Orka Health and Wellness

What Orka Health and Wellness does

Orka Health and Wellness is a Minnesota-based virtual teletherapy and wellness practice founded in September 2021 by sisters Alexis Bennett and Leah Pillsbury, both licensed independent clinical social workers (LICSW). The practice delivers individual therapy, couples therapy, nutrition coaching, executive function skills coaching, spiritual direction, and ADD/ADHD testing through a secure video platform, serving clients ages 10 and older across Minnesota. Its clinical specialties include trauma and EMDR, DBT, grief and loss, chronic illness support, perinatal and postpartum care, and care for individuals with special needs and their caregivers.

The business operates on a direct-to-consumer model with two parallel revenue streams: insurance reimbursement (the practice accepts all in-state insurance groups) and private pay (per-session fees of $150-$225 for therapy, $70-$275 for nutrition and coaching packages, and a $225 annual diagnostic assessment). Clients self-serve through an online booking portal powered by ClientSecure (clientsecure.me); a free 15-minute meet-and-greet is offered to assess fit. The marketing footprint is primarily organic: a Squarespace-hosted website, SEO, and email inquiries ([email protected]), with no paid acquisition, no external capital, and no enterprise partnerships disclosed.

The practice operates as a Professional Limited Liability Company (PLLC) domiciled in Minnesota with no parent company, no subsidiaries, and no institutional funding. The team has grown from five founding LICSW therapists to roughly 22 clinicians and contractors spanning therapists, a registered dietitian, an executive function coach, and a spiritual director. Technology is non-proprietary and limited to consumer-grade video and scheduling tools; the company's value proposition rests on clinician expertise and domain specialization rather than platform or automation.

Name

Orka Health and Wellness

Legal name

Orka Health and Wellness, PLLC

Website

https://orkahealthandwellness.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Orka Health and Wellness is a Minnesota-based virtual teletherapy practice, founded in 2021 by sisters Alexis Bennett and Leah Pillsbury, delivering therapy, nutrition coaching, executive function coaching, spiritual direction, and ADHD testing to individuals, families, and caregivers across the state.

Ownership category

akta.pro rank

Product category

Teletherapy and Wellness Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Other Health Practitioners (6213), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC)

akta.pro secondary industries

Membership/Subscription Concierge Virtual Care (HLALAAAH), Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK), Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

Keywords

• Online therapy services
• Mental health counseling
• Nutrition coaching
• Telehealth platform
• Executive function coaching

Headquarters

HQ city

Edina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Reimbursement: Orka accepts multiple insurance plans and bills insurance companies directly for covered services. Provides superbills for out-of-network reimbursement.
2. Private Pay/Fee-for-Service: Self-pay clients can choose service bundles with set costs prior to starting services. Offers hourly rates for therapy sessions and packaged rates for nutrition and coaching services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Orka Health and Wellness is a virtual teletherapy and wellness practice that delivers individual therapy, nutrition coaching, executive function skills coaching, spiritual direction, and ADD/ADHD testing via secure online video. Services are provided by licensed clinicians (LICSW, LMFT, LPCC), a registered dietitian, an executive function coach, and a spiritual director, accepting all Minnesota insurance plans and offering private-pay packages with HSA/FSA eligibility.

Product overview

Orka Health and Wellness is a virtual-based mental health and wellness practice offering a suite of integrated services centered around teletherapy. The core offering is individual therapy sessions (Talk Teletherapy) supplemented by nutrition coaching, executive function skills coaching, and spiritual direction. Additional services include ADD/ADHD testing. All services are available via secure video platform with both insurance and private pay options.

Differentiator

Problem solved

Functional benefit

Products and services

• Teletherapy / Therapy Services Individual therapy sessions delivered via secure video platform covering trauma and EMDR, DBT, couples therapy, grief and loss, chronic illness support, anxiety and depression, and special-needs support; available 7 days a week for Minnesota clients ages 10 and older.
• Nutrition Coaching Virtual nutrition consulting and hands-on cooking sessions delivered by a registered dietitian, covering pregnancy and postpartum nutrition, toddler and picky-eater support, family meal planning, autoimmune disorders, hormones, thyroid, weight loss, eating disorders, and special-needs nutrition.
• Executive Function Skills Coaching Coaching sessions to improve task initiation, planning, organization, time management, working memory, and emotional regulation, plus educational consulting for families of children with learning differences, delivered by an executive function coach.
• Spiritual Direction / Spiritual Coaching Compassionate, faith-exploration sessions (also described as 'spiritual companioning') that help clients explore their relationship with spirituality, addressing grief, chronic illness, death and dying, and life transitions.
• ADD/ADHD Testing Psychological testing for ADD/ADHD assessment conducted by a staff psychologist, available as an add-on service alongside therapy and coaching.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Brightside Health: Online mental health platform combining therapy, psychiatry, and medication delivery for anxiety and depression. Comparable virtual delivery, insurance acceptance, and clinical outcomes focus.
• Talkspace: Publicly traded online therapy platform connecting users to licensed therapists via video, audio, and text. Closest direct peer given shared telehealth therapy delivery model, insurance and private-pay acceptance, and B2C acquisition approach.
• Lyra Health: Enterprise-focused mental health benefits platform delivering in-person and virtual therapy, coaching, and psychiatry to employees and their families. Comparable virtual therapy model but with employer-sponsored payer model versus Orka's mixed insurance/private-pay D2C approach.
• Octave Therapeutics: Multi-state group therapy practice offering in-person and virtual therapy across multiple U.S. markets with insurance contracts. Comparable boutique virtual practice with insurance-led reimbursement model and clinical specialty offerings.
• BetterHelp: Largest direct-to-consumer online therapy subscription platform operated by Teladoc-owned Teladoc Health. Comparable in virtual therapy delivery and B2C marketing-led go-to-market, though it primarily targets private-pay subscriptions rather than insurance.
• Two Chairs: Teletherapy practice offering in-person and virtual sessions with licensed therapists, with a curated "client-therapist matching" approach. Comparable boutique therapy model with emphasis on clinical quality and specialty matching.
• Mantra Health: D2C and college-affiliated virtual mental health provider offering therapy and psychiatry, with strong focus on serving student, young adult, and perinatal populations. Comparable in serving specialized populations and combining therapy with coaching-style support.
• Cerebral: Subscription-based online mental health platform offering therapy, counseling, and medication management for anxiety, depression, ADHD, and insomnia. Comparable D2C virtual mental health delivery with mixed insurance and cash-pay options.

Others

• Alma: Provider network and software platform that supports independent mental health practices with insurance credentialing, billing, and client-matching tools. Comparable ecosystem enabler — small therapy practices like Orka could leverage Alma to scale insurance contracting and operations.

Broad incumbents

• Headspace Health: Large consumer and employer mental health and wellness platform combining meditation content with therapy and coaching services. Comparable to Orka's bundled therapy-plus-wellness offering, but operates at significantly larger scale with broader B2B distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orka-health-and-wellness-pllc
• Facebookfacebook.com/orkahw

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orka Health and Wellness