Mascari NXT

What Mascari NXT does

Mascari NXT is a US-based AI-driven sales outreach company focused on the foodservice industry. Founded in 2023 and operating as a lean, remote-first team of 1-10 employees, the company built an outreach platform that uses predictive analytics and generative AI to identify and engage thousands of relevant foodservice operators at scale, delivering pre-qualified, warmed leads to client sales teams. Its core product, the Mascari NXT Platform, combines operator identification, personalized text-based outreach generation, and a recommendation engine for pipeline prioritization, with Mascari NXT Labs providing a gated sub-product for advanced user tooling.\n\nThe business operates an enterprise sales-led go-to-market targeting top-tier foodservice brands — manufacturers and distributors — with an inside sales motion in which Mascari NXT handles identification, outreach, and qualification while client sales representatives handle closing. Pricing follows a subscription model with annual billing and quote-based contracts; specific tiers are not publicly disclosed. Mascari NXT claims 10x more market coverage, 90% lower cost per call versus traditional $200-$300 sales calls, 3x higher close rates, and a 14-day kickoff-to-in-market timeline. Marketing channels are primarily the corporate website with demo-booking CTAs and direct email outreach.\n\nIn January 2026, Mascari NXT was acquired by Affinity Group, a North American sales and marketing agency serving retail and foodservice brands. Mascari NXT continues to operate as a subsidiary under the brand "Mascari NXT, An Affinity Group Company," combining its AI-driven analytics platform with Affinity's field-based sales expertise. The combined entity has stated more than 50% expansion in operational reach across foodservice, retail, and convenience channels in North America, and positions itself among the first to bring AI-driven selling capabilities to the food industry.

Name

Mascari NXT

Legal name

Mascari NXT, LLC

Website

https://mascarinxt.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Mascari NXT is a US-based AI-driven sales outreach platform that identifies and engages foodservice operators at scale, delivering pre-qualified leads to enterprise foodservice brands. Acquired by Affinity Group in January 2026, it operates as a subsidiary serving North American foodservice, retail, and convenience channels.

Ownership category

akta.pro rank

Product category

AI Sales Outreach Platform

akta.pro primary industry

Customer Experience (CX) & Journey Strategy (MPAAAFAI)

Keywords

• AI sales outreach
• Foodservice sales platform
• B2B lead generation
• Sales automation software
• Operator identification tools

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. AI-Driven Sales Outreach Services: Mascari NXT provides AI-powered outreach services that identify and engage foodservice operators, delivering pre-qualified leads to client sales teams. The service model includes campaign execution, operator qualification, and lead delivery, functioning as a managed service for foodservice brands seeking expanded market coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Mascari NXT provides an AI-driven sales outreach platform that identifies and engages high-fit foodservice operators at scale, then delivers pre-qualified, warmed leads to client sales teams. Campaigns go live in 14 days from kickoff and target foodservice, retail, and convenience channels, aiming to extend market coverage 10x while reducing cost per call by 90% versus traditional sales outreach.

Product overview

Mascari NXT offers an AI-driven sales outreach platform designed for the food industry. The core product is the Mascari NXT Platform, which combines AI-powered operator identification and engagement with personalized outreach capabilities. The platform includes Mascari NXT Labs as a sub-product for specialized access. Together, they enable foodservice brands to reach thousands of ideal operators at scale, accelerate sales execution, and increase close rates through pre-qualified prospects.

Differentiator

Problem solved

Functional benefit

Products and services

• Mascari NXT Platform AI-driven sales outreach platform that identifies and engages high-potential foodservice operators at scale and delivers pre-qualified leads with personalized communication to accelerate sales cycles. Built for enterprise foodservice brands, manufacturers, and distributors.
• Mascari NXT Labs Code-accessed specialized environment for advanced users to access specific Mascari NXT features and tools within the platform.

Quantifiable outcome

• 90% lower cost per call compared to traditional sales calls ($200-$300)
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• Affinity GroupcoreStrategic or Co-development Partner · 14 January 2026Affinity Group, a North American sales and marketing agency serving retail and foodservice brands, acquired Mascari NXT to expand AI-powered selling capabilities. Mascari NXT continues operating under the brand Mascari NXT, An Affinity Group Company. The acquisition positions the combined entity among the first to bring AI-driven selling capabilities to the food industry, with focus on improving pre-call planning, pipeline prioritization, and territory coverage. The combined entity expands operational reach by more than 50% across foodservice, retail, and convenience channels.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Apollo.io: AI-driven B2B sales intelligence and outreach platform. Closest functional peer to Mascari NXT — both use AI to identify high-fit prospects and automate personalized outbound, with similar ICPs of sales-led B2B teams.
• ZoomInfo: B2B contact data, intent, and sales intelligence platform. Comparable data layer feeding AI-driven prospect targeting, with overlapping workflow of identifying high-fit operators at scale.
• Outreach: Enterprise sales engagement platform with AI-powered sequencing and lead prioritization. Comparable to Mascari NXT in automating and accelerating B2B outbound, though at larger enterprise scale and broader vertical focus.
• Cognism: AI-augmented B2B sales intelligence with strong European and North American coverage. Direct competitor in the AI-powered prospect identification and prioritization space.
• Salesloft: Sales engagement platform with AI-driven cadences, prioritization, and conversation intelligence. Direct competitor in the AI-augmented outbound workflow category where Mascari NXT plays.

Emerging players

• 6sense: Account-based marketing platform with AI-driven buyer intent and prioritization. Adjacent overlap: helps B2B sales teams find and prioritize in-market accounts, similar problem framing to Mascari NXT.
• Lemlist: Personalized multichannel cold outreach platform with AI assistance. Comparable in delivering AI-warmed, personalized outreach sequences to B2B sales teams.
• Instantly.ai: AI-enabled cold email outreach at scale. Smaller, newer entrant in the same AI-outbound category; less vertical specialization than Mascari NXT but directly competing for AI-driven SDR workflows.
• Clay: AI-powered data enrichment and outbound orchestration platform. Functionally overlapping with Mascari NXT's operator identification and personalized outreach workflow.

Broad incumbents

• Advantage Solutions: Large publicly-listed sales and marketing agency serving CPG, retail, and foodservice brands. Overlaps with Mascari NXT's foodservice GTM motion but operates as a broad incumbent field-sales agency rather than an AI-led platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mascari NXT