Rare Society
Rare Society is a premium wood-fired steakhouse concept founded in 2019 by Chef Brad Wise and operated under Trust Restaurant Group, running six dine-in locations across California, Washington, and Nevada that serve affluent diners seeking dry-aged steaks, wood-fired proteins, craft cocktails, and private event dining.
- Company typePrivate
- Founded2019
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rare Society does
Rare Society is a premium wood-fired steakhouse restaurant concept founded in late 2019 by Chef Brad Wise and operated under Trust Restaurant Group (TRG), a San Diego-based restaurant collective whose portfolio also includes Trust, Fort Oak, Cardellino, Wild Child, and The Wise Ox. The concept is positioned as an homage to vintage Las Vegas Rat Pack–era steakhouses, with each location offering premium proteins grilled over open-flame American red oak, an on-premise dry-aging program for beef, sustainably-sourced seafood, and a progressive cocktail program that includes signature items such as the Rare Old Fashioned made with dry-aged beef washed bourbon. Locations are individually designed with mid-century steakhouse glamour adapted to local aesthetics — e.g., Pacific Northwest evergreen-and-brass styling in Mill Creek, coastal sophistication in Solana Beach, and Funk Zone mid-century glamour in Santa Barbara.
The business operates six dine-in restaurant locations spanning four California markets (University Heights/San Diego, Solana Beach, Santa Barbara, San Clemente), one Washington location (Mill Creek), and one Nevada location (Las Vegas at the UnCommons development). Each location supports bar/lounge seating, private dining rooms (typically 12–24 seats), partial buy-outs, and full restaurant buy-outs accommodating 100–200 guests for events. Menus are à la carte with premium steaks priced from $55 to $91 (e.g., 22oz 35-day dry-aged bone-in ribeye at $91), supplemented by daily happy hour service ($10 cocktails and wines, $5–$7 draft beers) at the bar from 4:00–6:00 p.m.
Revenue is generated through on-premise food and beverage sales, private dining and group events (with prix fixe requirements for parties of 15+), and gift card sales distributed via the Toast Tab platform across all six locations. Reservations are managed through OpenTable, private events at Solana Beach and San Clemente are booked via Tripleseat, and a centralized events inbox ([email protected]) supports group inquiries. The company remains privately held under Trust Restaurant Group ownership with no disclosed institutional funding, public listing, or financial figures; the reported 1–10 employee count is implausible for a six-restaurant operation and is not treated as reliable.
Rare Society firmographics
Firmographics- Name
- Rare Society
- Legal name
- Rare Society
- Website
- https://raresociety.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rare Society is a premium wood-fired steakhouse concept founded in 2019 by Chef Brad Wise and operated under Trust Restaurant Group, running six dine-in locations across California, Washington, and Nevada that serve affluent diners seeking dry-aged steaks, wood-fired proteins, craft cocktails, and private event dining.
- Ownership category
- akta.pro rank
Rare Society industry classification
Industry- Product category
- Premium Steakhouse Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
- akta.pro secondary industry
- Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ)
Keywords
Where Rare Society is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Rare Society business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Dine-In Food & Beverage Sales: Core revenue from table-service dining featuring premium proteins, seafood, and craft cocktails. Menu features high-margin items including dry-aged steaks, seafood towers, and premium wine/spirits program.
- Private Dining & Group Events: Revenue from private dining rooms, partial buy-outs, and full restaurant buy-outs for events. Prix fixe menus required for parties of 15+.
- Gift Cards: Gift card sales through Toast Tab platform across all six locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dinner Menu - Raw Bar & Starters |
| Unit Pricing | Pay-as-you-go | Dinner Menu - Premium Steaks |
| Unit Pricing | Pay-as-you-go | Dinner Menu - Other Proteins & Sides |
| Unit Pricing | Pay-as-you-go | Dessert Menu |
| Unit Pricing | Pay-as-you-go | Happy Hour Menu |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Rare Society product offering
Product offeringCore offering
Rare Society operates a premium steakhouse concept across six physical locations in California, Washington, and Nevada. The core offering is table-service dinner featuring wood-fired grilled premium proteins over American red oak, on-premise dry-aged beef, sustainably-sourced seafood towers, and a progressive cocktail program. Additional offerings include private/group dining events, happy hour service, and gift cards sold through Toast Tab.
Product overview
Rare Society is a premium steakhouse restaurant chain operated by Trust Restaurant Group, founded by Chef Brad Wise. The company operates six restaurant locations across California (University Heights, Solana Beach, Santa Barbara, San Clemente), Washington (Mill Creek), and Nevada (Las Vegas). The core product is the steakhouse dining experience featuring wood-fired grilled proteins over American red oak, an on-premise dry ager, sustainably-sourced seafood, and a progressive cocktail program. Additional service offerings include private/group dining with customizable event spaces accommodating 10-200 guests, gift cards available through Toast Tab, and happy hour menus featuring discounted beverages and appetizers. Menu categories include dinner service with premium cuts (filet mignon, ribeye, wagyu), raw bar/seafood towers, cocktail and wine programs, and desserts. The restaurants blend mid-century steakhouse sophistication with modern design elements reflecting local aesthetics.
