Brand Safety Summit Series

What Brand Safety Summit Series does

Brand Safety Summit Series (now Brand & AI Safety Summit Series) is a US-headquartered, for-profit private event company founded in 2014 and operated through The 614 Group Events LLC, a Delaware limited liability company that is itself a subsidiary of The 614 Group. The company curates and runs in-person summits in New York, London, Singapore, and Dubai, targeting C-suite and VP-level brand marketers, agency leaders, media buyers, ad-tech executives, and digital-platform executives. Content is anchored on brand suitability, AI safety, trust, transparency, and media responsibility in digital advertising, with the speaker roster drawn from WPP, Omnicom Media Group, Publicis Groupe, IPG, Google, Meta, TikTok, and major brands. Rob Rasko, President of the series, also leads The 614 Group, providing centralized back-office and go-to-market infrastructure.

The core product is a regionally replicated premium summit format, augmented by the "Conversations in Cannes" event series launched in 2024 and a 360° Partnership Program for sponsorships and strategic collaborations. Technical infrastructure is deliberately outsourced: event delivery runs on Whova (event app for scheduling, speaker profiles, and attendee networking), ticketing/registration on Eventbrite, and calendar on Google Calendar — no proprietary platform or API is exposed. The company has no patents, no research assets, and no disclosed AI/ML build, framing itself as a content-and-network business rather than a technology vendor.

Monetization rests on two streams. The first is tiered pass sales to attendees: in Singapore, pricing published as S$1,000 for one pass, S$1,750 for two, and S$4,000 for five (likely USD/GBP at New York/London equivalents). The second — and likely larger — stream is sponsorship and partnership revenue, organized across tiers (Founding Agency Partner WPP, Premier Global Content Partners Omnicom and Publicis, Title Partners such as Channel Factory, and Premier/Supporting/Silver partners for each regional event). No external funding rounds, no M&A, and no revenue or ARR have been disclosed; headcount sits in the 11–50 band consistent with small-cap event-management operations.

Name

Brand Safety Summit Series

Legal name

The 614 Group Events LLC

Website

https://brandsafetysummit.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

The Brand & AI Safety Summit Series is a US-based private event company (The 614 Group Events LLC) that runs premium in-person summits in New York, London, Singapore, and Dubai for senior brand marketers, agency leaders, and major digital-platform executives on brand safety, AI safety, and media responsibility.

Ownership category

akta.pro rank

Product category

B2B Industry Conferences

NAICS

Convention and Trade Show Organizers (561920)

akta.pro primary industry

Executive Leadership Summits (C-Suite, Board, Strategy Offsites) (THAHAMAA)

akta.pro secondary industries

Executive Summits & Invitation-Only Forums (MPAGAGAK), Partner, Channel & Alliance Summits (THAHAMAC)

Keywords

• Brand safety conferences
• Advertising industry events
• Digital media summits
• AI safety summits
• B2B event series

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Event Pass Sales: Revenue generated from selling tiered in-person attendance passes to summits. Passes are sold at different price points for individual, two-pass, and five-pass packages. Events include access to general sessions, networking activities, refreshment breaks, luncheons, and cocktail receptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Brand Safety Summit Series hosts in-person global summits in New York, London, Singapore, and Dubai that bring together senior executives from brands, agencies, technology companies, and major platforms for curated content, networking, and debate on brand safety, AI safety, trust, transparency, and media responsibility in digital advertising. The company sells tiered event passes and also runs Cannes Conversations during Cannes Lions week and a 360° Partnership Program of strategic collaborations adjacent to the events.

Product overview

The Brand Safety Summit Series is a unified event platform consisting of regional summit products (New York, London, Singapore, Dubai) plus the Cannes Conversations event series, all centered on brand safety and AI safety topics for senior leaders in digital advertising. The core offering includes in-person summits, high-level networking, and solutions-oriented debate on key issues facing digital media. The platform is operated by The 614 Group Events LLC and includes a 360° Partnership Program that extends services beyond the events themselves, creating strategic collaborations with global agencies and technology companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand & AI Safety Summit Series Flagship global event platform hosting regional summits (New York, London, Singapore, Dubai) where senior executives from brands, agencies, technology companies, and major platforms discuss brand safety, AI safety, trust, transparency, and media responsibility in digital advertising.
• Brand & AI Safety Summit New York Flagship North American in-person summit covering brand safety and AI safety topics for senior industry leaders in the U.S. market.
• Brand & AI Safety Summit London Annual European in-person summit held in London focused on brand safety and AI safety themes for the European market. Scheduled for September 17, 2026 at Sea Containers London.
• Brand & AI Safety Summit Asia from Singapore Annual APAC flagship summit held in Singapore, bringing together brand marketers, digital platform leaders, media buyers, and ad tech executives across the APAC region to discuss the latest developments in brand safety and AI safety.
• Brand & AI Safety Summit Dubai

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

18 partnerships are on record, tiered minor and core.

