Upload Media Group

What Upload Media Group does

Upload Media Group is a Cedar Rapids, Iowa-based media production company operating three integrated divisions: a podcast studio and services arm, a white-label content productions team, and the Iowa Podcast Association membership organization that hosts the Iowa Podcast Awards. The studio offers hourly session rentals ($100/hr audio, $250/hr audio/video with a two-hour minimum), monthly memberships ($400 bi-monthly, $650 weekly), and full-service production contracts covering ideation through international distribution. The company serves Iowa-based businesses, nonprofits, independent and professional podcasters, and ad-hoc event clients across verticals including healthcare, real estate, retail, community organizations, and education/technology startups.

The production ecosystem is built on professional-grade hardware (Shure microphones, Sony cinema cameras, Rode audio/video processing, Apple computers and software) and integrated third-party platforms including Captivate for hosting/analytics and StreamYard for livestreaming. Service offerings span multi-camera/multi-track podcast production, editing and post-production, transcription, graphic design, short-form social clips, photography, voiceover and audiobook recording, event content capture, and livestreaming. The company maintains a curated portfolio of 20+ podcasts distributed across Apple Podcasts, Spotify, YouTube, and Amazon Music.

Revenue is generated through a mix of usage-based studio rentals, recurring subscription memberships, custom-quoted full-service production contracts, and add-on professional services, with direct sales and free consultations as the primary go-to-market motion supplemented by community-led growth via the Iowa Podcast Association. The business is privately held (Upload Media Group, LLC), with no disclosed funding, parent company, or revenue figures, and operates with a 1-10 person team from a single Cedar Rapids studio that supports in-studio, on-site, and remote production delivery.

Name

Upload Media Group

Legal name

Upload Media Group, LLC

Website

https://uploadmediagroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Upload Media Group is a Cedar Rapids, Iowa-based media production company operating a professional podcast studio, white-label content production services, and the Iowa Podcast Association, serving Iowa businesses, nonprofits, and independent podcasters with multi-camera podcast, video, audio, and graphic design production.

Ownership category

akta.pro rank

Product category

Podcast and Media Production Services

NAICS

Sound Recording Studios (51224), Other Sound Recording Industries (51229), Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Podcast Production, Editing & Post-Production Services (MPACADAE)

akta.pro secondary industries

Audio Production & Podcasting (BPAFAIAE), Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF), Remote Recording & Online Session Services (MPAIAHAL)

Keywords

• Podcast production services
• Studio rental services
• Video content production
• Audio production services
• White-label media production

Headquarters

HQ city

Cedar Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Studio Session Rentals: Hourly rental of professional podcast studio space with equipment and engineer support. Audio-only sessions at $100/hr (2hr minimum) and audio/video sessions at $250/hr (2hr minimum).
2. Monthly Studio Memberships: Recurring monthly subscriptions for regular podcasters: Bi-Monthly Sessions at $400/month or Weekly Sessions (4/month) at $650/month. Includes studio use, equipment, engineer, and amenities.
3. Full-Service Production: White-label podcast and content production service where the company handles ideation, production, editing, and distribution for a fixed per-episode rate. Custom quotes provided based on individual project needs.
4. Content Production Services: For-hire production team creating corporate videos, voiceover, audiobooks, graphic design, photography, and more for organizations. Quote-based pricing.
5. Add-On Services: Additional services including editing, livestreaming, transcription, hosting and distribution, graphic design, video clips, and photography available for additional fees across all service tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Upload Media Group operates a professional podcast and video production studio in Cedar Rapids, Iowa, offering studio session rentals (hourly audio-only and audio/video sessions), monthly studio memberships, and full-service white-label podcast production from ideation through distribution. It also provides for-hire corporate video, voiceover, audiobook, photography, graphic design, and event content capture services, plus managed hosting/distribution, livestreaming, editing, transcription, and social clip creation. The company additionally runs the Iowa Podcast Association membership organization and the Iowa Podcast Awards conference.

Product overview

Upload Media Group is a Cedar Rapids, Iowa-based digital content and podcasting company operating three integrated divisions: (1) Upload Media Podcast Studio and Services — providing individual session rentals, monthly studio memberships, and full-service audio/video podcast production with add-ons including editing, livestreaming, transcription, hosting/distribution, graphic design, social clips, and photography; (2) Upload Media Content Productions — a white-label for-hire production team offering video, audio, graphic design, photography, and event content capture; and (3) the Iowa Podcast Association — a membership organization that also oversees the Iowa Podcast Awards. The company also maintains a podcast portfolio of original shows and production clients. All divisions share a common studio facility in downtown Cedar Rapids.

