Anthem Snacks
Anthem Snacks is a Bozeman, Montana-based veteran-owned producer of small-batch, real-wood-smoked beef jerky and meat sticks, selling via DTC e-commerce, Subscribe & Save, and retail partners including Target, Costco, and United Airlines, while donating 10% of profits to veteran nonprofits.
- Company typePrivate
- Founded2019
- HeadquartersBozeman, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Anthem Snacks does
Anthem Snacks is a Bozeman, Montana-based premium meat snack producer founded in 2019 by former Green Beret Nate Kouhana. The company manufactures and sells small-batch, real-wood-smoked beef jerky, beef and turkey sticks, and a zero-sugar product line using premium whole-muscle cuts, 100% American-raised beef, all-natural turkey, and antibiotic-free chicken. Production is handcrafted in Montana and the company holds Service-Disabled Veteran-Owned Small Business (SDVOSB) verification from the U.S. Department of Veterans Affairs.
The business operates an omnichannel go-to-market combining direct-to-consumer e-commerce (anthemsnacks.com) with a Subscribe & Save subscription program, national retail distribution at Target, Costco roadshow events, inflight placement on United Airlines flights since November 2021, and regional c-store distribution through Town Pump in Montana and Idaho. Wholesale is offered through a buyer portal with a $250 minimum order. Pricing spans $14.99-$17.99 per bag for individual jerky SKUs and $16.99 per 6-count beef stick pack, with subscription discounting of 25% on first order and 15% on subsequent orders.
Anthem's value proposition is built on clean-label ingredients, American sourcing, and a charitable giving model that directs 10% of profits to veteran nonprofits including Folds of Honor, the Green Beret Foundation, the Special Forces Charitable Trust, and Big Sky Bravery. The company maintains a 4.94-star average across 1,176 verified reviews and pursues co-branded product development, exemplified by a Bourbon Beef Jerky produced with veteran-owned Willie's Distillery. The company is privately held, founder-owned, and operates with a 1-10 person team.
Anthem Snacks firmographics
Firmographics- Name
- Anthem Snacks
- Legal name
- Anthem Snacks
- Website
- https://anthemsnacks.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Anthem Snacks is a Bozeman, Montana-based veteran-owned producer of small-batch, real-wood-smoked beef jerky and meat sticks, selling via DTC e-commerce, Subscribe & Save, and retail partners including Target, Costco, and United Airlines, while donating 10% of profits to veteran nonprofits.
- Ownership category
- akta.pro rank
Anthem Snacks industry classification
Industry- Product category
- Premium Meat Snacks
- SIC
- Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Jerky & Meat Snacks (CRADABAK)
- akta.pro secondary industry
- Jerky & Meat Snacks Manufacturing (AFAKAIAH)
Keywords
Where Anthem Snacks is headquartered
LocationHeadquarters
- HQ city
- Bozeman
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Anthem Snacks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through anthemsnacks.com with subscription model offering recurring revenue through Subscribe & Save program.
- Wholesale Distribution: B2B wholesale channel selling to retailers and distributors. Order minimum is $250 with free shipping.
- Retail Partnerships: Products sold through retail partners including Target stores and Costco roadshow events.
- Airline Inflight Sales: Products distributed through United Airlines flights since November 2021.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Beef Jerky Bag |
| Unit Pricing | Pay-as-you-go | Beef Sticks |
| Unit Pricing | Pay-as-you-go | Snack Packs (4 bags) |
| Unit Pricing | Pay-as-you-go | Variety Packs |
| Subscription | Monthly | Subscribe & Save |
| Transaction based/ take rate | Pay-as-you-go | Wholesale B2B |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Anthem Snacks product offering
Product offeringCore offering
Anthem Snacks is a veteran-owned meat snack producer that handcrafts premium beef jerky, meat sticks, and variety packs in small batches in Montana, using 100% real hickory wood smoke and whole-muscle cuts of American-raised beef, all-natural turkey, and antibiotic-free chicken. The company sells primarily direct-to-consumer through anthemsnacks.com with a Subscribe & Save subscription program, and distributes through Target retail, Costco roadshows, United Airlines inflight service (since November 2021), Town Pump convenience stores across Montana and Idaho, and a B2B wholesale program. Ten percent of profits are donated to veteran and first responder nonprofit causes, and the company holds a Service-Disabled Veteran-Owned Small Business certification from the U.S. Department of Veterans Affairs.
