Electromart
- Company typePrivate
- Founded-
- HeadquartersGhaziabad, India
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Electromart firmographics
Firmographics- Name
- Electromart
- Legal name
- Electromart Estore
- Website
- https://electromartestore.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Electromart industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (449210)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Consumer Electronics & Appliances Omnichannel (CRAFAEAC)
- akta.pro secondary industries
- Big-Box Electronics + Small Appliances Retail (CRACAAAC), Smart Home Installation Kits & Bundles Retail (CRACAGAL)
Keywords
Where Electromart is headquartered
LocationHeadquarters
- HQ city
- Ghaziabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Electromart business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales (Electronics Retail): Revenue is generated through direct sales of electronics and home appliances to consumers. The company acts as an online retailer selling products from brands like Samsung, LG, Sony, Whirlpool, Haier, and others. The model includes one-time product transactions with options for flexible payment plans and No Cost EMI.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with discounts and financing options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Electromart product offering
Product offeringCore offering
Electromart is an India-based omnichannel retailer selling consumer electronics and home appliances directly to end customers through its own e-commerce website (electromartestore.com), mobile apps on Android and iOS, and physical stores. The catalog spans five core categories — air conditioners, televisions, washing machines, refrigerators, and microwaves — plus supplementary lines including mobile phones, laptops, audio, smart devices, personal care, and cameras, sourced from multiple branded manufacturers. The offering is supported by nationwide delivery within 24–72 hours, No Cost EMI financing, professional installation, ResQ Service Guarantee, and a hassle-free returns policy.
Product overview
Electromart eStore is an online electronics retail platform operating as a single unified e-commerce website. The core product portfolio consists of five main categories: Air Conditioners (split, window, and inverter ACs), LED/Smart TVs (including OLED, QLED, and Mini LED displays), Washing Machines (front and top load), Refrigerators (single, double, and side-by-side door configurations), and Microwaves (convection and solo ovens). These five categories are supported by supplementary product lines including Mobile Phones & Accessories, Laptops & Computing Devices, Audio Devices, Smart Devices & Tech Accessories, Personal Care & Grooming Gadgets, and Cameras & Photography Gear. The platform serves as a multi-brand marketplace offering products from major brands including Samsung, LG, Sony, Whirlpool, Haier, Voltas, Panasonic, Godrej, Carrier, Lloyd, BPL, IFB, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Air Conditioners Split, window, and inverter air conditioners from brands such as Samsung, LG, Voltas, Haier, Daikin, Blue Star, Lloyd, Panasonic, Godrej, Carrier, Kelvinator, General, IFB, Hitachi, and Mitsubishi. Capacities span approximately 1 Ton to 2.5 Ton, with features including AI convertible modes, Wi-Fi connectivity, and self-clean functionality. Priced from Rs.24,990 onwards.
- LED TVs / Smart TVs Smart LED TVs in 4K Ultra HD, OLED, QLED, Mini LED, and Crystal UHD variants from Samsung, LG, Sony, TCL, Xiaomi, Panasonic, OnePlus, and others. Features include Samsung Vision AI, Tizen/webOS/Android TV operating systems, voice control, and screen sizes from 24 to 100 inches. Prices extend up to Rs.5,99,900 for the 100-inch Neo QLED.
- Washing Machines Front-load and top-load fully automatic and semi-automatic washing machines from LG, Samsung, Bosch, IFB, BPL, Whirlpool, Haier, Lloyd, Kelvinator, and Sharp. Capacities range from 5 kg to 15 kg, with features such as inverter technology, steam wash, and direct drive motors. Prices range from Rs.10,800 to Rs.50,560.
- Refrigerators Single door, double door, and side-by-side frost-free and direct-cool refrigerators from Samsung, LG, Whirlpool, Haier, BPL, IFB, Electrolux, Godrej, Voltas Beko, Kelvinator, Sharp, and Lloyd. Capacities range from 190L to 658L with convertible and inverter technology features. Discounts up to 45% off.
