Burn Lab Pro

What Burn Lab Pro does

Burn Lab Pro was a single-SKU dietary supplement brand operated by UK-registered Opti-Nutra Ltd., headquartered in Royal Leamington Spa, England. Founded in 2019 and shut down in 2026, the brand manufactured and sold a stimulant-free fat-burning supplement built on a proprietary 5-ingredient stack: ForsLean (10% forskolin Coleus Forskohlii, 375mg), Capsimax OmniBeads (2% capsaicinoids, 75mg), HMB (1500mg), NutriGenesis GTF Chromium (90mcg), and BioPerine (95% piperine, 3.75mg). The formulation was marketed across three synergistic pathways — fat reduction, exercise enhancement, and muscle preservation — and targeted competitive athletes in weight-class sports (powerlifting, MMA, boxing, bodybuilding) and serious fitness enthusiasts seeking fat loss without caffeine, jitters, or proprietary blends.

The business was a pure direct-to-consumer e-commerce operation powered by Shopify, with worldwide shipping (USA, Canada, Mexico, UK, Europe, India, Australia) at pay-as-you-go unit pricing, a 30-day money-back guarantee, and recurring 80% promotional discounts. Marketing relied on athlete endorsements (UFC's Aljamain Sterling, Team USA's Natalie Johnson), content/SEO, Klaviyo email automation, Yotpo and Reviews.io social proof, Google Analytics, and dedicated affiliate and wholesale channels. Manufacturing was conducted at NSF cGMP-, FDA 21 CFR Part 111-, NPA-, USDA Organic-, and Health Canada NHP-certified facilities with third-party lab verification. No funding rounds, institutional investors, M&A activity, or management team disclosures were reported; the company was bootstrapped with 1-10 employees and ultimately ceased operations in 2026.

Name

Burn Lab Pro

Legal name

Opti-Nutra Ltd.

Website

https://burnlabpro.com

Company type

Private

Founded year

2019

Operating status

Closed

Headcount range

1–10 employees

Short description

Burn Lab Pro was a UK-based, single-SKU direct-to-consumer stimulant-free fat burner supplement brand, founded in 2019 and shut down in 2026, targeting competitive weight-class athletes and fitness enthusiasts via a Shopify e-commerce storefront with global shipping.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

akta.pro primary industry

Weight Management & Metabolic Supplements (CRADAGAG)

akta.pro secondary industry

Sports Nutrition & Performance Fueling (HSADAFAD)

Keywords

• Fat burning supplements
• Stim-free fat burners
• Sports nutrition supplements
• Dietary supplements
• Weight management supplements

Headquarters

HQ city

Royal Leamington Spa

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer sales of Burn Lab Pro dietary supplement through their Shopify-powered e-commerce website. Customers purchase online with products shipped globally. Revenue generated from one-time product purchases with occasional promotional discounts.
2. Affiliate Program: Affiliate partners earn commissions for referring customers to burnlabpro.com. Company offers highest EPCs and high reorder rates for affiliate partners.
3. Wholesale/Distribution: Wholesale accounts and distributors purchase products in bulk for resale. Company accepts inquiries from wholesale accounts worldwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Burn Lab Pro® is a single, stimulant-free fat-burning dietary supplement that combines five patented, research-backed ingredients (ForsLean® Coleus Forskohlii, Capsimax® capsaicinoids, HMB, NutriGenesis® GTF Chromium, BioPerine®) at clinical dosages to support fat loss, exercise performance and muscle preservation during calorie-deficit training. The product is sold direct-to-consumer via the company's Shopify e-commerce store with global shipping, and is targeted at competitive athletes and fitness enthusiasts.

