The Carpet Factory Super Store
The Carpet Factory Super Store is a family-owned flooring retailer in St. John's, Newfoundland, selling carpet, hardwood, laminate, vinyl, tile, and area rugs alongside measurement, design, and installation services for residential homeowners and commercial builders.
- Company typePrivate
- Founded1995
- HeadquartersLogy Bay, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Carpet Factory Super Store does
The Carpet Factory Super Store is a privately held, family-owned flooring retailer founded in the mid-1990s and headquartered at a single showroom at 1 Logy Bay Rd in St. John's, Newfoundland and Labrador, Canada. The company sells carpet, hardwood, laminate, vinyl, tile, bamboo, cork, stair runners, and area rugs, acting as a multi-brand distributor carrying Shaw Floors, COREtec, Anderson Tuftex, Mohawk, Karastan, Armstrong, Mannington, Tarkett, Lauzon, Ceratec, Torlys, Mirage, Pergo, and others. It complements product sales with in-home measurement, design consultation, a Shop-at-Home mobile sample service, and professional installation, and operates a dedicated Builder Division serving commercial construction and renovation projects in healthcare, hospitality, and food services.
The business operates a purely regional retail model with no proprietary technology stack beyond the third-party Roomvo room visualization tool embedded in the customer journey. Revenue is generated primarily through quote-based, one-time flooring product sales plus installation and consultation services, priced per square foot or unit. The company is co-owned by Robert Paddon and Kim Paddon, employs approximately 13 people, has no external funding or parent company, and has earned the Consumer Choice Award for St. John's & Greater Region's BEST Flooring company for over 13 consecutive years. Its only online sales channel is an area rug shop offering more than 100,000 styles with direct shipping.
The Carpet Factory Super Store firmographics
Firmographics- Name
- The Carpet Factory Super Store
- Legal name
- The Carpet Factory Super Store
- Website
- https://carpetfactorysuperstore.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Carpet Factory Super Store is a family-owned flooring retailer in St. John's, Newfoundland, selling carpet, hardwood, laminate, vinyl, tile, and area rugs alongside measurement, design, and installation services for residential homeowners and commercial builders.
- Ownership category
- akta.pro rank
The Carpet Factory Super Store industry classification
Industry- Product category
- Flooring Retail
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL)
- akta.pro secondary industries
- Carpet & Area Rug Flooring Retail (CRAIAGAE), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)
Keywords
Where The Carpet Factory Super Store is headquartered
LocationHeadquarters
- HQ city
- Logy Bay
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The Carpet Factory Super Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Flooring Product Sales: Retail sale of flooring materials including carpet, hardwood, laminate, vinyl, tile, bamboo, cork, stair runners, and area rugs. Products sourced from multiple brand manufacturers.
- Installation Services: Professional flooring installation services for residential and commercial customers, including in-home measurements and estimates.
- Design Consultation: In-home measurements, estimates, and design consultations to help customers prepare for renovation projects.
- Commercial Builder Services: Flooring and services for commercial builders including design ideas, solutions, and installation for various commercial sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Quote-based pricing for all flooring products |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
The Carpet Factory Super Store product offering
Product offeringCore offering
The Carpet Factory Super Store is a single-location flooring retailer in St. John's, Newfoundland and Labrador, selling carpet, hardwood, laminate, luxury vinyl (including COREtec), tile, stair runners, area rugs, bamboo, and cork flooring sourced from major manufacturers such as Shaw Floors, Mohawk, Armstrong, Mannington, Beaulieu, Tarkett, Lauzon, Ceratec, Torlys, and Mirage. The store supplements product sales with professional in-home measurement and estimate services, a Shop-at-Home mobile sample service, professional installation, and a dedicated Builder Division serving commercial construction and renovation projects in healthcare, hospitality, and food service.
Product overview
The Carpet Factory Super Store is a flooring retailer offering a comprehensive portfolio of flooring products and related services. The core offering includes multiple flooring categories (carpet, hardwood, laminate, luxury vinyl/LVT, tile, area rugs, stair runners, bamboo, and cork) primarily through branded partnerships with major manufacturers including Shaw Floors, COREtec, Anderson Tuftex, Armstrong, Mannington, and others. The company provides integrated services including a Roomvo-powered room visualizer for customer visualization, in-home measurements, shop-at-home mobile showroom, and commercial/builder division services. With nearly 30 years of experience serving St. John's, NL, the store operates as a single-location retail operation with online area rug sales featuring over 100,000 styles.