- Microwaves Convection, solo, and grill microwave ovens from LG and Samsung with capacities from 20L to 32L. Features include auto-cook menus, motorized rotisserie, moisture sensors, and Wi-Fi connectivity. Discounts up to 10% instant bank discount.
- Mobile Phones & Accessories Smartphones including iPhone 16 series, Samsung Galaxy S25, OnePlus, Xiaomi, Google Pixel, Vivo, Oppo, Motorola, Realme, and POCO. Accessories include phone cases, screen protectors, chargers, and power banks.
- Laptops & Computing Devices Personal and business laptops, desktops, monitors, and accessories from HP, Dell, Lenovo, ASUS, Acer, Apple, and gaming laptop brands. Includes Intel Core i9 laptops and 2-in-1 touchscreens.
- Audio Devices Sound systems, portable speakers, soundbars, wireless headphones, and earbuds from Sony, JBL, boAt, Skullcandy, Bose, and Sennheiser.
- Smart Devices & Tech Accessories Smartwatches, fitness bands, voice-controlled speakers, smart home assistants, chargers, and routers from Google, Apple, Realme, Fire-Boltt, Amazfit, and TP-Link.
- Personal Care & Grooming Grooming appliances including trimmers, hair dryers, epilators, and electric toothbrushes from Philips, Braun, Syska, and Vega.
- Cameras & Photography Gear DSLR, mirrorless, point-and-shoot, and action cameras from Canon, Nikon, GoPro, and Sony. Includes lenses, tripods, and camera bags.
Quantifiable outcome
- Delivery within 24-72 hours in most locations across India
- +2 more outcomes
Companies that use Electromart
Customer profileSegments2 records
Ideal customer profiles2 records
Electromart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Electromart partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- SamsungcoreSamsung is a primary brand partner offering products including smartphones, televisions, air conditioners, refrigerators, and washing machines. Electromart stocks a wide range of Samsung products across categories.
- LGcoreLG supplies electronics and appliances including TVs, air conditioners, refrigerators, washing machines, and microwaves sold through Electromart's platform.
- WhirlpoolcoreWhirlpool provides refrigerators and washing machines for sale on the platform.
- HaiercoreHaier supplies refrigerators, air conditioners, and other home appliances sold through Electromart.
- GodrejcoreGodrej provides air conditioners and refrigerators for sale on the platform.
- SonycoreSony supplies televisions, audio systems, and cameras for sale on Electromart.
- CarriercoreCarrier provides air conditioners including inverter split ACs sold through the platform.
- VoltascoreVoltas supplies air conditioning units including window and split ACs sold on the platform.
- BoschminorBosch supplies washing machines including front-loading fully automatic machines sold through Electromart.
- IFBminorIFB provides washing machines and refrigerators for sale on the platform.
- PanasonicminorPanasonic supplies air conditioners including Wi-Fi enabled inverter smart split ACs.
- Blue StarminorBlue Star provides air conditioning solutions including split ACs with anti-microbial and HEPA filters.
- HDFC BankcoreHDFC Bank credit card EMI options available with 9 month No Cost EMI on select products for flexible payment.
- ICICI BankcoreICICI Bank credit card EMI options with 9 month No Cost EMI on select products.
- LloydminorLloyd supplies air conditioners and washing machines including inverter split ACs.
- TCLminorTCL provides smart televisions including QLED and Ultra HD Google TVs sold on the platform.
- BPLminorBPL supplies televisions, air conditioners, and washing machines across categories.
- KelvinatorminorKelvinator provides air conditioners and refrigerators including inverter split ACs.
- ElectroluxminorElectrolux supplies refrigerators including frost-free double door models sold on the platform.
- PhilipsminorPhilips supplies personal care products, kitchen appliances, and audio devices.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Electromart competitors and assessment
Company assessmentDirect peers
- Flipkart: Flipkart is India's largest horizontal e-commerce marketplace with a dominant electronics and appliances vertical. It competes head-on with Electromart's online electronics catalog, often at aggressive pricing with same EMI and exchange programs.
