Smobler

What Smobler does

Smobler is a Singapore-headquartered digital studio operating at the intersection of AI, blockchain, gaming, and immersive storytelling. Founded in 2020 by Dr. Loretta Chen during the COVID-19 pandemic to help displaced creators and SMEs digitize, the company has evolved into a B2B digital-first agency and metaverse architect serving global brands, IP owners, government agencies, and institutions. Its core delivery spans game development across on-chain platforms (The Sandbox, where Smobler holds official advanced partner status) and off-chain platforms (Roblox, Meta Quest), as well as bespoke phygital event production anchored by the NOVA flagship event IP. The company is a portfolio company of Animoca Brands, The Sandbox, and Brinc, with institutional backing from Enterprise Singapore and IMDA.

Smobler's product portfolio has expanded beyond services into proprietary platforms: NOVA (phygital event platform with 100+ institutional partners), Smobler XR (no-code 3D ecommerce tool), Robin AI / NUTRA (AI-powered food compliance and HACCP documentation for USDA/FDA and Halal markets), Twinity (digital avatar studio with neural rendering and multilingual voice cloning), Digital Bunkering (blockchain infrastructure for maritime refuelling built with Mysten Labs/Sui Foundation), and Posable (stablecoin settlement orchestration). Original IP experiences include 3VEREST, Sephia, Bhutanverse, A11Y Park, and branded executions such as Teletubbies: Custard Chaos (WildBrain) and Saving ClayBox (first cross-chain Cardano-Polygon experience).

The business model combines project-based professional services (game development, metaverse architecture, phygital activations for clients including WildBrain, Mediacorp, StarHub, NTUC Income, SG Enable, and Druk Holding & Investments), licensing and IP royalties through platform partners (The Sandbox, Roblox), freemium platform subscriptions (Robin AI), and event sponsorships from global institutions (NYSE, Gemini, Skadden, Michigan Ross Executive Education). GTM is driven by founder-led enterprise sales, the NOVA event flywheel, and a 100+ partner ecosystem. Strategic positioning emphasizes 'doing great while doing good' through social-impact initiatives including disability inclusion, cultural preservation, and financial literacy, with ongoing geographic and vertical expansion into Hawaii, food compliance, and maritime trade.

Name

Smobler

Legal name

Smobler

Website

https://smobler.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Smobler is a Singapore-based digital studio and B2B agency that builds AI, blockchain, and immersive gaming experiences across The Sandbox, Roblox, and Meta Quest for global brands, IP owners, and government agencies, anchored by its NOVA phygital event platform and proprietary AI tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Game Development & Metaverse Architecture: Smobler serves as a digital agency and metaverse architect for brands, IPs, and institutions, building custom gaming experiences, immersive worlds, and phygital activations. Revenue is generated through project-based professional services for enterprise clients including WildBrain (Teletubbies), Druk Holding (Bhutanverse), Mediacorp, and StarHub.
2. Licensing & IP Royalties: Smobler develops and licenses original IP experiences including 3VEREST, Sephia, and Bhuta nmverse, generating revenue through licensing arrangements with platform partners like The Sandbox and Roblox, as well as brand partnerships.
3. Platform Subscriptions - Robin AI: Robin AI provides free access for food entrepreneurs in Hawaii with the platform targeting expansion to paid enterprise tiers for broader geographic markets seeking food compliance automation.
4. Event Sponsorships & Partnerships: NOVA flagship events generate revenue through sponsorships from global institutions and brands including NYSE, Gemini, Skadden, and Michigan Ross Executive Education, as well as ticket sales and partnership fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Smobler is a digital-first agency that designs, develops, and deploys Web3 worlds, games, and phygital experiences at the intersection of AI, blockchain, gaming, and immersive storytelling. It delivers end-to-end metaverse/gaming development across Roblox, The Sandbox, and Meta Quest, AI-powered compliance automation (Robin AI, NUTRA), blockchain infrastructure for maritime trade (Digital Bunkering, Posable), digital avatar solutions (Twinity), and the NOVA phygital event platform for global brands, IP owners, governments, and institutions.

Product overview

Smobler is a digital-first agency offering a multi-product portfolio at the intersection of AI, blockchain, gaming, and immersive storytelling. The core offering includes game development services across on-chain (The Sandbox, Cardano) and off-chain (Roblox) platforms, creating branded IP experiences and original GameFi titles. AI products include Robin AI and NUTRA for food compliance automation, and Twinity for digital avatar creation. Blockchain solutions encompass Digital Bunkering and Posable for maritime trade. NOVA serves as the company's flagship phygital event platform, while Smobler XR provides no-code 3D ecommerce website building capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• NOVA: Smobler's flagship platform bringing together innovators, creators, and institutions at the forefront of Web3, AI, and immersive tech. An in-real-life (IRL) festival hosted in sync with large crypto & web3 events.
• Robin AI
• Twinity
• NUTRA
• Digital Bunkering
• Posable

