Bubble Lab
Bubble Lab is an AI-native workflow automation platform that lets users build and run production workflows via natural language, serving operations teams, SMBs, and developers with 49+ integrations and a Slack-native AI assistant called Pearl.
- Company typePrivate
- Founded2026
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Bubble Lab does
Bubble Lab, Inc. is an AI-native workflow automation platform headquartered in San Francisco that enables users to build production-ready automations by describing workflows in natural language. The company was founded in 2025 and serves operations teams, investors, sales and marketing teams, and both technical and non-technical users who need to automate repetitive, multi-step work across disconnected SaaS tools. Named customers span fintech (Rho Technologies), robotics (Dyna Robotics), venture capital (Hattrick Ventures), healthcare AI (PeakMojo), AI development (InsForge), and consulting (AZC Consulting), with reported outcomes of 10-40+ hours saved per week.
The platform consists of Bubble Studio (the visual workflow builder), Pearl (a Slack-native autonomous AI assistant), an MCP server that exposes 30+ tools to AI clients such as Claude Desktop, Claude Code, and Cursor, and an open-core workflow engine available under Apache 2.0. Workflows compile to exportable TypeScript code for auditability. Bubble Lab connects 49+ third-party integrations and provides 21 built-in tools spanning web scraping, data enrichment, social media automation, and AI-powered research, with multi-model support for OpenAI, Anthropic, Google Gemini, and OpenRouter.
The business model is a freemium SaaS subscription (Free, $29.99/mo Pro, $99.99/mo Scale, custom Enterprise) with usage-based integration credits, annual billing discounts, and an open-core licensing layer. Go-to-market is product-led via self-serve signup at app.bubblelab.ai, supplemented by a book-demo enterprise funnel, an active Discord community of 4,700+ members, and content/comparison marketing against Zapier, n8n, and Gumloop. The company is backed by Y Combinator (W26 batch, $500K) and the NVIDIA Inception Program.
Bubble Lab firmographics
Firmographics- Name
- Bubble Lab
- Legal name
- Bubble Lab, Inc.
- Website
- https://bubblelab.ai
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bubble Lab is an AI-native workflow automation platform that lets users build and run production workflows via natural language, serving operations teams, SMBs, and developers with 49+ integrations and a Slack-native AI assistant called Pearl.
- Ownership category
- akta.pro rank
Bubble Lab industry classification
Industry- Product category
- AI Workflow Automation Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
- akta.pro secondary industries
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI), Model Deployment, Serving & Inference Platforms (HDAAABAF), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
Keywords
Where Bubble Lab is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Bubble Lab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscription - Starter Tier: Free tier providing limited workflow automation capabilities with 100 executions/month, 2 active workflows, and $5 monthly integration credits. Serves as entry point and freemium acquisition channel.
- SaaS Subscription - Pro Tier: $29.99/month subscription with 1,000 successful executions/month, 10 active workflows, and $20 monthly integration credits. Targets power users seeking expanded automation capacity.
- SaaS Subscription - Scale Tier: $99.99/month subscription with 10,000 successful executions/month, 25 active workflows, $80 monthly integration credits, and team sharing/collaboration features. Targets teams with advanced automation needs.
- Enterprise Custom Pricing: Custom multi-seat pricing with SLAs, on-premise deployment options, custom limits and credits, organizational permissions, and dedicated support. Targets large organizations with enterprise requirements.
- Integration Credits Overage: Overusage beyond plan limits charged at pay-as-you-go rates. Integration credits billed at 5% markup to cover infrastructure costs.
- Open-Core Engine Licensing: Open-core workflow engine available under Apache License 2.0 for self-hosting. Proprietary components including Pearl, hosted infrastructure, managed integrations, and observability remain proprietary.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individuals exploring automation |
| Subscription | Monthly | For power users at $29.99/month |
| Subscription | Monthly | For teams at $99.99/month |
| Subscription | Multi-year contract | Custom enterprise pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Bubble Lab product offering
Product offeringCore offering
Bubble Lab provides an AI-native work automation platform where users describe workflows in natural language and receive production-ready automations in minutes. The platform connects 49+ SaaS applications (Slack, Gmail, Google Workspace, Jira, Salesforce, Notion, HubSpot, Linear, GitHub, Stripe, and others) and is operated through Pearl, a Slack-native AI agent, with a visual builder called Bubble Studio. The platform exposes a Model Context Protocol (MCP) server for AI clients and offers an open-core workflow engine under Apache 2.0 for self-hosting.
