Rankscale

What Rankscale does

Rankscale GmbH is an Austria-based software company that operates a Generative Engine Optimization (GEO) platform for tracking and improving brand visibility across AI-powered search and chat interfaces. Founded in October 2024 by Mathias Ptacek and formally incorporated as Rankscale GmbH in July 2025, the company is headquartered in Königstetten with product development in Vienna. The platform ingests outputs from 17+ AI engines including ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, DeepSeek, Grok, Copilot, and Mistral across 240+ regions, and exposes a Brand Visibility Dashboard, AI Rank Tracker, Competitor Analysis, Citation Analysis, Sentiment Analysis, Page Audits (200+ factors), and Prompt Research modules built on proprietary semantic-reconstruction methods for prompt-volume estimation and intent decoding.

The product is sold as a multi-tier SaaS subscription (Pro, Agency Growth, Enterprise) with usage-based in-app credit top-ups, and is distributed through a hybrid go-to-market combining self-serve PLG signups, an agency reseller channel, and direct enterprise sales with white-label and team collaboration features. The platform is accessible via a REST API (Agency Growth and Enterprise) and an MCP integration (Pro), and supports native Looker Studio reporting. Customers include large enterprises such as Bosch, Iberdrola, O2, Otto GmbH, StepStone, UBS, Hama, Cartier, Milliman, SiteGround, Cloudbeds, and Global Payments, plus a roster of digital agencies including Coalition Technologies, Dentsu, Publicis Sapient, WPP Media, Monks, iGrow, and Pixelclip; the company reports 1,000+ active users and was awarded Most Innovative Campaign at the 2026 European Search Awards.

The business is bootstrapped with no disclosed external funding, operates with a small team that tripled in January 2026, and is led by founder Mathias Ptacek alongside co-founder and CMO Patrick Schmid, with strategic advisors joining in late 2025. Rankscale monetizes through recurring subscriptions and usage credits, differentiates primarily through the breadth of AI engine coverage, cross-locale data, and a partnership-driven agency distribution layer, and is positioning itself as a category-defining platform for the emerging GEO discipline.

Name

Rankscale

Legal name

Rankscale GmbH

Website

https://rankscale.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Rankscale is an Austria-based SaaS platform that tracks and optimizes brand visibility across 17+ generative AI engines (ChatGPT, Perplexity, Claude, Gemini, AI Overviews) for enterprise brands, digital marketing agencies, and publishers via subscription tiers and agency reseller partnerships.

Ownership category

akta.pro rank

Product category

AI Search Visibility / Generative Engine Optimization (GEO)

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310)

akta.pro primary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

Keywords

• AI search visibility
• Generative engine optimization
• LLM rank tracking
• AI SEO analytics
• Brand mention monitoring

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based SaaS model with multiple plan tiers (Pro, Agency Growth, Enterprise). Includes subscription model and in-app credit top-up options for additional usage.
2. In-App Credit Purchases: Flexible credit system allowing users to purchase additional tokens for tracking needs beyond plan limits. Designed for agencies to serve clients of varying sizes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Rankscale provides a SaaS platform for tracking, analyzing, and optimizing brand visibility across generative AI search engines such as ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. The product combines a centralized Brand Visibility Dashboard with specialized modules (AI Rank Tracker, Competitor Analysis, Citation Analysis, Sentiment Analysis, Page Audits, Prompt Research) and exposes programmatic access via REST API and MCP, sold on Pro, Agency Growth, and Enterprise subscription tiers.

Product overview

Rankscale is an integrated AI SEO suite for brand monitoring and AI search optimization—a unified GEO platform that tracks, measures, and improves how brands rank across generative engines. The platform consists of a core Brand Visibility Dashboard paired with specialized tracking modules including AI Rank Tracker, Competitor Analysis, Citation Analysis, Sentiment Analysis, Page Audits, and Prompt Research. These components work together to provide full-spectrum tracking across 17+ AI engines (ChatGPT, Perplexity, Claude, Gemini, AI Overviews, DeepSeek, Grok, Copilot, Mistral, AI Mode) with support for 240+ regions and languages. Enterprise capabilities include a REST API (Agency Growth and Enterprise plans) and MCP integration (Pro Plan), plus native Looker Studio reporting. The platform offers 94+ technical checkpoints and 8 monitoring schedules to detect shifts instantly.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Visibility Dashboard Centralized SaaS dashboard that lets brands and agencies monitor and manage brand AI visibility across 17+ generative AI engines including ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, DeepSeek, Grok, Copilot, Mistral, and AI Mode, with the ability to manage multiple brands and slice data by engine and timeframe.
• AI Rank Tracker Tracker module that monitors AI visibility scores, rankings, brand mentions, citations, share of voice, and sentiment across AI engines, with interactive historical trends and actionable recommendations for SEO and marketing teams.
• Competitor Analysis Module that automatically identifies competitors appearing in AI search results and compares their AI visibility scores, citations, and sentiment, surfacing ranking gaps and strategic advantages for the user's brand.
• Citation Analysis Module that discovers where AI search engines cite a brand, monitors citation frequency across supported AI models, and connects source URLs to brand visibility and ranking gaps.
• Sentiment Analysis Module that tracks brand sentiment by brand, topic, and AI model, surfacing positive and negative keyword themes and monitoring brand perception trends over time inside AI-generated answers.
• Page Audits Audit module that breaks down an AI readiness score across 200+ priority factors, auditing AI bot crawlability, site hierarchy, and technical SEO signals and delivering actionable fixes to improve AI visibility and close ranking gaps.
• Prompt Research Prompt research module that estimates prompt search volume through semantic reconstruction, decodes intent and prompt density, and helps optimize content for the question patterns most likely to surface in AI search.
• Rankscale REST API Programmatic REST API plus MCP integration that lets developers and agencies automate prompt and search-term tracking, pull visibility, citation, and sentiment reports, and run page audits programmatically, with native connections to tools such as Claude Code and Looker Studio.

