What SeattleFWC26 does

SeattleFWC26 is a not-for-profit local organizing committee established in 2022 to deliver Seattle's participation in FIFA World Cup 2026, one of 16 host cities across Canada, Mexico, and the United States. The organization coordinates six matches scheduled at Lumen Field (Seattle Stadium)—four group-stage games and two knockout-round games (Round of 32 and Round of 16)—beginning with Belgium vs. Egypt on June 15, 2026. Core activity centers on operationalizing a distributed fan celebration model across Seattle's Unity Loop (Seattle Center, Pacific Place/Seattle Soccer House, Waterfront Park, Victory Hall in SODO) plus nine regional fan zones across Washington state, alongside free Match Day Shuttles and Waterfront Shuttles subsidized by Host City Supporters.

Revenue is generated through three streams: participation in FIFA's host-city revenue sharing on the six Seattle matches, direct sales of official FIFA Hospitality packages (starting at approximately $1,575 per seat for suites and premium lounges across U.S. and Canadian host cities), and the Legacy Donor Program, which provides priority access in exchange for contributions supporting six Legacy pillars (Accessibility, Human Rights, Sustainability, Children, Community, Culture). Free fan experiences are funded separately through Host City Supporter contributions (Puyallup Tribe, Alaska Airlines, Amazon, Boeing, Port of Seattle, Microsoft, University of Washington, Emerald Queen Casino, Deloitte), state and county funding, and in-kind support.

The organization is led by CEO Peter Tomozawa with a C-suite drawn from senior public-sector and Seattle sports executives, and operates programs spanning small business support (Small Business Initiative with Seattle Metro Chamber and the stadium-area BIAs), inclusion training (with GSBA), youth soccer legacy (52 mini-pitches via RAVE Foundation), and cultural programming (Pride Match, Juneteenth Match, Sound of Seattle Sonic ID, Host City Poster). The company employs 1–10 core staff and functions as a coordination layer rather than a product or platform company.

Name

SeattleFWC26

Legal name

SeattleFWC26

Website

https://seattlefwc26.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

SeattleFWC26 is a not-for-profit local organizing committee established in 2022 to coordinate Seattle's host-city role for the FIFA World Cup 2026, delivering six matches at Lumen Field alongside free fan celebrations across the city and nine regional fan zones statewide, funded by FIFA revenue sharing, hospitality sales, and corporate supporters.

Ownership category

akta.pro rank

Product category

Sports Event Management and Local Organizing Committee Services

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth) (MPAKADAJ)

akta.pro secondary industry

Regional Multi-Sport Games & Festival Organizers (MPAKADAK)

Keywords

• Sports event hosting
• Fan experience programming
• Hospitality package sales
• Community legacy programs
• Small business inclusion training

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Event Revenue Sharing: As a FIFA World Cup Host City, SeattleFWC26 participates in revenue sharing arrangements with FIFA for the matches hosted at Seattle Stadium (Lumen Field).
2. Hospitality Packages: SeattleFWC26 is the official seller of FIFA Hospitality programs, selling suites and premium lounge seating at approximately $1,575 per seat including VIP access, food & beverage, pre & post-match hospitality, and commemorative gifts. Packages available for matches in U.S. and Canadian host cities.
3. Legacy Donor Program: Donor program providing priority access and involvement outside of FIFA's lottery process, supporting community impact across six Legacy pillars. Helps build lasting community benefits beyond the games.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SeattleFWC26 serves as the Local Organizing Committee for Seattle's six FIFA World Cup 2026 matches at Lumen Field (Seattle Stadium). It coordinates free distributed fan celebrations across Seattle's Unity Loop (Seattle Soccer House at Pacific Place, Seattle Center, Waterfront Park, and Victory Hall in SODO) and nine regional fan zones across Washington state. The committee sells official FIFA Hospitality packages, runs a Legacy Donor Program, and delivers community programs across six legacy pillars (Accessibility, Human Rights, Sustainability, Children, Community, Culture), including the Small Business Initiative and Inclusion Training Initiative.