Product overview
Bubble Lab is an AI-native work automation platform that operates as a unified product with multiple integrated components. The core offering consists of the Bubble Lab Platform (workflow automation engine connecting 49+ apps), enhanced by Pearl (a Slack-native AI autonomous agent), Bubble Studio (the visual workflow builder interface), and the MCP Server (Model Context Protocol integration for AI clients). The platform also offers an Open-Core Engine under Apache 2.0 license for self-hosted deployment. Pricing is structured in four tiers (Starter free, Pro $29.99/mo, Scale $99.99/mo, Enterprise custom) with built-in tools including web scraping, data enrichment, social media automation, and AI-powered research capabilities. The platform differentiates through natural language workflow building, autonomous agent execution via Pearl, and compile-to-source TypeScript code generation.
Differentiator
Problem solved
Functional benefit
Brands
- Pearl: AI-powered assistant that helps users build, run, and manage workflows through natural conversation. Pearl operates as a Slack-native bot and serves as the primary AI interface for the platform.
Products and services
- Bubble Lab Platform AI-native SaaS workflow automation platform that lets business users describe automations in plain English and run them across 49+ integrated SaaS applications. Includes a visual workflow builder, scheduled and event triggers, credential management, observability, and tiered plans for individuals through enterprise.
- Pearl Autonomous AI agent that lives inside Slack and executes multi-step workflows on demand, including meeting scheduling, email drafting, database queries, ticket creation, research, and team notifications. Interacts with users through natural conversation and remembers workflow preferences.
- MCP Server Model Context Protocol server exposing 30+ Bubble Lab platform tools to MCP-compatible AI clients via authenticated Streamable HTTP. Allows external AI agents to list, inspect, build, edit, activate, delete, and execute workflows and integrations directly.
- Bubble Lab Open-Core Engine Open-source workflow engine licensed under Apache 2.0 that developers can self-host, modify, and run independently of the hosted Bubble Lab platform. Proprietary components including Pearl, hosted infrastructure, managed integrations, and observability are not included.
Quantifiable outcome
- PeakMojo saved 40+ hours replacing their AWS workflow stack and enabled non-coder data scientists to build multi-agent workflows
- +4 more outcomes
Companies that use Bubble Lab
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Bubble Lab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration49 records
AI capability13 records
Feature8 records
Bubble Lab partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ClerkcoreClerk provides authentication and user management services for Bubble Lab's hosted platform. Handles account creation, authentication, and basic profile information.
- SlackcoreSlack is the primary deployment environment for Bubble Lab's Pearl AI assistant. Pearl lives directly inside Slack, enabling users to trigger workflows and automate tasks without leaving their workspace. Deep integration enables channel-based workflow triggers and bot interactions.
- Claude (Anthropic)coreAnthropic's Claude models are available as an integration within Bubble Lab workflows for AI-powered analysis, writing, and complex reasoning tasks.
- OpenAIcoreOpenAI's GPT models are integrated into Bubble Lab for text generation, analysis, and creative tasks in workflows. Supports GPT-5, GPT-5 Mini, GPT-5.1, and GPT-5.2.
- Google GeminicoreGoogle's Gemini models are integrated for multimodal AI tasks including text, images, and advanced reasoning. Available via direct integration or OpenRouter.
- CursorcoreCursor AI code editor connects to Bubble Lab via MCP server, enabling developers to build and run workflows directly from their IDE.
- Claude CodecoreAnthropic's Claude Code CLI tool connects to Bubble Lab via MCP server, allowing developers to orchestrate workflows from the command line.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Bubble Lab competitors and assessment
Company assessmentEmerging players
- Lindy.ai: AI agent platform that lets users build personal AI assistants for tasks like email, calendar, and sales workflows. Comparable to Bubble Lab's Pearl in terms of AI-assistant-led automation, though Lindy focuses more on personal productivity while Bubble Lab emphasizes team-wide operational workflows.
- Bardeen: Browser-based AI automation tool focused on data extraction, web scraping, and workflow automation. Comparable to Bubble Lab's built-in tools (21 tools including web scraping and data enrichment), though Bardeen is browser-centric while Bubble Lab emphasizes Slack-native and MCP-server deployment.
