Dubai Sports World

What Dubai Sports World does

Dubai Sports World is a seasonal indoor sports venue and event operated by Dubai World Trade Centre L.L.C., a state-owned entity in Dubai, UAE. The 16th edition runs from June 19 to August 25, occupying 282,000 sq ft of climate-controlled space within Za'abeel Halls 2–6 at the Dubai World Trade Centre. The venue offers 40+ courts and pitches across nine sports (badminton, football, basketball, cricket, volleyball, pickleball, padel, tennis, table tennis) and serves individual consumers, families, corporate teams, and youth athletes during the summer months when outdoor activity in Dubai is impractical.

The core technology stack is intentionally light: the venue depends on physical infrastructure (Matrix gym equipment, wooden parquet basketball courts, Yonex badminton surfaces) and a proprietary mobile app plus web booking platform (booking.dubaisportsworld.ae) for reservations and QR-code check-in. No AI, proprietary software platforms, or API products are disclosed. The venue integrates 18 partner sports academies — including Barça Academy, G Force Cricket Academy, Dubai Basketball Academy, and Tennis 360 — alongside a dedicated kids' play zone (Dubai Kids World), a free gym and ~1km indoor jogging track, six on-site F&B outlets, and a flagship Summer League corporate tournament.

Dubai Sports World generates revenue from six streams: hourly court and pitch rentals (usage-based, peak/off-peak tiers), tiered prepaid DSW Packages (Bronze AED 2,125 to Platinum AED 10,500), academy training programs operated by partners, Dubai Kids World entry passes (AED 60–80), 30-day gym memberships (freemium positioning with free gym access), and Summer League team registration fees (AED 400–2,000 per team). Distribution is direct-to-consumer via the mobile app, website booking, walk-in access, and a small corporate sales motion for Summer League, with a sponsorship roster of 30+ brands supporting the season. The business is fundamentally a three-month seasonal operation embedded within a government-owned venue portfolio.

Name

Dubai Sports World

Legal name

Dubai World Trade Centre L.L.C.

Website

https://dubaisportsworld.ae

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Dubai Sports World operates a 282,000 sq ft seasonal indoor sports venue at Za'abeel Halls 2–6 (Dubai World Trade Centre) during Dubai's summer months, offering 40+ courts across nine sports, an academy network, kids' play zone, gym, and corporate tournament programming for individual consumers, families, corporate teams, and youth athletes.

Ownership category

akta.pro rank

Product category

Indoor Sports Facility

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Intramural Sports & Recreational Leagues (EDALAIAC), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

Keywords

• Indoor sports facility
• Sports venue rentals
• Summer sports camp
• Corporate sports league
• Sports academy programs

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Court and Pitch Rentals: Hourly rental of indoor sports courts and pitches across 9 sports (badminton, football, basketball, cricket, volleyball, pickleball, padel, tennis, table tennis). Pricing varies by sport, time slot (peak vs off-peak), and day of week. This is the core revenue driver.
2. DSW Packages (Prepaid Credits): Prepaid packages with tiered discounts (Bronze 15%, Silver 20%, Gold 25%, Platinum 30% off) valid for AED 2,500 to AED 15,000 value. Packages can be redeemed against all pitch rentals, add-ons, classes, kids area and gym memberships. Creates prepaid revenue and customer lock-in.
3. Academy Training Programs: Revenue from 18 sports academies conducting training camps and coaching programs. Academies include Star Sport Camps, Elite Sports Academy, FC Barcelona Academy, G Force Cricket Academy, and others. Programs range from daily to full summer packages.
4. Dubai Kids World Entry: Indoor children's play area featuring soft play park, adventure zone, trampolines, inflatable slides, and arts/crafts corner. Entry passes sold at AED 60 (2-hour) and AED 80 (8-hour). Birthday celebration packages also available.
5. Gym Membership: 30-day gym memberships with free access to the facility's gym and jogging track. Membership includes Matrix equipment access and indoor walking/jogging track. Free access to gym is included with no additional charge.
6. Summer League Corporate Tournament: Corporate team tournament across 5 sports (Football, Cricket, Volleyball, Basketball, Badminton) with per-team registration fees (AED 400-2,000). Includes uniform and water. Third edition in 2026.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Dubai Sports World is a seasonal indoor multi-sports venue operated inside Za'abeel Halls 2–6 at Dubai World Trade Centre, providing pay-and-play court rentals, structured sports academies, kids' activities, gym access, and organized tournaments across 9 sports and 40+ courts/pitches during the June–August summer season.

