Hey Bubba
Hey Bubba! is an Austin-based voice-first AI platform that provides an autonomous freight dispatch agent for commercial trucking, enabling owner-operators and small fleets to find, negotiate, and book loads via voice commands and integrating with DAT, Truckstop, and 100+ industry tools.
- Company typePrivate
- Founded2025
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Hey Bubba does
Hey Bubba! (legal entity Hey Bubba!, Inc., also operating as Bubba AI) is an Austin, Texas-based voice-first AI platform built for the commercial trucking industry. The company's flagship product is an autonomous AI voice dispatcher that allows owner-operators and small commercial fleets to find, negotiate, and book freight loads via natural voice commands — drivers activate the system with a wake phrase ("Hey Bubba!") and the agent runs 24/7 across RFP management, rate negotiation, load planning, track-and-trace visibility, compliance document handling, and exception management. The platform is multimodal (voice, text NLP, structured load data) and is positioned as a pioneering real-world application of Google's Gemini Live API, supplemented by OpenAI and Groq for inference.
The underlying technology stacks third-party large language models behind a proprietary agentic orchestration layer purpose-built for trucker workflows and language. The platform integrates natively with the major North American load boards (DAT, Truckstop, Parade) and connects to 100+ third-party tools spanning telematics (Samsara, Geotab, Motive, Trimble, Verizon Connect), factoring, clearing (Catena), and transportation management software. Free standalone tools — a truck stops directory covering 62,650+ North American locations, a diesel fuel prices dashboard, a VIN decoder, a freight document editor, and load profitability calculators — function as top-of-funnel acquisition and ecosystem anchors. Compliance posture includes SOC 2, GDPR, and CCPA, with ISO 42001 certification publicly in progress.
Hey Bubba! monetizes through a subscription SaaS model with a freemium trial tier; pricing is not publicly disclosed. The go-to-market is hybrid: product-led growth via Google Play, Apple App Store, and a self-serve web app (app.bubba.ai) targeting owner-operators and small fleets, paired with an enterprise sales motion ("Book a Demo") for larger commercial carriers. Primary customer segments are owner-operators and small commercial fleets; a secondary segment of large fleet operators and a parallel broker segment (Bubba for Brokers) are also addressed. The company is privately held, founder-owned by three co-founders (Tapan Chaudhari, Clarissa Luttmann, Aswin Chandrasekaran), with no disclosed institutional funding or revenue to date.
Hey Bubba firmographics
Firmographics- Name
- Hey Bubba
- Legal name
- Hey Bubba!, Inc.
- Website
- https://bubba.ai
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hey Bubba! is an Austin-based voice-first AI platform that provides an autonomous freight dispatch agent for commercial trucking, enabling owner-operators and small fleets to find, negotiate, and book loads via voice commands and integrating with DAT, Truckstop, and 100+ industry tools.
- Ownership category
- akta.pro rank
Hey Bubba industry classification
Industry- Product category
- Freight Dispatch Software
- NAICS
- Support Activities for Road Transportation (4884)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Routing, Optimization & Dispatch Engines (BPAMANAI)
- akta.pro secondary industries
- Conversational NLP & Dialogue Management (chatbots, agents) (HDAAADAF), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
Keywords
Where Hey Bubba is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hey Bubba business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Recurring subscription plans (monthly or annual) for access to AI voice dispatcher and platform features. Users authorize automatic recurring charges to payment method on file.
- Freemium Trial: Free trial period allowing users to experience platform before subscription charges begin. Conversion to paid plans upon expiration unless cancelled.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial tier for new users to experience core features |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Hey Bubba product offering
Product offeringCore offering
Hey Bubba! develops an agentic, voice-first AI dispatcher for commercial trucking that finds, negotiates, and books freight loads through natural voice commands. The platform connects to DAT, Truckstop.com, Parade, and 100+ telematics and back-office tools to automate rate negotiation, dispatch, visibility, compliance, and document workflows for owner-operators, small fleets, large fleets, and brokers.