Differentiator
Problem solved
Functional benefit
Companies that use The Carpet Factory Super Store
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
The Carpet Factory Super Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
The Carpet Factory Super Store partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and major.
- Shaw FloorscoreMajor flooring brand partner offering carpet, hardwood, luxury vinyl, and tile products. The company features Shaw products prominently and offers COREtec Collections, Anderson Tuftex, and Floorigami brands under the Shaw umbrella.
- Anderson TuftexcorePremium carpet and flooring brand under Shaw Floors, offering high-end styling and quality.
- COREtec (Shaw)corePatented waterproof luxury vinyl flooring brand. COREtec pioneered the waterproof rigid WPC core technology. Available in multiple lines: COREtec Original, COREtec Advanced+, and COREtec Pro for commercial applications.
- Philadelphia CommercialmajorCommercial carpet brand offering flooring solutions for business environments.
- BeaulieumajorFlooring brand specializing in carpet and flooring products.
- Armstrong FlooringmajorEstablished flooring manufacturer offering hardwood, vinyl, and tile products.
- ManningtonmajorFlooring manufacturer offering residential and commercial flooring including carpet, hardwood, vinyl, and tile.
- Floorte (Shaw)majorShaw's luxury vinyl flooring brand offering waterproof and durable options.
- TarkettmajorGlobal flooring manufacturer offering resilient and textile flooring solutions.
- LauzonmajorCanadian hardwood flooring manufacturer known for quality craftsmanship.
- CeratecmajorTile flooring brand offering ceramic and porcelain tile products.
- TorlysmajorFlooring manufacturer specializing in laminate and vinyl flooring with innovative click-lock systems.
- MiragemajorPremium hardwood flooring brand known for quality and durability.
- MohawkcoreLeading flooring manufacturer offering carpet, hardwood, laminate, vinyl, and tile. One of the top brands carried by the store.
- KarastancorePremium carpet and flooring brand under Mohawk, known for high-end area rugs and carpet.
- Godfrey HirstmajorFlooring manufacturer offering carpet and other flooring products.
- PergomajorLaminate flooring pioneer known for durable and stylish options.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
The Carpet Factory Super Store competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Carpet Factory Super Store social profiles
Digital presenceThe Carpet Factory Super Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Carpet Factory Super Store leadership team
Management profileNumber of profiles
Profiles6 records
The Carpet Factory Super Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Carpet Factory Super Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Carpet Factory Super Store
What does The Carpet Factory Super Store do?
The Carpet Factory Super Store is a single-location flooring retailer in St. John's, Newfoundland and Labrador, selling carpet, hardwood, laminate, luxury vinyl (including COREtec), tile, stair runners, area rugs, bamboo, and cork flooring sourced from major manufacturers such as Shaw Floors, Mohawk, Armstrong, Mannington, Beaulieu, Tarkett, Lauzon, Ceratec, Torlys, and Mirage. The store supplements product sales with professional in-home measurement and estimate services, a Shop-at-Home mobile sample service, professional installation, and a dedicated Builder Division serving commercial construction and renovation projects in healthcare, hospitality, and food service.
Is The Carpet Factory Super Store a public or private company?
The Carpet Factory Super Store is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Carpet Factory Super Store founded?
The Carpet Factory Super Store was founded in 1995. It employs 11 to 50 people.
Where is The Carpet Factory Super Store based?
The Carpet Factory Super Store is headquartered in Logy Bay, Canada, in the North America region.
How does The Carpet Factory Super Store make money?
Four revenue lines are on record. Flooring Product Sales are the primary driver. The others are installation Services, design Consultation and commercial Builder Services.
Does The Carpet Factory Super Store have an API?
No public API is recorded for The Carpet Factory Super Store.
What industry is The Carpet Factory Super Store in?
The Carpet Factory Super Store's product category is Flooring Retail. Its primary akta.pro industry code is CRAIAGAL, Commercial Flooring Retail (Contract/Trade-Focused), with a secondary code of CRAIAGAE, Carpet & Area Rug Flooring Retail. Its NAICS code is 449121 and its SIC code is 5700.