MacMannis Florist & Greenhouse

What MacMannis Florist & Greenhouse does

MacMannis Florist & Greenhouse is a privately held, family-owned retail florist and greenhouse operator headquartered at 2108 Main St., Athol, Massachusetts, serving the North Quabbin region. According to firmographic inputs, the company was founded in 1995 and operates with a 1–10 employee headcount under the legal name Macmannis Florist & Greenhouses, also doing business as Athol Florist. Its core product line covers fresh-cut flower arrangements and bouquets (Standard, Deluxe, and Premium tiers), potted houseplants and dish gardens, greenhouse-grown European hanging baskets featuring petunias, ivy geraniums, and lobelia, sympathy and funeral collections (casket sprays, standing sprays, wreaths, photo tributes), and custom wedding floral design with consultation services. Add-on categories include gourmet and fruit baskets, silk and dried floral arrangements, gift certificates in $25/$50/$100 denominations, and locally handcrafted candles.

The business runs on a multi-stream revenue model anchored in one-time retail floral sales, with secondary streams in recurring flower and houseplant subscriptions ($169 each), wedding and event consultation services, transaction-fee-based delivery ($10 local fee, same-day on orders before 12:00 noon), and digital/physical gift certificates. Pricing spans $34.99 entry-level bouquets to ultra-premium arrangements above $1,300, with add-ons priced at $5.99–$28. The technology backbone is the eFlorist e-commerce platform integrated with the Teleflora marketplace, supporting online ordering, zip-code-based delivery lookup, and same-day local fulfillment.

Distribution operates through three channels: same-day local delivery to approximately ten towns in the North Quabbin area plus an extended-fee service area, in-store pickup at the Athol retail location, and nationwide U.S. delivery via the Teleflora network. Customer acquisition is primarily direct-to-consumer through the website, supplemented by a Facebook page and email newsletter, with recurring institutional volume sourced from regional funeral homes, Athol Memorial Hospital, and elder-care facilities. The company has no disclosed funding, no parent company, no M&A activity, and operates as an independent local business with no public listing.

Name

MacMannis Florist & Greenhouse

Legal name

Macmannis Florist & Greenhouses

Website

https://macmannisflorist.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

MacMannis Florist & Greenhouse is a family-owned retail florist and greenhouse in Athol, Massachusetts, selling fresh-cut arrangements, greenhouse-grown hanging baskets, plants, sympathy, and wedding floral designs to local consumers, healthcare facilities, and funeral homes across the North Quabbin region, with nationwide delivery through the Teleflora network.

Ownership category

akta.pro rank

Product category

Retail Floristry

NAICS

Florists (4593), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE), Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Retail florist services
• Flower delivery
• Greenhouse plants
• Wedding floral design
• Sympathy arrangements

Headquarters

HQ city

Athol

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Floral Sales: One-time purchase of floral arrangements, bouquets, plants, and gift items through in-store, phone, or online ordering. Products include occasion flowers (anniversary, birthday, sympathy), plants, and specialty items.
2. Flower and Houseplant Subscriptions: Recurring subscription services for regular flower and houseplant deliveries. Subscription options include Flower Subscription at $169.00 and Houseplant Subscription at $169.00.
3. Gift Certificates: Digital and physical gift certificates available in $25, $50, and $100 denominations for gifting occasions.
4. Wedding and Event Services: Consultation-based services for wedding flowers, bridal bouquets, ceremony flowers, centerpieces, and event floral design.
5. Delivery Services: Local delivery fee of $10 per address within service area. Same-day delivery available for orders placed before 12:00 noon recipient time zone. Rural route and extended area deliveries may have minimum order requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MacMannis Florist & Greenhouses is a family-owned retail florist and greenhouse operation selling fresh cut flower arrangements, bouquets, potted plants, and European hanging baskets grown in their own greenhouse. They provide same-day local delivery across the North Quabbin region of Massachusetts and nationwide delivery through the Teleflora network, alongside specialty offerings including sympathy and funeral flowers, custom wedding floral design, flower and houseplant subscriptions, and gift baskets.

