Rankscale
Rankscale is an Austria-based SaaS platform that tracks and optimizes brand visibility across 17+ generative AI engines (ChatGPT, Perplexity, Claude, Gemini, AI Overviews) for enterprise brands, digital marketing agencies, and publishers via subscription tiers and agency reseller partnerships.
- Company typePrivate
- Founded2024
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rankscale does
Rankscale GmbH is an Austria-based software company that operates a Generative Engine Optimization (GEO) platform for tracking and improving brand visibility across AI-powered search and chat interfaces. Founded in October 2024 by Mathias Ptacek and formally incorporated as Rankscale GmbH in July 2025, the company is headquartered in Königstetten with product development in Vienna. The platform ingests outputs from 17+ AI engines including ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, DeepSeek, Grok, Copilot, and Mistral across 240+ regions, and exposes a Brand Visibility Dashboard, AI Rank Tracker, Competitor Analysis, Citation Analysis, Sentiment Analysis, Page Audits (200+ factors), and Prompt Research modules built on proprietary semantic-reconstruction methods for prompt-volume estimation and intent decoding.
The product is sold as a multi-tier SaaS subscription (Pro, Agency Growth, Enterprise) with usage-based in-app credit top-ups, and is distributed through a hybrid go-to-market combining self-serve PLG signups, an agency reseller channel, and direct enterprise sales with white-label and team collaboration features. The platform is accessible via a REST API (Agency Growth and Enterprise) and an MCP integration (Pro), and supports native Looker Studio reporting. Customers include large enterprises such as Bosch, Iberdrola, O2, Otto GmbH, StepStone, UBS, Hama, Cartier, Milliman, SiteGround, Cloudbeds, and Global Payments, plus a roster of digital agencies including Coalition Technologies, Dentsu, Publicis Sapient, WPP Media, Monks, iGrow, and Pixelclip; the company reports 1,000+ active users and was awarded Most Innovative Campaign at the 2026 European Search Awards.
The business is bootstrapped with no disclosed external funding, operates with a small team that tripled in January 2026, and is led by founder Mathias Ptacek alongside co-founder and CMO Patrick Schmid, with strategic advisors joining in late 2025. Rankscale monetizes through recurring subscriptions and usage credits, differentiates primarily through the breadth of AI engine coverage, cross-locale data, and a partnership-driven agency distribution layer, and is positioning itself as a category-defining platform for the emerging GEO discipline.
Rankscale firmographics
Firmographics- Name
- Rankscale
- Legal name
- Rankscale GmbH
- Website
- https://rankscale.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rankscale is an Austria-based SaaS platform that tracks and optimizes brand visibility across 17+ generative AI engines (ChatGPT, Perplexity, Claude, Gemini, AI Overviews) for enterprise brands, digital marketing agencies, and publishers via subscription tiers and agency reseller partnerships.
- Ownership category
- akta.pro rank
Rankscale industry classification
Industry- Product category
- AI Search Visibility / Generative Engine Optimization (GEO)
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Advertising, Marketing & Customer Personalization (HDAAAGAC)
Keywords
Where Rankscale is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Rankscale business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based SaaS model with multiple plan tiers (Pro, Agency Growth, Enterprise). Includes subscription model and in-app credit top-up options for additional usage.
- In-App Credit Purchases: Flexible credit system allowing users to purchase additional tokens for tracking needs beyond plan limits. Designed for agencies to serve clients of varying sizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro Plan |
| Subscription | Monthly | Agency Growth Plan |
| Subscription | Monthly | Enterprise Plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Rankscale product offering
Product offeringCore offering
Rankscale provides a SaaS platform for tracking, analyzing, and optimizing brand visibility across generative AI search engines such as ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. The product combines a centralized Brand Visibility Dashboard with specialized modules (AI Rank Tracker, Competitor Analysis, Citation Analysis, Sentiment Analysis, Page Audits, Prompt Research) and exposes programmatic access via REST API and MCP, sold on Pro, Agency Growth, and Enterprise subscription tiers.
