Choulet Performance Psychiatry®

Name

Choulet Performance Psychiatry®

Legal name

Choulet Performance Psychiatry®

Website

https://chouletperformance.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Concierge Psychiatry Services

NAICS

Offices of Physicians, Mental Health Specialists (621112)

akta.pro primary industry

Psychiatry & Medication Management Platforms (HLALAEAB)

akta.pro secondary industry

General Health Coaching (HSADAGAA)

Keywords

• Concierge psychiatry
• Performance psychiatry
• Sports psychiatry
• Mental health services
• Clinical psychology

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Concierge Psychiatry Services: Fee-for-service psychiatric consultations with board-certified psychiatrists. Services include initial consultations ranging from 60-90 minutes at $595-$1,495, follow-up sessions at $250-$845, and comprehensive assessments at $3,195. Does not participate with insurance plans; provides superbills for potential out-of-network reimbursement.
2. Psychology and Therapy Services: Clinical psychology services provided by Psy.D. and Ph.D. psychologists including initial consultations at $300-$450 and follow-up sessions at $250-$300.
3. Performance Assessment Services: Specialized comprehensive assessments including the Performance Psychiatry® Assessment and Executive Mind Health Assessment™ at $3,195, providing detailed evaluation of cognitive performance and mental health baselines.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Choulet Performance Psychiatry® is a boutique concierge psychiatric and psychological practice delivering evidence-based mental health care for high-performing individuals, including executives, professional athletes, entrepreneurs, and families. Its core offerings comprise Concierge Psychiatry, Sports Psychiatry, Child and Adolescent Psychiatry, Lifestyle and Sleep Medicine, Therapy and Psychology, and the proprietary Performance Psychiatry® Assessment, delivered in-person across five states and via secure multi-state telehealth.

Product overview

Choulet Performance Psychiatry® is a boutique, concierge-level psychiatric and psychological practice offering a portfolio of integrated mental health and performance services centered on high-performing individuals. The core offering consists of six interconnected services: Concierge Psychiatry (psychiatric care for adults and adolescents), Sports Psychiatry, Child & Adolescent Psychiatry, Lifestyle & Sleep Medicine, Therapy & Psychology (doctoral-level), and the Performance Psychiatry® Assessment as an entry point. Services are available in-person at their Scottsdale flagship and satellite offices across California, Washington, Texas, and Florida, alongside secure telehealth across all licensed states. The model emphasizes personalization, direct clinician access, and evidence-based care tailored to executives, athletes, entrepreneurs, and families operating in high-stakes environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Concierge Psychiatry Psychiatric care for high-functioning individuals navigating anxiety, depression, ADHD, and mood-related concerns, with a focus on performance optimization and mental clarity under pressure, delivered through longer consultations and direct physician access.
• Sports Psychiatry Specialized psychiatric and psychological care for professional, collegiate, and elite youth athletes managing focus, confidence, recovery, and the psychological demands of competition.
• Child & Adolescent Psychiatry Psychiatric care for children and adolescents navigating academic pressure, developmental transitions, athletic goals, early performance demands, and mental health conditions including anxiety, ADHD, and mood disorders.
• Lifestyle & Sleep Medicine Evidence-based lifestyle interventions addressing sleep, circadian rhythm, energy, recovery, nutrition, stress management, and physical activity as foundational drivers of cognitive performance and sustained output.
• Therapy & Psychology Doctoral-level clinical psychology services using evidence-based modalities including Cognitive Behavioral Therapy (CBT), Psychodynamic Therapy, Interpersonal Therapy, and Acceptance and Commitment Therapy (ACT) for high-performing individuals.
• Performance Psychiatry® Assessment A 2.5-hour comprehensive psychiatric evaluation that maps how an individual thinks, performs, and recovers, identifying gaps to inform a personalized performance-focused care strategy.
• Telehealth Services Secure, evidence-based psychiatric and psychological care delivered via video across states where clinicians are licensed, complementing in-person appointments.

