Spy Ninjas
Spy Ninjas is a privately held, creator-led multimedia entertainment franchise founded by YouTubers Chad Wild Clay and Vy Qwaint in Las Vegas, producing family-friendly action-adventure YouTube content (46M+ subscribers, 15B views) extended into mobile gaming, Scholastic graphic novels, Playmates Toys licensing, branded merchandise at Target/Walmart/Amazon, and the Spy Ninjas HQ adventure park.
- Company typePrivate
- Founded2018
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Spy Ninjas does
Spy Ninjas is a privately held, creator-led multimedia entertainment franchise founded by YouTubers Chad Wild Clay and Vy Qwaint, headquartered in Las Vegas, Nevada. The company produces weekly action-adventure video content across multiple YouTube channels (Chad Wild Clay, Vy Qwaint, Spy Ninjas Saga, and the animated Spy Ninjas Diji-Verse), which collectively have surpassed 46 million subscribers and 15 billion views. Its content universe centers on puzzle-solving, mystery themes, martial arts, and a serialized narrative involving antagonist hacker groups such as Project Zorgo and The Scattered Skull. The franchise is anchored by registered trademark IP and supported by 11–50 employees, with on-screen team members including Shinobi, Reo, and Stormi following a 2023 restructuring.
The company operates a vertically integrated business model spanning digital content, publishing, gaming, merchandise, and location-based entertainment. Revenue streams include YouTube advertising, branded merchandise sold direct-to-consumer via spyninjasstore.com and through retail partners (Target, Walmart, Amazon), publishing royalties from a three-year Scholastic graphic novel and activity book deal, freemium revenue from a mobile app game with over 10 million downloads, a Roblox game (Spy Ninjas vs Project Zorgo), licensing royalties from a Playmates Toys agreement brokered by Surge Licensing, and admissions to the 53,000-square-foot Spy Ninjas HQ adventure park in Las Vegas that opened in March 2024. The park features arcade, escape rooms, VR, trampolines, climbing walls, axe throwing, and the longest indoor zipline in Las Vegas.
Spy Ninjas distributes content globally via YouTube, Roku, Amazon Prime Video, Tubi, and Apple TV, and uses Instagram, TikTok, X/Twitter, and Facebook for fan engagement. The company is founder-controlled, with no disclosed institutional funding, parent company, or public listing, and recently executed a Make-A-Wish Foundation partnership around the 2023 launch of the Chad's Wild Climb fundraiser tied to Chad Wild Clay's cancer recovery.
Spy Ninjas firmographics
Firmographics- Name
- Spy Ninjas
- Legal name
- Spy Ninjas
- Website
- https://spyninjas.net
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spy Ninjas is a privately held, creator-led multimedia entertainment franchise founded by YouTubers Chad Wild Clay and Vy Qwaint in Las Vegas, producing family-friendly action-adventure YouTube content (46M+ subscribers, 15B views) extended into mobile gaming, Scholastic graphic novels, Playmates Toys licensing, branded merchandise at Target/Walmart/Amazon, and the Spy Ninjas HQ adventure park.
- Ownership category
- akta.pro rank
Where Spy Ninjas is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Spy Ninjas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- YouTube Advertising Revenue: Revenue from ad placements on YouTube videos across multiple channels with over 46 million combined subscribers
- Merchandise Sales: Sale of Spy Ninjas branded merchandise including streetwear, gadgets, games, and accessories through own store and retail partners (Target, Walmart, Amazon)
- Publishing Royalties: Graphic novels and activity books published through Scholastic under a three-year book deal
- Mobile Gaming: Spy Ninjas mobile app game available for download with over 10 million downloads
- Theme Park Admissions: Spy Ninjas HQ adventure park in Las Vegas generates revenue from admissions to the 53,000 square foot indoor entertainment center
- Licensing Deals: Licensing agreements with Playmates Toys for toys and merchandise, and various brand partnerships
Go-to-market motion3 records
Distribution channels7 records
Marketing channels5 records
Spy Ninjas product offering
Product offeringCore offering
Spy Ninjas is a YouTuber-founded digital entertainment franchise that produces multi-channel YouTube content focused on spy-themed adventures, puzzles, and martial arts. The company monetizes its intellectual property through a vertically integrated model spanning YouTube advertising, branded merchandise sold at major retailers, mobile gaming, graphic novels published with Scholastic, and the world's first YouTuber-themed indoor adventure park (Spy Ninjas HQ) in Las Vegas.
