What Maffey's Security Group does

Maffey's Security Group is a fourth-generation, family-owned physical security integrator headquartered in Elizabeth, New Jersey. Founded in 1910, the company provides integrated electronic security (access control, CCTV/video surveillance, intrusion alarms, and intercoms), mechanical security (commercial and residential locksmith services, safes, and automotive keys), and fire protection services to roughly 1,600 customer locations annually across New Jersey, Eastern Pennsylvania, and Northern Delaware. Core customer segments span commercial, institutional, healthcare, education, government, and residential clients.

The company's technical offering is built on third-party platforms rather than proprietary technology. It is an authorized dealer and integrator for major hardware and software vendors including Medeco, Allegion, OpenEye, Yale, Hager, and ASSA Abloy, deploying access control systems, networked video surveillance, and alarm panels that incorporate AI features such as computer vision analytics and anomaly detection at the vendor-platform level. The company holds New Jersey Fire, Burglar, and Locksmith License #34AL00005300 and has developed Alyssa's Law-compliant integrated systems to serve New Jersey public schools facing 2025 compliance deadlines.

Maffey's revenue model combines one-time installation and equipment sales with recurring monthly monitoring and service contracts across its 1,600+ active customer base. A June 2025 partnership with Confires Fire Protection expanded its fire protection and life-safety offerings. As of March 31, 2025, Maffey's was acquired by Guardian Fire Protection Services, transitioning the company from independent family ownership to a platform-owned integrator.

Name

Maffey's Security Group

Legal name

Maffey's Security Group

Website

https://maffeys.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

11–50 employees

Short description

Maffey's Security Group is a fourth-generation family-owned physical security integrator based in Elizabeth, NJ, providing access control, CCTV, alarms, locksmith, and fire protection services to 1,600+ commercial, institutional, and residential locations across New Jersey, Eastern PA, and Northern Delaware.

Ownership category

akta.pro rank

Product category

Physical Security Systems Integration

NAICS

Security Systems Services (56162), Locksmiths (561622)

akta.pro primary industry

Access Control Management & Credentialing (Badging/Visitor Management) (IMAIAEAE)

akta.pro secondary industry

Professional Monitoring (Burglar/Intrusion) (HSAHAAAA)

Keywords

• Commercial security systems
• Access control installation
• CCTV surveillance services
• Locksmith services
• Fire protection systems

Headquarters

HQ city

Elizabeth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Security System Sales and Installation: One-time sale and professional installation of integrated security systems including access control, CCTV, alarms, intercoms, automatic door operators. Revenue generated from equipment procurement, design, and installation labor. Pricing varies by system complexity, door count, and camera count.
2. Central Station Monitoring: Recurring monthly monitoring fees for 24/7 professional alarm monitoring. Covers intrusion detection, fire alarm monitoring, and environmental monitoring (carbon monoxide, flooding, temperature). Dual-path communication ensures signal reliability.
3. Service Contracts and Maintenance: Ongoing maintenance agreements covering preventive maintenance, inspections, firmware updates, battery replacements, and emergency repairs. Revenue from service contracts and time/material service calls.
4. Commercial Locksmith Services: Locksmith services including lock installation, repair, rekeying, master key system design, high-security key systems, and emergency services. One-time and recurring revenue from commercial customers.
5. Safe Sales and Service: Sales, installation, and servicing of fire and burglary rated safes, TL 15/30 rated commercial safes, electronic safes, wall and floor safes, vintage safe opening and servicing.
6. Fire Protection Services: Fire alarm systems, sprinkler systems, fire extinguishers, kitchen fire suppression, special hazard suppression, and exit/emergency lighting through Confires partnership. Includes inspection, maintenance, repair, and monitoring services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maffey's Security Group is a physical security systems integrator that sells, installs, and services integrated electronic security (access control, CCTV surveillance, commercial alarms, intercoms, automatic door operators), mechanical hardware security (commercial locksmith services, safes, automotive keys, master key systems), and fire protection systems (alarms, sprinklers, suppressants, emergency lighting) for commercial, institutional, and residential clients across New Jersey. Revenue is generated through one-time equipment sales and installation, recurring central station monitoring subscriptions, ongoing service contracts, and professional locksmith services, with all offerings sold, installed, and maintained by in-house personnel under NJ Fire, Burglar, & Locksmith License #34AL00005300.