Quantifiable outcome

• Users report ranking client websites in AI Overviews within days using Rankscale data
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature8 records

Partnerships

13 partnerships are on record, tiered minor and core.

• PixelClipminorGTM or Marketing Partner · 16 September 2026Spanish-language session on auditing and improving AI visibility with best practices and common mistakes.
• iGrowminorGTM or Marketing Partner · 2 September 2026Case study session on audit, actions, and measurable results in AI search engagements.
• Search Engine ResultscoreGTM or Marketing Partner · 19 August 2026Award-winning case study session on Most Innovative Campaign from European Search Awards.
• ScratchMMcoreGTM or Marketing Partner · 12 August 2026Multiple sessions covering audit to action workflows, GTM framework integration, and GEO team habits.
• Rasheed BadawiminorGTM or Marketing Partner · 29 July 2026Session on using AI search data for product strategy and brand positioning decisions.
• SpyndleminorGTM or Marketing Partner · 22 July 2026Research-backed session on third-party validation impact on AI visibility and guest post ROI in AI search.
• WingmenminorGTM or Marketing Partner · 15 July 2026AI Search Reporting and Looker Studio Masterclass showing how to build meaningful AI search reports and dashboards.
• TextbrokerminorGTM or Marketing Partner · 14 July 2026Masterclass on leveraging Reddit to increase AI visibility authority and brand sentiment.
• Saltanat LabscoreGTM or Marketing Partner · 25 June 2026Three live audit sessions demonstrating real-time AI search visibility evaluation and improvement techniques.
• Coalition TechnologiescoreGTM or Marketing Partner · 17 June 2026Co-hosting webinar series on LLM search mechanics, on-page/off-page myths in AI search, and content optimization strategies for AI visibility.
• OtagominorGTM or Marketing PartnerGerman-language session on prompt set creation for AI search optimization.
• SEOcationminorGTM or Marketing PartnerGerman-language session on creating content that gets cited by AI search engines.
• Black Sheep AgencyminorGTM or Marketing PartnerGerman-language sessions on local SEO and service page optimization for AI search.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ahrefs: Established SEO platform (Site Explorer, Keywords Explorer, Content Explorer) that has begun adding AI search visibility features. Broad incumbent whose expanded scope could absorb standalone GEO tooling.
• Semrush: Major SEO/SEM platform with a full suite of marketing analytics tools that has launched AI-driven search visibility modules. Broad incumbent representing competitive threat from a well-capitalized platform.
• Surfer SEO: Content optimization and SEO platform increasingly focused on AI search and LLM visibility workflows. Broader SEO incumbent that overlaps in content/optimization use cases relevant to Rankscale customers.

Direct peers

• Otterly.AI: Austrian AI search monitoring platform that tracks brand presence, citations, and sentiment across AI assistants like ChatGPT and Perplexity. Same geographic origin and near-identical product scope to Rankscale.
• Peec AI: Berlin-based AI search analytics platform that helps brands and agencies track visibility and performance across generative AI engines. Direct European peer with very similar feature set and target market.
• Goodie AI: AI search optimization platform focused on Generative Engine Optimization (GEO) for brands, providing monitoring and optimization across LLM-powered search. Overlapping product offering and buyer (enterprise marketing teams and agencies).
• AthenaHQ: AI search visibility and AEO platform that helps enterprises monitor and improve how they appear in AI-generated answers. Direct peer with similar enterprise GTM and feature scope.
• Profound: NYC-based AI search visibility and answer engine optimization platform tracking brand presence across generative engines. Closest direct competitor to Rankscale with overlapping enterprise customer profile and venture-backed go-to-market.
• Scrunch AI: AI search and Answer Engine Optimization (AEO) platform that tracks brand presence and citation performance across AI search engines. Comparable mid-stage competitor serving enterprise and agency buyers.

Emerging players

• Knowatoa: Early-stage AI search analytics platform tracking brand visibility across generative engines for marketing teams. Emerging peer with narrower feature set and earlier commercialization stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rankscale-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rankscale