Quantifiable outcome

• Direct patient access to physician outside scheduled appointments
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Washington Commanders (NFL)flagshipStrategic or Co-development PartnerDr. Brook Choulet collaborated with the Washington Commanders and American Psychiatric Association Foundation for the team's Inaugural Raise Awareness for Mental Health game, supporting mental health awareness initiatives in professional football.
• Arizona Cardinals (NFL)flagshipStrategic or Co-development PartnerDr. Choulet serves as advisor and expert for the Arizona Cardinals' inaugural Mental Health Awareness Game initiative, providing psychiatric expertise for team mental health programming.
• American Psychiatric Association (APAF)coreStrategic or Co-development PartnerDr. Choulet works with APA Foundation on athlete mental health initiatives, including supporting the Washington Commanders mental health awareness game and contributing to APA blogs and resources on sports psychiatry.
• National Basketball Players Association (NBPA)flagshipStrategic or Co-development PartnerDr. Choulet contributes to Forbes articles on how the NBPA prioritizes athlete health and well-being, and discusses player mental health initiatives in her professional work.
• Professional Tennis Players Association (PTPA)flagshipStrategic or Co-development PartnerDr. Choulet covered the PTPA's inaugural Beyond the Court Summit supporting player wellness at the U.S. Open, and participated in video interviews on normalizing mental health in professional tennis.
• AdidascoreGTM or Marketing PartnerDr. Choulet covered Forbes article on Adidas and The Hidden Opponent partnership to champion athlete mental health, representing thought leadership in the sports performance space.
• Arizona Diamondbacks (MLB)minorStrategic or Co-development PartnerDr. Choulet's expertise on athlete focus and mental performance was referenced in coverage of Arizona Diamondbacks players' use of puzzles for sharpening focus.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Mantra Health: Telehealth mental health provider specializing in college-student populations with therapy and psychiatry offerings. Partial overlap as a multi-state outpatient psychiatry provider serving a defined performance demographic (students/athletes), though operating through university channels.
• Charlie Health: Intensive outpatient and virtual mental health provider serving adolescents and adults with high-acuity needs. Comparable in multi-state clinical delivery model and outcomes measurement, though focused on intensive programs rather than concierge psychiatry.
• Parsley Health: Concierge functional-medicine practice offering membership-based, multi-state primary care with mental health support. Comparable as a direct-pay, multi-state boutique clinical practice targeting high-performers, though focused on whole-body medicine rather than psychiatric specialization.

Broad incumbents

• Lyra Health: Employer-sponsored mental health benefits platform providing on-demand therapy, coaching, and psychiatry. Comparable as a scaled, multi-state psychiatry provider, but competes through enterprise HR channels rather than direct-to-consumer concierge.
• Spring Health: Employer-paid precision mental health benefit offering therapy, coaching, and medication management. Comparable as a multi-state psychiatry provider, though distribution is through HR/benefits rather than direct concierge marketing.
• Cerebral: Large telehealth mental health platform offering online psychiatry and therapy with medication management across the U.S. Comparable in telehealth delivery and psychiatric prescribing scope, but competes at lower price points and broader (insurance-friendly) consumer market.
• Talkspace: Public online therapy and psychiatry platform serving consumers and B2B partners. Comparable in telehealth psychiatry and therapy delivery, but operates at far broader scale and price points without the concierge or performance-specialization niche.
• Headspace Health (Ginger): Combined digital mental health platform offering on-demand coaching, therapy, and psychiatry through employer and consumer channels. Comparable in integrated mental-health delivery, but at much lower price points and without performance-specialty positioning.

Direct peers

• Two Chairs: Hybrid in-person and virtual therapy practice operating in multiple U.S. markets with a curated clinician model and outcome-driven care. Closely comparable in operating model (in-person offices plus telehealth, employed clinicians, premium positioning), though focused on therapy rather than psychiatry.
• Amen Clinics: Established concierge psychiatry and brain-health clinic network founded by Dr. Daniel Amen. Directly comparable as a fee-for-service, multi-location outpatient psychiatry practice offering branded proprietary assessments (e.g., SPECT imaging-based workups) for executives and high-performers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/chouletperformancepsychiatry
• LinkedInlinkedin.com/company/performancepsychiatry

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choulet Performance Psychiatry®