RODE CONSTRUCTORA DESARROLLISTA

What RODE CONSTRUCTORA DESARROLLISTA does

Metricool, operated by METRICOOL SOFTWARE, S.L., is a Madrid-based SaaS platform that provides an all-in-one social media management suite for professionals, agencies, and brands. The company was founded in 2016 and is a member of the team.blue Group, a European digital services conglomerate. The platform consolidates planning, content scheduling, analytics, reporting, inbox management, and a link-in-bio tool (SmartLinks) into a single dashboard that connects via API to 11 social networks — Facebook, Instagram, TikTok, YouTube, LinkedIn, X, Pinterest, Threads, Twitch, Bluesky, and Google Business Profile — alongside third-party tools (Canva, Zapier, Make.com, Looker Studio, WordPress, Shopify, Google Drive, Adobe Express).

The platform is distributed as a freemium product with four tiers: Free (1 Brand), Starter (5–10 Brands), Advanced (15–50 Brands), and Custom (>50 Brands, white-label/API). Pricing is published in EUR and USD with monthly or annual billing, plus per-account add-ons for X connectivity and usage-based fees for the Hashtag Tracker. Revenue is generated through recurring subscriptions, usage-based add-ons, an affiliate program managed via Zexel, and negotiated enterprise contracts. Metricool claims a community of over 3 million brands, agencies, and creators and lists enterprise customers including adidas, BMW, ALDI, 7-Eleven, Alexander McQueen, Havas, Burger King, Cirque du Soleil, and Cannes Lions. AI capabilities include a generative AI Social Media Assistant, an AI Alt Text Generator, and an MCP integration with Claude AI.

Name

RODE CONSTRUCTORA DESARROLLISTA

Legal name

METRICOOL SOFTWARE, SL

Website

https://mtr.bio

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Metricool is a Madrid-based, freemium SaaS social media management platform serving 3+ million brands, agencies, and creators. It unifies planning, scheduling, analytics, reporting, inbox, and link-in-bio tools across 11 social networks via API integrations.

Ownership category

akta.pro rank

Product category

Social Media Management Software

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Semantic Layer, Metrics Store & Headless BI (HDAEAMAE)

akta.pro secondary industry

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

Keywords

• Social media management
• Content scheduling software
• Social media analytics
• Campaign management platform
• Link in bio tool

Headquarters

HQ city

Cordoba, Córdoba

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans (Freemium): Metricool operates a freemium model with a Free plan (limited to 1 Brand, basic features) and paid plans (Starter, Advanced, Custom) offering expanded brand limits, advanced features (Reports, SmartLinks, Inbox, Team Members, API Access), and add-ons (X Add-on, Hashtag Tracker). Paid plans are billed monthly or annually with annual billing offering a discount. Revenue is generated through recurring subscription fees.
2. X Add-on: An add-on subscription required to connect each X (Twitter) account to Metricool. Each X account requires its own X Add-on, priced at a per-account rate for the same billing period as the contracted payment plan.
3. Hashtag Tracker Service: A pay-per-use add-on service for monitoring hashtag activity on Instagram and X. Charged per day of monitoring for each social network, independent of plan tier.
4. Affiliate Program: Metricool pays commissions to affiliates who refer new paying customers. Tier 1: 25% of referred customer spending up to $100 per customer. Tier 2 (after 200 referrals): 50% up to $300 per customer. Paid via Zexel platform once $200 threshold is reached.
5. Custom Plan / White Label / Integration: Custom enterprise plans (Custom tier) with negotiated pricing for agencies requiring White Label or API Integration capabilities. Not directly purchasable via website — requires contacting sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

Metricool is an all-in-one social media management SaaS platform that enables professionals, brands, and agencies to plan, schedule, publish, analyze, and report on content across 11+ social networks from a single unified dashboard. The platform offers freemium and paid subscription tiers, with modules including SmartLinks (link-in-bio tool), Analytics, Reports, Planner, Inbox, Ads management, Competitor Analysis, and an AI Social Media Assistant. It is operated by METRICOOL SOFTWARE, SL, headquartered in Madrid, Spain, and is part of the team.blue Group.