Product overview

SeattleFWC26 is a not-for-profit local organizing committee hosting the FIFA World Cup 2026 in Seattle, managing six matches at Lumen Field. The core offering centers on Fan Celebrations (Seattle Soccer House, fan zones, and distributed celebrations across Seattle's Unity Loop), supported by Legacy Programs across six pillars (Accessibility, Human Rights, Sustainability, Children, Community, Culture). Additional offerings include the SEA&WIN mobile app, Inclusion Training Initiative, Small Business Initiative, and Volunteer Program. The organization also produces commemorative design programs including Pride Match Design, Juneteenth Matchday Design, and Host City Poster Contest, along with the Sound of Seattle Sonic ID.

Differentiator

Problem solved

Functional benefit

Products and services

• Seattle Soccer House Primary free fan celebration venue at Pacific Place in downtown Seattle featuring a 70-foot LED screen and six themed zones for FIFA World Cup 2026 match viewing experiences. Open to the public during the tournament.
• Unity Loop Fan Celebrations in Seattle Distributed free public fan celebration venues along Seattle's Unity Loop at Seattle Center, Waterfront Park, Pacific Place, and Victory Hall in SODO, each capable of accommodating approximately 15,000 people. Accessible by public transit and free to attend.
• Regional Fan Zones across Washington State Nine official fan zone locations across Washington state in partnership with local municipalities — Bellingham, Bremerton, Everett, Olympia/Lacey, Tri-Cities, Spokane, Pierce County, Vancouver, and Yakima — providing live entertainment, interactive activations, and food and beverage during Seattle's FIFA World Cup 2026 matches.
• SEA&WIN Mobile App Interactive mobile game enabling players to explore locations across Washington, collect digital pins, complete challenges, and participate in Pride Matchday experiences during the FIFA World Cup 2026 tournament.
• FIFA Hospitality Packages Official FIFA Hospitality products sold directly by SeattleFWC26 — suites and premium lounge seating at approximately $1,575 per seat including match tickets, VIP access, food and beverage, pre- and post-match hospitality, and commemorative gifts. Available across U.S. and Canadian host cities through Venue Series and multi-game packs.
• Small Business Initiative Program providing statewide small business playbook, Community Business Connector training, and dedicated World Cup Neighborhood Liaisons in three stadium-area neighborhoods (Chinatown-International District, SODO, Pioneer Square), supporting local economic capture of World Cup tourism.
• Inclusion Training Initiative Partnership program with GSBA — Washington's LGBTQ+ and Allied Chamber of Commerce — delivering four expert-led workshops on LGBTQ+ inclusion, allyship, gender inclusion, and cultural competency to local businesses and organizations preparing to host diverse international visitors during the World Cup.
• Legacy Donor Program Donor program providing priority access and engagement opportunities supporting community impact across the six Legacy Pillars (Accessibility, Human Rights, Sustainability, Children, Community, Culture), with benefits outside FIFA's lottery process.

Quantifiable outcome

• $845.6 million in regional economic impact
• +4 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and flagship.