Products and services

• Robin AI AI-powered educational tool that automates nutritional labelling and HACCP compliance documentation for early-stage food and beverage entrepreneurs. Developed in partnership with Wahiawā Value-Added Product Development Center and Leeward Community College.
• NUTRA Food AI Operating System that automates nutrition labeling and HACCP plans, enabling food product founders to launch faster and reduce regulatory risk.
• Twinity Digital Avatar Studio providing photorealistic neural rendering and high-fidelity voice cloning. Enables brands to communicate across 40+ languages via broadcast-quality video and lip-sync for automated customer support, personalized enterprise training, and 24/7 engagement.
• Digital Bunkering Blockchain-based solution replacing manual, paper-based ship refuelling processes with secure on-chain infrastructure for the maritime and bunkering industry. Built in partnership with Mysten Labs with support from the Sui Foundation.
• Posable Next-generation stablecoin settlement orchestrator enabling real-time, compliant USD payments across global shipping and bunkering networks.
• NOVA Flagship proprietary phygital event platform bringing together innovators, creators, and institutions at the forefront of Web3, AI, and immersive tech. Editions hosted at TOKEN2049, SXSW, and Honolulu Tech Week featuring global institutions including NYSE, Gemini, Nifty Gateway, Skadden, and Michigan Ross Executive Education.
• Smobler XR One-stop, no-code tool that enables users to build 3D ecommerce websites for immersive shopping experiences.
• Gaming Development Services Game development services spanning on-chain platforms (The Sandbox, where Smobler is an official advanced partner) and off-chain platforms (Roblox). Creates branded IP experiences such as Teletubbies: Custard Chaos, original GameFi titles such as Sephia, and 3VEREST.
• Phygital Events Services Hybrid experiences fusing physical presence with digital innovation, including the NOVA flagship events and large-scale public experiences at Singapore Comic Con, Pop Toy Show, and IMDA's Digital for Life Festival.

Quantifiable outcome

• Over 40,000 visits, 17,000 unique players, 5,000+ hours played for 3VEREST
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Partnerships

27 partnerships are on record, tiered core and flagship.

