What Visby does

Visby, operated by Adsby B.V. and headquartered in Amsterdam, Netherlands, is an AI visibility tracking platform founded in 2025 and launched in beta in October 2025. The platform monitors how brands appear in responses from major large language models — specifically ChatGPT, Claude, and Gemini — tracking mention frequency, prompt triggers, citation sources, and competitor benchmarks in a unified dashboard. Beyond passive monitoring, Visby differentiates by automatically generating prioritized GEO (Generative Engine Optimization) tasks and producing AEO-compliant content to close identified visibility gaps. The product surface extends into competitor share-of-voice analysis, review sentiment tracking across G2, Trustpilot, and Reddit, and LLM-referred traffic and conversion reporting through integrations with Google Analytics, Google Search Console, Bing Webmaster Tools, Ahrefs MCP, and Shopify.

Visby monetizes through a three-tier SaaS subscription model: a $79/month Starter plan for entry-level tracking of a single domain, a $199/month Growth plan for multi-domain SMB and agency use, and an Enterprise tier with custom pricing that bundles GEO deep-dive audits and expert consultation. Go-to-market is product-led, with self-serve signup and free trial for Starter, supplemented by a consultative demo-and-quote motion for Enterprise prospects. Customer segments span SaaS companies, e-commerce brands (now supported by the beta Shopping Module), marketing agencies managing multiple client accounts, and large enterprises requiring expert-led audits. As of mid-2026, Visby reports 2,500+ teams using the platform, 90+ G2 reviews, 60+ Trustpilot reviews, and 13 G2 badges in Answer Engine Optimization for Summer 2026 including Best Results, Best Usability, and Most Implementable.

The company is privately held by its founders (operating under the Adsby B.V. legal entity), with no external funding rounds disclosed in the source materials. Operating geographies are globally accessible via the website, with localization into US/UK English, Turkish, and Spanish. GDPR compliance is documented for EU data handling. Rapid product velocity — 15+ documented launches between October 2025 and June 2026 — and expansion into adjacent modules (Citations, Gap Analysis, Report Builder, Shopping) suggest a bootstrap-driven land-and-expand strategy targeting the emerging Generative Engine Optimization category.

Name

Visby

Legal name

Adsby B.V.

Website

https://visby.ai

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Visby is an AI visibility tracking platform founded in 2025 that monitors brand mentions across ChatGPT, Claude, and Gemini, generates prioritized GEO optimization tasks, and sells subscription plans ($79–$199/month and custom Enterprise) to SaaS firms, e-commerce brands, agencies, and enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Visby offers three subscription tiers: Starter ($79/month), Growth ($199/month), and Enterprise (custom pricing). Plans are billed monthly or annually with automatic renewal. Lifetime subscriptions are available as one-time purchases.
2. Add-on Usage Limits: Users can purchase add-ons to increase usage limits beyond their plan tier, providing upsell opportunities.
3. Prompt Limits by Tier: Each plan tier includes specific allocation of tracked prompts and AI answers analyzed per month, with overage add-ons available.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Visby is a SaaS platform that tracks, monitors, and optimizes brand visibility across AI-powered search engines (ChatGPT, Claude, Gemini, and Perplexity). The platform analyzes AI mentions in real time, identifies prompt-level visibility gaps, and automatically generates prioritized Generative Engine Optimization (GEO) tasks along with AEO-compliant content. It also includes competitor analysis, review tracking across G2 and Trustpilot, and reporting modules that correlate AI visibility with traffic and revenue.

Product overview

Visby is a unified AI visibility platform designed for tracking and optimizing brand presence across AI-powered search engines. The platform combines core AI visibility tracking with automated GEO task generation, content optimization tools, competitor analysis, and reporting modules. The product architecture centers on the main Visby AI Platform as the unified dashboard, supported by functional modules including AI Visibility Tracking, Prompt Performance & Intelligence, Automated GEO Task Generation, Content Generation, Competitor Analysis, Review Tracking, and Reporting. The platform offers three pricing tiers (Starter at $79/month, Growth at $199/month, and Enterprise with custom pricing) and has released specialized modules including the Citations Page, Gap Analysis Module, Shopping Module (e-commerce beta), Support Ticket System, and Report Builder.

Differentiator

Problem solved

Functional benefit

Products and services

• Visby AI Platform The Visby AI Platform is a unified dashboard for tracking brand mentions across ChatGPT, Claude, and Gemini, identifying prompt-level visibility gaps, generating prioritized GEO tasks, producing AEO/GEO-optimized content, comparing competitor visibility, tracking reviews, and reporting on AI-driven traffic and revenue. It is sold as a subscription SaaS product to brands, e-commerce companies, agencies, and enterprise marketing teams.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature14 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Google AnalyticscoreTechnology or IntegrationNative integration allowing users to correlate AI visibility data with website traffic metrics from Google Analytics 4. Includes dedicated monitoring page for GA data.
• Google Search ConsolecoreTechnology or IntegrationIntegration with Google Search Console for search performance data correlation. Includes dedicated monitoring page for GSC data.
• Bing Webmaster ToolssupportingTechnology or IntegrationIntegration with Bing for additional search performance data. Dedicated monitoring page for Bing data added February 2026.
• Ahrefs MCPsupportingTechnology or IntegrationIntegration with Ahrefs MCP allowing users to sync AI visibility data with existing SEO metrics from Ahrefs.
• StripecoreTechnology or IntegrationSecure payment processing through Stripe. All payment data is handled by Stripe - Visby does not store credit card information.
• ShopifysupportingTechnology or IntegrationPlanned deeper Shopify integration for e-commerce product visibility tracking. Currently in progress with reconnect button for authorized accounts.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ahrefs: Ahrefs is a dominant SEO platform with massive distribution and an existing customer base; Visby already integrates with Ahrefs MCP, and Ahrefs is shipping AI visibility features that compete with Visby's core proposition.
• Conductor: Conductor is an enterprise organic marketing platform with deep enterprise customer relationships; as it expands into AI search visibility, it represents a comparable platform-layer competitor to Visby's enterprise offering.
• BrightEdge: BrightEdge is an enterprise SEO and content performance platform serving large brands; its enterprise distribution and content optimization capabilities overlap with Visby's enterprise tier and GEO task generation.
• SEMrush: SEMrush is a leading digital marketing/SEO suite used by enterprise marketing teams; its broader platform and AI-trend roadmap represent a significant bundling threat to standalone AI visibility tools like Visby.
• Moz: Moz is an established SEO software platform with a loyal agency and in-house customer base; it has signaled moves toward AI search visibility, positioning it as a broad incumbent that could absorb Visby's category.

Direct peers

• Profound: Profound is a direct AI visibility tracking platform that helps brands monitor and optimize how they appear in AI search engines like ChatGPT, Perplexity, and Claude — competing head-to-head with Visby in the same AEO/GEO category.
• Peec AI: Peec AI is an AI search analytics platform that tracks brand performance across generative AI engines, providing prompt-level visibility data comparable to Visby's dashboard.
• Otterly.AI: Otterly.AI offers AI search monitoring and brand mention analytics across ChatGPT, Perplexity, and Google AI Overviews — directly overlapping Visby's core brand-visibility tracking use case.
• Evertune: Evertune provides brand analytics for AI search and answer engines, helping marketers measure and improve brand visibility across generative AI platforms — closely comparable to Visby's offering.
• Goodie AI: Goodie AI is an AI optimization and visibility platform focused on improving brand presence in LLM-powered search, overlapping directly with Visby's GEO optimization and task generation capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/visbyai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visby