• Seattle Sounders FCcoreStrategic or Co-development Partner · 23 February 2026Seattle Sounders FC partners with SeattleFWC26 for fan celebrations including the Waterfront Park soccer celebration at Pier 62/62 (presented with Seattle Reign FC) and participation in the Let's Play SEA '26 Fan Celebration at Seattle Center. Sounders FC also collaborated on World Cup bid since 2017.
• Seattle Reign FCcoreStrategic or Co-development Partner · 23 February 2026Seattle Reign FC partners with SeattleFWC26 for fan celebrations including the Waterfront Park soccer celebration at Pier 62/62 (presented with Seattle Sounders FC) and participation in the Let's Play SEA '26 Fan Celebration at Seattle Center.
• Seattle MarinerscoreStrategic or Co-development Partner · 23 February 2026Seattle Mariners host Seattle Matchday Live at Victory Hall in SODO, featuring a 23-foot screen for FIFA World Cup 2026 match viewing throughout the tournament. The venue is operated by the Seattle Mariners at The Boxyard.
• Seattle CentercoreStrategic or Co-development Partner · 23 February 2026Seattle Center serves as the primary location for the Let's Play SEA '26 World Soccer Fan Celebration, featuring the Armory hub with large-format indoor screen, outdoor viewing at the Mural Amphitheatre, cultural programming, and Global Marketplace.
• Friends of Waterfront ParkcoreStrategic or Co-development Partner · 23 February 2026Friends of Waterfront Park programs and activates the 20-acre Waterfront Park during the FIFA World Cup, hosting Meet Me at Waterfront Park celebrations and partnering with Seattle Sounders FC and Seattle Reign FC for Pier 62 fan experiences.
• Seattle Metropolitan Chamber of CommercecoreStrategic or Co-development Partner · 27 January 2026Seattle Metro Chamber partners on the World Cup Small Business Initiative, providing the Community Business Connector program for training and the Statewide Small Business Playbook for businesses across Washington to prepare for World Cup tourism.
• Chinatown-International District Small Business Relief Team (SCIDpda)coreStrategic or Co-development Partner · 27 January 2026SCIDpda provides culturally informed, multilingual support to small businesses in the Chinatown-International District, one of three Stadium Neighborhoods receiving World Cup Liaisons for pre-tournament preparation and during-tournament assistance.
• SODO BIAcoreStrategic or Co-development Partner · 27 January 2026SODO Business Improvement Area partners on the Stadium Neighborhood World Cup Liaisons program, helping businesses in the SODO industrial district prepare for World Cup impacts and opportunities.
• Alliance for Pioneer SquarecoreStrategic or Co-development Partner · 27 January 2026Alliance for Pioneer Square partners on the Stadium Neighborhood World Cup Liaisons program, helping businesses in Pioneer Square prepare for pedestrian-only zone during matches and coordinate with waterfront transformation activities.
• GSBA (Washington's LGBTQ+ and Allied Chamber of Commerce)coreStrategic or Co-development Partner · 5 January 2026Partnership to deliver the Inclusion Training Initiative with four expert-led workshops on LGBTQ+ inclusion, gender inclusion, and cultural competency for businesses and organizations across Washington state.
• Puyallup Tribe of IndiansflagshipStrategic or Co-development PartnerPuyallup Tribe of Indians serves as SeattleFWC26's Legacy Partner, representing the first Indigenous nation formally represented at a FIFA World Cup tournament. The partnership includes cultural events showcasing Puyallup traditions during World Cup activities, co-development of legacy programs, and contribution to transportation initiatives. Puyallup Tribe is a Legacy Supporter displayed prominently on the SeattleFWC26 website.
• Alaska AirlinescoreGTM or Marketing PartnerAlaska Airlines partnered with SeattleFWC26 as an Official Seattle World Cup 2026 Host City Supporter. Partnership includes a new aircraft livery on a Boeing 737-9 MAX featuring the Seattle Host City logo, community initiatives including support for an inaugural Blind Soccer international tournament, local nonprofit art installations, and a flag-raising ceremony at the Space Needle.
• Washington Youth Soccer (WYS)coreStrategic or Co-development PartnerSeattleFWC26 partners with Washington Youth Soccer to help recruit, train, and manage volunteers across the city for the FIFA World Cup 2026 Host City footprint. WYS coordinates locally with SeattleFWC26 for the volunteer program.
• GSBA (Gay & Lesbian Business Alliance)coreStrategic or Co-development PartnerSeattleFWC26 partnered with GSBA—Washington's LGBTQ+ and allied chamber of commerce—to launch the Inclusion Training Initiative. The program delivers four expert-led workshops on LGBTQ+ inclusion, allyship, and cultural competency to local businesses and organizations ahead of the World Cup.
• AmazoncoreGTM or Marketing PartnerAmazon is listed as a Host City Supporter and contributes to subsidies for free Match Day Shuttles and Waterfront Shuttles as part of the $100,000+ partner contribution.
