Octoplay

What Octoplay does

Octoplay is a Malta-headquartered B2B online casino game developer founded in October 2022 by former Red Tiger and Evolution executive Carl Ejlertsson. The company designs, develops, and licenses a portfolio of 80+ real-money slot game titles to licensed iGaming operators globally, distributing them through its proprietary Remote Games Server (RGS) platform via direct API integration. Its customer base consists of tier-one online casino and sportsbook operators, and the company has secured commercial agreements with over 80 operators across 17 regulated jurisdictions spanning Europe (UK, Malta, Italy, Sweden, Denmark, Netherlands, Belgium, Greece, Spain, Romania, Slovakia, Finland), North America (Ontario, New Jersey, Michigan), South America (Brazil), and the Caucasus (Georgia).

The company's product offering is built around a platform-plus-content model. The proprietary RGS serves as the foundational technology, supporting differentiated platform features including Jackpot Hunt (progressive jackpot with opt-in side bet achieving 70% opt-in rate and $92M paid in winnings across 46.2M winners in two years), Daily Hunt (daily jackpot drop), Double Chance (2x feature hit probability), and bespoke jackpot engines such as Jackpot Blitz built for Entain/BetMGM. Three in-house sub-studios (Super Hippo, Penguin King, Smash Games) develop specialized content on the shared RGS infrastructure. The company has invested in multi-jurisdictional regulatory compliance, holding ISO 27001 certification and licenses across MGA, UKGC, AGCO, HGC, MGCB, Spelinspektionen, and other regulators.

Octoplay generates revenue through B2B game licensing and royalties under negotiated direct integration agreements with operators; pricing terms are not publicly disclosed. The GTM motion is sales-led, with a deliberate strategy of securing regulatory licenses in key jurisdictions and launching simultaneously with multiple tier-one operators in new markets (e.g., Michigan with BetMGM, FanDuel, Fanatics, Rush Street Interactive). The company has built particularly deep relationships with Flutter Entertainment (multiple brands across bespoke co-developed content), Entain/BetMGM (bespoke jackpot engine), bet365, Betsson, Kindred, and LeoVegas. Leadership includes CEO Carl Ejlertsson, Chairman Gavin Hamilton (former CEO of Red Tiger), and a senior team drawn predominantly from Red Tiger, Evolution, and NetEnt.

Name

Octoplay

Legal name

Gameshop Limited

Website

https://octoplay.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Octoplay is a Malta-based B2B online casino game developer founded in 2022 that licenses a portfolio of 80+ slot game titles to tier-one iGaming operators globally through its proprietary Remote Games Server, holding licenses across 17 regulated jurisdictions.

Ownership category

akta.pro rank

Product category

Online Casino Game Development (iGaming Software)

NAICS

Gambling Industries (7132), Other Gambling Industries (71329)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

akta.pro secondary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Online slot games
• Casino game development
• Remote game server
• IGaming software
• Progressive jackpot platform

Headquarters

HQ city

Valletta

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Casino Game Licensing: Octoplay develops and licenses online slot games to iGaming operators through direct API integration via their proprietary Remote Games Server. Operators pay for access to Octoplay's portfolio of 80+ slot titles, with games distributed across licensed operator platforms in regulated markets worldwide.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Octoplay develops and licenses a portfolio of 80+ online slot games to licensed iGaming operators, delivered through its proprietary Remote Games Server (RGS) via direct API integration. The offering includes branded jackpot systems (Jackpot Hunt, Daily Hunt, Double Chance) and is sold under multi-jurisdiction regulatory licenses across Europe, North America, and South America. The product set is delivered under bilateral licensing agreements with tier-one operators and via aggregator partners.

Product overview

Octoplay is an online casino game development company specializing in slot games. The company operates a platform-plus-products model centered on its proprietary Remote Games Server (RGS), which serves as the foundational technology for distributing a portfolio of innovative slot games including titles like Break the Sweet Bank, Buffalo Smash, Eggsponential, and Dystopia: Rebel Road. The product offering is differentiated by platform features including Jackpot Hunt (progressive jackpot with opt-in side bet achieving 70% opt-in rates and $92M paid in winnings), Daily Hunt (daily jackpot drops), and Double Chance (2x feature hit probability). The company also operates sub-studios Smash Games, Super Hippo, and Penguin King that develop specialized game content. Games are distributed to tier-one operators globally through direct server integration.