Product overview
Hey Bubba! is a unified voice AI platform for commercial trucking, built around its core AI Voice Dispatcher product. The platform offers a free entry tier and paid subscription plans. A portfolio of specialized tools and calculators (Load Profitability, Fleet Profitability, Cost Per Mile, Rate Per Mile) complement the dispatcher. The product integrates natively with major load boards (DAT, Truckstop, Parade) and connects to 100+ third-party tools. The company also provides free standalone tools (Freight Document Editor, Truck Stops Directory, Diesel Fuel Prices, VIN Decoder) to attract and retain truckers within its ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Bubba AI: AI AutoPilot for Carriers - voice AI dispatcher for commercial fleets that finds, negotiates, and books loads
Products and services
- Hey Bubba! AI Voice Dispatcher Flagship voice-first AI dispatcher for commercial trucking that finds, negotiates, and books freight loads through natural voice commands, with 24/7 autonomous agentic AI handling dispatch, rate negotiation, visibility, compliance, and document workflows. Targeted at owner-operators, small fleets, and large commercial carriers in North America.
- Bubba for Brokers AI dispatch tools tailored for freight brokers and transportation intermediaries to automate communication and load workflows between shippers and carriers.
- Load Profitability Calculator Standalone calculator that determines whether a given load is profitable, factoring in revenue, fuel costs, and operating costs, and shows profit per load and per mile for owner-operators and small fleets.
- Free Freight Document Editor Free, no-sign-up tool that uses AI to auto-fill common freight documents including Bills of Lading, rate confirmations, carrier packets, Certificates of Insurance, and W-9s.
- Truck Stops Directory Directory of 62,650 truck-friendly fuel and stop locations across the United States, Canada, and Mexico for planning routes and refueling stops.
- Diesel Fuel Prices Dashboard Dashboard of the latest diesel fuel prices by US state, sourced from the U.S. Energy Information Administration, with weekly updates and price trend information for trucking cost planning.
- Truck VIN Decoder Free tool for decoding Vehicle Identification Numbers to reveal truck specifications including engine type, transmission, fuel type, GVWR, safety features, and compliance data.
Quantifiable outcome
- Reduced downtime by 50% according to customer testimonial
- +2 more outcomes
Companies that use Hey Bubba
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Hey Bubba technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability10 records
Feature5 records
Hey Bubba partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, major and minor.
- DATcoreIntegration partnership allowing Hey Bubba! to access DAT load board data for real-time load finding and rate comparison. Featured as primary integration on Hey Bubba! website.
- TruckstopcoreIntegration partnership connecting Hey Bubba! AI dispatcher with Truckstop load board platform for expanded load opportunities.
- ParademajorAI integration partnership for capacity management and load planning visibility.
- SamsaramajorIntegration partnership with fleet management platform enabling telematics data connectivity for Hey Bubba! dispatch services.
- Google CloudcoreCloud infrastructure partnership supporting AI platform deployment and scalability.
- Gemini (Google)coreFeatured as pioneering real-world application of Gemini Live API for voice AI interactions in trucking. Key technology partnership for voice-first AI capabilities.
- OpenAImajorAI technology partnership providing large language model capabilities for Hey Bubba! agentic AI dispatcher.
- GroqmajorAI inference technology partnership supporting fast, real-time AI processing for voice interactions.
- GeotabmajorFleet telematics integration partnership for vehicle and driver data connectivity.
- MotivemajorFleet management integration partnership for telematics and driver data.
- TrimblemajorFleet technology integration partnership for transportation management and ELD solutions.
- Freight WavesmajorMedia and content marketing partnership featuring Hey Bubba! CEO interviews and news coverage in leading trucking industry media.
- ATA (American Trucking Associations)majorIndustry association partnership for trucking industry advocacy and visibility.
- TCA (Truckload Carriers Association)majorIndustry association partnership for trucking industry representation.
- TIA (Transportation Intermediaries Association)minorIndustry association partnership for freight brokers and intermediaries.
