Elite Sports Academy

What Elite Sports Academy does

Elite Sports Academy (legal entity: Elite Sport Academy Ltd, Company Number 09729717) is a privately held youth sports coaching company operating across Lincolnshire, UK, from its registered office in Deeping Saint Nicholas. The company delivers multi-sport coaching to children aged approximately 4-16 through five core service lines: School Programmes (PE/PPA delivery, after-school clubs, teacher CPD, and inter-school competitions and leagues), Elite Holiday Camps (multi-sport programmes during school breaks), the ESA Football Academy (development centres, match nights, and Soccer Saturdays with a possession-based philosophy), Birthday Parties (including football, dance, and Nerf Wars formats), and weekly Clubs at school and community venues. Customers span three segments — children/parents (consumer), schools (institutional buyers of PE delivery and competition management), and local sponsors — with delivery split across the Spalding, Boston, Pinchbeck, Crowland, and Deeping Saint Nicholas areas under an Area Manager structure.

The business model is service-delivery based with no proprietary technology platform. Revenue is generated through per-session club fees (£4-4.50 per child), tiered birthday party packages (£125-200 base plus add-ons), holiday camp bookings (booked via a participant.co.uk self-serve portal), Football Academy development fees, and professional services revenue from school PE/PPA contracts. Go-to-market is community-led: customer acquisition flows through school partnerships, in-school promotional assemblies, word-of-mouth, and direct email/phone enquiries. The company holds no patents or proprietary AI systems; its only disclosed technology use is Google Analytics for website traffic measurement.

Operationally, Elite Sports Academy is led by founder Andrew Tidswell (Head Coach & Managing Director), supported by Area Managers for Spalding and Boston, a School Games Organiser, and a coaching roster holding NGB Level 1-4 qualifications with international experience (England, Europe, USA). All staff carry liability insurance and safeguarding certification. The company has built formalised pathways into professional football academies at Lincoln City, Cambridge United, Peterborough United, and Grimsby Town, and is a recognised partner of Active Lincolnshire. It received a Corporate Vision Education and Training Award in 2024. An associated company, ESA Coaching Limited (Company number 09729675), is referenced on the legal notice, though the exact ownership relationship is not disclosed.

Name

Elite Sports Academy

Legal name

Elite Sport Academy Ltd

Website

https://elitesportsacademy.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Sports Coaching Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth sports coaching
• School PE delivery
• Holiday sports camps
• Football academy training
• Children's birthday parties

Headquarters

HQ city

Pinchbeck

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Session-based Club Fees: Recurring session fees for weekly clubs including Thursday Night Match Nights and Soccer Saturdays, charged per session at £4-4.50 per child.
2. Birthday Party Packages: One-time party packages with base pricing (£125-200) and customizable add-ons (extra coach, extended time, inflatables, invitations and party bags).
3. Holiday Camps: Multi-day holiday camp programs during half term, summer, and Christmas breaks with varied activities.
4. Football Academy Fees: Development centre and academy sessions for aspiring footballers, with sessions at £4 per session for Soccer Saturdays.
5. School PE/PPA Delivery: Year-round PE support services delivered to schools, including curriculum planning, PPA cover, and teacher CPD.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Elite Sports Academy delivers youth sports coaching services across Lincolnshire, offering school PE/PPA delivery, extra-curricular clubs, inter-school competitions and leagues, multi-sport holiday camps, a dedicated football academy with development centres, weekly after-school clubs, and organized sports-themed birthday parties for children. The company employs qualified, insured, and safeguarding-certified coaches and serves thousands of children through both recurring weekly programmes and seasonal offerings.

Product overview

Elite Sports Academy is a sports coaching organization operating in Lincolnshire that offers a multi-product portfolio of youth sports services. The core offerings include School Programmes (delivering PE, PPA cover, after-school clubs, and inter-school competitions directly to schools), Elite Holiday Camps (multi-sport camps during school breaks), ESA Football Academy (specialized football coaching with development centres and match nights), Birthday Parties (fully organized sports-themed parties), and weekly Clubs. These services share a common thread of qualified coaching staff delivering structured sports activities to children, with the Football Academy representing the most specialized pathway. The company operates across multiple locations in the Spalding and Boston areas, providing services to thousands of children through both recurring weekly sessions and seasonal programs.