Product overview

MacMannis Florist & Greenhouses is a family-owned florist and greenhouse operation offering a comprehensive portfolio of floral products and services. The core offerings center on fresh cut flower arrangements and bouquets (available in Standard, Deluxe, and Premium sizes), potted plants and dish gardens, sympathy and funeral flowers with specialized collections, and custom wedding floral design services. The product line includes Teleflora Network branded arrangements, Designer's Choice custom creations, greenhouse-grown hanging baskets, and specialty items like silk/dried arrangements and gift baskets. The company operates as a Teleflora Network member, offering both local delivery in Athol, MA and nationwide delivery through their e-commerce platform. Same-day delivery is available for local orders placed before 12:00 noon.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Cut Flowers and Bouquets
• Plants
• Sympathy and Funeral Flowers
• Wedding Flowers
• Greenhouse Hanging Baskets
• Flower and Plant Subscriptions
• Wedding and Event Consultation Services
• Gift Certificates
• Silk and Dried Floral Arrangements

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TelefloracoreChannel Partner/ Reseller/ DistributorProud member of the Teleflora network, enabling nationwide flower delivery services. This partnership allows MacMannis to fulfill orders for customers anywhere in the United States through Teleflora's network of partner florists, while also receiving orders from other Teleflora members in their service area.
• Fiske Funeral HomeminorGTM or Marketing PartnerDelivers funeral flowers daily to Fiske Funeral Home, coordinating with the funeral home for timely and accurate delivery of sympathy arrangements.
• Higgins O'Connor Funeral HomeminorGTM or Marketing PartnerDelivers funeral flowers daily to Higgins O'Connor Funeral Home, coordinating with the funeral home for timely and accurate delivery of sympathy arrangements.
• J Edward Murphy Funeral HomeminorGTM or Marketing PartnerDelivers funeral flowers daily to J Edward Murphy Funeral Home, coordinating with the funeral home for timely and accurate delivery of sympathy arrangements.
• Athol Memorial HospitalminorGTM or Marketing PartnerDelivers flowers daily to Athol Memorial Hospital for patient gift deliveries.
• Villa of RheaminorGTM or Marketing PartnerLocally handcrafted candle vendor. Candles made by Villa of Rhea are offered as add-on items with flower arrangements at $28.00.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Others

• Lowe's Garden Centers: Big-box home improvement retailer that operates large garden centers and competes with MacMannis for live plants, hanging baskets, and seasonal gardening purchases in the broader Massachusetts market.
• The Home Depot Garden Centers: Mass-market retailer with extensive garden center operations selling plants, flowers, and seasonal hanging baskets; competes with MacMannis on price and convenience for non-custom plant purchases.

Emerging players

• Farmgirl Flowers: Digitally native floral brand emphasizing hand-arranged, sustainably sourced bouquets; overlaps with MacMannis's custom design and delivery positioning in the premium occasion-flower segment.
• BloomsyBox: Subscription-focused online florist delivering fresh bouquets on weekly, monthly, or custom cadences; directly competes with MacMannis's flower and houseplant subscription products at a national scale.
• UrbanStems: Premium DTC floral brand focused on modern designs and urban markets; competes with MacMannis's higher-end arrangement offerings (e.g., Park Avenue Centerpiece, Regal Orchids) for gift occasions.
• The Bouqs Co. Farm-to-doorstep online floral brand delivering directly from growers; competes on price, freshness, and sustainability messaging, and offers subscription models similar to MacMannis's recurring delivery program.
• ProFlowers: Online direct-to-consumer floral and plant retailer operated within the same 1-800-Flowers family of brands; competes for national gift and occasion orders that MacMannis reaches only through Teleflora.

Broad incumbents

• 1-800-Flowers.com: Largest pure-play online floral and gift retailer in the U.S., directly competing for the same occasion-based flower orders (sympathy, anniversary, Valentine's) that MacMannis services, with a much broader national footprint.
• Teleflora: National floral delivery network that MacMannis belongs to; both fulfill orders through the same wire-service infrastructure and share a comparable product catalog and occasion-based merchandising approach.
• FTD (Florists' Transworld Delivery): Historic floral wire-service network connecting local florists nationwide; competes with Teleflora for affiliated-florist relationships and end-customer delivery orders, structurally similar to MacMannis's marketplace position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MacMannis Florist & Greenhouse