What Bespoke Media does

Bespoke Media, LLC is a boutique marketing agency founded in 2019 and headquartered in the United States, operating as a privately held LLC with a sales-led go-to-market. The firm specializes in lead generation, sales nurturing, cold email marketing, search engine optimization, and sales flow automation, primarily for SaaS businesses and HIPAA-compliant healthcare providers (doctors, dental clinics, health systems, chiropractors). Its stated client base ranges from publicly traded corporations to startups, with named engagements including Procore (construction software), thinkstep (sustainability solutions), Workfusion (automation), Jobility (recruitment), Rabbu (real estate), and Laxer Long Savage (legal services).

Technically, Bespoke Media executes paid media management across Facebook/Instagram Ads, Google Ads, Yahoo/Bing Ads, and the Google Display Network, supported by expertise in Google Tag Manager implementations and attribution modeling (First Click, Last Click, Linear, Time Decay, Position-Based). Its most differentiated technical asset is a HIPAA-compliant Google Analytics tracking modification: custom JavaScript deployed via Google Tag Manager that uses RegEx patterns to redact PII (email addresses, phone numbers, names, passwords, zip codes) from hit payloads before they reach Google Analytics. The agency also markets "AI & bot builds" and sales lead automation as service lines.

Commercially, Bespoke Media operates on project-based and retainer-style professional services engagements with quote-based, non-publicly disclosed pricing. Revenue derives from turnkey multi-channel marketing engagements, with demand generated primarily through content marketing (educational videos on HIPAA compliance and attribution modeling, plus case study pages) and client referrals. The firm is founder-led by Colton Ward and operates without disclosed external funding, headcount data, or institutional investors.

Name

Bespoke Media

Legal name

Bespoke Media, LLC

Website

https://bespokemedia.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Bespoke Media is a US-based boutique marketing agency founded in 2019 that provides lead generation, paid media management, SEO, sales automation, and HIPAA-compliant analytics tracking, primarily serving SaaS companies and HIPAA-regulated healthcare providers.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industries

Paid Social Advertising (BPAFACAB), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Paid Social Media Buying (BPAFABAD), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Digital marketing agency
• Lead generation services
• Paid media management
• HIPAA-compliant marketing
• Sales automation services

Headquarters

HQ city

Fort Mill

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: Boutique marketing agency providing turnkey services including lead generation, sales nurturing, cold email marketing, search engine optimization, and sales flow automation. Services are tailored to SaaS and HIPAA-compliant businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bespoke Media is a boutique digital marketing agency that sells turnkey marketing services—lead generation, sales nurturing, cold email marketing, search engine optimization, and sales flow automation—principally to SaaS and HIPAA-regulated businesses. The agency also manages paid advertising across Facebook/Instagram, Google Ads, Yahoo/Bing, and the Google Display Network, and offers AI & bot builds, sales lead automation, and specialized HIPAA-compliant Google Analytics tracking implementation delivered through Google Tag Manager.

Product overview

Bespoke Media is a boutique marketing agency offering a comprehensive suite of digital marketing services for SaaS and HIPAA-compliant businesses. Their portfolio includes lead generation, sales nurturing, cold email marketing, search engine optimization, and sales flow automation services. They provide paid advertising management across multiple platforms (Facebook/Instagram Ads, Google Ads, Yahoo/Bing Ads, Google Display Network) and offer AI & bot builds for customer interaction automation. The agency also provides educational resources including attribution modeling consulting and HIPAA compliance guidance with accompanying Google Analytics tracking code modifications. The agency has over 12 years of experience serving clients from publicly traded corporations to startups, with notable partnerships including Procore, thinkstep, Workfusion, Jobility, Rabbu, and Laxer Long Savage.