• BoeingcoreGTM or Marketing PartnerBoeing is listed as a Host City Supporter and contributes to subsidies for free Match Day Shuttles and Waterfront Shuttles.
• Port of SeattlecoreGTM or Marketing PartnerPort of Seattle is listed as a Host City Supporter and contributes to transportation subsidies. Seattle-Tacoma International Airport is a key destination resource for World Cup visitors.
• MicrosoftcoreGTM or Marketing PartnerMicrosoft is listed as a Host City Supporter and contributes to subsidies for free Match Day Shuttles and Waterfront Shuttles.
• University of WashingtoncoreGTM or Marketing PartnerUniversity of Washington is listed as a Host City Supporter and contributes to transportation subsidies. UW is also involved in potential team base camp arrangements.
• Emerald Queen CasinocoreGTM or Marketing PartnerEmerald Queen Casino (Pierce County) is listed as a Host City Supporter and contributes to subsidies for free Match Day Shuttles and Waterfront Shuttles. Also hosts fan zone activities in Pierce County.
• DeloittecoreGTM or Marketing PartnerDeloitte is listed as a Host City Supporter, bringing professional services expertise to World Cup planning efforts.
• RAVE FoundationcoreStrategic or Co-development PartnerRAVE Foundation continues its work to build 52 mini-pitches by end of 2026 as part of youth soccer legacy programming, and partners on Waterfront Park fan celebrations.
• King County MetrocoreStrategic or Co-development PartnerKing County Metro operates free Match Day Shuttles between Seattle Center and Seattle Stadium and fare-free Waterfront Shuttles (May 21 through Labor Day) connecting key destinations. Services subsidized by SeattleFWC26 and Host City Supporters.
• FOX 13 SeattlecoreGTM or Marketing PartnerFOX 13 Seattle is a broadcast partner of FIFA World Cup 26, supporting fan zones across Washington state with programming that may include live entertainment, interactive fan activations, and food & beverage.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Miami Host Committee (Miami FIFA WC26): Miami's local organizing committee for FIFA WC26 at Hard Rock Stadium. Shares the same FIFA-issued host city mandate, donor/hospitality revenue model, and statewide fan activation strategy as SeattleFWC26.
• Houston FIFA World Cup 26 Host Committee: Houston's LOC for FIFA WC26 at NRG Stadium with comparable fan zone, legacy program, and hospitality package structure. Operates as a fellow U.S. host city committee with shared FIFA revenue-share and donor program mechanics.
• Los Angeles 2026 Host Committee (LA FIFA WC26): LA's host committee for FIFA WC26 at SoFi Stadium with a comparable corporate partner ecosystem and fan celebration footprint to Seattle. Direct structural peer as another top-tier U.S. host city.
• Dallas Sports Commission (Dallas FIFA WC26 Host City): Dallas serves as a FIFA WC26 host city and runs its LOC through the Dallas Sports Commission, hosting matches at AT&T Stadium. Directly comparable scope, governance, and FIFA revenue-sharing model to SeattleFWC26.
• AtlantaFWC26 (Atlanta FIFA World Cup 26 Host Committee): Atlanta's local organizing committee for FIFA WC26, hosting matches at Mercedes-Benz Stadium with a similar fan celebration, volunteer, and small business engagement playbook as SeattleFWC26. Direct structural and operational peer.
• New York New Jersey Host Committee 2026: NY/NJ's joint LOC for FIFA WC26, hosting the Final at MetLife Stadium. Direct peer with largest event scale among the U.S. host cities and most comparable governance structure (joint regional organizing committee).
• Kansas City 2026 (KC FIFA WC26 Host Committee): Kansas City's LOC for FIFA WC26, hosting matches at GEHA Field at Arrowhead Stadium. Comparable mission, fan celebration programming, and corporate partner model with similar peer host cities like Seattle.

Broad incumbents

• FIFA: FIFA is the global governing body of football and the parent counterparty for all host city LOCs, controlling ticketing, brand, scheduling, and revenue-share terms. While not a peer in the competitive sense, it is the structural counterparty that defines SeattleFWC26's operating envelope.

Others

• Visit Seattle: The official destination marketing organization for Seattle, which partners with SeattleFWC26 on tourism promotion and produces the $845M+ regional economic impact projections. Functionally adjacent as a co-marketing and economic-impact counterparty rather than a direct competitor.

Emerging players

• LA 2028 Olympic & Paralympic Organizing Committee: The LA28 organizing committee is building the next major U.S. mega-event LOC, sharing structural similarities in legacy programming, fan zones, hospitality, and corporate partnership models. Comparable in mission and scope, though event is two years later.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fwc26seattle
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/seattle-fifa-world-cup-26

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about SeattleFWC26