Product overview

Dubai Sports World operates as a single indoor sports venue (Za'abeel Halls 2-6, 282,000 sq ft) offering a unified service model centered on hourly court and pitch rentals across nine sports. The portfolio comprises venue rental as the core product, supplemented by Dubai Kids World (children's play area), Get Fit (gym and jogging), Summer League (corporate tournaments), and Sports Academies (third-party coaching programs). Add-on products include DSW Packages (prepaid credit bundles with discounts) and Gym Memberships. A mobile app enables booking and check-in. The 16th seasonal edition runs from June 19 to August 25.

Differentiator

Problem solved

Functional benefit

Brands

• Dubai Kids World: Indoor play destination for children featuring soft play park, adventure zone, trampolines, inflatable slides, and arts and crafts corner
• Get Fit
• Summer League

Products and services

• Court Rentals (Badminton, Padel, Tennis, Basketball, Football, Volleyball, Cricket, etc.) Pay-and-play hourly and packaged court rentals across 9 sports and 40+ courts/pitches for individual players, families, friend groups, and corporate teams during the June–August summer season.
• Sports Academy Structured coaching and term-based training programs for children and adults across multiple sports, run by coaches during the summer season.
• Kids FunZone Supervised indoor play and activity area designed for younger children accompanying players, with age-appropriate activities and games.
• Gym On-site fitness facility providing gym access for visitors and players during the summer season.
• Corporate Summer League Organized corporate team sports leagues and tournaments for Dubai-based companies, providing turnkey team-building, employee wellness, and inter-company competition during the summer season.
• Tournaments Organized competitive tournaments across the venue's sports for individuals, groups, and corporate teams during the summer season.

Quantifiable outcome

• 282,000 sq ft of climate-controlled indoor sports space
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered flagship, core and minor.

• Dubai Sports CouncilflagshipStrategic or Co-development Partner · 1 January 2026Official association with Dubai Sports Council, the governing body for sports in Dubai. This partnership provides regulatory backing, legitimacy, and alignment with Dubai's sports development vision. The 16th edition of Dubai Sports World operates under this association.
• SwaggerscoreOthersF&B partner offering smoked briskets, smoked ribs, smoked Wagyu burgers, and comfort food menu. Located within the venue to enhance visitor experience.
• Yi FangcoreOthersRenowned Taiwanese tea brand offering authentic fruit tea beverages. Provides refreshing beverage options using traditional recipes and high-quality ingredients.
• Seven SandscoreOthersEmirati cuisine restaurant celebrating UAE flavors through a contemporary dining experience inspired by the seven emirates. Offers authentic Emirati dishes with a modern twist.
• Fit FreshcoreOthersHealth-focused F&B partner providing nutritious meals, fresh juices, smoothies, and wholesome snacks for health-conscious visitors.
• Yamanote AtelierminorOthersJapanese café concept bringing Japanese café culture to Dubai with freshly baked pastries, artisanal breads, desserts, and Japanese-inspired specialties.
• Parlour BoutiqueminorOthersStylish café offering specialty coffee, artisanal desserts, and a curated menu in an elegant setting designed for relaxing and social gatherings.
• Star Football AcademycoreStrategic or Co-development PartnerUAE's leading youth football program training boys and girls aged 3-17. UEFA-qualified coaches deliver structured weekly sessions, weekend league matches, and international tournaments. Operates from Dubai Sports World during summer.
• Star Basketball AcademycoreStrategic or Co-development PartnerTop youth basketball program for players aged 5-17 in Dubai and Sharjah. ACEP-qualified coaches follow structured year-round development plan with regular fixtures and skills progression.
• Star Badminton AcademycoreStrategic or Co-development PartnerHailed as one of top badminton academies in UAE, founded in 2021. Offers fun, social, safe environment for learning fundamentals to competitive play. Internationally qualified coaches across Dubai and Sharjah.
• Star Sport CampscoreStrategic or Co-development PartnerMulti-sport camp bringing football, basketball, badminton, volleyball and gymnastics under one roof at Dubai Sports World. Open to boys and girls aged 3-17 from June 30 to August 21, 2026.
• Elite Sports AcademycoreStrategic or Co-development PartnerLeading football coaching provider with over 12 years experience in UAE youth sports development. Programs for children aged 3-16 with focus on technical development, tactical awareness, and game-based learning.
• Barça AcademyflagshipStrategic or Co-development PartnerFC Barcelona's youth football academy using the club's renowned methodology. Two-week training programs for boys and girls aged 5-14 combining technical training, small-sided games, and expert coaching.
• IFA SportcoreStrategic or Co-development PartnerLargest grassroots independent sports academy in UAE with over two decades of experience. Football camps for players aged 5-16 delivered by UEFA and English FA qualified coaches.
• Dubai Basketball AcademycoreStrategic or Co-development PartnerRecognized by Dubai Sports Council and UAE Basketball Association. Trains 500+ young athletes weekly with programs for players aged 3-18. FIBA-certified coaches with international experience.
• SWISHminorStrategic or Co-development PartnerAll-girls basketball community in UAE founded in 2022. Empowers girls and young women through sport with female-led coaching, female-only sessions, and supportive environment for basketball development.
• Rise Ballers AcademyminorStrategic or Co-development PartnerDubai-based football development academy for children aged 2-14 years. Modern player-centred approach with coaches having 10+ years experience in professional clubs and youth player development.
• Professional Sports AcademycoreStrategic or Co-development PartnerDubai's oldest specialist badminton academy with over 10 years regional experience. Structured BWF-standard training for different age groups and abilities with focus on complete physical conditioning.
• G Force Cricket AcademycoreStrategic or Co-development PartnerOne of UAE's most successful cricket academies for over 25 years. Dedicated to nurturing budding cricketers with structured coaching focusing on skills, confidence, game awareness, and character development.
• Wolfi's Cycling AcademyminorStrategic or Co-development PartnerStructured cycling education program for children aged 6-11 years. Operates daily 11:30am-6:00pm with qualified coach-led sessions, learn-to-ride programs, and road safety education.
• Deepika Badminton AcademyminorStrategic or Co-development PartnerBWF qualified coaching emphasizing teamwork, respect, and resilience. Founded by Sriyani Deepika, hailed as 'Queen of Badminton' in Sri Lanka. Special training for people of determination.
• Tennis 360coreStrategic or Co-development PartnerDubai's leading tennis community founded in 2010. Combines structured programs with community engagement through weekly social activities. 'First the Athlete, then the Player' philosophy with 10-level progression pathway.
• One Dela Cruz Sports AcademyminorStrategic or Co-development PartnerCommunity volleyball, basketball, and badminton academy for all ages and skill levels. Provides professional coaching, competitive leagues, and skills development programs.
• Galaxy Blues Football AcademyminorStrategic or Co-development PartnerDedicated to developing next generation of football players through professional, player-centred training for boys and girls aged 4-16. UEFA and AFC certified coaches with internationally recognized methodologies.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ski Dubai: Iconic indoor snow park and entertainment destination in Dubai, also at Mall of the Emirates. Comparable as a large-scale climate-controlled indoor entertainment venue serving Dubai residents and tourists with similar walk-in, family-oriented demand patterns.
• IMG Worlds of Adventure: Largest indoor theme park in Dubai, also government-affiliated. Comparable as a large-scale, climate-controlled indoor entertainment destination in Dubai that competes for family discretionary leisure spend, though focused on theme park rides rather than participatory sports.

