Connecticut Sun
- Company typePrivate
- Founded1999
- HeadquartersUncasville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Connecticut Sun firmographics
Firmographics- Name
- Connecticut Sun
- Legal name
- Connecticut Sun
- Website
- https://sun.wnba.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Connecticut Sun is headquartered
LocationHeadquarters
- HQ city
- Uncasville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Connecticut Sun business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales: Revenue generated from single-game tickets, season tickets, partial plans, group tickets, and premium seating at Mohegan Sun Arena in Uncasville and select games in Hartford and Boston.
- Sponsorships: Corporate partnerships including TD Cardholder Perks, Jordan's Furniture, New England Ford, Xfinity, Lux Bond & Green, East Coast Metal Roofing, Walgreens, HOLO Footwear, and BuildSubmarines.com providing various sponsorship tiers and marketing activation rights.
- Merchandise: Sales of Connecticut Sun branded merchandise through the official team shop at shopctsun.com and in-venue retail locations.
- Media Rights: WNBA media rights deals generating revenue, with the new 11-year media rights deal worth $3.1 billion across the league.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Game Tickets |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Connecticut Sun product offering
Product offeringCore offering
Connecticut Sun is a professional women's basketball franchise that fields a team in the Women's National Basketball Association (WNBA), playing home games at Mohegan Sun Arena in Uncasville, CT with additional home games at PeoplesBank Arena in Hartford and a Boston venue. The franchise sells single-game and season tickets, partial plans, group and corporate experience packages, premium seating and branded merchandise directly to fans, and operates community programs (Sun Academy youth camps, Connecticut Sun Foundation). A 2026 'Sunset Season' farewell campaign precedes the franchise's relocation to Houston in 2027, where it will be rebranded as the Houston Comets under new owner Tilman Fertitta.
Product overview
The Connecticut Sun is a professional women's basketball team in the WNBA. The team's offerings include live game attendance (tickets, season memberships, group experiences), youth basketball development through Sun Academy camps and clinics, community engagement via the Connecticut Sun Foundation, and digital fan engagement through the official team app and SUNTV content platform. The franchise is completing its 'Sunset Season' in 2026 before relocating to Houston in 2027 as the Houston Comets.
Differentiator
Problem solved
Functional benefit
Products and services
- Connecticut Sun WNBA Basketball (live game experience) Professional women's basketball team competing in the WNBA, playing home games at Mohegan Sun Arena in Uncasville, CT, with additional home games at PeoplesBank Arena in Hartford and a single-game venue in Boston during the 2026 'Sunset Season'.
- Season Tickets & Memberships Full-season ticket packages, partial plans, group tickets, fan experiences, corporate experience packages, and premium seating for the home schedule, with a dedicated Member Zone and Ticketing Policies page.
- Single Game Tickets (via Ticketmaster) Single-game ticket inventory for Connecticut Sun WNBA games, sold through the official Ticketmaster storefront; prices vary by seat location and opponent (observed range $26-$3,417 on StubHub).
- Connecticut Sun Branded Merchandise Connecticut Sun-branded apparel, accessories, and memorabilia sold through the official team shop at shopctsun.com and in-venue retail locations at Mohegan Sun Arena.
- Sun Academy Year-round youth basketball camps and clinics for athletes of all ages, providing skill development, mentorship, and access to professional coaching through the team's academy program.
- Connecticut Sun Official Team App Official Connecticut Sun mobile application (iOS/Android, Yinzcam) for fans to access team news, schedules, tickets, and exclusive content.
- SUNTV: 20+ Years In Orbit (2026 All-Star Campaign) Digital video content series and 2026 All-Star campaign celebrating the franchise's 20+ year history on the team's SUNTV platform, with behind-the-scenes player features.
- Connecticut Sun Foundation (50/50 Raffle) Charitable foundation of the Connecticut Sun running community impact initiatives, donations, and a 50/50 raffle program at home games.
Quantifiable outcome
- Brittney Griner became WNBA's all-time blocks leader with 878 career blocks, surpassing Margo Dydek's record of 877
- +1 more outcomes
Companies that use Connecticut Sun
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Connecticut Sun technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Connecticut Sun partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major, minor and core.
- New England FordmajorOfficial SUV Partner for the Connecticut Sun. Provides vehicle sponsorship and marketing activation rights.
- XfinitymajorOfficial Internet and Mobile Partner of the Connecticut Sun for the 2025 season. Provides digital marketing and connectivity sponsorship.
