Red Meat Advisory Council
- Company typePrivate
- Founded1998
- HeadquartersForrest, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
Red Meat Advisory Council firmographics
Firmographics- Name
- Red Meat Advisory Council
- Legal name
- Red Meat Advisory Council
- Website
- https://rmac.com.au
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Red Meat Advisory Council industry classification
Industry- Product category
- Agricultural Industry Advocacy
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Animal Welfare Auditing, Compliance & Certification Services (Non-testing Lab) (AFAEALAN)
Keywords
Where Red Meat Advisory Council is headquartered
LocationHeadquarters
- HQ city
- Forrest
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Red Meat Advisory Council business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels2 records
Red Meat Advisory Council product offering
Product offeringCore offering
Red Meat Advisory Council (RMAC) is an Australian industry advisory body that provides coordinated cross-sector policy advice to the Commonwealth Government on behalf of the red meat and livestock sector. It serves as custodian of the Meat Industry Strategic Plan (Red Meat 2030) and acts as the forum for resolving cross-sector industry issues across cattle, sheep, goat, lot feeding, meat processing, and livestock export sectors.
Product overview
Red Meat Advisory Council (RMAC) is an industry advisory body for the Australian red meat and livestock sector, not a technology product company. RMAC provides cross-sector advice to the Commonwealth Government, serves as custodians of the Meat Industry Strategic Plan, and acts as a forum for resolving cross-sector industry issues. The organization coordinates with member Peak Industry Bodies (ALEC, ALFA, AMIC, Cattle Australia, GICA, SPA) and Research and Development Corporations (AMPC, Livecorp, MLA) to set strategic imperatives for the sector. Key initiatives include the Red Meat 2030 strategic vision and hosting the Parliamentary Friends of Australian Red Meat events. No discrete product offerings, SaaS platforms, or technology services were identified in the source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Red Meat 2030
Companies that use Red Meat Advisory Council
Customer profileSegments2 records
Ideal customer profiles2 records
Red Meat Advisory Council technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Red Meat Advisory Council partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- The Original Beef ChiefminorSupporting sponsor for the 2026 Parliamentary Friends of Australian Red Meat event.
- Gooramadda OlivesminorSupporting sponsor for the 2026 Parliamentary Friends of Australian Red Meat event.
- Les AucierminorSupporting sponsor for the 2026 Parliamentary Friends of Australian Red Meat event.
- Australian Agricultural Company (AACo)minor2025 and 2026 event sponsor for the Parliamentary Friends of Australian Red Meat events held at Parliament House.
- AllflexminorSupporting sponsor for the 2025 Parliamentary Friends of Australian Red Meat event.
- Endeavour GroupminorSupporting sponsor for the 2025 Parliamentary Friends of Australian Red Meat event.
- RedtractorminorSupporting sponsor for the 2025 Parliamentary Friends of Australian Red Meat event.
- Olsson'sminorSupporting sponsor for the 2025 Parliamentary Friends of Australian Red Meat event.
- Australian Livestock Exporters' Council (ALEC)coreOne of six member Peak Industry Bodies providing leadership and formulating policy for the livestock export sector. Works with RMAC to set research, development, extension and marketing priorities.
- Australian Lot Feeders' Association (ALFA)coreMember Peak Industry Body representing lot feeders. Contributes to policy formulation and strategic imperatives for the cattle feedlotting sector.
- Australian Meat Industry Council (AMIC)coreMember Peak Industry Body representing meat processors and retailers. Provides leadership and policy input for the meat processing sector.
- Cattle AustraliacoreMember Peak Industry Body representing cattle producers. Formulates policy and sets strategic imperatives for beef cattle production.
- Goat Industry Council of Australia (GICA)coreMember Peak Industry Body representing goat producers. Contributes to industry policy and strategic planning for the goat sector.
- Sheep Producers Australia (SPA)coreMember Peak Industry Body representing sheep producers. Provides policy leadership and strategic direction for the sheep industry.
- Meat & Livestock Australia (MLA)coreResearch and Development Corporation partner working with Peak Industry Bodies to set research, development, extension and marketing priorities supporting industry prosperity.