Product overview
Anthem Snacks is a premium, veteran-owned meat snack company offering a diversified portfolio of beef jerky and meat sticks. The product line consists of: (1) six core beef jerky flavors (Original, Sweet Heat, Smoked Honey, Peppered, Spicy Dill Pickle, and Bourbon) made with premium whole-muscle cuts and real wood smoking; (2) seven meat stick varieties (Original Beef, Hot Honey Beef, Himalayan Pink Salt Turkey, Chimichurri Beef, Pineapple Chili Lime Chicken, Smoked Maple Chicken, and Dill Pickle Beef) featuring 100% American-raised beef, all-natural turkey, and antibiotic-free chicken; (3) a Zero Sugar line for health-conscious consumers; (4) multiple snack pack formats (4-packs of individual flavors) for convenient multi-serving purchases; and (5) variety packs including the Jerky Starter Pack, Stick Starter Pack, Stick Variety Pack, Zero Sugar Combo Pack, and the premium Supply Drop Pack. The company also operates a Subscribe & Save subscription program. Products emphasize clean ingredients, high protein content, and American-sourced meats, with production handcrafted in small batches in Montana.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Beef Jerky
Quantifiable outcome
- 4.94 star average rating from 1,176 verified reviews
- +1 more outcomes
Companies that use Anthem Snacks
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Anthem Snacks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Anthem Snacks partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- United AirlinescoreMajor commercial airline serving as inflight snack provider. Anthem Snacks launched on United Airlines flights in November 2021.
- Folds of HonorcoreNonprofit partner providing educational scholarships to spouses and children of fallen and disabled service members. Anthem directs 10% of profits to this organization and similar veteran nonprofits.
- The Special Forces Charitable Trust (SFCT)core501(c)(3) charity providing sustainable support to Green Berets and their families with innovative programs enhancing well-being and health.
- Big Sky BraverycoreMontana-based organization providing post-deployment decompression programs for active duty SOF individuals in restorative mountain surroundings.
- Green Beret FoundationcoreOrganization working tirelessly to support the Army Special Forces community. Anthem is honored to be working with this foundation.
- Willie's DistillerycoreVeteran-owned bourbon distillery in Ennis, Montana. Supplies barrel-aged fine bourbon for Anthem's Bourbon Beef Jerky product line.
- Town PumpminorGas station/convenience store chain operating over 200 properties in Montana and Idaho. Partners giving back to support veteran causes.
- TargetcoreNational retail chain making Anthem Snacks available at Target stores across the United States.
- CostcocoreWarehouse retail partner hosting roadshow events featuring product sampling and direct sales. Conducted events including Murrieta, CA location.
- Little Belt Cattle Co.coreMontana cattle ranch featured on social media as a rancher partner. Supports American ranchers as part of Anthem's commitment to domestic sourcing.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Anthem Snacks competitors and assessment
Company assessmentBroad incumbents
- Tillamook Country Smoker: Tillamook Country Smoker produces premium beef jerky and meat sticks with extensive mass-market retail penetration. Comparable as a premium jerky incumbent whose shelf placement and pricing Anthem must work against in retail expansion.
- Jack Link's: Jack Link's is the dominant U.S. jerky brand, controlling a large share of category shelf space at mass retailers. As the category leader and heavyweight incumbent, Jack Link's defines pricing, promotion, and shelf dynamics that Anthem must compete against in Target, Costco, and convenience.
- Old Wisconsin: Old Wisconsin is a major meat snack manufacturer producing sausages, beef sticks, and jerky with strong presence in convenience-store and mass channels. Comparable as a broad incumbent in the meat snack category where Anthem (via Town Pump) is also selling.
