Shake Shack United Kingdom

Name

Shake Shack United Kingdom

Legal name

Diverse Dining LTD

Website

https://shakeshack.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Fast-Casual Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

Keywords

• Fast-casual dining
• Premium burgers
• Hand-spun shakes
• Restaurant chain
• Crinkle-cut fries

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in and Takeaway Sales: Direct restaurant sales from customers dining in or taking food to go. Revenue generated through point-of-sale transactions at each UK location.
2. Third-Party Delivery: Revenue through delivery orders placed via Deliveroo, Just Eat, and Uber Eats platforms. Orders fulfilled from physical locations with delivery fees paid to aggregator platforms.
3. Catering and Large Orders: Business catering orders through Just Eat Business for office lunch events and large group orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Shake Shack UK operates a fast-casual restaurant chain serving signature burgers, cage-free chicken, hot dogs, crinkle-cut fries, and hand-spun shakes made with high-quality, traceable ingredients (Aberdeen Angus beef, Jersey Dairy custard, Wildfarmed flour). It operates 19+ locations across major UK cities with dine-in, takeaway, breakfast at select sites, and third-party delivery via Deliveroo, Just Eat, Uber Eats, and Just Eat Business catering.

Product overview

Shake Shack United Kingdom operates a fast-casual restaurant chain offering a focused menu of signature burgers, chicken items, hot dogs, crinkle-cut fries, hand-spun milkshakes, and beverages. The core product portfolio consists of the burger menu (featuring the signature ShackBurger made with 100% Aberdeen Angus beef), chicken menu (cage-free Red Tractor Assured chicken), classic hand-spun shakes (made with Jersey Dairy frozen custard), fries and sides, hot dogs, and a breakfast menu at select locations. Additional offerings include a Woof Menu for dogs, limited-time seasonal menus (such as The Island Menu), and beer/wine options. The company also provides vegetarian and vegan options including the 'Shroom Burger and Crispy Shallot Burger. Orders are placed through direct dine-in or via delivery partners Deliveroo, Just Eat, and Uber Eats.

Differentiator

Problem solved

Functional benefit

Products and services

• Burger Menu Signature burgers made with 100% all-natural Aberdeen Angus beef grass-fed on Scottish pastures, served on lightly toasted Wildfarmed flour potato buns with ShackSauce. Includes ShackBurger, SmokeShack, ShackMeister, Shack Stack, Cheeseburger, and limited-time variants for UK diners.
• Chicken Menu 100% cage-free, Red Tractor Assured chicken breast offerings including the Chicken Shack crispy chicken burger and Chicken Bites with dipping sauces for UK customers.
• Classic Hand-Spun Shakes Premium milkshakes made with Jersey Dairy frozen custard, real cane sugar, and cage-free eggs. Available in Vanilla, Chocolate, Coffee, Caramel, Black + White, and Strawberry flavours, with optional malt or whipped cream.
• Fries & Sides Crispy crinkle-cut fries, Cheese Fries with special cheddar and American cheese sauce, and beer-battered Onion Rings with sour cream & onion dipping sauce.
• Hot Dogs Authentic German 100% beef hot dog, all-natural with no hormones or antibiotics, served as a nod to the brand's 2004 hot dog cart origins.
• Breakfast Menu Freshly-made breakfast burgers featuring griddled egg, crispy bacon, sausage patty, and melted cheese on a squidgy potato bun, served at select locations including Canary Wharf, King's Cross St. Pancras, Mansion House, and Gatwick Airport.
• Speciality Coffee Coffee menu in partnership with Volcano Coffee Works featuring Sombra single-origin Brazilian coffee with notes of hazelnut, dark chocolate, and plum. Includes Iced Coffee, Iced Latte, Espresso, Americano, Flat White, Cappuccino, Latte, and English Breakfast Tea.
• Beer & Wine Alcoholic beverages including ShackMeister Ale (5.0% abv), Brooklyn Pilsner (4.8% abv), Estrella Galicia (4.7% abv), Shack Red Pinot Noir, and Shack White Sauvignon Blanc.
• Woof Menu Dog treats including Pooch-ini (red velvet dog biscuits and vanilla custard) and Bag O' Bones (pack of 5 red velvet dog biscuits by Outsider Tart), available at most UK Shack locations.
• Floats & Concretes Frozen custard desserts including Floats (Root Beer or Creamsicle), Cups/Cones in Vanilla or Chocolate, and Concretes (thick frozen custard blended with mix-ins), available at select Shacks including Union Shack.
• The Island Limited Time Menu Tropical-themed limited-time menu featuring Island Chicken Burger (crispy coconut chicken with tropical slaw and habanero mayo), Island Chicken Bites, Island Fries (loaded with habanero mayo and cherry peppers), Piña Colada Shake, and Sparkling Passion Fruit Mojito, available 7th July to 23rd September 2026.
• Soft Drinks Non-alcoholic beverages including Fresh Lemonade (made in-house with real cane sugar), Fifty/Fifty (half lemonade, half iced tea), Soft Drinks (Coke, Diet Coke, Coke Zero, Sprite Zero, Fanta Orange), Bottled Water, and Fresh Brewed Iced Tea.
• Vegetarian Options Vegetarian menu items including Grilled Cheese (American cheese on grilled potato bun), 'Shroom Burger (crispy-fried portobello mushroom with melted cheddar), and Cheese Fries.
• Vegan Options Vegan burger option featuring Crispy Shallot Burger with bespoke vegan patty by chef Neil Rankin, smoky cheddar, beer-marinated crispy shallots, and Dijonnaise sauce.
• Business Catering via Just Eat Business Corporate catering orders for office lunches and large group events fulfilled through the Just Eat Business platform from Tottenham Court Road and Mansion House locations.