Differentiator

Problem solved

Functional benefit

Brands

• Upload Media Podcast Studio and Services: The company's primary podcasting division offering studio rentals, production services, and monthly memberships for podcasters.
• Upload Media Content Productions
• Iowa Podcast Association

Products and services

• Studio Session Rentals Hourly rental of the Cedar Rapids podcast studio with audio-only or audio/video recording, industry-leading equipment, and an on-site engineer included; suitable for one-time recording projects, video podcasts, guest recordings, and ad-hoc creative needs.
• Monthly Studio Membership Recurring monthly memberships for regular podcasters that bundle studio access, equipment, engineer, beverages, amenities, and member discounts on add-on services, available as bi-monthly (2 sessions) or weekly (4 sessions) plans.
• Full-Service Audio/Video Podcast Production White-label end-to-end podcast production covering ideation, scripting, recording, editing, and global distribution, offered at a fixed per-episode rate with custom quotes for businesses, nonprofits, and creators who want to outsource production entirely.
• Video Production For-hire video production for organizations covering corporate videos, interviews, training videos, short films, video podcast production with multi-camera setups, and drone footage, priced via custom quote.
• Audio Services For-hire audio production delivering voiceover, audiobook narration, voice acting, soundscaping, and ad audio production for external clients, priced via custom quote.
• Event Content Capture Event content capture service providing livestream, on-site video and audio recording, archival recording, and broadcast-level production for events and organizations.
• Graphic Design Graphic design service delivering logo and branding packages, marketing materials, merchandise design, and print materials for podcast and corporate clients.
• Photography Photography service providing headshots, event photography, corporate portraits, and production stills for podcast and corporate clients.
• Podcast Hosting and Distribution Managed podcast hosting, RSS feed setup, and distribution to platforms including Apple Podcasts and Spotify, delivered through Captivate hosting and accessible to clients via the Upload Media client resources portal.
• Iowa Podcast Association Membership Membership organization for Iowa-based podcasters providing networking, live shows, development workshops, a public podcast database for audiences and sponsors, and administration of the Iowa Podcast Awards.
• Iowa Podcast Awards Iowa's largest podcasting conference and award show organized by the Iowa Podcast Association, recognizing excellence among Iowa-based podcasts and serving as a community/networking venue.

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CaptivatecoreTechnology or IntegrationCaptivate is used as the hosting and analytics platform for podcast clients. Upload Media Group provides access to Captivate through their client resources portal, enabling clients to manage hosting and distribution.
• The Podcast AcademyminorStrategic or Co-development PartnerThe Podcast Academy badge is displayed on the website, indicating a partnership or membership with the industry organization for podcast standards and best practices.
• Podcast TaxonomyminorStrategic or Co-development PartnerPodcast Taxonomy badge is displayed on the website, indicating alignment with podcast categorization and taxonomy standards.
• RodecoreTechnology or IntegrationRode is a key equipment partner providing audio/video processing technology. The studio uses Rode microphones and equipment as part of their production ecosystem.
• NewBoCocoreStrategic or Co-development PartnerNewBoCo (New Bohemian Innovation Group) is a co-production partner for the Iowa Innovation podcast, which is powered by NewBoCo and features rotating hosts from their organization.
• Downtown Iowa City DistrictcoreStrategic or Co-development PartnerDowntown Iowa City District partners with Upload Media Group for the Downtown Dish podcast, a show that discusses downtown Iowa City topics and features area movers and shakers.
• Corridor Business JournalcoreStrategic or Co-development PartnerCorridor Business Journal partners with Upload Media Group for the Downtown Dish podcast presented in partnership between Downtown Iowa City District and the Corridor Business Journal.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Quill Podcasting: Quill is a B2B podcast production agency creating branded podcasts for companies and associations, similar to Upload Media Group's full-service offerings for enterprises, nonprofits, and community organizations.
• Earfluence: Earfluence is a podcast production agency that produces and manages branded podcast content for businesses, similar to Upload Media Group's full-service podcast production for SMBs and enterprise clients.
• Riverside.fm: Riverside is a remote-first, multi-camera video and audio podcast recording platform used by creators and enterprises for the same production workflows Upload Media Group serves (multi-track recording, editing, post-production). It competes directly with Upload Media Group's studio-centric offering by enabling remote production at broadcast quality.
• Resonate Recordings: Resonate Recordings is a podcast production company specializing in end-to-end podcast creation, mixing, and post-production for clients. It is comparable to Upload Media Group's editing, post-production, and full-service podcast workflow.
• Castaway Podcast Studios: Castaway Podcast Studios is a podcast production agency offering full-service podcast creation, editing, and launch support. It serves the same use cases as Upload Media Group's white-label production and editing add-on services.
• Lower Street: Lower Street is a UK-based podcast production agency offering full-service podcast strategy, production, and editing for B2B clients. It mirrors Upload Media Group's combination of strategy, production, editing, and distribution offered on a per-episode basis.
• Pacific Content: Pacific Content is a podcast production agency that creates branded and original podcasts for brands and media companies. It is comparable to Upload Media Group's full-service podcast production, content repurposing, and white-label delivery model.
• Sweet Fish Media: Sweet Fish Media is a B2B podcast agency that produces, edits, and manages podcasts for businesses, similar to Upload Media Group's full-service white-label production tier. Both companies target enterprise and B2B buyers outsourcing podcast production to a specialized team.
• Descript (Squadcast): Descript acquired Squadcast and now offers a full audio/video podcast creation suite including recording, editing, transcription, and publishing. It directly overlaps with Upload Media Group's recording, post-production, and distribution services, especially for remote and distributed customers.
• The Podcast Host: The Podcast Host provides podcast production services including editing, transcription, publishing, and podcast strategy. It overlaps with Upload Media Group's editing, transcription, hosting, and distribution add-on offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ConfusedBreakfast/featured
• Facebookfacebook.com/UploadMediaGroup
• LinkedInlinkedin.com/company/upload-media-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upload Media Group