Mogo Wheelchairs

What Mogo Wheelchairs does

Mogo Wheelchairs is a family-owned Australian business founded in 1980 by Michael Callahan in Bankstown, Sydney, that designs, manufactures and distributes custom lightweight wheelchairs for individuals with mobility impairments. Its core offering is bespoke manual wheelchairs built to each client's exact biometric, geometric and postural measurements using aluminium, titanium and carbon fibre frames in the 6-15kg weight range, produced in-house with 3D scanning and 3D printing workflows. Beyond proprietary Mogo-branded chairs (sports, daily and paediatric models such as Joey, Trojan and Quickshot), the company also acts as the Australian distributor or stocking retailer for at least nine international OEMs including Batec Handbikes, RGK, Panthera, Kuschall, Ottobock, Wolturnus, Melrose, Aria, Rove, RAZ and Roark commodes, alongside power-assist add-ons (SMOOV, E-Fix, E-Motion) and accessories.

Revenue is generated through one-time hardware sales priced between $3,000 and $12,000+ depending on frame material and customisation, supplemented by accessories, power-assist attachments, and ongoing service, repair and rebuild work. Mogo is an NDIS-registered provider (provider number #4050002020) and serves NDIS participants, active wheelchair users, paediatric clients, elderly users and their carers, and prescribers — chiefly occupational therapists — across Australia through its Bankstown showroom plus a nationwide authorised reseller network spanning every state and territory. Following founder Michael Callahan's passing in 2019, his son Leon Callahan assumed team leadership, and the business has remained bootstrapped, family-controlled and privately held with 11-50 employees.

Name

Mogo Wheelchairs

Legal name

Mogo Wheelchairs

Website

https://mogowheelchairs.com.au

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Mogo Wheelchairs is a family-owned Australian custom wheelchair specialist, founded 1980 and NDIS-registered, that designs and builds lightweight (6-15kg) made-to-measure wheelchairs in Bankstown and distributes international brands nationwide for NDIS participants, active users, paediatric clients and prescribers.

Ownership category

akta.pro rank

Product category

Custom Lightweight Wheelchairs

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industries

Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ), Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB)

Keywords

• Custom wheelchairs
• Lightweight wheelchairs
• Mobility equipment
• Assistive technology
• Sports wheelchairs

Headquarters

HQ city

Bankstown

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Wheelchair Sales: Mogo designs, builds and sells custom lightweight wheelchairs tailored to individual measurements and preferences. Wheelchairs are priced from approximately $3,000 to $12,000+ depending on frame material (aluminium, titanium, carbon fibre) and customisation level. This is a one-time purchase model with high touchpoint consultation and fitting.
2. Wheelchair Accessories and Parts: Sale of accessories including wheels and tyres, cushions and backrests, Batec accessories, and power assist products such as Batec, SMOOV, E-Fix and E-Motion. These are sold separately and can accompany initial wheelchair purchases or be retrofitted to existing chairs.
3. Service, Repairs and Maintenance: Ongoing revenue from wheelchair servicing, repairs, rebuilds and upgrades. Services include basic maintenance, standard maintenance, component servicing (wheels, frames, brakes, casters, armrests, seating), and complete wheelchair rebuilds including repainting and re-cushioning.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mogo Wheelchairs designs, manufactures and supplies custom-fitted lightweight wheelchairs ranging from 6kg to 15kg using aluminium, titanium and carbon fibre frames. The company offers its own Mogo brand custom wheelchairs, distributes premium international wheelchair brands (Batec, RGK, Panthera, Ottobock, Kuschall, Wolturnus, Aria, Rove, Melrose), and provides power assist devices, commodes, accessories, repairs and NDIS-funded wheelchair provision across Australia.