Differentiator

Problem solved

Functional benefit

Brands

• Super Hippo: An in-house studio under the Octoplay umbrella that develops unique titles using proprietary technology distributed on the Remote Games Server.
• Penguin King
• Smash Games

Products and services

• Online Slot Games Portfolio A portfolio of 80+ innovative online slot games including Break the Sweet Bank, Lock on Gold, Triple Cash Boost: Hold & Win, Grand Link Continental: Hold & Win, Dystopia: Rebel Road, Buffalo Smash, and Eggsponential. Licensed to iGaming operators in regulated markets worldwide through direct API integration.
• Remote Games Server (RGS) Proprietary game server platform that produces and distributes Octoplay's online slot machine games to licensed iGaming operators via direct API integration. Supports platform features including Jackpot Hunt opt-in progressive jackpot, and serves as the foundation for the company's licensing model.
• Jackpot Hunt Progressive jackpot feature with opt-in side bet mechanism enabling players to win across any game in the portfolio. Achieved 70% opt-in rate and $92M paid-in winnings with over 46.2M total winners in 2 years. Licensed to operators as a customizable jackpot engine.

Named customers25 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

34 partnerships are on record, tiered core, major and regulatory.

• Crystalbet (Entain)coreChannel Partner/ Reseller/ Distributor · 8 June 2026Octoplay is now live with Crystalbet, one of Georgia's leading online operators and part of the Entain group. This extends Octoplay's growing relationship with Entain into another regulated market. The collaboration has produced co-developed products like Jackpot Blitz and four bespoke game projects delivered in 2025, including a dedicated title for Coral.
• StarCasinò (Betsson Group)majorChannel Partner/ Reseller/ Distributor · 19 May 2026Octoplay is now live with StarCasinò, Betsson Group's premier Italian casino brand, advancing its expansion in one of the world's largest gambling markets. StarCasinò joins PokerStars and Sisal as the supplier's third tier-one Italian integration in four months.
• bet365coreChannel Partner/ Reseller/ Distributor · 8 May 2026Octoplay went live with bet365 in the United Kingdom, adding another global gambling giant to its expanding roster of tier-one partners. This launch marks the beginning of what is expected to be a deep relationship between the two companies, starting in one of the world's most competitive regulated markets.
• AdjarabetmajorChannel Partner/ Reseller/ Distributor · 5 May 2026Octoplay continues its rapid international expansion by going live in Georgia with Adjarabet, the country's leading online gaming operator. This market entry extends Octoplay's strategic partnership with Flutter Entertainment.
• PokerStarscoreChannel Partner/ Reseller/ Distributor · 16 March 2026Octoplay officially marked its entry into the regulated Spanish market, extending its successful international partnership with PokerStars. Building on a proven collaboration already successful in UK, Italy, and Ontario, this Spanish debut represents a deepening of commercial ties.
• PafmajorChannel Partner/ Reseller/ Distributor · 12 March 2026Paf partnered with Octoplay to integrate its slot games into its iGaming platform across Nordic markets. The partnership allows Octoplay to increase its presence in regulated markets including Brazil, Italy, Spain, and Michigan, USA.
• SuperbetcoreChannel Partner/ Reseller/ Distributor · 23 February 2026Octoplay marks its first entry into the rapidly growing Latin American market by extending its successful European partnership with Superbet into Brazil. This partnership leverages Octoplay's proven track record of successful international expansions and Superbet's strong market position.
• BetMGMcoreChannel Partner/ Reseller/ Distributor · 29 January 2026Octoplay is now live in Michigan across BetMGM, FanDuel, Fanatics, and Rush Street Interactive, marking the company's second U.S. state and largest coordinated market entry to date. BetMGM partnership includes Jackpot Blitz bespoke jackpot solution.
• NovibetmajorChannel Partner/ Reseller/ Distributor · 14 January 2026Novibet strengthened its online casino offering in Greece through partnership with Octoplay, bringing additional premium gaming content to its platform. This strategic launch introduces Octoplay's premium game portfolio to Greek players.
• LiveScore Group (Virgin Bet)coreChannel Partner/ Reseller/ Distributor · 16 October 2025Octoplay strengthened UK market presence through partnership with LiveScore Group, pioneering leader in sports media and betting. Integration with LiveScore Bet and Virgin Bet in UK reflects strategic approach to partnering with innovative, high-growth operators.
• Hard Rock Bet CasinocoreChannel Partner/ Reseller/ Distributor · 23 September 2025Octoplay solidifies its North American market position by launching with Hard Rock Bet Casino in New Jersey, marking the company's third major US operator partnership in just two months. Players access top performers including 777 Hot Reels and Eggsponential.
• Evoke Group (888, Mr Green)coreChannel Partner/ Reseller/ Distributor · 3 September 2025Octoplay expanded partnership with Evoke Group to bring premium content to 888 and Mr Green brands in both UK and Denmark. Integration includes collaborative product development including custom-built Jackpot Hunt for William Hill brand.
• Rush Street Interactive (BetRivers)coreChannel Partner/ Reseller/ Distributor · 19 August 2025Octoplay went live in New Jersey with Rush Street Interactive, bringing its innovative game portfolio to RSI's extensive player base. Players access eight popular titles including 777 Hot Reels: Supercharged and Juicy Rolls: Feature Frenzy.
• MidnitemajorChannel Partner/ Reseller/ Distributor · 21 July 2025Octoplay partnered with Midnite, one of the UK's fastest-growing operators, marking the company's sixth UK partnership in the past year. Plans to integrate Octoplay's premium jackpot suite, Jackpot Hunt, across Midnite's network.
