Paragon Pools Las Vegas

What Paragon Pools Las Vegas does

Paragon Pools Las Vegas is a family-owned custom swimming pool design, construction, and renovation contractor founded in 2001 by Joseph M. Vassallo Sr. and Joseph A. Vassallo Jr. The firm is headquartered at 1765 Village Center Circle, Suite 150, Las Vegas, and operates under Nevada State Contractors Board A-10 License #52206-A10. It serves luxury residential homeowners across Southern Nevada — including Las Vegas, Henderson, Summerlin, and Boulder City — as well as select commercial clients such as hotels and resorts. Core construction is gunite (concrete) pool building, complemented by a proprietary trademarked design philosophy called AquaTekture that codifies how water environments integrate with surrounding architecture, function, and aesthetics.

The company's product portfolio spans new custom inground pools (geometric, freeform, infinity edge, perimeter overflow, small pools, spas, and spools), fire and water features, and full-scale renovations including resurfacing, tile replacement, equipment upgrades, and UV/O3 system conversions. Design work is delivered through CAD and 3-D Structure Studios visualization, including virtual water tours. Preferred supply chain partners include PebbleTec (Registered Elite Builder status for premium pebble and glass bead finishes) and Jandy/Fluidra (variable speed pumps, LED lighting, iAqualink automation). Supporting brand assets include the PoolFlicks original streaming video series (90+ videos), the Paragonia content character, and the Float Like A Duck water safety initiative.

The business operates on a project-based, direct-to-consumer model with no disclosed recurring service contracts. New pool construction typically prices between $50,000 and $100,000+, full remodels between $25,000 and $75,000+, and discrete services (resurfacing, tile replacement, water features) range from $1,500 to $40,000. Financing is facilitated through partnerships with Lyon Financial, Viking Capital, and HFS Financial. Customer acquisition is driven by in-person consultations at the Las Vegas office, a content marketing engine anchored by PoolFlicks, earned media through PHTA and HGTV features, and referral from a documented base of repeat residential clients. The firm is privately held with no external institutional investors and concentrates exclusively on the Southern Nevada market.

Name

Paragon Pools Las Vegas

Legal name

Paragon Pools

Website

https://paragonpoolslv.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned Las Vegas custom pool contractor founded in 2001 by the Vassallo family, designing and building gunite pools, spas, and outdoor environments for luxury residential and commercial clients across Southern Nevada.

Ownership category

akta.pro rank

Product category

Swimming Pool Design and Construction

NAICS

All Other Amusement and Recreation Industries (71399), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ)

akta.pro secondary industries

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Pool Decking & Surrounds (HSAPALAK)

Keywords

• Custom pool construction
• Pool renovation services
• Inground swimming pools
• Pool design services
• Outdoor living environments

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Pool Construction: New inground pool construction for residential and commercial properties. Gunite pools, infinity edge pools, geometric pools, freeform pools, spas, and complete outdoor living environments including patios, outdoor kitchens, barbecues, fire features, and water features.
2. Pool Remodels & Renovations: Comprehensive renovation services including resurfacing, tile replacement, equipment upgrades, water feature additions, LED lighting conversion, UV/O3 system installation, and deck upgrades. Projects range from basic refresh to full backyard transformations.
3. Design Services: Expert design guidance with detailed 3D design visualization, virtual water tours, comprehensive concept and design illustration for complete exterior overview, utilizing CAD and 3-D Structure Studios programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Paragon Pools Las Vegas is a licensed swimming pool contractor (Nevada A-10 license #52206-A10) that designs, engineers, and builds custom gunite inground pools for residential and commercial properties in Southern Nevada. Core offerings include new custom pool construction (geometric, freeform, infinity edge, small pools, spas, spools, and fire/water features), full-scale pool remodels and renovations (resurfacing, tile replacement, equipment upgrades, UV/O3 system installations), and complete outdoor living environments including patios, outdoor kitchens, and fire features.

Product overview

Paragon Pools Las Vegas is a custom residential and commercial swimming pool and spa design, construction, and renovation company founded in 2001. The company operates as a single-location, full-service contractor offering a unified portfolio of services centered around custom gunite pool construction and remodeling. Its product portfolio spans new pool installations (geometric, freeform, infinity edge, perimeter overflow, small pools, spas, and spools), fire and water features, and full-scale renovation services including resurfacing, tile replacement, equipment upgrades, and UV/O3 system conversions. The company also offers a proprietary design methodology called AquaTekture and an original video series called POOLFLICKS. The core offerings are new pool construction and remodels/renovations, which are supported by the company's design awards program, financing partnerships, and community water safety initiative called Float Like A Duck.