Product overview

Mogo Wheelchairs is a family-owned Australian custom wheelchair specialist and NDIS-registered provider (since 1980) offering a broad portfolio of manual wheelchairs, sports wheelchairs, kids wheelchairs, power assist devices, commodes, accessories, and custom build services. The product range is organised around multiple branded lines — Mogo Custom Wheelchairs (proprietary brand built in Sydney using 3D technology), Batec Handbikes (electric and hybrid propulsion attachments), RGK Wheelchairs, Melrose Wheelchairs, Ottobock Wheelchairs, Panthera, Kuschall, Aria Wheels, Wolturnus, Rove, RAZ Commodes, and Roark Commodes — supplemented by power assist add-ons (SMOOV, E-Fix, E-Motion), sport-specific power chairs (Strike Force, E-Hockey), and accessories (wheels, tyres, cushions, backrests). Services include custom design and fabrication, wheelchair repairs and rebuilds, in-showroom trials, professional fitting, and NDIS funding support.

Differentiator

Problem solved

Functional benefit

Products and services

• Mogo Custom Wheelchairs Proprietary brand of fully customisable wheelchairs built in Sydney using 3D scanners and printers. Models include the Trojan basketball chair, Quickshot tennis chair, Blindside wheelchair rugby chair, Crackerjack bowls chair, Cam-Bar, J.A.C, Shadow, Joey kids chair, and Joey Active. Frames are constructed from aluminium, titanium and carbon fibre at 6-15kg.
• Batec Handbikes Range of electric and hybrid handbike propulsion systems (Batec Air, Mini 2 Plus, Scrambler 2 Plus, Hybrid 2, Rapid 2 Plus) that attach to manual wheelchairs via an in-built Docking-Bar compatible with 95% of wheelchairs on the market, enabling powered traversal of diverse terrain.
• RGK Wheelchairs British-made-to-measure wheelchairs for sports and daily use, including the Elite basketball chair, Elite X, Clubsport multi-sport, Grandslam tennis chair, Tiga Sub 4, Octane Sub 4, Tiga Junior paediatric, and Tiga FX folding wheelchair.
• Melrose Wheelchairs Custom-built Australian sports wheelchairs with CAD-designed seating and wheel configurations. Models include Orion basketball chair, Gazelle tennis chair, Bowls wheelchair, and Scorpion everyday wheelchair.
• Ottobock Wheelchairs German-manufactured wheelchairs for manual, power, and paediatric use. Includes the Invader basketball sports chair, Avantgarde lightweight chair, and Zenit active-use wheelchair.
• Panthera Wheelchairs Ultra-lightweight carbon fibre manual wheelchairs from Sweden, including the Panthera X and Bambino/Micro paediatric models, designed for maximum portability and ease of transport.
• Kuschall Wheelchairs Swiss-designed lightweight and customisable wheelchairs including the Compact folding model and Champion, built with cutting-edge engineering for durability and ease of manoeuvre.
• Aria Wheels Aerospace-grade carbon fibre manual wheelchairs with quick-release mechanisms for easy transportation. Includes the Aria KID paediatric model.
• Wolturnus Wheelchairs Danish custom wheelchairs with highly adjustable frames, including the W5SL, W5XXL, and W5JNR models, designed for a smooth and comfortable ride.
• Rove Wheelchairs Locally designed and manufactured wheelchair built for Australian conditions, completely customisable with frame options, colour, seating, decals, and accessories.
• RAZ Commodes SP Model Mobile shower commode chair with stainless-steel corrosion-resistant frame, tilt-in-space feature, adjustable seat height, IPAS seating system, and dual-locking front casters for users requiring showering and toileting assistance.
• Roark Travel Commode Bespoke shower wheelchair weighing approximately 10 kg (12 kg with bag), fully custom-built to user measurements with fast fold/unfold design, U-shaped commode seat, and safety-resistant tipping construction for home and travel use.
• Power Assist Add-ons (SMOOV One, E-Fix, E-Motion) Range of power assist products (SMOOV One, E-Fix, E-Motion) that attach to active manual wheelchairs to provide electric propulsion assistance for navigating gradients and everyday terrain. E-Fix is individually programmed; E-Motion is a wheel add-on.
• Sport-Specific Power Chairs (Strike Force, E-Hockey) Power sport wheelchairs for elite competition including the Strike Force Power Soccer chair (purpose-built for power soccer and customisable per athlete) and E-Hockey (solid steel chassis and lightweight heat-treated aluminium for rink performance).
• Wheelchair Accessories Wheelchair accessories including wheels and tyres (performance options, quick-release mechanisms, puncture-proof tyres), cushions and backrests (pressure redistribution, pelvic stability, high-pressure care cushions), and Batec accessories (including the Batec Bloc anchoring system launched in 2025).
• Wheelchair Service & Repairs Comprehensive maintenance services including basic wheelchair tune-ups, standard integral maintenance, component servicing (wheels, brakes, frames, casters, armrests, seating), and complete wheelchair rebuilds and repainting.
• Wheelchair Trials In-showroom wheelchair trials at the Bankstown showroom with professional fitting, body measurement assessment, and posture evaluation before custom order commitment.
• NDIS-Funded Wheelchair Provision NDIS-registered provider (provider number #4050002020) assisting NDIS participants with quotes, documentation, approval process, support coordinator coordination, and plan manager liaison for assistive technology wheelchair funding.