Product overview

Metricool is an all-in-one social media management platform offered as a freemium SaaS product by METRICOOL SOFTWARE, SL (based in Madrid, Spain). The core Metricool platform provides unified tools for planning, scheduling, analyzing, and optimizing content across 11 social networks including Instagram, TikTok, YouTube, Facebook, LinkedIn, X (Twitter), Pinterest, Threads, Twitch, Google Business Profile, and Bluesky. The product architecture consists of the main Metricool platform supplemented by integrated modules including SmartLinks (link-in-bio tool), Analytics, Reports, Planner, Approval System, Inbox, Competitors, Ads management, Hashtag Tracker, and the AI Social Media Assistant for generative content creation. Advanced features like White Label, API Access, Team Members, Zapier integration, and Looker Studio Connector are available on higher-tier plans. The platform also includes educational offerings through Metrischool with certification and course programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Metricool Platform All-in-one social media management SaaS platform enabling professionals, brands, and agencies to plan, create, schedule, analyze, and optimize content across multiple social networks from a unified dashboard.
• SmartLinks Link-in-bio tool that lets users create a customizable mini landing page with multiple outgoing links, buttons, images, videos, and posts, with built-in analytics to track visits, clicks, and CTR.
• Metricool Reports Automated report generation module with customizable templates and PDF export capabilities for analytics of managed social media accounts and ad performance.
• Metricool Analytics Analytics dashboard providing metrics storage, competitor analysis, and performance tracking across connected social networks and websites.
• Metricool Ads Advertising campaign management module for creating and managing paid ads across Facebook Ads, Google Ads, TikTok Ads, and LinkedIn Ads.
• Hashtag Tracker Pay-per-use monitoring tool for hashtag activity and performance on Instagram and X (Twitter), charged per day of monitoring per social network.
• White Label Solution White-label rebrandable version of Metricool for agencies managing end-client accounts, allowing them to offer social media management under their own brand, available exclusively for the Custom plan.
• Approval System Content approval workflow module that allows clients of administrators to review and approve content before publication, available exclusively for Advanced and Custom plans.

Quantifiable outcome

• Over 3.5 million social media managers, brands, and agencies use Metricool/SmartLinks

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability5 records

Feature16 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Google (YouTube API Services)coreTechnology or IntegrationMetricool uses YouTube API Services provided by Google to enable features such as connecting YouTube channels, scheduling videos, accessing YouTube analytics data, and managing YouTube content from within the Metricool platform. By connecting their YouTube account, users authorize Metricool to access and process data from their YouTube account including channel information, video metadata, analytics data (views, watch time, subscribers, engagement metrics), comments, and playlist information.
• Meta (Facebook, Instagram, Threads)coreTechnology or IntegrationMetricool integrates with Meta's platforms (Facebook, Instagram, Threads) via their APIs to enable account management, content scheduling, analytics, inbox management (comments and messages), and advertising campaign creation directly from Metricool.
• TikTokcoreTechnology or IntegrationMetricool connects to TikTok via its API to enable content scheduling, hashtag tracking, and analytics. The platform also provides access to trending TikTok songs directly within the planner for Business accounts.
• LinkedIncoreTechnology or IntegrationMetricool integrates with LinkedIn for scheduling posts (including PDF documents), analytics, and comment management on company profiles. Available on paid plans only.
• PinterestcoreTechnology or IntegrationMetricool connects to Pinterest for content scheduling and analytics management.
• X (Twitter)coreTechnology or IntegrationMetricool connects to X (Twitter) via its API, requiring an X Add-on purchase per account. Enables content scheduling, analytics (Reduced or Full depending on plan), hashtag tracking, and direct message management.
• BlueskycoreTechnology or IntegrationMetricool integrates with Bluesky for account management, content scheduling, and competitor analysis.
• Google Business ProfilecoreTechnology or IntegrationMetricool connects to Google Business Profile for managing local business listings, reviews, and analytics across Google search and maps.
• TwitchcoreTechnology or IntegrationMetricool integrates with Twitch for analytics and competitor analysis on the streaming platform.
• YouTubecoreTechnology or IntegrationMetricool integrates with YouTube via YouTube API Services for channel connection, video scheduling (including direct upload), analytics (views, watch time, subscribers, engagement), comment management, and hashtag tracking.
• team.bluecoreStrategic or Co-development PartnerMetricool (METRICOOL SOFTWARE, S.L.) is a member of the team.blue Group and operates under joint controllership with team.blue N.V. Customer data is shared with team.blue N.V for marketing statistics, internal administration, and reporting purposes. team.blue hub analytics service is also used for aggregated anonymous statistics. team.blue is the parent/group company providing infrastructure and shared services.
• ZexelminorChannel Partner/ Reseller/ DistributorZexel platform is used by Metricool to manage its affiliate program — handling affiliate registration, tracking, commission calculations, billing, and payment processing. Affiliates must register on Zexel to participate in Metricool's referral program.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sendible: Sendible is an emerging competitor offering social media management tools targeted at agencies, with multi-brand dashboards and white-label options. It competes with Metricool's Advanced and Custom tiers in the agency segment.
• Loomly: Loomly is an emerging direct competitor in social media scheduling and analytics, with a strong SMB and mid-market focus and post ideas/approval workflows. It overlaps with Metricool's Planner and Reports modules but typically targets smaller brand counts.