- Relay.app: AI-powered workflow automation for ops teams, with deep integrations into common SaaS tools. Closely comparable use case to Bubble Lab's operations-team focus, though Relay.app uses a more traditional visual builder plus AI assist rather than AI-native prompting.
Direct peers
- Zapier: The dominant workflow automation platform with 6,000+ app integrations. Bubble Lab explicitly runs comparison content against Zapier and targets the same operational-automation use cases (Slack, Gmail, CRM), but differentiates through AI-native natural-language building and a Slack-native AI assistant.
- n8n: Open-source workflow automation platform also offering self-hosted deployment under a fair-code license. Bubble Lab runs explicit comparison pages against n8n and competes in the same workflow-builder category, though Bubble Lab emphasizes AI-native natural-language building while n8n is more node-based and technical.
- Gumloop: AI-native workflow automation platform that also lets users describe automations in natural language. Bubble Lab explicitly competes with Gumloop and serves similar SMB and operations-team customers, though Bubble Lab differentiates through Pearl in Slack and a TypeScript compile-to-source approach.
- Pipedream: Developer-focused workflow automation with code-level extensibility (Node.js, Python). Closely comparable to Bubble Lab's compile-to-TypeScript positioning and developer-friendly API, though Pipedream is more code-native while Bubble Lab emphasizes no-code natural-language building.
- Make (Integromat): Visual workflow automation platform with a broad integration catalog and enterprise tier. Comparable to Bubble Lab in target use case (operational workflows across SaaS apps) but offers a more traditional visual-canvas builder versus Bubble Lab's natural-language-first approach.
Broad incumbents
- Workato: Enterprise-grade integration platform (iPaaS) targeting large organizations with workflow automation, SLAs, and security features. Overlaps with Bubble Lab's Enterprise tier offering but targets a much larger mid-market and enterprise segment.
- Tray.io: Enterprise iPaaS and workflow automation platform with strong API connectivity and AI features. Comparable in serving the same workflow-automation category but focuses on enterprise buyers while Bubble Lab starts with SMB/PLG.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Bubble Lab social profiles
Digital presenceBubble Lab compliance and trust
Trust signalCompliance1 record
Bubble Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bubble Lab leadership team
Management profileNumber of profiles
Profiles2 records
Bubble Lab funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bubble Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bubble Lab
What does Bubble Lab do?
Bubble Lab provides an AI-native work automation platform where users describe workflows in natural language and receive production-ready automations in minutes. The platform connects 49+ SaaS applications (Slack, Gmail, Google Workspace, Jira, Salesforce, Notion, HubSpot, Linear, GitHub, Stripe, and others) and is operated through Pearl, a Slack-native AI agent, with a visual builder called Bubble Studio. The platform exposes a Model Context Protocol (MCP) server for AI clients and offers an open-core workflow engine under Apache 2.0 for self-hosting.
Is Bubble Lab a public or private company?
Bubble Lab is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bubble Lab founded?
Bubble Lab was founded in 2026. It employs 1 to 10 people.
Where is Bubble Lab based?
Bubble Lab is headquartered in San Francisco, United States, in the North America region.
How does Bubble Lab make money?
Six revenue lines are on record. SaaS Subscription - Starter Tier is the primary driver. The others are saaS Subscription - Pro Tier, saaS Subscription - Scale Tier, enterprise Custom Pricing, integration Credits Overage and open-Core Engine Licensing.
Who are Bubble Lab's main competitors?
Emerging players on record are Lindy.ai, Bardeen and Relay.app. Direct peers are Zapier, n8n, Gumloop, Pipedream and Make (Integromat). Broad incumbents are Workato and Tray.io.
Does Bubble Lab have an API?
Yes. Bubble Lab operates a Model Context Protocol (MCP) server that exposes 30+ platform tools to any MCP-compatible AI client. The MCP server allows AI clients (Claude Desktop, Claude Code, Cursor) to build and run workflows across Bubble Lab's 49+ app integrations. Authentication uses Bearer token (bl_mcp_...) with Streamable HTTP transport. Access levels include read (list/inspect only), write (create, edit, activate, delete flows and manage credentials), and execute (run flows, invoke capability tools, trigger Pearl/Slack-bot agent flows). The MCP endpoint is https://api.bubblelab.ai/mcp. Developer documentation is at bubblelab.ai/mcp.
What industry is Bubble Lab in?
Bubble Lab's product category is AI Workflow Automation Software. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms. Its NAICS code is 518210 and its SIC code is 7372.