- Vijay Sales: Vijay Sales is a long-established Indian electronics retailer with strong physical presence in metro cities plus an online store. It sells the same multi-brand assortment of ACs, TVs, refrigerators, and washing machines with similar EMI and exchange offerings.
- Croma (Infiniti Retail): Croma is a leading Indian specialty retailer of electronics and appliances with omnichannel operations (online plus 500+ physical stores). Like Electromart, it focuses on branded durables with installation services, EMI financing, and nationwide delivery.
- Tata CLiQ: Tata CLiQ is an Indian omnichannel e-commerce platform with a strong electronics and appliances category. It sells comparable brand assortments with EMI options and targets the same household and small office buyers as Electromart.
- Reliance Digital: Reliance Digital is India's largest omnichannel consumer electronics and appliances retailer, operating both online and physical stores. It directly competes with Electromart across the same categories (ACs, TVs, washing machines, refrigerators) with similar brand partnerships and EMI-driven pricing.
- Amazon India: Amazon India operates a major electronics category alongside its marketplace, offering the same brands, EMI financing via partner banks, and fast delivery that Electromart competes against. It represents the largest scale competitor in this space.
Emerging players
- Snapdeal: Snapdeal is an Indian value-focused horizontal e-commerce marketplace that lists consumer electronics and appliances from multiple brands. It overlaps with Electromart in the affordable electronics category but with broader marketplace scope.
Broad incumbents
- Best Buy: Best Buy is the US big-box consumer electronics retailer offering similar multi-category electronics and appliances assortments with omnichannel fulfillment. It serves as a global comparable for the big-box specialty electronics retail model Electromart follows.
Others
- HDFC Bank: HDFC Bank provides consumer durable loans and No Cost EMI programs that are embedded into Electromart's checkout. While not a competitor, it is a critical enabler of high-ticket conversion and a key commercial partner for the business.
- Samsung India (D2C): Samsung operates its own D2C e-commerce store in India selling the same TVs, ACs, refrigerators, and washing machines that Electromart carries. It is a key supplier to Electromart and a competing channel that could disintermediate multi-brand retailers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Electromart social profiles
Digital presenceElectromart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electromart leadership team
Management profileNumber of profiles
Electromart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electromart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electromart
What does Electromart do?
Electromart is an India-based omnichannel retailer selling consumer electronics and home appliances directly to end customers through its own e-commerce website (electromartestore.com), mobile apps on Android and iOS, and physical stores. The catalog spans five core categories — air conditioners, televisions, washing machines, refrigerators, and microwaves — plus supplementary lines including mobile phones, laptops, audio, smart devices, personal care, and cameras, sourced from multiple branded manufacturers. The offering is supported by nationwide delivery within 24–72 hours, No Cost EMI financing, professional installation, ResQ Service Guarantee, and a hassle-free returns policy.
Is Electromart a public or private company?
Electromart is a private company. It is classified as unknown and is currently operating.
When was Electromart founded?
Electromart was founded in -1. It employs 51 to 100 people.
Where is Electromart based?
Electromart is headquartered in Ghaziabad, India, in the Asia region.
How does Electromart make money?
One revenue line is on record: product Sales (Electronics Retail).
Who are Electromart's main competitors?
Direct peers on record are Flipkart, Vijay Sales, Croma (Infiniti Retail), Tata CLiQ, Reliance Digital and Amazon India. Snapdeal is listed as an emerging player. Best Buy is listed as a broad incumbent. Others are HDFC Bank and Samsung India (D2C).
Does Electromart have an API?
No public API is recorded for Electromart.
What industry is Electromart in?
Electromart's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRAFAEAC, Consumer Electronics & Appliances Omnichannel, with a secondary code of CRACAAAC, Big-Box Electronics + Small Appliances Retail. Its NAICS code is 449210 and its SIC code is 5734.