Direct peers

• Buffer: Buffer is a direct competitor offering social media scheduling, analytics, and engagement tools with a freemium model across Instagram, Facebook, X, LinkedIn, and TikTok. Like Metricool, it targets individual creators and small businesses with self-serve onboarding.
• Later: Later is a direct competitor focused on visual content scheduling and analytics for Instagram, TikTok, Pinterest, LinkedIn, and YouTube. Like Metricool, it offers a link-in-bio tool (Later's "Linkin.bio") and influencer marketing features — closely mirroring SmartLinks and the Metricool planner.
• Sprinklr: Sprinklr is a direct enterprise competitor offering unified customer experience management including social media publishing, analytics, listening, and advertising. It targets large enterprises that overlap with Metricool's Custom/White Label tier customers.
• Sprout Social: Sprout Social is a publicly traded direct competitor offering publishing, analytics, social listening, and inbox management for brands and enterprises. It overlaps with Metricool's core feature set, with a stronger enterprise sales presence and brand recognition.
• Agorapulse: Agorapulse is a direct competitor in social media management with publishing, reporting, inbox, and listening features, particularly popular with agencies and SMBs. Its pricing and agency-focused feature set directly overlap with Metricool's Advanced and Custom tiers.
• Hootsuite: Hootsuite is one of the largest direct competitors to Metricool in the social media management space, offering scheduling, analytics, and inbox tools across major social networks for SMBs, agencies, and enterprises. Both platforms compete head-to-head on multi-network planning, reporting, and team workflows.

Broad incumbents

• HubSpot: HubSpot is a broad incumbent marketing platform that bundles social media management tools into its CRM/marketing suite. While not specialized, it competes with Metricool for the marketing operations budget of brands that want an all-in-one stack.
• Hootsuite (re-listed for emphasis) — replace with: Zoho Social: Zoho Social is a broader-incumbent competitor offering social media scheduling, monitoring, and analytics as part of the broader Zoho business application suite. It overlaps with Metricool's feature set for SMBs already in the Zoho ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/metricool
• YouTubeyoutube.com/channel/UC0NjePvj-YE5qeysRNfY-gA
• Facebookfacebook.com/metricoolEN
• LinkedInlinkedin.com/company/rode-constructora-desarrollista
• Instagraminstagram.com/metricool
• TikToktiktok.com/@metricoolglobal
• Pinterestpinterest.com/metricool

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RODE CONSTRUCTORA DESARROLLISTA