• BasisminorGTM or Marketing Partner · 22 June 2026Partner for Cannes 2026 conversations, hosting the Basis Oasis venue for the Shoppertainment session.
• CVS Media ExchangeminorGTM or Marketing Partner · 22 June 2026Partner for Cannes 2026 discussions on pharma marketing and commerce media.
• DICK'S MediaminorGTM or Marketing Partner · 22 June 2026Partner for Cannes 2026 sessions including the women's sports brand leadership conversation.
• HUMANminorGTM or Marketing Partner · 22 June 2026Partner for Cannes 2026, hosting the From Shelf to Screen commerce media session at The Haven.
• IAS (Integral Ad Science)minorGTM or Marketing Partner · 22 June 2026Partner for Cannes 2026 hosting sessions on the IAS Yacht including women's sports leadership discussion.
• MJGrowthminorGTM or Marketing Partner · 22 June 2026Partner for Cannes 2026 conversations on women's sports marketing.
• PHM (Publicis Health Media)minorGTM or Marketing Partner · 22 June 2026Partner for Cannes 2026 pharma marketing discussions.
• Channel FactorycoreGTM or Marketing Partner · 29 January 2026Initial Title Partner for the Brand & AI Safety Summit Series debut in Dubai at Atlantis The Royal on January 29, 2026. Long-standing partner with Channel Factory presenting cutting-edge share strategies.
• WPPcoreGTM or Marketing PartnerWPP serves as the Founding Agency Partner for the Brand Safety Summit Series. This is a key strategic partnership providing foundational support for the summit series and access to WPP's extensive network of agencies and clients in the brand safety space.
• Omnicom Media GroupcoreGTM or Marketing PartnerPremier Global Content Partner providing content expertise and access to Omnicom's global network of media professionals and clients. Contributes speakers and thought leadership content to summits.
• Publicis GroupecoreGTM or Marketing PartnerPremier Global Content Partner contributing executive speakers and industry perspectives from across the Publicis network of agencies and capabilities.
• Go AddressableminorStrategic or Co-development PartnerNew strategic collaboration to spotlight Addressable TV at the Brand Safety Summit NYC flagship event on November 5. Focuses on precision, performance, and safety in the streaming era.
• GooglecoreGTM or Marketing PartnerPremier Partner for the Brand & AI Safety Summit Asia from Singapore 2026. Contributes executive speakers including Alex Phillips, Head of APAC Exchange Platforms.
• MetacoreGTM or Marketing PartnerPremier Partner for Singapore 2026 summit. Representatives including Beth Ann Lim (Director, APAC Public Policy Strategy & Campaigns) and Dennis Petrone (Global Lead, Brand Safety & Responsible Media at TikTok) participate as speakers.
• TikTokcoreGTM or Marketing PartnerPremier Partner contributing executive speakers focused on brand safety and responsible media on the platform.
• ZefrcoreGTM or Marketing PartnerPremier Partner with Richard Raddon, Co-Founder & Co-CEO, speaking at summits on brand safety and AI content issues.
• IntegratedminorGTM or Marketing PartnerSilver Partner for the Singapore 2026 summit.
• LoopMeminorGTM or Marketing PartnerSupporting Partner for the Singapore 2026 summit focused on brand safety solutions.

Scale indicators2 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Advertising Week: Operator of large-scale advertising industry conferences (New York, London, Tokyo, etc.) targeting marketers, agencies, and platforms. Directly comparable in business model (B2B ad industry conferences) and audience (senior marketers, agency leaders), though broader in topical scope than BSS Series' brand/AI safety focus.
• dmexco: Major digital marketing and tech expo held in Cologne, bringing together advertisers, agencies, and platforms. Operates a similar event-driven, premium conference model targeting senior digital advertising decision-makers across EMEA.
• AdExchanger: Trade publication and event operator (AdExchanger Programmatic I/O) focused on programmatic, ad tech, and digital media. Closely comparable in covering brand safety, AI, and media responsibility topics for the same senior digital advertising audience.

Broad incumbents

• Cannes Lions: The flagship global festival for the advertising and creative industry, held annually during Cannes Lions week. BSS Series directly extends its 'Conversations in Cannes' programming into this same week, making it both a competitor for sponsor attention and a distribution channel.
• The Drum: Global media brand for the marketing and advertising industry that runs its own events, awards, and content. Compares in producing B2B content and live events aimed at senior marketers and agencies across multiple regions.
• ANA (Association of National Advertisers): Trade association for major advertisers that hosts annual conferences and masterclasses. Comparable in targeting senior brand marketers with curated programming on media, transparency, and brand safety topics.
• IAB (Interactive Advertising Bureau): Industry trade body that organizes annual conferences, working groups, and policy forums for digital advertising. Comparable as a convening platform for the same advertiser/agency/platform ecosystem, with stronger regulatory and standards-setting remit.
• Adweek: Leading advertising trade publication that also operates industry events and awards. Overlaps with BSS Series in producing branded content, executive programming, and conferences serving the same advertiser/agency audience.

Regional players

• MediaPost: US-focused trade publication and conference operator covering media, marketing, and ad tech. Comparable as a B2B event/content producer serving senior marketers and agency media buyers, primarily in the North American market.

Emerging players

• WARC: Research and advisory platform for the advertising industry that increasingly runs executive events and webinars. Comparable in serving senior marketers and agencies with curated insights on effectiveness, media, and brand strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/_brand_safety
• Facebookfacebook.com/BrandSafetySummit
• LinkedInlinkedin.com/company/brand-safety-summit-series

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand Safety Summit Series