Product overview

Maffey's Security Group is a fourth-generation family-owned physical security company founded in 1910, operating as a full-service security integrator and locksmith service provider. The company offers a comprehensive portfolio of integrated physical security products and services organized into three core categories: Electronic Systems (access control, CCTV surveillance, commercial alarms, intercoms, and automatic door operators), Mechanical Hardware Security (commercial locksmith services, safe sales and services, and automotive key systems), and Fire Protection Systems (fire alarms, sprinklers, extinguishers, and emergency lighting delivered through the Confires partnership). The company serves commercial, residential, educational, healthcare, governmental, and industrial clients across New Jersey from its Elizabeth headquarters, operating under NJ Fire, Burglar, & Locksmith License #34AL00005300 as Continental Fire & Safety Service. The product portfolio is delivered through professional installation, monitoring, and ongoing maintenance services rather than as a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Electronic Security Systems Integrated electronic security solutions including access control, CCTV surveillance, intercoms and paging systems, automatic door operators, and commercial alarm systems for commercial, industrial, and residential clients across New Jersey.
• Mechanical Hardware Security and Locksmith Services Commercial locksmith services including lock installation, repair, and re-keying; master key system design; high-security patented and restricted key systems; mobile and storefront key duplication; and 24/7 emergency services.
• Safe Sales and Services Sales, installation, and servicing of fire and burglary rated safes, TL 15/30 rated commercial safes, electronic safes, wall and floor safes, professional safe opening, in-house repairs, safe deposit box opening, and vintage safe servicing.
• Automotive Key and Lock Services Automotive key system services including car keys, mobile/on-site service, high-security transponder and computer chip key duplication, replacement and reprogramming, and antique/classic auto locks and keys.
• Fire Protection Systems Fire protection services delivered through the Confires partnership including fire alarm and monitoring systems, fire sprinkler systems, fire extinguishers, kitchen fire suppression systems, special hazard fire suppression systems, and exit and emergency lighting.
• Access Control Systems Electronic access control systems supporting centrally managed, cloud-based, hosted, and stand-alone configurations with proximity cards, smart credentials, Bluetooth/NFC/keyfob options, biometric ID systems, turnstiles, and integration with remote release systems.
• CCTV Surveillance Systems Commercial video surveillance systems featuring network video recording, IP cameras, day/night cameras, pan-tilt-zoom cameras, infrared/night vision capabilities, stand-alone and covert cameras, and app-based remote viewing.
• Commercial Alarm Systems Monitored burglar alarm systems with central station monitoring, duress alarms, intrusion/motion detection, door ajar alarms, flood monitoring, temperature and environmental monitoring, and app-based monitoring capabilities.
• Intercoms and Paging Systems Audio and video intercom systems with remote release capabilities for single-door to multi-location applications, including school intercom and paging systems and multi-family housing intercom solutions.
• Automatic Door Operators ADA-compliant automatic door operators for single, double, and multiple-door applications with access control and remote release integration. Maffey's is a Norton POPI (Power Operators Preferred Installers) Program member.
• Fire Alarm Systems Fire alarm inspection, repair, installation of small projects, and monitoring services for commercial buildings to alert occupants to danger and facilitate early evacuation.
• Fire Sprinkler Systems Fire sprinkler system inspections, maintenance, and installation services to effectively suppress small fires before they escalate.
• Exit and Emergency Lighting Services Emergency lighting inspection and maintenance services covering batteries, battery charging systems, bulbs, and hardware to ensure performance during emergencies.

