Barista Brew Co.
Barista Brew Co. is a U.S.-based, private e-liquid brand that formulates and sells coffeehouse-inspired Salted Caramel Macchiato e-liquids in freebase (100mL) and salt nicotine (30mL) formats, distributing via its own D2C site, vape/smoke shop wholesale, and online retailers such as Element Vape.
- Company typePrivate
- Founded1998
- HeadquartersRichland, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Barista Brew Co. does
Barista Brew Co. is a U.S.-based, private e-liquid brand that formulates and sells coffeehouse-inspired vaping liquids under the "Salted Caramel Macchiato" line, with a 100mL freebase variant (70 VG / 30 PG, 0-12mg nicotine) intended for sub-ohm devices and a 30mL salt nicotine variant (50 VG / 50 PG, 30mg and 50mg) intended for pod systems. The core technology is e-liquid formulation with VG/PG base blends and barista-developed flavor profiles; the company emphasizes premium ingredients, U.S. manufacturing, batch testing, and child-resistant Chubby Gorilla packaging. Its two-pronged revenue model combines direct-to-consumer e-commerce through baristabrewco.com with B2B wholesale to vape and smoke shops (and online retailers such as Element Vape), supported by a distribution relationship with VDX Distro and international wholesale outreach via dedicated WhatsApp lines. Customer segments are primarily SMB vape/smoke shop retailers seeking differentiated premium SKUs, with adult individual vapers as a secondary segment; the company blocks manufacturers from wholesale contact, indicating a channel-protection posture. No public pricing is listed on the owned site, and third-party retailers set consumer pricing.
Barista Brew Co. firmographics
Firmographics- Name
- Barista Brew Co.
- Legal name
- Barista Brew Co.
- Website
- https://baristabrewco.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Short description
- Barista Brew Co. is a U.S.-based, private e-liquid brand that formulates and sells coffeehouse-inspired Salted Caramel Macchiato e-liquids in freebase (100mL) and salt nicotine (30mL) formats, distributing via its own D2C site, vape/smoke shop wholesale, and online retailers such as Element Vape.
- Ownership category
- akta.pro rank
Barista Brew Co. industry classification
Industry- Product category
- E-Liquid / Vape Juice Manufacturing
- akta.pro primary industry
- E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG)
- akta.pro secondary industry
- E-Liquid & Nicotine Salt Retail (CRANAEAH)
Keywords
Where Barista Brew Co. is headquartered
LocationHeadquarters
- HQ city
- Richland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Barista Brew Co. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales (B2C): Direct-to-consumer sales of e-liquids through own e-commerce website. One-time purchase model for individual consumers purchasing 100mL and 30mL e-liquid bottles.
- Wholesale B2B Sales: B2B wholesale distribution to vape shops, smoke shops, and online retailers. Requires tax ID and business verification. Contact-only for wholesale via form, phone, and WhatsApp.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Freebase 100mL - Salted Caramel Macchiato |
| Unit Pricing | Pay-as-you-go | Salt Nicotine 30mL - Salted Caramel Macchiato |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Barista Brew Co. product offering
Product offeringCore offering
Barista Brew Co. formulates and sells artisan, coffee-inspired e-liquid (vape juice) products under two lines: a 100mL freebase line (70 VG / 30 PG, 0-12mg nicotine) and a 30mL salt nicotine line (50 VG / 50 PG, 30-50mg nicotine). Their signature flavor, Salted Caramel Macchiato, is developed with professional baristas to capture authentic espresso and salted caramel notes, packaged in child-resistant Chubby Gorilla bottles, and distributed via direct e-commerce, third-party online retailers, and B2B wholesale to vape and smoke shops.
Product overview
Barista Brew Co. offers artisan coffee-inspired e-liquids with two product lines: the 100ML Freebase collection (70 VG / 30 PG, 0-12mg nicotine) and the 30ML Salt collection (50 VG / 50 PG, 30-50mg nicotine). Both product lines feature the signature Salted Caramel Macchiato flavor, with Freebase variants designed for sub-ohm vaping and Salt variants optimized for pod systems and low-wattage devices. All products are made in the USA with premium ingredients and undergo rigorous testing.
Differentiator
Problem solved
Functional benefit
Products and services
- Salted Caramel Macchiato – Freebase (100mL)
- Salted Caramel Macchiato – Salt Nicotine (30mL)
Companies that use Barista Brew Co.
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Barista Brew Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Barista Brew Co. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and unclear.
- Element VapeminorThird-party online retailer selling Barista Brew Co. products. Product pages include direct 'BUY NOW' links to Element Vape for both freebase and salt nicotine versions of Salted Caramel Macchiato.