Quantifiable outcome

• Lightweight wheelchairs weigh 8-15kg compared to standard wheelchairs at 20-25kg, reducing transport strain by 40-60%
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Batec (Batec Mobility)coreTechnology or IntegrationMogo Wheelchairs is the Australian distributor for Batec handbikes including the Batec Air, Batec Mini 2 Plus, Scrambler 2 Plus, Hybrid 2, and Rapid 2 Plus. Batec handbikes are electric propulsion attachments compatible with 95% of wheelchairs via an in-built Docking-Bar. Batec Mobility has described the relationship as a long-term partnership: 'We are really fortunate to have them as our partners in Australia.'
• PantheracoreChannel Partner/ Reseller/ DistributorMogo Wheelchairs stocks and distributes Panthera wheelchairs including the Panthera, Panthera X, Bambino, Bambino 3, Micro, Micro 3, and S3 Short ABD models. Panthera is a Swedish manufacturer known for ultra-lightweight carbon fibre wheelchairs.
• RGK WheelchairscoreChannel Partner/ Reseller/ DistributorMogo supplies RGK wheelchairs including the Elite basketball wheelchair, Elite X, Clubsport, Grandslam tennis chair, Tiga Sub 4, Octane Sub 4, Tiga Junior, and Tiga FX. RGK is a British manufacturer of made-to-measure wheelchairs founded by wheelchair basketball players.
• KuschallcoreChannel Partner/ Reseller/ DistributorMogo Wheelchairs stocks Kuschall wheelchairs including the Compact and Champion models. Kuschall is known for lightweight and customisable wheelchair designs using cutting-edge engineering techniques.
• OttobockcoreChannel Partner/ Reseller/ DistributorMogo offers Ottobock wheelchairs including manual, power and paediatric options. Products include the Invader basketball wheelchair, Avantgarde, and Zenit models. Ottobock is a global leader in mobility technology trusted by clinicians, therapists and athletes worldwide.
• WolturnuscoreChannel Partner/ Reseller/ DistributorMogo stocks Wolturnus wheelchairs including the W5SL, W5XXL, and W5JNR models. Wolturnus is known for smooth, comfortable rides with optimal safety and comfort design.
• AidacareminorChannel Partner/ Reseller/ DistributorAuthorised Mogo Wheelchairs reseller with locations across NSW including Coffs Harbour, Tamworth, Ballina, Moorebank, Port Macquarie, Lavington, Cardiff, and Sydney metro areas.
• Independent Living SpecialistsminorChannel Partner/ Reseller/ DistributorAuthorised Mogo Wheelchairs reseller with head office in Lane Cove West, NSW and locations in Ballina, Port Macquarie, Bathurst, and Warners Bay.
• Melrose Wheelchairs (Victoria)minorChannel Partner/ Reseller/ DistributorAuthorised Mogo Wheelchairs reseller located in Oakleigh, Victoria. Melrose is both a brand partner and authorised reseller of Mogo products.
• Rove WheelchairsminorChannel Partner/ Reseller/ DistributorAuthorised Mogo Wheelchairs reseller with locations in Hoppers Crossing, Norlane, South Geelong, Thomastown, and Traralgon, Victoria. Rove is a locally-designed Australian wheelchair brand built for Australian conditions.
• Motum (Head Office and Bunbury)minorChannel Partner/ Reseller/ DistributorAuthorised Mogo Wheelchairs reseller with head office in Osborne Park, WA and a second location in Bunbury, WA.
• Homecare EquipmentminorChannel Partner/ Reseller/ DistributorAuthorised Mogo Wheelchairs reseller with head office in Beverley, SA and locations in Mile End South, Port Pirie, and Hindmarsh, SA.
• Linds Rehabilitation EquipmentminorChannel Partner/ Reseller/ DistributorAuthorised Mogo Wheelchairs reseller with locations in Manunda and North Lakes, Queensland.
• Wicked WheelchairsminorChannel Partner/ Reseller/ DistributorAuthorised Mogo Wheelchairs reseller with multiple Queensland locations including Coomera, Southport, Geebung, Warana, Pialba, West End, Paget, Garbutt, Maroochydore, Bundaberg, and Rockhampton.
• Move MobilityminorChannel Partner/ Reseller/ DistributorAuthorised Mogo Wheelchairs reseller with Queensland locations in Shailer Park, Robina, and Bundaberg Central.
• GMS RehabilitationminorChannel Partner/ Reseller/ DistributorAuthorised Mogo Wheelchairs reseller with locations in Lynbrook, Oakleigh, Hallam, Tullamarine, and Traralgon, Victoria.
• Thrive LifecareminorChannel Partner/ Reseller/ DistributorAuthorised Mogo Wheelchairs reseller with Tasmania locations in Launceston, Cambridge, and Invermay.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Permobil: Swedish-founded global leader in power wheelchairs and complex rehabilitation seating. Comparable as a broad mobility incumbent with NDIS-compatible product lines; complements rather than directly overlaps Mogo's manual custom-wheelchair core.
• Sunrise Medical: Global mobility manufacturer (Quickie, Zippie, RGK, Batec-owned) producing manual, power and custom wheelchairs worldwide. Closest broad incumbent to Mogo: competes across Mogo's distributed brand lines and serves the same NDIS/clinical channels in Australia.
• Ottobock: German global mobility technology leader offering manual, power and paediatric wheelchairs (Invader, Avantgarde, Zenit). Mogo is an Australian distributor for Ottobock, but Ottobock also sells directly into clinical channels, making it both a partner and competitor.
• Invacare: Global medical equipment manufacturer (parent of Kuschall, which Mogo distributes) producing manual wheelchairs, power chairs and home medical equipment. Comparable as a broad DME incumbent supplying NDIS-style funding pathways across multiple geographies.

