Select Technology Group
- Company typePrivate
- Founded2015
- HeadquartersDublin, Ireland
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Select Technology Group does
Select Technology Group is an Irish-owned, privately held multi-brand technology retail and distribution group operating 50+ locations across the UK and Ireland with 650+ employees and approximately 10 million customer visits annually. Its core business is the sale, service, repair, and support of Apple technology through the Select brand — the largest Apple Premium Reseller network in the UK and Ireland, holding Apple Premium Reseller, Apple Authorised Service Provider, and Apple Authorised Education Specialist designations, and offering a free extended 3-year warranty, 7-day tech support, and 12-36 month financing on Apple hardware purchases.
The group operates three distinct business lines. Select provides Apple sales, authorised repairs using genuine parts, enterprise account management, and education technology deployments to schools, universities, and colleges. Blink 24 is a boutique distributor that develops retail distribution networks for global third-party brands (Sony, Native Union, Therabody, Urbanista, Joby, Eufy, Incipo, Click & Grow) across Ireland and the UK, providing brand management, marketing, customer service, and logistics. DID Electrical, acquired in 2023, is a 55-year-old home appliance retailer with 23 stores and 400+ employees in Ireland, serving residential, hospitality, and education customers with delivery, installation, and demonstration services.
Revenue is generated primarily through hardware sales across consumer, business, and education channels, supplemented by wholesale distribution fees (Blink 24), after-sales services (warranty, repairs, training), and financing transaction fees. Go-to-market combines physical retail showrooms, e-commerce platforms (selectonline.com, did.ie), dedicated commercial and education sales teams, and channel partnerships through Blink 24. The group is led by Managing Director Ciarán McCormack (appointed August 2015), under whom revenues grew over 150% and headcount grew 40%.
Select Technology Group firmographics
Firmographics- Name
- Select Technology Group
- Legal name
- Select Technology Sales and Distribution Group Limited
- Website
- https://selecttechgroup.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Select Technology Group industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921)
- SIC
- Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- General Big-Box Consumer Electronics Retail (CRACAAAA)
- akta.pro secondary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Select Technology Group is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices33 records
Markets served
Select Technology Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Technology Sales: Sale of Apple products, consumer electronics, and home appliances through owned retail stores and e-commerce platforms. Revenue generated from one-time hardware transactions to consumers, businesses and education institutions.
- Distribution Services (Blink 24): Boutique distribution of technology brands to retail partners across Ireland and UK. Revenue generated through wholesale distribution of premium technology brands such as Native Union, Therabody, Sony, Urbanista, Joby, Eufy.
- Commercial/Enterprise Sales: B2B sales to corporate, hospitality and education sectors through dedicated commercial departments, providing product sourcing, pricing and account management.
- After-Sales Services: Revenue from warranty extensions, tech support services, and device repairs using genuine Apple parts.
- Financing Services: Payment financing options allowing customers to spread purchase costs across 12, 24, or 36 months for Apple products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard consumer pricing with financing options |
| Unit Pricing | Pay-as-you-go | Business and Education pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Select Technology Group product offering
Product offeringCore offering
Select Technology Group is a multi-brand Irish-owned retail and distribution group operating across the UK and Ireland. The group sells Apple consumer electronics, accessories, and home appliances through 50+ physical retail stores and proprietary e-commerce platforms, and provides boutique distribution of premium third-party technology brands to retail partners via its Blink 24 subsidiary. It also operates dedicated commercial and education sales teams that deliver Apple technology solutions to businesses, schools, and universities.
Product overview
Select Technology Group is a multi-brand retail and distribution platform comprising three distinct offerings: Select (Apple Premium Reseller with 34 locations providing sales, service, and repairs for consumers, businesses, and education), Blink 24 (boutique distributor managing premium technology brands like Sony, Urbanista, and Therabody across Ireland and UK), and DID Electrical (23-store home appliance retailer established in 1968 serving residential and commercial customers). The group operates 50 total locations and serves approximately 10 million customers annually with a focus on retail, business, and education technology solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Select: Apple Premium Reseller providing sales, service repairs and solutions for consumers, businesses and education institutions
- Blink 24
- DID Electrical
Products and services
- Select Apple Premium Reseller Apple-authorised retail offering of the complete Apple product range (Mac, iPhone, iPad) plus accessories, with same-shop Apple-certified repairs, free extended 3-year warranty, free training, and 7-day tech support for consumers, businesses, and education institutions.
- DID Electrical Home Appliance Retail
Quantifiable outcome
- 150% revenue increase since August 2015
- +3 more outcomes
Companies that use Select Technology Group
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Select Technology Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Select Technology Group partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- DID ElectricalflagshipDID Electrical was acquired by Select Technology Group in 2023, expanding the group's home appliance capabilities. DID operates 23 stores with 400+ employees and 55+ years experience in home appliances.