• Wahiawā Value-Added Product Development Center / Leeward Community CollegecoreStrategic or Co-development Partner · 9 June 2026Robin AI developed in partnership with WVAPDC, a future-forward initiative by Leeward Community College and the State of Hawaii. Targets food entrepreneurs connected to ʻĀina to Mākeke program.
• Food XervicescoreStrategic or Co-development Partner · 9 June 2026Partnership with Food Xervices, a Singapore legacy business, to develop Forage AI - a broader venture focused on modernizing B2B food trade through AI infrastructure and embedded financial tools.
• WildBrainflagshipStrategic or Co-development Partner · 1 January 2025Smobler and WildBrain partnered to launch the first-ever Teletubbies game in The Sandbox - Teletubbies: Custard Chaos. WildBrain is a global leader in kids' and family entertainment with the iconic Teletubbies franchise.
• Kairos RaycoreStrategic or Co-development Partner · 1 January 2025NOVA 2025: Hawaii Edition co-presenter with Kairos Ray, champions Tech for Good, Culture, and Community in the islands.
• MediacorpflagshipStrategic or Co-development Partner · 1 January 2024Singapore's first countdown game experience in The Sandbox - 'Let's Celebrate 2024'. Smobler architected and digitally created the interactive metaverse game for Singapore's national media network.
• Druk Holding & InvestmentsflagshipStrategic or Co-development PartnerDruk Holding & Investments partnered with Smobler to create Bhutanverse, a metaverse-based virtual space designed to immerse global users in Bhutan's rich culture, art, and philosophy. Empowerment of Bhutanese artists, students, and entrepreneurs through co-creation.
• Mysten Labs / Sui FoundationcoreTechnology or IntegrationSmobler is building digital bunkering solutions in partnership with Mysten Labs and supported by the Sui Foundation. This partnership provides blockchain infrastructure for modernizing maritime and bunkering industry workflows.
• Animoca Brands (Product Partnership)flagshipStrategic or Co-development PartnerAnimoca Brands partnered with Smobler and The Sandbox to create the Universal Peace Sanctuary, an immersive metaverse experience dedicated to promoting peace, unity, and cultural understanding.
• AWScoreTechnology or IntegrationAWS partnership including Dr. Loretta Chen's inclusion in AWS Women Founders Program. AWS provides cloud infrastructure and support for Smobler's technology platform.
• NVIDIAcoreTechnology or IntegrationNVIDIA partnership provides GPU and AI technology infrastructure support for Smobler's gaming and AI development capabilities.
• MetacoreTechnology or IntegrationMeta partnership for Meta Quest immersive experiences development, expanding Smobler's platform reach to millions of Quest users worldwide.
• RobloxcoreTechnology or IntegrationRoblox partnership for game development, including original IPs like Sephia and EQUAL-verse. Platform provides access to 100M+ daily active users.
• Clay NationflagshipStrategic or Co-development PartnerCollaboration with Clay Nation created Saving ClayBox, the first cross-chain experience between Cardano and Polygon. Awarded Best Branded Experience by The Sandbox.
• SG Enable / A11yverseflagshipStrategic or Co-development PartnerSG Enable awarded ELI Grant of SGD 638,370 to A11yverse for disability-led accessibility park in the metaverse. Smobler partnered to create the world's first accessibility park with universal design principles.
• StarHub / Rotary Club Singapore / EQUALcoreStrategic or Co-development PartnerEQUAL-verse partnership creating equestrian-inspired wellness sanctuary in Roblox. Smobler serves as metaverse architect for animal-assisted therapy programs.
• NTUC IncomecoreStrategic or Co-development PartnerDreamscape by SNACK partnership creating virtual experience within The Sandbox for NTUC Income's micro-insurance brand SNACK. Features brand partners including Mastercard, Visa, Mortgage Master, Viu, Garmin.
• Kenton Cool / Wasfia NazreencoreGTM or Marketing Partner3VEREST collaboration with renowned mountaineers Kenton Cool (16 summits of Everest) and Wasfia Nazreen as ambassador, providing authenticity and reach for the Mount Everest metaverse experience.
• Music For Good / Inch ChuacoreStrategic or Co-development PartnerSonik Satellitez partnership with Music For Good, a non-profit founded by Singapore indie rock icon Inch Chua, to champion young musicians through music-driven metaverse experiences.
• 8SIAN / The Royal PresscoreStrategic or Co-development Partner8SIAN TOWN partnership celebrating Southeast Asian culture in The Sandbox. Launch event at The Royal Press Living Museum in Melaka, Malaysia - a UNESCO World Heritage Site.
• Singapore MintcoreStrategic or Co-development PartnerSingapore Mint partnership for Pop Toy Show Singapore 2025, uniting phygital play experiences with cultural heritage.
• Unstoppable DomainscoreGTM or Marketing PartnerNOVA event co-presenter and Web3 ecosystem partner, providing domain services and community reach for Web3 initiatives.
• LedgercoreGTM or Marketing PartnerNOVA event co-presenter and Web3 infrastructure partner, providing hardware wallet security expertise for blockchain initiatives.
• Republic of Gamers (ASUS)coreGTM or Marketing PartnerPartnership for NOVA 2024 Austin Edition and gaming experiences, providing hardware and gaming ecosystem support.
• BMWcoreStrategic or Co-development PartnerPartnership with BMW featuring Dr. Loretta Chen in Vogue Singapore for BMW Neue Klasse sustainability vision collaboration.
• Greater Austin Asian Chamber of CommercecoreStrategic or Co-development PartnerNOVA 2024 Austin Edition collaboration with GAACC, officiated by Mayor of Austin, expanding Smobler's presence in US market.
• Prosperous KidscoreStrategic or Co-development PartnerPartnership with Prosperous Kids to build world's first children's financial literacy ecosystem including 'Mimi's Dream Builders' on Roblox, leveraging financial education research.
• y/x / Spa Esprit GroupcoreStrategic or Co-development PartnerLKY100 Tribute Exhibition collaboration with Singaporean artist y/x, CEO of Spa Esprit Group, commemorating Lee Kuan Yew's centenary with first metaverse experience at Four Seasons.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mythical Games: Web3 game studio behind NFL Rivals and Blankos Block Party, with enterprise-grade branded game experiences. Directly comparable to Smobler in serving brands and IPs with blockchain-based gaming products.
• Gala Games: Web3 gaming studio building blockchain-integrated games and metaverse experiences. Comparable as a peer at the intersection of gaming, blockchain, and community-driven digital entertainment.
• Within (Within Unlimited): Web3 creative studio building branded metaverse and XR experiences for global brands. Directly comparable as a digital-first studio at the intersection of brands, immersive storytelling, and Web3 technology.
• Spatial: Metaverse and immersive 3D space platform serving enterprises, creators, and brands. Comparable in enabling brands to deploy persistent virtual worlds and immersive experiences.
• nWay: Competitive multiplayer and Web3 game developer with licensed IP titles (Power Rangers, Olympic Games). Comparable to Smobler in developing branded gaming experiences leveraging global IP.
• Dapper Labs: Web3 gaming and consumer crypto company behind NBA Top Shot and Flow blockchain. Comparable as a builder of IP-driven blockchain experiences and consumer-facing Web3 games.
• Journee: Enterprise metaverse solutions provider building immersive brand experiences for global clients. Directly comparable as a B2B digital agency specializing in metaverse environments for enterprise.

Broad incumbents

• The Sandbox: Leading open metaverse platform and Smobler's official advanced partner. Comparable as a destination for branded metaverse experiences and IP collaborations, though operates the platform layer while Smobler builds on top of it.
• Animoca Brands: Global Web3 gaming and digital entertainment conglomerate and Smobler investor. Directly comparable as a builder and enabler of metaverse experiences, blockchain games, and IP-driven digital assets, though at vastly larger scale and with broader portfolio exposure.

Emerging players

• Hivemind: Web3-native investment and product studio backing games and metaverse projects. Comparable as a builder of Web3 experiences with strong IP and creator partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@smobler-io
• Instagraminstagram.com/smobler.io
• Xx.com/smoblerstudios
• Facebookfacebook.com/smoblerstudios
• LinkedInlinkedin.com/company/smobler

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smobler