• Danske SpilmajorChannel Partner/ Reseller/ Distributor · 28 May 2025Octoplay partnered with Danske Spil, Denmark's state-owned gambling operator. This strategic partnership brings Octoplay's entire premium portfolio to another major Danish operator, significantly expanding its footprint in the Nordic country.
• BetMGM (Ontario)coreChannel Partner/ Reseller/ Distributor · 7 May 2025Octoplay launched Jackpot Blitz with BetMGM in Ontario, accelerating North American expansion. This bespoke opt-in jackpot solution built in collaboration with BetMGM achieved 88% player opt-in rate since launch.
• Flutter EntertainmentcoreStrategic or Co-development Partner · 24 April 2025Octoplay and Flutter Entertainment launched their fourth bespoke game collaboration, Cod Chaos Golden Catch, going live across PaddyPower, SkyVegas, and Betfair. Flutter's continued choice of partnering with Octoplay showcases the deep relationship and success of their bespoke products.
• BoyleSportscoreChannel Partner/ Reseller/ Distributor · 15 April 2025Octoplay expanded UK and Irish presence through integration with BoyleSports, Ireland's largest independently owned bookmaker. Partnership brings popular titles such as Cash Link Express: Hold & Win, Lightning Blitz: Chain Collect, and The Great Jackpot Expedition.
• JACKS.NL (JOI Gaming)majorChannel Partner/ Reseller/ Distributor · 25 March 2025Octoplay continued rapid European expansion by going live with JACKS.NL in the Netherlands, strengthening its position in the Dutch market. Partnership with JOI Gaming (part of JVH gaming & entertainment group) amplifies Octoplay's presence in key European jurisdictions.
• Rank GroupcoreChannel Partner/ Reseller/ Distributor · 9 January 2025Octoplay went live with all of Rank Group's brands including Mecca and Grosvenor Casinos, the UK's leading multichannel casino operator. This strategic partnership further strengthens Octoplay's position in the UK market.
• Casino777 (Gaming1)majorChannel Partner/ Reseller/ Distributor · 7 January 2025Octoplay continued European expansion by going live with Casino777 in Belgium. Belgian players gained access to hit games including Cash Link Express: Hold and Win, 5 Star Coins: Hold & Win, and Lightning Blitz: Supercharged, along with Jackpot Hunt.
• Svenska Spel Sport&CasinomajorChannel Partner/ Reseller/ Distributor · 11 December 2024Octoplay continued rapid European expansion by going live with Sweden's state-owned Svenska Spel Sport&Casino. Strategic partnership brings innovative game portfolio to the operator's extensive player base.
• William HillcoreChannel Partner/ Reseller/ Distributor · 22 October 2024Octoplay expanded UK presence by going live with William Hill. Partnership brings popular titles including Cash Link Express: Hold & Win, Lightning Blitz Supercharged, and 777 Hot Reels. Includes bespoke Jackpot Hunt solution created in collaboration with William Hill.
• MicrogamemajorChannel Partner/ Reseller/ Distributor · 25 September 2024Octoplay went live in Italy through a strategic partnership with Microgame, a key B2B provider in the Italian online gaming market. Italian players access games through Microgame's network of over 50 licensed operators. 10 titles launched exclusively for six months.
• NikémajorChannel Partner/ Reseller/ Distributor · 16 September 2024Octoplay went live in Slovakia with an exclusive partnership with Niké, the largest betting company in the country. Launched 10 games including Eggsponential exclusively on Niké's platform, along with bespoke version of Jackpot Hunt.
• Greek Gaming CommissionregulatoryOthers · 29 August 2024Octoplay secured a key license to launch its content in Greece's regulated iGaming market, further expanding its European presence.
• KindredcoreChannel Partner/ Reseller/ Distributor · 8 August 2024Octoplay partnered with Kindred, a prominent player in the online regulated casino market. Kindred went live with 12 captivating games from Octoplay including Eggsponential, Buffalo Smash, and Lollicat in UK, Sweden, and Netherlands.
• LeoVegas GroupcoreChannel Partner/ Reseller/ Distributor · 27 March 2024Strategic collaboration marking another milestone for Octoplay. Octoplay's acclaimed online slot games are now accessible to LeoVegas players in Sweden, while UK players can enjoy Octoplay's games through the operator's BetMGM brand.
• ComeOn GroupcoreChannel Partner/ Reseller/ Distributor · 4 March 2024Octoplay entered into a partnership with leading igaming operator ComeOn Group, whose casino brands now offer its premium games to players globally. Selection of titles including Eternal Clash, Eggsponential, and Lollicat went live.
• Sky Betting & GamingcoreChannel Partner/ Reseller/ Distributor · 29 January 2024Octoplay intensified its efforts to penetrate the UK market with a selection of games now live with tier-one operator Sky Betting & Gaming (owned by Flutter Entertainment). Full portfolio access through direct integration with proprietary game server.
• Superbet (Romania)coreChannel Partner/ Reseller/ Distributor · 18 December 2023Octoplay made its debut in the Romanian market via a direct integration with Superbet, the leading online gambling operator in Romania. Added proven online slot titles including Pearly Shores and Star Kingdom.
• Paddy PowercoreChannel Partner/ Reseller/ Distributor · 12 December 2023Paddy Power strengthened its online casino offering by joining forces with Octoplay via direct integration. Partnership brings Octoplay's content to the operator's online casino players for the first time in the UK, including Zeus Smash and Lollicat.
• BetfaircoreChannel Partner/ Reseller/ Distributor · 12 December 2023Part of Flutter Entertainment, Betfair launched Octoplay's slot games through direct integration with the proprietary game server.
• RootzmajorChannel Partner/ Reseller/ Distributor · 22 May 2023Octoplay added Rootz to its growing line-up of online casino partners with its slots now live on Wildz, Spinz, Caxino, Wheelz and Chipz brands. Direct integration to Octoplay's proprietary game server is live across Rootz's fast-growing portfolio of brands.