Direct peers

• Jumpboxx: Indoor trampoline and active entertainment venue in Dubai. Comparable as an indoor active-entertainment operator targeting families and youth with similar booking-based revenue model, though focused on trampoline-based activities rather than multi-sport courts.
• Bounce Middle East: Indoor trampoline and active entertainment venue in Dubai operating multiple sites. Comparable as an indoor active-entertainment operator targeting families with similar party/event packages and youth programming.
• Adventure HQ: UAE-based indoor/outdoor adventure and active entertainment operator offering climbing, zipline, and active games. Comparable as an indoor active-entertainment venue serving families and youth with similar walk-in booking patterns and seasonal demand dynamics.
• AirManiax: Indoor adventure and active entertainment park in Dubai offering ninja courses, climbing, and active play. Comparable as a Dubai-based indoor active-entertainment venue competing for similar family and youth discretionary spend.
• Play Nation UAE: Indoor family entertainment center chain in the UAE featuring active play, parties, and group activities. Comparable as a multi-activity indoor family entertainment operator competing for similar weekend and holiday family spend.

Regional players

• Dubai Sports City: Master-planned sports district in Dubai offering multi-sport facilities including academies, courts, and pitches. Comparable as a multi-sport indoor/outdoor destination serving similar customer segments, though year-round and residential-integrated rather than seasonal.
• Coca-Cola Arena Dubai: Dubai's primary indoor arena for live sports and entertainment events. Comparable as a large-scale, climate-controlled indoor venue in the same geography, though focused on spectator events rather than participatory sports like DSW.
• Zayed Sports City: Government-owned sports complex in Abu Dhabi offering multi-sport facilities including tennis, football, and fitness centers. Comparable as a state-backed, large-scale indoor/outdoor sports venue in the UAE serving similar families, athletes, and corporate teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DubaiSportsWorld
• LinkedInlinkedin.com/company/dubai-sports-world

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dubai Sports World