Product overview
Rankscale is an integrated AI SEO suite for brand monitoring and AI search optimization—a unified GEO platform that tracks, measures, and improves how brands rank across generative engines. The platform consists of a core Brand Visibility Dashboard paired with specialized tracking modules including AI Rank Tracker, Competitor Analysis, Citation Analysis, Sentiment Analysis, Page Audits, and Prompt Research. These components work together to provide full-spectrum tracking across 17+ AI engines (ChatGPT, Perplexity, Claude, Gemini, AI Overviews, DeepSeek, Grok, Copilot, Mistral, AI Mode) with support for 240+ regions and languages. Enterprise capabilities include a REST API (Agency Growth and Enterprise plans) and MCP integration (Pro Plan), plus native Looker Studio reporting. The platform offers 94+ technical checkpoints and 8 monitoring schedules to detect shifts instantly.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Visibility Dashboard Centralized SaaS dashboard that lets brands and agencies monitor and manage brand AI visibility across 17+ generative AI engines including ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, DeepSeek, Grok, Copilot, Mistral, and AI Mode, with the ability to manage multiple brands and slice data by engine and timeframe.
- AI Rank Tracker Tracker module that monitors AI visibility scores, rankings, brand mentions, citations, share of voice, and sentiment across AI engines, with interactive historical trends and actionable recommendations for SEO and marketing teams.
- Competitor Analysis Module that automatically identifies competitors appearing in AI search results and compares their AI visibility scores, citations, and sentiment, surfacing ranking gaps and strategic advantages for the user's brand.
- Citation Analysis Module that discovers where AI search engines cite a brand, monitors citation frequency across supported AI models, and connects source URLs to brand visibility and ranking gaps.
- Sentiment Analysis Module that tracks brand sentiment by brand, topic, and AI model, surfacing positive and negative keyword themes and monitoring brand perception trends over time inside AI-generated answers.
- Page Audits Audit module that breaks down an AI readiness score across 200+ priority factors, auditing AI bot crawlability, site hierarchy, and technical SEO signals and delivering actionable fixes to improve AI visibility and close ranking gaps.
- Prompt Research Prompt research module that estimates prompt search volume through semantic reconstruction, decodes intent and prompt density, and helps optimize content for the question patterns most likely to surface in AI search.
- Rankscale REST API Programmatic REST API plus MCP integration that lets developers and agencies automate prompt and search-term tracking, pull visibility, citation, and sentiment reports, and run page audits programmatically, with native connections to tools such as Claude Code and Looker Studio.
Quantifiable outcome
- Users report ranking client websites in AI Overviews within days using Rankscale data
- +1 more outcomes
Companies that use Rankscale
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Rankscale technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature8 records
Rankscale partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- PixelClipminorSpanish-language session on auditing and improving AI visibility with best practices and common mistakes.
- iGrowminorCase study session on audit, actions, and measurable results in AI search engagements.
- Search Engine ResultscoreAward-winning case study session on Most Innovative Campaign from European Search Awards.
- ScratchMMcoreMultiple sessions covering audit to action workflows, GTM framework integration, and GEO team habits.
- Rasheed BadawiminorSession on using AI search data for product strategy and brand positioning decisions.
- SpyndleminorResearch-backed session on third-party validation impact on AI visibility and guest post ROI in AI search.
- WingmenminorAI Search Reporting and Looker Studio Masterclass showing how to build meaningful AI search reports and dashboards.
- TextbrokerminorMasterclass on leveraging Reddit to increase AI visibility authority and brand sentiment.
- Saltanat LabscoreThree live audit sessions demonstrating real-time AI search visibility evaluation and improvement techniques.
- Coalition TechnologiescoreCo-hosting webinar series on LLM search mechanics, on-page/off-page myths in AI search, and content optimization strategies for AI visibility.
- OtagominorGerman-language session on prompt set creation for AI search optimization.
- SEOcationminorGerman-language session on creating content that gets cited by AI search engines.