- HOLO FootwearminorOfficial Footwear Partner announced in June 2025 for brand marketing and fan engagement.
- BuildSubmarines.comminorCommunity partner that worked with the Connecticut Sun to revitalize Washington Park basketball courts in partnership with the City of Groton and Electric Boat.
- Jordan's FurnituremajorOfficial Furniture and Mattress Partner of the Connecticut Sun. Partnership includes community events and gameday activations. Renewed multiple times, extended through 2026 season.
- Mohegan TribecoreOriginal ownership group of the Connecticut Sun from 2003 until the 2026 sale to Fertitta family. The Mohekan Tribal Gaming Authority sold the team for a record $300 million. The franchise played at Mohegan Sun Arena under this ownership.
- Mohegan Sun ArenacoreHome arena venue in Uncasville, CT. The only WNBA venue with an on-site retail sportsbook (FanDuel), ending in 2027 with team relocation.
- TD BankmajorTD Cardholder Perks program providing exclusive offers and benefits for TD customers attending Connecticut Sun games.
- Sun & Soul FestminorAnnual community event partnership featuring basketball and cultural celebrations. Second annual event held in 2026.
Scale indicators5 records
Recent moves13 records
Expansion highlights4 records
Connecticut Sun competitors and assessment
Company assessmentDirect peers
- Las Vegas Aces: WNBA dynasty franchise and direct league peer, providing a benchmark for championship-level sponsorship pricing, ticket ARPU, and brand equity.
- Seattle Storm: WNBA franchise with shared league media-rights and sponsorship pool, offering a benchmark for championship-era brand uplift.
- Phoenix Mercury: WNBA franchise sharing league economics, broadcast deal, and competitive schedule; comparable mid-market commercial profile.
- New York Liberty: WNBA franchise with shared league media-rights and sponsorship structures, recently won a championship, and is a direct on-court and commercial competitor to the Sun.
- Los Angeles Sparks: WNBA franchise operating in a major media market with shared league revenue and sponsorship structures, a direct on-court peer.
- Minnesota Lynx: WNBA franchise that, like the Sun, has reached multiple Finals; a direct league peer for sponsorship, media-rights value, and operational benchmarking.
- Chicago Sky: WNBA franchise competing in the same league, with similar ticket, sponsorship, and merchandise revenue mix as the Sun.
- Washington Mystics: WNBA franchise sharing the league's media-rights, ticketing, and sponsorship economics, providing a direct operational and competitive peer.
- Atlanta Dream: WNBA franchise with a similar operating footprint and single-team revenue model, a direct league peer for ticketing and sponsorship comparables.
- Indiana Fever: WNBA franchise sharing the same league economics, media-rights pool, and direct competitive schedule as the Connecticut Sun, with a comparable single-franchise operating model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Connecticut Sun social profiles
Digital presenceConnecticut Sun financial estimates
Financial estimateRevenue estimate
Valuation estimate
Connecticut Sun leadership team
Management profileNumber of profiles
Profiles4 records
Connecticut Sun funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Connecticut Sun M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Connecticut Sun
What does Connecticut Sun do?
Connecticut Sun is a professional women's basketball franchise that fields a team in the Women's National Basketball Association (WNBA), playing home games at Mohegan Sun Arena in Uncasville, CT with additional home games at PeoplesBank Arena in Hartford and a Boston venue. The franchise sells single-game and season tickets, partial plans, group and corporate experience packages, premium seating and branded merchandise directly to fans, and operates community programs (Sun Academy youth camps, Connecticut Sun Foundation). A 2026 'Sunset Season' farewell campaign precedes the franchise's relocation to Houston in 2027, where it will be rebranded as the Houston Comets under new owner Tilman Fertitta.
Is Connecticut Sun a public or private company?
Connecticut Sun is a private company. It is classified as corporate owned and is currently operating.
When was Connecticut Sun founded?
Connecticut Sun was founded in 1999. It employs 11 to 50 people.
Where is Connecticut Sun based?
Connecticut Sun is headquartered in Uncasville, United States, in the North America region.
How does Connecticut Sun make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorships, merchandise and media Rights.
Who are Connecticut Sun's main competitors?
Direct peers on record are Las Vegas Aces, Seattle Storm, Phoenix Mercury, New York Liberty, Los Angeles Sparks, Minnesota Lynx, Chicago Sky, Washington Mystics, Atlanta Dream and Indiana Fever.
Does Connecticut Sun have an API?
No public API is recorded for Connecticut Sun.