eBliss Global

What eBliss Global does

eBliss Global is a privately-held US e-mobility company founded in 2022 and headquartered in Austin, Texas, that designs, manufactures, and distributes electric bicycles across multiple sub-brands: The Ride (premium models such as the $7,495 Radiant Carbon with carbon-fiber frame, belt drive, and NuVinci CVT transmission), EVOKE (a bespoke line distributed exclusively through Tomberlin), and ALWAYS Bikes (a dealer-focused line starting at $3,495). The company's core technology centers on the NuVinci Continuously Variable Transmission — a planetary CVT recognized as the first viable replacement for geared bicycle systems in over two centuries — integrated with belt-driven drivetrains, hydraulic disc brakes, and removable 630-Wh batteries delivering approximately 100 miles of range on premium models. Production is anchored at a new $4.1M+ assembly and logistics facility at Harbor Point in Utica, New York, with capacity for up to 100,000 e-bikes annually (initial target 15,000), supported by Empire State Development and the City of Utica.

The business model is hardware sales of e-bikes at an average selling price of approximately $4,300 wholesale, with dealers earning 20-25% margins (roughly $860-$1,000 per unit) compared to 3.9% on cars. Go-to-market relies on a multi-channel distribution strategy: exclusive distribution through Tomberlin's coast-to-coast network for EVOKE; the Petra Automotive Products partnership placing ALWAYS into North American auto dealers; direct sales into franchised auto dealerships under exclusive Protected Market Area (PMA) territory arrangements (with 50+ dealer chains signed against a 200-dealer target at 30-60 bikes per store per month); and direct-to-consumer e-commerce via brand sites including theridebikes.com, rideevoke.com, and alwaysbikes.com, supplemented by a Clinton, New York Experience Center showroom.

The company is led by Chairman and CEO Bill Klehm (former CarFax architect, Ford $1B customer-service division head, and Fallbrook/NuVinci launch leader), President and COO Dr. Billy Edwards (PhD, Vanderbilt; ex-BCG and AMD Chief Strategy Officer), and Chief Design Officer Tony Ellsworth (creator of Ellsworth Handcrafted Bikes and holder of 20+ bicycle design patents). In March 2026 eBliss extended a $250,000 working-capital loan to Capstone Companies under a 90-day no-shop provision, and in May 2026 executed a binding Letter of Intent for a tax-free stock-for-stock combination with Capstone Companies, Inc. — a transaction that, if completed, would take eBliss public but remains subject to due diligence, board and shareholder approvals, financing, and regulatory conditions.

Name

eBliss Global

Legal name

eBliss Global, Inc.

Website

https://ebliss.global

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

eBliss Global is a US e-mobility company that designs, assembles, and distributes electric bicycles under The Ride, EVOKE, and ALWAYS Bikes brands using NuVinci CVT technology, selling primarily through auto dealership networks and distribution partners to consumer and last-mile commuter customers.

Ownership category

akta.pro rank

Product category

Electric Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Bicycle Retail (New Bikes) (CRAMAHAA), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Electric bicycles
• E-bike manufacturing
• USA assembled bikes
• E-mobility solutions
• Premium e-bikes

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-Bike Hardware Sales: Primary revenue stream from selling electric bicycles under multiple brands (The Ride, EVOKE, ALWAYS) through dealer networks and direct-to-consumer channels. Average selling price approximately $4,300 with dealers earning $860-$1,000 per sale (20-25% margin).
2. Private Label Manufacturing: Company produces e-bikes for its own private label brands and has capacity to produce up to 100,000 e-bikes annually for eBliss and other private label brands at the Utica facility.
3. Dealer Partnership Revenue: Revenue generated through partnerships with auto dealers who purchase e-bikes wholesale and resell to consumers, with exclusive territory arrangements within assigned PMAs.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

eBliss Global manufactures and sells electric bicycles (e-bikes) across multiple sub-brands (The Ride, EVOKE, ALWAYS Bikes), assembled at its Utica, New York facility with capacity for up to 100,000 units annually. The company distributes through auto dealership networks, exclusive partnerships like Tomberlin, and direct-to-consumer e-commerce, integrating proprietary continuously variable transmission technology into its models.

Product overview

eBliss Global is an e-mobility company offering a portfolio of electric bicycles across multiple sub-brands. The company markets three distinct ebike brands: Ride Bikes (premium USA-assembled models at $2,200-$2,800), EVOKE (distributed through Tomberlin retail network), and ALWAYS Bikes (auto dealership-focused models starting at $3,495). All products incorporate proprietary NuVinci Continuously Variable Transmission technology. The company positions itself as a transportation solutions provider rather than just a bicycle manufacturer, targeting both consumer and commercial segments including last-mile delivery, commuting, and recreational use.