Quantifiable outcome

• 35 tonnes of regenerative flour used in first year of Wildfarmed partnership, with 25% regenerative content in all potato buns
• +2 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• WildfarmedcoreStrategic or Co-development Partner · 1 June 2025Multi-year partnership for regeneratively farmed flour used in Shake Shack's potato buns. Wildfarmed's farming approach increases biodiversity, improves soil health, minimises water pollution, and reduces carbon. Partnership has resulted in 35 tonnes of regenerative flour used and 25% regenerative content in all UK potato buns as of the one-year anniversary.
• Volcano Coffee WorkscoreStrategic or Co-development PartnerCoffee partnership for specialty coffee menu at select UK Shake Shack locations. Sombra single origin Brazilian coffee with notes of hazelnut, dark chocolate and plum. Partnership funds an Agroforestry project aiming to eliminate mono crop culture in coffee farming across Brazil.
• Neil RankinminorStrategic or Co-development PartnerChef Neil Rankin created the bespoke vegan patty for the Crispy Shallot Burger (Vegan). Collaboration resulted in a unique plant-based burger featuring smoky cheddar, beer-marinated crispy shallots, and tangy dijonnaise sauce.
• DeliveroocoreChannel Partner/ Reseller/ DistributorThird-party delivery partner enabling burger, fries, and shake delivery to customers within delivery radius of UK Shake Shack locations.
• Just EatcoreChannel Partner/ Reseller/ DistributorThird-party delivery and takeaway platform partner enabling order placement and delivery from UK Shake Shack locations. Also serves catering orders through Just Eat Business.
• Uber EatscoreChannel Partner/ Reseller/ DistributorThird-party delivery partner enabling burger, fries, and shake delivery to customers within delivery radius of UK Shake Shack locations.
• UNiDAYSminorGTM or Marketing PartnerStudent verification partner enabling 20% discount offer for UNiDAYS-verified students at UK Shake Shack locations.
• Jersey DairyminorOthersMilk supplier for frozen custard. Jersey Dairy milk used to create rich, premium frozen custard served in shakes, concretes, cups and cones.

Scale indicators5 records

Recent moves3 records

Direct peers

• Honest Burgers: UK-founded premium burger chain focused on British-sourced beef and craft drinks; competes head-to-head with Shake Shack in the better-burger fast-casual segment with similar AUVs and trade-up positioning.
• Tommi's Burger Joint: Iceland-origin gourmet burger chain with a London presence; small-format premium-burger specialist that competes for similar footfall and price-conscious-but-quality-seeking UK consumers.
• Patty & Bun: London-based gourmet burger restaurant group with multiple sites across the capital; directly comparable to Shake Shack on product, price band and dine-in/takeaway/delivery model.
• Five Guys UK: US-origin premium burger and fries chain with a UK estate of roughly 100+ sites; the closest analogue to Shake Shack UK in format, pricing, build quality and target customer.
• Haché Burgers: London premium burger restaurant group; directly comparable to Shake Shack on menu (steak haché-style premium burgers), price band and dine-in experience.
• Burger & Lobster: Premium UK casual-dining chain combining burgers with lobster; overlaps with Shake Shack on premium burger menu, real-estate profile and UK consumer occasions.
• Bleecker: Independent London premium burger brand with a cult following and now multiple locations; similar quality-led positioning, US-style burger build and central-London real-estate strategy as Shake Shack.

Broad incumbents

• Leon Restaurants: UK fast-casual chain positioned around natural, healthier fast food; broader menu than Shake Shack but operates in the same better-than-QSR UK segment with similar urban and transport-hub real estate.
• Nando's: UK fast-casual incumbent with 300+ restaurants and a strong youth/casual-dining proposition; shares Shake Shack's counter-service fast-casual model and trade-up positioning, but on chicken rather than burgers.

Emerging players

• Neat Burger: UK plant-based premium burger chain with London-focused real estate; competes with Shake Shack in the better-burger segment specifically on the vegan/vegetarian occasion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shakeshackUK
• YouTubeyoutube.com/@ShakeShackUKShakeShackUK
• Facebookfacebook.com/shakeshackUK
• Instagraminstagram.com/shakeshackuk
• TikToktiktok.com/@shakeshackuk?lang=en
• LinkedInlinkedin.com/company/shake-shack-uk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shake Shack United Kingdom