- Black Sheep AgencyminorGerman-language sessions on local SEO and service page optimization for AI search.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Rankscale competitors and assessment
Company assessmentBroad incumbents
- Ahrefs: Established SEO platform (Site Explorer, Keywords Explorer, Content Explorer) that has begun adding AI search visibility features. Broad incumbent whose expanded scope could absorb standalone GEO tooling.
- Semrush: Major SEO/SEM platform with a full suite of marketing analytics tools that has launched AI-driven search visibility modules. Broad incumbent representing competitive threat from a well-capitalized platform.
- Surfer SEO: Content optimization and SEO platform increasingly focused on AI search and LLM visibility workflows. Broader SEO incumbent that overlaps in content/optimization use cases relevant to Rankscale customers.
Direct peers
- Otterly.AI: Austrian AI search monitoring platform that tracks brand presence, citations, and sentiment across AI assistants like ChatGPT and Perplexity. Same geographic origin and near-identical product scope to Rankscale.
- Peec AI: Berlin-based AI search analytics platform that helps brands and agencies track visibility and performance across generative AI engines. Direct European peer with very similar feature set and target market.
- Goodie AI: AI search optimization platform focused on Generative Engine Optimization (GEO) for brands, providing monitoring and optimization across LLM-powered search. Overlapping product offering and buyer (enterprise marketing teams and agencies).
- AthenaHQ: AI search visibility and AEO platform that helps enterprises monitor and improve how they appear in AI-generated answers. Direct peer with similar enterprise GTM and feature scope.
- Profound: NYC-based AI search visibility and answer engine optimization platform tracking brand presence across generative engines. Closest direct competitor to Rankscale with overlapping enterprise customer profile and venture-backed go-to-market.
- Scrunch AI: AI search and Answer Engine Optimization (AEO) platform that tracks brand presence and citation performance across AI search engines. Comparable mid-stage competitor serving enterprise and agency buyers.
Emerging players
- Knowatoa: Early-stage AI search analytics platform tracking brand visibility across generative engines for marketing teams. Emerging peer with narrower feature set and earlier commercialization stage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rankscale social profiles
Digital presenceRankscale financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rankscale leadership team
Management profileNumber of profiles
Profiles2 records
Rankscale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rankscale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rankscale
What does Rankscale do?
Rankscale provides a SaaS platform for tracking, analyzing, and optimizing brand visibility across generative AI search engines such as ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. The product combines a centralized Brand Visibility Dashboard with specialized modules (AI Rank Tracker, Competitor Analysis, Citation Analysis, Sentiment Analysis, Page Audits, Prompt Research) and exposes programmatic access via REST API and MCP, sold on Pro, Agency Growth, and Enterprise subscription tiers.
Is Rankscale a public or private company?
Rankscale is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rankscale founded?
Rankscale was founded in 2024. It employs 11 to 50 people.
Where is Rankscale based?
Rankscale is headquartered in Vienna, Austria, in the Europe region.
How does Rankscale make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are in-App Credit Purchases.
Who are Rankscale's main competitors?
Broad incumbents on record are Ahrefs, Semrush and Surfer SEO. Direct peers are Otterly.AI, Peec AI, Goodie AI, AthenaHQ, Profound and Scrunch AI. Knowatoa is listed as an emerging player.
Does Rankscale have an API?
Yes. Rankscale offers a REST API that enables developers to automate prompt and search-term tracking (create, run, and manage terms programmatically), pull visibility, citation and sentiment reports, and run page audits programmatically. The API is available on Agency Growth and Enterprise plans. Rankscale also supports MCP (Model Context Protocol) integration for the Pro Plan, enabling connections with tools like Claude Code. Developer documentation is at rankscale.ai/api.
What industry is Rankscale in?
Rankscale's product category is AI Search Visibility / Generative Engine Optimization (GEO). Its primary akta.pro industry code is HDAAAGAC, Advertising, Marketing & Customer Personalization. Its NAICS code is 541910 and its SIC code is 7310.