Product overview
Spy Ninjas is a YouTuber entertainment franchise founded by Chad Wild Clay and Vy Qwaint, featuring multiple interconnected products across digital content, physical attractions, publishing, and gaming. The core offering is their multi-channel YouTube network (Chad Wild Clay, Vy Qwaint, Spy Ninjas Saga, Daniel Gizmo, Melvin PZ9, Shinobi, Reo, and Animation channels) with over 46 million subscribers and 15 billion views. This content ecosystem is supported by complementary products: the Spy Ninjas HQ physical adventure park in Las Vegas (53,000 sq ft indoor entertainment venue), Scholastic graphic novels, a mobile app game (10+ million downloads), a Roblox game, and branded merchandise available at major retailers. The brand operates primarily as a digital-first entertainment IP with physical and gaming extensions.
Differentiator
Problem solved
Functional benefit
Brands
- Spy Ninjas HQ: World's first YouTuber adventure park in Las Vegas, Nevada featuring 53,000 square feet of arcade games, escape rooms, trampolines, climbing walls, VR experiences, axe throwing, and the longest indoor zipline in Las Vegas.
- Spy Ninjas Diji-Verse
- Spy Ninjas Saga
Products and services
- Spy Ninjas YouTube Channels Multi-channel YouTube entertainment network featuring Chad Wild Clay, Vy Qwaint, Spy Ninjas Saga, and Spy Ninjas Diji-Verse (animated content), with over 46 million combined subscribers and 15 billion views of spy-themed adventure, mystery, puzzle, and martial arts content. Targeted at children, families, and dedicated fans worldwide.
- Spy Ninjas HQ The world's first YouTuber-themed indoor adventure park located in Las Vegas, Nevada, spanning 53,000 square feet. Features skill-based arcade, secret tunnels, trampolines, climbing walls, VR experiences, multi-level escape rooms, obstacle courses, axe throwing, the longest indoor zipline in Las Vegas, and a full restaurant and bar. Designed for fans and families to experience the Spy Ninjas universe.
- Spy Ninjas Graphic Novels Graphic novels and activity books published through Scholastic featuring the Spy Ninjas characters and storylines, distributed through Scholastic's established educational and retail channels. Targeted at children and students.
- Spy Ninjas Mobile App Game Freemium mobile game application available on iOS and Android with over 10 million downloads, featuring spy-themed gameplay, puzzles, and missions. Targeted at children and fans of the Spy Ninjas YouTube franchise.
- Spy Ninjas vs Project Zorgo (Roblox) Interactive Roblox game on the Roblox gaming platform where players help save the internet from Project Zorgo hackers, discovering clues, learning skills, and collecting special items. Targeted at children and fans of the Spy Ninjas universe.
- Spy Ninjas Merchandise Branded merchandise including streetwear clothing, accessories, gadgets, and lifestyle products sold at Target, Walmart, Amazon, and the official spyninjasstore.com direct-to-consumer storefront. Targeted at fans and families.
Quantifiable outcome
- 10 million+ mobile game downloads
- +2 more outcomes
Companies that use Spy Ninjas
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Spy Ninjas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Spy Ninjas partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- Make-A-Wish FoundationcoreSpy Ninjas launched Chad's Wild Climb at HQ, a fundraising campaign benefiting the Make-A-Wish Foundation in response to Chad Wild Clay's cancer diagnosis and recovery. The partnership supports children facing critical illnesses and represents the company's commitment to social impact beyond entertainment.
- ScholasticcoreThree-year publishing deal with Scholastic for graphic novels and activity books. Scholastic distributes Spy Ninjas branded books through their established retail and educational channels, reaching students and families nationwide.
- Playmates ToysmajorToy licensing agreement where Playmates Toys produces and distributes Spy Ninjas branded toys. Surrogate Licensing facilitated the deal connecting the entertainment brand with the established toy manufacturer.
- Surge LicensingmajorLicensing agency that brokered the Playmates Toys deal and represents Spy Ninjas in licensing negotiations with various manufacturers and retailers.