Differentiator

Problem solved

Functional benefit

Products and services

• School Programmes Comprehensive school sports delivery service for Lincolnshire primary schools, covering PE/PPA delivery, extra-curricular clubs, teacher CPD, inter-school competitions, school leagues, and school sport rankings delivered in partnership with schools.
• Elite Holiday Camps Multi-sport holiday camps for children of all abilities during half term, summer, and Christmas school breaks, offering sports, activities, games, and crafts with themed sessions and medal rewards.
• ESA Football Academy Specialized football academy featuring development centres, match nights, and Soccer Saturdays, applying a possession-based coaching philosophy focused on ball mastery, technical skills, and player development with documented pathways to professional club signings.
• Birthday Parties Fully organized and delivered sports-themed birthday parties including Football World Cup, Dance Party, and multi-sport extravaganza options, with all equipment, qualified coaches, trophies, and medals supplied.
• Clubs Weekly sports clubs including Thursday Night Match Nights and Soccer Saturdays delivered at schools in Pinchbeck and Boston, with age-specific (KS1 and KS2) structured coaching and competitive match play.
• ESA Birthday Party Packages Customizable birthday party packages including ESA Standard (£125) and Nerf Wars (£200), with add-on options for additional guests, extra hours, inflatables, invitations, and party bags.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Seagate HomesminorGTM or Marketing PartnerSponsor of ESA Football Academy page. Provides financial support and branding visibility on the football academy website section.
• The Balloon TreeminorGTM or Marketing PartnerSponsor of ESA Football Academy page. Local Spalding business providing sponsorship support.
• The Barber Shoppe HolbeachminorGTM or Marketing PartnerSponsor of ESA Football Academy page. Local business sponsor.
• Sign Design ServicesminorGTM or Marketing PartnerSponsor of ESA Football Academy page. Sign design company providing sponsorship.
• Active LincolnshirecoreStrategic or Co-development PartnerRegional sports partnership. ESA is proudly part of Active Lincolnshire, indicating alignment with county-wide sports development initiatives.
• Cambridge United AcademycoreOthersProfessional football club academy pathway. Multiple ESA players signed to Cambridge United Academy and Shadow Academy programmes, demonstrating elite development pathway connections.
• Lincoln City AcademycoreOthersProfessional football club academy pathway. Multiple ESA players signed to Lincoln City Academy, demonstrating strong local pathway connections.
• Peterborough United AcademycoreOthersProfessional football club academy pathway. Multiple ESA players signed to Peterborough United Academy and Pre Academy programmes.
• Grimsby TowncoreOthersProfessional football club. ESA player Noah Shaw signed by Grimsby Town in 2022.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Premier Education Group: One of the UK's largest school PE, sport, and extra-curricular providers, working with primary schools on PPA cover, PE delivery, CPD, and holiday camps — closely matching ESA's School Programmes portfolio across multiple counties.
• Total Sport UK: UK multi-sport coaching company providing after-school clubs, PE lessons, and holiday camps at primary schools — a close peer on school sport delivery and the wider extra-curricular product set ESA competes on.
• Soccer Days UK: UK franchise delivering children's football coaching parties and sessions at schools and community venues, overlapping with ESA's Birthday Parties and Soccer Saturday offerings on both product format and target customer.
• Little Kickers: UK-founded franchise offering pre-school and youth football coaching in sessions priced per child, targeting the same 4–11 age range and parent customer base as ESA's Soccer Saturdays and Football Academy match nights. Directly comparable on football coaching instruction to children in structured weekly sessions.
• Sport4Kids (S4K): UK multi-sport coaching provider running after-school clubs, holiday camps, and birthday parties for primary-age children — a direct product-by-product overlap with ESA's Extra Curricular Clubs, Holiday Camps, and Birthday Party offerings.
• Pro:Direct Soccer Schools: Operator of football coaching schools and holiday camps across the UK, similar in skill-development positioning and week-long camp format to ESA's Elite Holiday Camps and Football Academy Development Centres.

Regional players

• Little Messys / Fun Science: UK provider of in-school workshops and holiday activity programmes for primary-age children, sharing the school delivery and holiday camp business model with ESA even where football-specific coaching is not the focus.
• Active Nation: Charitable leisure operator running community sport and physical-activity programmes, parallel in mission to ESA's Active Lincolnshire affiliation and to its community club/camp delivery model.

Broad incumbents

• Lincoln City FC Academy & Community: Professional football club running its own academy and community coaching programmes in Lincolnshire — directly competing for the same talent pipeline that feeds into ESA's Football Academy and overlaps with ESA's existing partnership with Lincoln City Academy.
• Cambridge United Foundation: Club-affiliated community foundation delivering football coaching and school sport programmes in Cambridgeshire, comparable to ESA's Football Academy and School Programmes and an existing ESA pathway partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/elitesportacade
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/elite-sports-academy-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Sports Academy