Differentiator
Problem solved
Functional benefit
Products and services
- Rare Society Steakhouse Dining Experience Premium steakhouse table-service dining featuring wood-fired grilled proteins over American red oak, on-premise dry-aged beef, sustainably-sourced seafood, and a progressive cocktail program. Available at six locations across California (University Heights, Solana Beach, Santa Barbara, San Clemente), Washington (Mill Creek), and Nevada (Las Vegas).
- Private and Group Dining Events Private dining rooms, partial buy-outs, and full restaurant buy-outs available for events ranging from intimate gatherings (12-24 guests) to large celebrations up to 200 guests. Prix fixe menus required for parties of 15+. Managed through dedicated events contact and Tripleseat booking platform.
- Gift Cards Digital gift cards available for purchase through the Toast Tab platform, valid at all Rare Society locations across California, Washington, and Nevada.
- Happy Hour Service
Companies that use Rare Society
Customer profileSegments2 records
Ideal customer profiles2 records
Rare Society technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Rare Society partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Trust Restaurant GroupcoreRare Society is owned and operated by Trust Restaurant Group, the San Diego-based restaurant collective founded by Chef Brad Wise. TRG manages multiple restaurant concepts including Trust, Fort Oak, Cardellino, Wild Child, and The Wise Ox.
- OpenTablecoreThird-party reservation platform used across all six Rare Society locations for managing dine-in reservations and seating.
- Toast TabcoreGift card sales platform for Rare Society. Also referenced as a third-party delivery partner alongside Tock for accessible digital ordering.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Rare Society competitors and assessment
Company assessmentDirect peers
- Mastro's Steakhouse: Premium multi-location steakhouse chain with wood-fired cooking, raw bar, craft cocktails, and similar upscale neighborhood vibe. Comparable check averages, seafood-and-steak menu structure, and group/event business.
- STK Steakhouse: Modern upscale steakhouse concept with multiple locations, cocktails-forward program, and special-occasion dining positioning. Comparable on vibe, pricing, and demographic targeting.
- BOA Steakhouse: West Coast premium steakhouse with locations in California markets overlapping Rare Society's geography. Similar premium positioning, classic American steakhouse menu with cocktail focus.
- Baltaire: Upscale Los Angeles steakhouse with dry-aged prime beef, seafood towers, and refined cocktail program. Highly comparable on menu structure, pricing, and affluent California diner demographic.
- Maple & Ash: Upscale modern steakhouse known for dry-aged steaks, progressive cocktail program, and experiential dining. Closely comparable on premium positioning, dry-aging focus, and special-occasion customer base.
Emerging players
- Nusr-Et Steakhouse: Global celebrity-chef-driven premium steakhouse chain that has expanded into U.S. markets. Comparable on experiential premium pricing and social-media-driven demand, though with very different brand identity.
Broad incumbents
- The Capital Grille: Darden-owned national upscale steakhouse chain offering dry-aged steaks, wine program, and private dining. Comparable customer segment but operates at far broader scale across the U.S.
- Del Frisco's Double Eagle Steakhouse: National upscale steakhouse chain (recently restructured under new ownership). Competes directly on premium steaks, wine list depth, and group/private events channel.
- Fleming's Prime Steakhouse & Wine Bar: Bloomin' Brands-owned national upscale steakhouse chain emphasizing wine program and private events. Comparable positioning on premium protein, wine-forward beverage program, and group dining revenue.
- Ruth's Chris Steak House: Largest national upscale steakhouse chain (now part of Darden). Competes with Rare Society for special-occasion dining, premium steaks, and private events, but at much greater scale and broader geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rare Society social profiles
Digital presenceRare Society compliance and trust
Trust signalCompliance2 records
Rare Society financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rare Society leadership team
Management profileNumber of profiles
Profiles1 record
Rare Society funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rare Society M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rare Society
What does Rare Society do?
Rare Society operates a premium steakhouse concept across six physical locations in California, Washington, and Nevada. The core offering is table-service dinner featuring wood-fired grilled premium proteins over American red oak, on-premise dry-aged beef, sustainably-sourced seafood towers, and a progressive cocktail program. Additional offerings include private/group dining events, happy hour service, and gift cards sold through Toast Tab.
Is Rare Society a public or private company?
Rare Society is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rare Society founded?
Rare Society was founded in 2019. It employs 1 to 10 people.
Where is Rare Society based?
Rare Society is headquartered in Las Vegas, United States, in the North America region.
How does Rare Society make money?
Three revenue lines are on record. Dine-In Food & Beverage Sales are the primary driver. The others are private Dining & Group Events and gift Cards.
Who are Rare Society's main competitors?
Direct peers on record are Mastro's Steakhouse, STK Steakhouse, BOA Steakhouse, Baltaire and Maple & Ash. Nusr-Et Steakhouse is listed as an emerging player. Broad incumbents are The Capital Grille, Del Frisco's Double Eagle Steakhouse, Fleming's Prime Steakhouse & Wine Bar and Ruth's Chris Steak House.
Does Rare Society have an API?
No public API is recorded for Rare Society.
What industry is Rare Society in?
Rare Society's product category is Premium Steakhouse Restaurant. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants, with a secondary code of HSACAMAJ, Exclusive Dining Access & Chef’s Table Reservations. Its NAICS code is 722511 and its SIC code is 5810.