Direct peers

• RGK Wheelchairs: British manufacturer of made-to-measure wheelchairs (Elite, Tiga, Octane) particularly for sports. Mogo distributes RGK in Australia; RGK competes directly with Mogo's own custom-built sports chairs for adaptive athletes.
• Kuschall (Invacare): Swiss-designed lightweight and customisable wheelchairs (Compact, Champion). Distributed by Mogo in Australia; competes with Mogo's custom manual chairs in the lightweight performance category.
• Panthera Svenska AB: Swedish manufacturer of ultra-lightweight carbon fibre manual wheelchairs (Bambino, Micro, S3). Direct peer to Mogo's Panthera-distributed product line and to Mogo's own custom lightweight wheelchairs in materials and design philosophy.

Regional players

• Motion Specialties: Australian/Canadian mobility and complex rehabilitation equipment provider stocking custom manual and power wheelchairs. Comparable as a multi-brand specialist distributor serving similar NDIS/funded-customer segments with clinical fitting services.
• Para Mobility: Australian manufacturer of custom mobility equipment including shower commodes and wheelchairs. Direct Australian competitor in custom-built mobility aids, serving overlapping NDIS, aged-care and clinical referral channels.
• Aidacare: Major Australian mobility equipment and DME distributor with NDIS provider status across multiple states. Both a reseller of Mogo wheelchairs and a competitor offering alternative manual and power wheelchair brands through overlapping clinical channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Mogoheelchairs
• LinkedInlinkedin.com/company/mogo-wheelchairs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mogo Wheelchairs