Locally M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Locally
What does Locally do?
Locally operates an Online-to-Offline (O2O) marketplace platform that connects over 1,000 brands and 30,000 retailers with online shoppers, enabling them to find products at nearby stores and complete purchases via local pickup or same-day delivery. Its suite includes Store Locator, Product Locator, Near Me Transactions, Local Delivery, Landing Pages, See-What's-in-Store Google integration, and a National Same-Day Delivery Platform launched in February 2026 that fulfills orders through authorized dealer networks using carriers such as Uber, Roadie (UPS), and DoorDash.
Is Locally a public or private company?
Locally is a private company. It is classified as venture growth investor backed and is currently operating.
When was Locally founded?
Locally was founded in 2013. It employs 51 to 100 people.
Where is Locally based?
Locally is headquartered in New Orleans, United States, in the North America region.
How does Locally make money?
Three revenue lines are on record. Platform Services are the primary driver. The others are transaction/Marketplace Fees and same-Day Delivery Services.
Who are Locally's main competitors?
Direct peers on record are Uber Direct, DoorDash Drive, Roadie (UPS) and Yext. Broad incumbents are Shopify and Instacart. Emerging players are Faire, RangeMe and Mirakl. Branch Metrics is listed as an others.
Does Locally have an API?
Yes. Locally provides a public API for developers. The Danner brand page source code reveals a JavaScript-based widget embed system that allows websites to embed Locally's search/product functionality. The widget code uses a data-switchlive configuration system with endpoint 'https://www.locally.com/widgets/search.js' and supports dynamic integration via JavaScript parameters. Developer documentation is at api.locally.com.
What industry is Locally in?
Locally's product category is Online-to-Offline Commerce Platform. Its primary akta.pro industry code is TLAAADAB, Retail & E‑commerce Same‑Day Delivery, with a secondary code of TLAAAGAE, Crowdsourced Retail Errand/Shopping & Delivery. Its NAICS code is 492110 and its SIC code is 4210.