Differentiator

Problem solved

Functional benefit

Brands

• AquaTekture: A proprietary design philosophy developed and trademarked by the Vassallos governing the design, engineering, and construction of water environments in harmony with function, space, and aesthetics.
• PoolFlicks
• Float Like A Duck

Products and services

• Custom Inground Pool Construction Full-service new custom inground gunite swimming pool design and construction for residential and commercial properties. Includes geometric, freeform, infinity edge, perimeter overflow, lap, sport, and small pools, along with integrated patios, outdoor kitchens, fire features, and water features.
• Pool Remodels and Renovations Comprehensive swimming pool renovation and remodeling services including resurfacing, tile replacement, equipment upgrades, water feature additions, LED lighting conversion, UV/O3 system installations, and deck upgrades for residential pools.
• Residential Pools and Spas Custom residential swimming pool and spa construction services for homeowners across Southern Nevada, including new installations and remodels tailored to homeowner needs and HOA requirements.
• Commercial Pool Projects New installation and remodel services for commercial swimming pools and spas, including projects for hotels, resorts, RV parks, and large-scale commercial properties with Virginia Graeme Baker Act safety compliance.
• Geometric Pools Custom geometric-style inground pools featuring clean lines and structured shapes, designed and built by Paragon Pools for residential and commercial clients.
• Freeform Pools

Quantifiable outcome

• Pools add 7-15% to home value in Las Vegas
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship, core, notable and minor.

• Pool & Hot Tub Alliance (PHTA)flagshipStrategic or Co-development Partner · 1 January 2003Active member since 2003. Both Joe Sr and Joe Jr have served on Boards and committees locally and nationally. Company contributors to PHTA Builders Manual (3rd, 4th & 5th Editions). Both principals named PHTA Builder of the Year (Joe Sr 2012, Joe Jr 2021).
• PebbleTeccoreStrategic or Co-development PartnerRegistered Elite Builder for PebbleTec pool products, offering premium pebble and glass bead finishes that resist Las Vegas hard water and UV exposure.
• Jandy (Fluidra)coreTechnology or IntegrationPreferred equipment partner. Equipment of choice includes variable speed pumps, LED color lights (Jandy watercolor LED), in-floor cleaning systems, and iAqualink automation systems that integrate with all Jandy pool equipment.
• Las Vegas Review JournalnotableGTM or Marketing PartnerJoseph M. Vassallo serves as featured writer for the Las Vegas Review Journal Your Home Section (2010-Present) and was Pool & Spa Columnist (2006-2008, 55 articles). Provides industry thought leadership and media exposure.
• WAVES Magazine (India)notableGTM or Marketing PartnerInternational Advisor & Columnist for India's pool, spa, and bath publication (2010-2012). Provides international industry recognition and thought leadership platform.
• HGTVflagshipGTM or Marketing PartnerFeatured professional on HGTV.com Designer's Showcase. Joseph Vassallo has appeared in-studio and on-location for HGTV. Special feature on company. Part of most televised pool executive distinction.
• Make A Difference DayminorOthersAnnual fundraiser participation supporting community causes. One of many philanthropy initiatives including childhood cancer foundations, youth sports organizations, and local charity work.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blue Haven Pools & Spas: National residential pool builder with branches across multiple U.S. Sun Belt states. Directly comparable to Paragon as a custom pool construction firm serving similar residential customers with similar product offerings, but at significantly larger scale and geographic footprint.
• California Pools & Landscape: Largest residential pool builder in California, offering custom pool construction and complete landscape design/build. Comparable to Paragon as a luxury custom pool contractor serving affluent homeowners, though operating at substantially larger scale in a more competitive market.
• Premier Pools & Spas: Large multi-regional residential pool builder with operations across the Western and Southern U.S. Closely comparable to Paragon in product offering (custom pools, renovations, outdoor living) but operates at much greater scale and multiple geographies.

Regional players

• River Pools: Regional pool builder serving the Mid-Atlantic U.S. with fiberglass and vinyl liner pool offerings. Adjacent comparable to Paragon as a regional pool construction firm, though differing in primary construction materials (fiberglass vs. gunite) and geography.

Direct peers

• Claffey Pools: Texas-based luxury residential pool builder serving the Dallas-Fort Worth metro area. Directly comparable to Paragon in terms of custom gunite construction, premium pricing, family-ownership style operations, and emphasis on design awards and high-end finishes.
• Presidential Pools & Spas: Arizona-based luxury pool and spa builder serving the Phoenix metro area. Comparable to Paragon as a custom residential pool builder in a hot-weather, master-planned-community market with similar price points and product types (gunite, geometric/freeform, outdoor living).
• Cody Pools: Family-owned regional pool builder based in Texas/Arizona offering custom residential pool construction and renovation. Highly comparable to Paragon in terms of custom gunite construction focus, regional market concentration, and emphasis on high-end residential projects.

Emerging players

• Peek Pools: Regional custom pool builder with strong presence in Arizona. Comparable to Paragon as a custom residential pool contractor in a hot-climate market, but smaller in scale and with less developed brand/media presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@paragonpools
• Facebookfacebook.com/ParagonPoolsLasVegas
• LinkedInlinkedin.com/company/paragon-pools-las-vegas

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paragon Pools Las Vegas