- VDX DistrounclearDistributor mentioned in copyright footer (Copyright © 2026 VDX Distro). Appears to handle product distribution and order fulfillment.
- ThePulse Creative SolutionsminorDesign agency credited for website design in footer. Provided creative/design services for baristabrewco.com.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Barista Brew Co. competitors and assessment
Company assessmentDirect peers
- Humble Juice Co. Premium e-liquid brand with broad flavor catalog sold in freebase and salt formats through vape wholesale and online channels; comparable business model and channel mix to Barista Brew Co.
- Vapetasia: Premium e-liquid brand selling distinctive dessert and specialty flavors in freebase and salt formats through vape shop wholesale and online channels; comparable product architecture and customer base.
- Twist E-Liquids: Large premium e-liquid brand with extensive freebase and salt nicotine lines distributed widely through vape wholesalers and online retailers; competes for the same shelf space and wholesale buyers.
- Coastal Clouds: Premium e-liquid brand with broad freebase and salt nicotine lines, including coffee and dessert profiles, distributed through vape wholesalers and online retailers — same channels and product architecture as Barista Brew Co.
- Keep It 100: Premium e-liquid brand selling dessert and beverage-inspired profiles in 100mL freebase and salt formats through vape shops and online retail; overlaps with Barista Brew Co.'s hero-flavor, multi-format approach.
- Pachamama: Premium e-liquid brand under Charlie's Holdings built around distinctive, chef-inspired fruit and dessert profiles sold in 60mL/100mL freebase and salt formats; directly comparable to Barista Brew Co.'s positioning of artisanal, narrative-driven flavor profiles.
- Charlie's Chalk Dust: Premium e-liquid brand and parent of Pachamama, selling curated dessert, fruit, and beverage profiles in freebase and salt formats globally; directly comparable premium positioning, channel strategy, and product format.
- Naked 100: One of the largest premium bottled e-liquid brands, selling freebase and salt nicotine lines through vape shops and online retailers; competes in the same premium flavor, multi-format, multi-strength proposition as Barista Brew Co.
- Kilo E-Liquid: Premium e-liquid brand known for dessert and coffee-inspired profiles (e.g., Coffee & Cream series), sold in 100mL freebase bottles through vape shops and online retail; overlaps directly with Barista Brew Co.'s coffee-house positioning and bottle format.
- Sadboy E-Liquid: Premium dessert- and coffee-themed e-liquid brand selling 100mL freebase and salt lines through vape wholesalers and online retailers; directly comparable in flavor category and go-to-market motion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Barista Brew Co. social profiles
Digital presenceBarista Brew Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barista Brew Co. leadership team
Management profileNumber of profiles
Barista Brew Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barista Brew Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barista Brew Co.
What does Barista Brew Co. do?
Barista Brew Co. formulates and sells artisan, coffee-inspired e-liquid (vape juice) products under two lines: a 100mL freebase line (70 VG / 30 PG, 0-12mg nicotine) and a 30mL salt nicotine line (50 VG / 50 PG, 30-50mg nicotine). Their signature flavor, Salted Caramel Macchiato, is developed with professional baristas to capture authentic espresso and salted caramel notes, packaged in child-resistant Chubby Gorilla bottles, and distributed via direct e-commerce, third-party online retailers, and B2B wholesale to vape and smoke shops.
Is Barista Brew Co. a public or private company?
Barista Brew Co. is a private company. It is classified as unknown and is currently operating.
When was Barista Brew Co. founded?
Barista Brew Co. was founded in 1998.
Where is Barista Brew Co. based?
Barista Brew Co. is headquartered in Richland, United States, in the North America region.
How does Barista Brew Co. make money?
Two revenue lines are on record. Direct Product Sales (B2C) is the primary driver. The others are wholesale B2B Sales.
Who are Barista Brew Co.'s main competitors?
Direct peers on record are Humble Juice Co., Vapetasia, Twist E-Liquids, Coastal Clouds, Keep It 100, Pachamama, Charlie's Chalk Dust, Naked 100, Kilo E-Liquid and Sadboy E-Liquid.
Does Barista Brew Co. have an API?
No public API is recorded for Barista Brew Co..
What industry is Barista Brew Co. in?
Barista Brew Co.'s product category is E-Liquid / Vape Juice Manufacturing. Its primary akta.pro industry code is CRADAJAG, E-liquids & Nicotine Salts Manufacturing & Brands, with a secondary code of CRANAEAH, E-Liquid & Nicotine Salt Retail.