- Target, Walmart, AmazonmajorMajor retail partners distributing Spy Ninjas merchandise including streetwear, gadgets, and accessories. These partnerships provide physical retail presence alongside the direct-to-consumer e-commerce store.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Spy Ninjas competitors and assessment
Company assessmentDirect peers
- Blippi: Educational children's entertainment franchise originated by a single creator and expanded into books, toys, apparel, and licensing through major partners, now globally distributed via Moonbug. Closely mirrors Spy Ninjas' IP-from-creator development and merchandising playbook.
- Ryan's World: Kid YouTube creator-led brand built into a multi-vertical children's entertainment franchise including toy lines, apparel, video games, books, and a Nickelodeon show. Closest direct analog to Spy Ninjas' YouTube-first, multi-format commercialization approach targeting the same children and family demographic.
- MrBeast: YouTube creator empire with multiple channels, billions of views, and physical consumer product extensions including Feastables snacks and restaurant ventures. Comparable scale, creator-led brand IP commercialization, and physical extension strategy even though the target audience skews older than Spy Ninjas.
- Unspeakable: Family-friendly YouTube challenge and gaming content channel with branded merchandise and toy partnerships targeting the same kids/family demographic. Comparable creator-led merchandise business model around kids gaming and lifestyle content.
- Dude Perfect: Creator-led family entertainment brand with multi-channel YouTube presence, broad consumer products, and a beverage line. Shares Spy Ninjas' blend of creator-led digital content and merchandise extensions aimed at a family audience.
- Preston: Children and family-focused YouTube creator with merchandise, gaming content, and original programming aimed at the same core kids audience as Spy Ninjas. Overlap in YouTube-led IP, kid merchandising, and gaming tie-ins.
- Like Nastya: Top children's entertainment YouTube creator with consumer products, mobile games, and brand partnerships serving the same preschool-to-tween demographic as Spy Ninjas. Highly relevant parallel for kids creator-led entertainment franchises.
- Ninja Kidz TV: Family-led YouTube channel built around martial arts and stunt-based adventure content for kids, with branded merchandise, toys, and a large children's fanbase. Most direct content and thematic peer to Spy Ninjas' kids action-adventure YouTube roots and merchant partnerships.
Broad incumbents
- CoComelon: Established children's entertainment franchise with streaming dominance, mobile games, consumer products, and licensing at scale, now under Moonbug. Similar IP-from-content commercial model with materially larger reach and incumbent backing than Spy Ninjas.
- Nickelodeon: Kids entertainment giant operating theme parks (Nickelodeon Universe), consumer products, and streaming, with deep licensing partnerships across toys and apparel. Operates across many of the same downstream formats (venues, toys, publishing) that Spy Ninjas is building into.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Spy Ninjas social profiles
Digital presenceSpy Ninjas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spy Ninjas leadership team
Management profileNumber of profiles
Profiles2 records
Spy Ninjas subsidiaries and ownership
Company hierarchySubsidiaries1 record
Spy Ninjas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spy Ninjas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spy Ninjas
What does Spy Ninjas do?
Spy Ninjas is a YouTuber-founded digital entertainment franchise that produces multi-channel YouTube content focused on spy-themed adventures, puzzles, and martial arts. The company monetizes its intellectual property through a vertically integrated model spanning YouTube advertising, branded merchandise sold at major retailers, mobile gaming, graphic novels published with Scholastic, and the world's first YouTuber-themed indoor adventure park (Spy Ninjas HQ) in Las Vegas.
Is Spy Ninjas a public or private company?
Spy Ninjas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spy Ninjas founded?
Spy Ninjas was founded in 2018. It employs 11 to 50 people.
Where is Spy Ninjas based?
Spy Ninjas is headquartered in Las Vegas, United States, in the North America region.
How does Spy Ninjas make money?
Six revenue lines are on record. YouTube Advertising Revenue is the primary driver. The others are merchandise Sales, publishing Royalties, mobile Gaming, theme Park Admissions and licensing Deals.
Who are Spy Ninjas's main competitors?
Direct peers on record are Blippi, Ryan's World, MrBeast, Unspeakable, Dude Perfect, Preston, Like Nastya and Ninja Kidz TV. Broad incumbents are CoComelon and Nickelodeon.
Does Spy Ninjas have an API?
No public API is recorded for Spy Ninjas.