Product overview

Burn Lab Pro® is a single, unified fat burner supplement (not a platform). It combines five proprietary ingredients—ForsLean® Coleus Forskohlii (375mg for 10% forskolin), Capsimax® Cayenne Pepper Extract (75mg for 2% capsaicinoids), HMB ß-Hydroxy ß-Methylbutyrate (1500mg), NutriGenesis® GTF Chromium (90mcg), and BioPerine® Black Pepper Extract (95% piperine, 3.75mg)—formulated to work synergistically to support fat loss, enhance exercise performance, and preserve lean muscle during calorie restriction. The product is delivered in vegan-friendly NutriCaps® and is marketed exclusively as a standalone dietary supplement for athletes and fitness enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Burn Lab Pro® A stimulant-free fat-burning dietary supplement for competitive weightlifters and athletes, combining five research-backed ingredients (ForsLean® Coleus Forskohlii, Capsimax® Cayenne Pepper Extract, HMB, NutriGenesis® GTF Chromium, BioPerine® Black Pepper Extract) at clinical dosages to support fat loss, exercise performance and muscle preservation during calorie-deficit training; delivered in vegan-friendly NutriCaps® and sold direct-to-consumer with global shipping and a 30-day money-back guarantee.

Quantifiable outcome

• Research suggests Capsimax may help consumers consume 140 fewer calories and burn 130 more calories per day, creating a potential 270 calorie swing for fat loss
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the burnlabpro.com online store. Handles transaction processing, inventory management, and website functionality. Shopify is the primary technology infrastructure for product sales.
• PayPalcoreTechnology or IntegrationPayment processor handling credit card and PayPal transactions for product orders placed on burnlabpro.com.
• KlaviyocoreGTM or Marketing PartnerEmail marketing platform for delivering marketing communications, special offers, and promotional content to customers. Handles newsletter subscriptions and marketing automation.
• YotpocoreGTM or Marketing PartnerReviews platform used to collect and publish customer reviews and testimonials, building social proof and credibility.
• Reviews.iominorGTM or Marketing PartnerThird-party review platform displaying company reviews and ratings to build customer trust and social proof.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Transparent Labs: Direct-to-consumer supplement brand with a flagship stim-free fat burner (PhysiqueSeries Fat Burner) using clinically-dosed, fully-transparent labeling. Closest direct competitor given the shared emphasis on label transparency, stim-free formulations, and athlete-oriented positioning.
• Hunter Burn: Stimulant-free fat burner marketed to fitness enthusiasts via DTC channels with money-back guarantee. Directly comparable on positioning, formulation philosophy (non-stim, clinically-dosed ingredients), and target customer (recreational athletes, cutting-phase users).
• PhenQ: Multi-ingredient fat burner sold globally via DTC e-commerce with heavy affiliate marketing and promotional discounting. Comparable on channel mix, global shipping footprint, and competitive positioning in the over-the-counter fat burner segment.
• PrimeShred: Stimulant-free fat burner marketed to men for body recomposition and cutting phases. Comparable on the stim-free position, multi-ingredient clinical-dosed formulation, and DTC-plus-affiliate marketing strategy.
• Old School Labs Vintage Burn: Stim-free thermogenic fat burner sold through DTC and Amazon. Comparable on the stim-free thermogenic mechanism, clinical-dosed ingredient profile, and direct-to-consumer fitness audience.
• Hourglass Fit: Women's stim-free fat burner sold through DTC e-commerce and Amazon. Comparable on the stimulant-free formulation approach and global DTC distribution model targeting fitness-oriented consumers.
• Leanbean: Female-oriented stim-free fat burner sold DTC with bundled exercise/diet guides. Comparable on the stim-free formulation philosophy and direct-to-consumer e-commerce go-to-market with affiliate-driven acquisition.
• Legion Phoenix: Stim-free fat burner from Legion Athletics targeting natural lifters and physique athletes. Directly comparable on the no-caffeine fat burner positioning, clinical-dosing transparency, and strength/physique athlete customer base.

Broad incumbents

• MuscleTech: Large incumbent sports nutrition brand offering a broad fat burner portfolio (including Hydroxycut and newer stim-free SKUs). Comparable as a broad-category incumbent competing across price points and channels (mass retail, Amazon, DTC) in the same fat burner segment.
• Performance Lab: Sister/sibling brand under the same parent Opti-Nutra ecosystem of premium stim-free supplements. Highly relevant given the shared corporate parentage, identical brand DNA (clean-label, patented ingredients, NutriCaps), and shared marketing infrastructure.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burn Lab Pro