Scale indicators9 records

Recent moves17 records

Expansion highlights6 records

Direct peers

• Pragmatic Play: Pragmatic Play is one of the largest iGaming content suppliers globally, producing slots, live casino, and bingo via proprietary platform — directly comparable to Octoplay's slot-studio-plus-RGS model. Operates in similar regulated markets with similar tier-one operator partnerships.
• Play'n GO: Play'n GO is a Swedish-founded slot studio operating across regulated European and US markets with a comparable tier-one operator distribution strategy. Direct competitor for casino lobby slots with similar product cadence and licensing footprint.
• Hacksaw Gaming: Hacksaw Gaming is a Malta-based slot and instant-win content studio founded around the same era as Octoplay (2018), with comparable tier-one operator penetration and US/European regulatory footprint. Recently acquired by Evolution for an enterprise value reportedly around $200M+ — providing the most relevant private M&A benchmark.
• Relax Gaming: Relax Gaming is a Malta-based iGaming aggregator and slot studio operating a proprietary platform that distributes both own and third-party games — directly analogous to Octoplay's RGS-plus-studio model. Comparable regulatory footprint and operator network.
• Yggdrasil Gaming: Yggdrasil is a Malta-based slot and iGaming platform provider (GEM framework) operating across European and US regulated markets. Comparable in being both a slot publisher and a platform technology provider to operators.
• ELK Studios: ELK Studios is a Stockholm-based slot studio serving tier-one operators via proprietary platform — directly comparable to Octoplay's slot-studio-plus-RGS distribution model and Nordic/Malta operating footprint.
• Nolimit City: Nolimit City is a Stockholm-based slot studio acquired by Evolution in 2022 for ~€340M — comparable in product type (slots), distribution (tier-one operators via direct integration), and regulatory breadth (multiple EU/US licenses).
• Push Gaming: Push Gaming is a London-based slot studio with comparable tier-one operator relationships and a focus on regulated European/US markets. Recently funded by investors at a reported $200M+ valuation, making it a near-stage comparable for Octoplay.
• Thunderkick: Thunderkick is a Stockholm-based slot studio with comparable size, tier-one operator relationships, and a focus on regulated European markets. Direct slot-studio competitor for operator lobby real estate.

Broad incumbents

• Evolution Gaming: Evolution is the dominant live casino and slot supplier following its acquisitions of NetEnt, Red Tiger, Big Time Gaming, Nolimit City, and Hacksaw Gaming — the same Red Tiger/NetEnt ecosystem from which Octoplay's founders originate. Competes across slots, live dealer, and now owns multiple studios comparable to Octoplay's sub-studios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/octoplay-op

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Octoplay