- ITA (Illinois Trucking Association)minorRegional trucking association partnership.
- Project 61minorIndustry partnership supporting trucking innovation initiatives.
- Sense Per MileminorPodcast partnership for trucking industry content.
- Talk CDLminorPodcast and media partnership for trucking content.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
Hey Bubba competitors and assessment
Company assessmentBroad incumbents
- Motive (formerly KeepTruckin): Driver-facing fleet management and ELD platform with telematics and workflow automation. Comparable as a driver-app incumbent that could bundle AI load-booking features competing with Hey Bubba.
- Geotab: Large fleet telematics and vehicle data platform. Comparable as a telematics incumbent and integration partner whose driver-facing surfaces could host competing voice dispatch features.
- Uber Freight: Large digital freight brokerage combining a managed marketplace with carrier tooling and automation. Comparable as a broader freight automation incumbent that overlaps with Hey Bubba's load matching and dispatch workflow.
- Samsara: Leading fleet telematics and operations platform used by carriers. Comparable because it sits on the driver's dash with workflow integrations that could easily absorb voice-based dispatch features.
- Truckstop.com: Major load board and freight matching platform serving carriers and brokers. Comparable as a core integration partner and incumbent that could vertically extend into AI dispatch.
- DAT Freight & Analytics: Operates the largest North American load board network and freight analytics. Comparable as both a key integration partner and a potential competitor if it layers voice/AI booking onto its load board.
Direct peers
- Turvo: Cloud TMS for freight brokers and 3PLs with workflow automation, capacity management, and AI features. Comparable as the TMS-side counterpart to Hey Bubba's 'Bubba for Brokers' offering.
- Loadsmart: Digital freight marketplace that automates broker-to-carrier load booking and pricing using data and AI. Directly comparable as a technology-driven freight booking and pricing automation platform targeting carriers.
- NEXT Trucking: Digital freight platform connecting shippers and carriers with automated matching and booking. Comparable because it automates load matching and carrier-side dispatch workflows similar to Hey Bubba's AI dispatcher.
Emerging players
- Parade: Capacity management and load planning AI platform for freight brokers. Comparable as a named integration partner with overlapping AI-driven load planning capabilities to Hey Bubba's Pricing Analyst and Capacity Planner modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Hey Bubba social profiles
Digital presenceHey Bubba compliance and trust
Trust signalCompliance4 records
Hey Bubba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hey Bubba leadership team
Management profileNumber of profiles
Profiles3 records
Hey Bubba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hey Bubba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hey Bubba
What does Hey Bubba do?
Hey Bubba! develops an agentic, voice-first AI dispatcher for commercial trucking that finds, negotiates, and books freight loads through natural voice commands. The platform connects to DAT, Truckstop.com, Parade, and 100+ telematics and back-office tools to automate rate negotiation, dispatch, visibility, compliance, and document workflows for owner-operators, small fleets, large fleets, and brokers.
Is Hey Bubba a public or private company?
Hey Bubba is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hey Bubba founded?
Hey Bubba was founded in 2025. It employs 1 to 10 people.
Where is Hey Bubba based?
Hey Bubba is headquartered in Austin, United States, in the North America region.
How does Hey Bubba make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are freemium Trial.
Who are Hey Bubba's main competitors?
Broad incumbents on record are Motive (formerly KeepTruckin), Geotab, Uber Freight, Samsara, Truckstop.com and DAT Freight & Analytics. Direct peers are Turvo, Loadsmart and NEXT Trucking. Parade is listed as an emerging player.
Does Hey Bubba have an API?
No public API is recorded for Hey Bubba.
What industry is Hey Bubba in?
Hey Bubba's product category is Freight Dispatch Software. Its primary akta.pro industry code is BPAMANAI, Routing, Optimization & Dispatch Engines, with a secondary code of HDAAADAF, Conversational NLP & Dialogue Management (chatbots, agents). Its NAICS code is 4884 and its SIC code is 4731.