- Native UnioncoreBlink 24 distributes Native Union products as part of its premium technology brand portfolio across Ireland and UK markets.
- TherabodycoreBlink 24 serves as distribution partner for Therabody wellness technology products across Ireland and UK.
- SonycoreBlink 24 distributes Sony technology products as part of its boutique distribution offering.
- UrbanistacoreBlink 24 distributes Urbanista audio products across Ireland and UK markets.
- JobycoreBlink 24 distributes Joby creative technology products including vlogging kits and accessories.
- EufycoreBlink 24 distributes Eufy smart home technology products.
- IncipocoreBlink 24 distributes Incipo phone cases and accessories.
- Click & GrowminorBlink 24 distributes Click & Grow smart garden products.
- ToniescoreSelect partners with Tonies for audio entertainment products alongside Apple products.
- HypericecoreSelect offers Hyperice wellness technology products as part of its third-party brand portfolio.
- BeatscoreSelect Sounds marketplace offers Beats audio products including premium headphones and speakers.
- AppleflagshipSelect is the largest Apple Premium Reseller in UK and Ireland, Apple Authorised Service Provider, and Apple Authorised Education Specialist. Relationship involves sales, service, repairs and solutions for complete Apple product range.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Select Technology Group competitors and assessment
Company assessmentDirect peers
- Euronics: Euronics is a European buying group of independent consumer electronics and home appliance retailers with members across the UK and Ireland, directly comparable to Select's multi-store independent retailer model.
- Jigsaw24: Jigsaw24 is a UK-based Apple Premium Reseller and Authorised Service Provider serving business, education, and creative professionals, directly comparable to Select's enterprise and education Apple channel.
- Power City: Power City is an Irish family-owned consumer electronics and home appliance retailer competing head-to-head with Select and DID Electrical across Irish high-street locations.
- Currys plc: Currys is the largest UK & Ireland consumer electronics retailer, directly competing with Select across Apple products, home appliances, and connected devices via its 300+ store footprint and online platforms.
- Stormfront Media & Technology: Stormfront is an Apple Authorised Reseller and creative technology specialist serving UK enterprise, education, and creative markets, comparable to Select's Apple premium channel positioning.
Broad incumbents
- John Lewis & Partners: John Lewis is a UK department store with significant consumer electronics and home appliance categories, including Apple ranges, competing with Select and DID as a trusted multi-category retailer.
- Argos (Sainsbury's): Argos is a major UK general merchandise retailer with a significant consumer electronics and small appliance range, competing on convenience and price with both Select and DID across the UK.
- Harvey Norman: Harvey Norman operates large-format electronics, home appliance, and furniture stores across Ireland, overlapping directly with both Select (Apple) and DID Electrical (appliances) but with a wider product portfolio.
- Apple Inc. Apple operates its own Apple Stores and apple.com across UK and Ireland, competing directly with Select for Apple hardware sales while simultaneously being Select's most important supplier and brand partner.
Others
- RCS Distribution: RCS Distribution is a UK and Ireland consumer technology distributor serving retailers across multiple categories, comparable to Blink 24's boutique technology brand distribution model.
Market position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Select Technology Group social profiles
Digital presenceSelect Technology Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Select Technology Group leadership team
Management profileNumber of profiles
Profiles5 records
Select Technology Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Select Technology Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Select Technology Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Select Technology Group
What does Select Technology Group do?
Select Technology Group is a multi-brand Irish-owned retail and distribution group operating across the UK and Ireland. The group sells Apple consumer electronics, accessories, and home appliances through 50+ physical retail stores and proprietary e-commerce platforms, and provides boutique distribution of premium third-party technology brands to retail partners via its Blink 24 subsidiary. It also operates dedicated commercial and education sales teams that deliver Apple technology solutions to businesses, schools, and universities.
Is Select Technology Group a public or private company?
Select Technology Group is a private company. It is classified as unknown and is currently operating.
When was Select Technology Group founded?
Select Technology Group was founded in 2015. It employs 501 to 1,000 people.
Where is Select Technology Group based?
Select Technology Group is headquartered in Dublin, Ireland, in the Europe region.
How does Select Technology Group make money?
Five revenue lines are on record. Retail Technology Sales are the primary driver. The others are distribution Services (Blink 24), commercial/Enterprise Sales, after-Sales Services and financing Services.
Who are Select Technology Group's main competitors?
Direct peers on record are Euronics, Jigsaw24, Power City, Currys plc and Stormfront Media & Technology. Broad incumbents are John Lewis & Partners, Argos (Sainsbury's), Harvey Norman and Apple Inc.. RCS Distribution is listed as an others.
Does Select Technology Group have an API?
No public API is recorded for Select Technology Group.
What industry is Select Technology Group in?
Select Technology Group's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACAAAA, General Big-Box Consumer Electronics Retail, with a secondary code of BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 4492 and its SIC code is 5734.