- Australian Meat Processors Corporation (AMPC)coreResearch and Development Corporation for meat processors. Collaborates with Peak Industry Bodies to set R&D priorities for the processing sector.
- LivecorpcoreResearch and Development Corporation for the livestock export industry. Works with Peak Industry Bodies to set research and development priorities for live export.
Recent moves5 records
Expansion highlights3 records
Red Meat Advisory Council competitors and assessment
Company assessmentDirect peers
- Sheep Producers Australia: A member Peak Industry Body of RMAC representing sheep producers. SPA is the directly comparable peak body for the sheep industry, operating with similar policy and strategic coordination functions.
- Goat Industry Council of Australia: A member Peak Industry Body of RMAC representing goat producers. GICA is a directly comparable peak body providing policy and strategic input for the goat industry sub-sector.
- Cattle Australia: A member Peak Industry Body of RMAC representing cattle producers. As the leading cattle producer representative body in Australia, it shares RMAC's industry advocacy and policy coordination role for a sub-sector.
- Meat & Livestock Australia: Research and Development Corporation partner of RMAC and a core member of its network. MLA is the Australian red meat industry's marketing, research, and development body, making it the most directly comparable peak body in the same sector.
- Australian Livestock Exporters' Council: A member Peak Industry Body of RMAC representing livestock exporters. ALEC performs comparable policy leadership and cross-government advocacy in the live export sub-sector.
- Australian Meat Industry Council: A member Peak Industry Body of RMAC representing meat processors and retailers. AMIC is a directly comparable industry council operating in the same sector with overlapping policy advocacy functions.
- Australian Lot Feeders' Association: A member Peak Industry Body of RMAC representing the cattle feedlot sector. ALFA operates with similar peak-body advocacy, policy formulation, and strategic planning functions for its sub-sector.
Broad incumbents
- National Farmers' Federation: The broad umbrella peak body for Australian agriculture. NFF is a broader incumbent providing cross-sector policy advocacy across all of Australian agriculture, overlapping with RMAC's policy coordination role at the macro level.
- Dairy Australia: The industry body for the Australian dairy sector with comparable R&D, marketing, and policy coordination functions. Dairy Australia parallels MLA in structure and serves as an adjacent industry-body model relevant to RMAC's governance.
Others
- AUS-MEAT: An industry-owned standards body for the Australian meat industry. AUS-MEAT operates as an adjacent ecosystem participant, providing classification and language services that underpin the red meat value chain RMAC advocates for.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Red Meat Advisory Council social profiles
Digital presenceRed Meat Advisory Council financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Meat Advisory Council leadership team
Management profileNumber of profiles
Profiles8 records
Red Meat Advisory Council funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Meat Advisory Council M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Meat Advisory Council
What does Red Meat Advisory Council do?
Red Meat Advisory Council (RMAC) is an Australian industry advisory body that provides coordinated cross-sector policy advice to the Commonwealth Government on behalf of the red meat and livestock sector. It serves as custodian of the Meat Industry Strategic Plan (Red Meat 2030) and acts as the forum for resolving cross-sector industry issues across cattle, sheep, goat, lot feeding, meat processing, and livestock export sectors.
Is Red Meat Advisory Council a public or private company?
Red Meat Advisory Council is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Red Meat Advisory Council founded?
Red Meat Advisory Council was founded in 1998. It employs 1 to 10 people.
Where is Red Meat Advisory Council based?
Red Meat Advisory Council is headquartered in Forrest, Australia, in the Oceania region.
Who are Red Meat Advisory Council's main competitors?
Direct peers on record are Sheep Producers Australia, Goat Industry Council of Australia, Cattle Australia, Meat & Livestock Australia, Australian Livestock Exporters' Council, Australian Meat Industry Council and Australian Lot Feeders' Association. Broad incumbents are National Farmers' Federation and Dairy Australia. AUS-MEAT is listed as an others.
Does Red Meat Advisory Council have an API?
No public API is recorded for Red Meat Advisory Council.
What industry is Red Meat Advisory Council in?
Red Meat Advisory Council's product category is Agricultural Industry Advocacy. Its primary akta.pro industry code is AFAEALAN, Animal Welfare Auditing, Compliance & Certification Services (Non-testing Lab). Its SIC code is 200.