- KRAVE Jerky: KRAVE Jerky pioneered the gourmet/artisanal jerky segment that Anthem competes in. Although now owned by Hormel/Cargill, KRAVE remains one of the closest 'premium jerky' category analogs to Anthem's brand positioning.
Emerging players
- Wild Zora Foods: Wild Zora produces clean-label meat bars and jerky snacks with similar better-for-you, gluten-free, and paleo-friendly positioning. Comparable to Anthem as an early-stage premium meat snack brand competing for the same active-lifestyle consumer.
- Stryve Foods: Stryve Biltong makes air-dried meat snacks with a DTC and emerging retail presence. Comparable as a smaller-scale, premium-positioned meat snack peer pursuing cleaner-ingredient positioning and omni-channel distribution.
Direct peers
- Field Trip Jerky: Field Trip is a craft jerky brand offering beef jerky, biltong, and meat sticks made with simple, clean ingredients. Comparable to Anthem given overlapping product categories, premium positioning, and DTC + natural retail distribution strategy.
- Country Archer Provisions: Country Archer Provisions is a premium grass-fed beef jerky and meat stick brand with a strong DTC and natural/specialty retail footprint. Closely comparable to Anthem on product type (craft jerky and sticks), clean-ingredient positioning, and 100% American-raised beef sourcing.
- Chomps: Chomps is a leading direct-to-consumer meat snack brand specializing in grass-fed beef sticks and venison sticks. Highly comparable to Anthem given shared channel mix (DTC, mass retail), similar premium clean-label positioning, and head-to-head competition in the meat-stick category.
- People's Choice Beef Jerky: People's Choice is one of the largest independent beef jerky manufacturers in North America, with diversified flavors and both direct and wholesale distribution. Comparable given its artisan jerky focus, broad flavor portfolio, and multi-channel sales.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Anthem Snacks social profiles
Digital presenceAnthem Snacks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anthem Snacks leadership team
Management profileNumber of profiles
Profiles1 record
Anthem Snacks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anthem Snacks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anthem Snacks
What does Anthem Snacks do?
Anthem Snacks is a veteran-owned meat snack producer that handcrafts premium beef jerky, meat sticks, and variety packs in small batches in Montana, using 100% real hickory wood smoke and whole-muscle cuts of American-raised beef, all-natural turkey, and antibiotic-free chicken. The company sells primarily direct-to-consumer through anthemsnacks.com with a Subscribe & Save subscription program, and distributes through Target retail, Costco roadshows, United Airlines inflight service (since November 2021), Town Pump convenience stores across Montana and Idaho, and a B2B wholesale program. Ten percent of profits are donated to veteran and first responder nonprofit causes, and the company holds a Service-Disabled Veteran-Owned Small Business certification from the U.S. Department of Veterans Affairs.
Is Anthem Snacks a public or private company?
Anthem Snacks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anthem Snacks founded?
Anthem Snacks was founded in 2019. It employs 1 to 10 people.
Where is Anthem Snacks based?
Anthem Snacks is headquartered in Bozeman, United States, in the North America region.
How does Anthem Snacks make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution, retail Partnerships and airline Inflight Sales.
Who are Anthem Snacks's main competitors?
Broad incumbents on record are Tillamook Country Smoker, Jack Link's, Old Wisconsin and KRAVE Jerky. Emerging players are Wild Zora Foods and Stryve Foods. Direct peers are Field Trip Jerky, Country Archer Provisions, Chomps and People's Choice Beef Jerky.
Does Anthem Snacks have an API?
No public API is recorded for Anthem Snacks.
What industry is Anthem Snacks in?
Anthem Snacks's product category is Premium Meat Snacks. Its primary akta.pro industry code is CRADABAK, Jerky & Meat Snacks, with a secondary code of AFAKAIAH, Jerky & Meat Snacks Manufacturing. Its SIC code is 2013.