Differentiator

Problem solved

Functional benefit

Products and services

• Lead Generation Services Strategic lead generation campaigns for SaaS and HIPAA-regulated businesses, delivered across multiple digital channels to acquire new customers.
• Sales Nurturing Services Targeted messaging and automation services that guide prospects through the sales funnel to improve conversion rates for SaaS and HIPAA-compliant businesses.
• Cold Email Marketing Outbound cold email campaign design and execution to reach new prospects and generate qualified leads for B2B clients.
• Search Engine Optimization (SEO) SEO services to improve organic search visibility and drive qualified search-engine traffic to client websites.
• Sales Flow Automation Design and implementation of automated workflows that streamline sales processes and lead management for SaaS and HIPAA-regulated businesses.
• Paid Media Advertising Management Paid advertising campaign management across Facebook/Instagram, Google Ads (search, display, shopping), Yahoo/Bing, and the Google Display Network, including retargeting and audience targeting.
• AI & Bot Development Custom artificial intelligence and chatbot builds to automate customer interactions and lead qualification processes for client businesses.
• HIPAA-Compliant Google Analytics Tracking Implementation Implementation of a proprietary Google Tag Manager–based JavaScript modification that detects and redacts PII (email addresses, phone numbers, names, passwords, zip codes) from analytics hit payloads before transmission, reducing HIPAA exposure for covered entities and their BAA-holding marketing partners.
• Attribution Modeling Consulting Consulting and implementation of multi-touch attribution models (First Click, Last Click, Linear, Time Decay, Position-Based/U-Shaped) to help clients understand full customer journeys and optimize marketing spend across channels.

Quantifiable outcome

• Organizations can increase revenue by 15-35% by changing from Last Click attribution model to multi-touch attribution models

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor.

• ProcoreminorOthersFeatured as a recent client partnership. Procore is a construction management software company.
• thinkstepminorOthersFeatured as a recent client partnership. thinkstep is a sustainability solutions company.
• WorkfusionminorOthersFeatured as a recent client partnership. Workfusion provides automation solutions.
• JobilityminorOthersFeatured as a recent client partnership. Jobility is a recruitment technology startup.
• RabbuminorOthersFeatured as a recent client partnership.
• Laxer Long SavageminorOthersFeatured as a recent client partnership. Laxer Long Savage is a law firm.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• KlientBoost: Performance marketing agency focused on paid media, conversion rate optimization, and creative services for SaaS and B2B clients. Overlaps with Bespoke Media's paid social and search advertising services.
• SmartBug Media: B2B-focused inbound and performance marketing agency with strong HubSpot alignment, serving SaaS and healthcare clients. Comparable to Bespoke Media's dual SaaS and regulated-vertical positioning.
• Single Grain: Full-service digital marketing agency specializing in SaaS and ecommerce growth through paid acquisition, SEO, and content. Comparable to Bespoke Media in targeting SaaS clients with multi-channel paid media management.
• Heinz Marketing: B2B sales and marketing agency focused on SaaS and technology companies, offering demand generation and pipeline management. Comparable to Bespoke Media in B2B SaaS lead generation focus.
• Directive: B2B and SaaS-focused digital marketing agency offering paid media, SEO, and revenue operations services. Direct comparable to Bespoke Media's SaaS vertical focus, with similar boutique-to-mid-market positioning.
• Cardinal Digital Marketing: Healthcare-specialized digital marketing agency offering paid media, SEO, and analytics for providers and health systems. Direct comparable to Bespoke Media's HIPAA-compliant healthcare marketing niche.
• Disruptive Advertising: PPC and digital advertising agency with expertise in paid search, paid social, and lifecycle marketing. Comparable to Bespoke Media's multi-platform paid acquisition approach for mid-market and enterprise clients.

Emerging players

• Intrepy Healthcare Marketing: Boutique healthcare marketing agency serving medical practices, dental groups, and private practices with HIPAA-aware digital marketing. Closest niche peer to Bespoke Media's HIPAA-compliant healthcare segment.

Broad incumbents

• Power Digital Marketing: Larger full-service performance marketing agency with paid media, SEO, and content services across many verticals. Overlaps with Bespoke Media in lead generation and paid social/search management.
• WebFX: Large full-service digital marketing agency offering SEO, paid media, and web development across many verticals. Broader scale than Bespoke Media but overlapping in lead generation and paid channel management services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bespokemediallc
• LinkedInlinkedin.com/company/bespoke-media-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bespoke Media