Quantifiable outcome

• Over 1,600 customer locations served annually across New Jersey
• +1 more outcomes

Named customers1 record

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Confires Fire Protection ServicescoreStrategic or Co-development Partner · 9 June 2025Maffey’s Security Group partnered with Confires Fire Protection Services, a leading commercial fire protection company, to provide integrated fire protection services to NJ customers. This partnership enables Maffey’s to offer fire alarm systems, sprinkler systems, fire extinguishers, kitchen fire suppression, special hazard suppression, and exit/emergency lighting as a single-source solution. Confires acquired Maffey’s Security Group, bringing Maffey’s into the Confires family.
• Medeco Security CenterflagshipTechnology or IntegrationMedeco Security Center partner providing high-security locking systems, restricted key control, and patented key systems. Medeco is a leading manufacturer of high-security locks and locking systems.
• AllegionflagshipTechnology or IntegrationAllegion partner providing commercial security hardware, access control products, and integrated security solutions. Allegion is a global provider of security and access control products.
• OpenEyecoreTechnology or IntegrationOpenEye provides commercial video surveillance management software and cloud-connected video solutions. Maffey’s represents OpenEye products for CCTV and surveillance systems.
• Yale CommercialcoreTechnology or IntegrationYale Commercial provides commercial locks, exit devices, and door hardware. Maffey’s represents Yale products for mechanical hardware and access control applications.
• HagercoreTechnology or IntegrationHager provides commercial door hardware, hinges, locks, and exit devices. Maffey’s represents Hager products for door hardware and specialized hardware applications.
• ASSA AbloyflagshipTechnology or IntegrationASSA Abloy is a global leader in door opening solutions, providing access control, electromechanical locks, and high-security door hardware. Maffey’s is an ASSA Abloy partner representing their commercial security product lines.

Scale indicators4 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Guardian Fire Protection Services: Guardian Fire Protection Services is Maffey's parent company following the March 2025 acquisition, providing commercial fire alarm, sprinkler, suppression, and integrated security services across the Mid-Atlantic — directly comparable as a regional fire-and-security integrator with similar institutional/government customer base, now a platform for Maffey's expansion.
• Sonitrol: Sonitrol (now part of Securitas) is a U.S. network of verified-audio monitored intrusion alarm dealers serving commercial customers with central station monitoring services — directly comparable to Maffey's UL-listed central station monitoring offering and recurring RMR business model for intrusion detection.
• Vector Security: Vector Security is a regional physical security integrator providing intrusion, video surveillance, access control, fire, and monitored services to residential and commercial customers across the eastern and central U.S. — directly comparable to Maffey's regional integrator + monitoring + locksmith/fire bundle, with similar mid-market commercial focus and recurring RMR economics.

Broad incumbents

• Securitas Technology: Securitas Technology (the electronic-security arm of Securitas AB, including Stanley Security and Sonitrol) delivers enterprise-grade access control, video surveillance, intrusion detection, and integrated security solutions globally — overlapping Maffey's electronic systems offering but with national/global enterprise customer portfolios.
• Johnson Controls Security Products: Johnson Controls (via Tyco/CCURE) provides enterprise access control, video surveillance, and integrated security platforms across global commercial, healthcare, education, and government markets — directly competing for the same institutional/customer segments Maffey's serves, but with a much larger product portfolio and brand.
• ADT Inc. ADT is the largest U.S. monitored security and smart-home/automation provider with national commercial and residential reach. It competes with Maffey's for commercial intrusion/alarm monitoring and increasingly for integrated access/video, but at vastly broader scale across geographies Maffey's does not serve.

Emerging players

• Brivo: Brivo is a cloud-native access control and physical security platform serving commercial and multifamily customers via SaaS. It competes with Maffey's on-prem and cloud-based access control installations and represents the software-led model that could pressure traditional regional integrators.
• Alarm.com: Alarm.com provides a cloud platform for monitoring, video, and access control that powers thousands of security dealer/integrator businesses (including regional integrators like Maffey's). Its dealer-channel model makes it both a partner and a competitive threat as it pushes software-driven recurring services.

Others

• Allegion: Allegion is a global provider of mechanical and electronic security products (including Schlage, Von Duprin, and LCN). As a flagship Maffey's partner supplying access control and door hardware, it is comparable as a critical supplier/manufacturer in the same value chain rather than a direct competitor.
• ASSA ABLOY: ASSA ABLOY is the global leader in door opening solutions and access control hardware, and Maffey's flagship partner. It is comparable as an adjacent supplier/manufacturer enabling Maffey's commercial security business rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maffey's Security Group