Differentiator

Problem solved

Functional benefit

Brands

• The Ride: Premium electric bicycles with carbon fiber frames, NuVinci CVT transmission, belt-drive system, and hydraulic brakes. Models include Radiant Carbon priced at $7,495 and The Ride Crimson R priced between $2,200 and $2,800.
• EVOKE
• ALWAYS Bikes

Products and services

• The Ride Bikes Premium electric bicycle brand featuring USA-assembled models in four riding styles priced between $2,200 and $2,800. Developed by Tony Ellsworth with proprietary NuVinci CVT technology and targeted at consumers seeking domestic-built e-mobility.
• EVOKE E-Bikes Electric bicycle brand distributed exclusively through Tomberlin's coast-to-coast retail network. Features seamless automatic transmission and maintenance-free design for consumers seeking car-like riding experience.
• ALWAYS Bikes Electric bicycle brand designed for auto dealership distribution. Low-maintenance e-bikes for city commutes, errands, and off-roading priced starting at $3,495, sold through automotive dealers as alternative transportation solutions for consumers.
• Radiant Carbon E-Bike Premium e-bike model featuring carbon fiber frame, belt-driven drivetrain, NuVinci CVT transmission, hydraulic brakes, and 630-Wh removable battery with approximately 100 miles range. Priced at $7,495.

Quantifiable outcome

• 119 million car rides daily in US, with 60 million being 5 miles or less and 40 million being 1 mile or less - the target market for e-bike replacement
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and support.

• Capstone Companies, Inc.coreStrategic or Co-development Partner · 18 May 2026eBliss Global and Capstone Companies have executed a binding Letter of Intent for a proposed business combination. The LOI establishes mutual no-shop provision through July 1, 2026 and commits both companies to joint due diligence reviews and joint funding pursuit for transaction costs. The proposed transaction is a tax-free stock-for-stock reorganization for 100% of eBliss's issued capital stock. Transaction remains subject to due diligence, board/shareholder approvals, regulatory compliance, and adequate financing.
• Empire State DevelopmentsupportOthers · 23 July 2025New York State economic development agency supporting eBliss Global's Utica facility with job creation incentives and site development support at Harbor Point.
• City of UticasupportOthers · 23 July 2025Municipal government partner supporting eBliss Global's facility at Harbor Point with local incentives and infrastructure support, enabling restoration of former train repair depot.
• Petra Automotive ProductscoreChannel Partner/ Reseller/ Distributor · 18 December 2023Partnership to bring eBliss ALWAYS e-bikes into the North American auto dealership network managed by Petra. Petra is the fastest-growing automotive premium products manufacturer globally. E-bikes designed for city commutes, errands, and off-roading, priced starting at $3,495.
• TomberlincoreChannel Partner/ Reseller/ Distributor · 23 January 2023Exclusive distribution partnership with Tomberlin, a leading electric low-speed vehicle distributor and subsidiary of Nordic Group of Companies (Baraboo, WI). Tomberlin carries a bespoke line of eBliss ebikes under the EVOKE brand with coast-to-coast retail coverage throughout the US. Bikes available online and in stores by spring 2023.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Aventon Bikes: Fast-growing US e-bike company with both D2C and dealer channels, competing in the commuter/urban segment. Comparable on product positioning and channel strategy at accessible price points.
• Pedego Electric Bikes: Dealer-network-based e-bike retailer/franchise with premium positioning, ~200+ stores globally. Closest analogue to eBliss's auto-dealer channel strategy and multi-brand showroom model.
• Rad Power Bikes: Largest direct-to-consumer e-bike brand in North America, offering a broad range of commuter and cargo e-bikes at accessible price points. Directly competes with eBliss's Ride Bikes and ALWAYS brands on consumer value proposition and US distribution.
• Lectric eBikes: US-based D2C e-bike company known for the affordable XP folding e-bike. Directly comparable on US manufacturing focus and value-tier positioning.
• Super73: Lifestyle-oriented US e-bike brand with strong branding and direct-to-consumer sales. Comparable on premium positioning and brand-led marketing approach.

Broad incumbents

• Specialized Bicycle Components: Major premium bicycle incumbent with a leading e-bike line (Turbo series). Competes with eBliss's premium The Ride brand on technology, dealer relationships, and performance positioning.
• Trek Bicycle Corporation: One of the world's largest bicycle companies with a comprehensive e-bike portfolio (Domane+, Allant+, Rail). Comparable on dealer distribution scale and US assembly footprint.
• Yamaha Motor eBikes: Established powersports OEM with e-bike systems and complete bikes in the US. Comparable on proprietary drivetrain technology (PW series motors) and dealer-based distribution.

Others

• Enviolo (formerly Fallbrook Technologies): Owner of the NuVinci continuously variable transmission technology that powers all eBliss bikes. Strategic supplier and ecosystem partner — a successful eBliss validates and expands the Enviolo CVT platform.

Regional players

• Gazelle (Royal Dutch Gazelle): Premium Dutch e-bike manufacturer expanding into the US market through dealer networks. Comparable on premium commuter e-bike positioning and integration of CVT/belt-drive technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eBliss Global