Brado AI
Brado AI provides a white-label, RAG-based conversational AI platform for health systems that engages patients, identifies clinical needs, and routes them to providers, sold as enterprise SaaS to regional and large health systems.
- Company typePrivate
- Founded2026
- HeadquartersSt Louis, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Brado AI does
Brado AI is a St. Louis, Missouri-based healthcare AI company spun out of Brado (parent founded 1996) that sells a white-label conversational engagement platform (CEP) to health systems. The platform uses retrieval-augmented generation to conduct AI-driven patient conversations that identify clinical needs, recommend providers, and shorten time-to-care, with the underlying technology stack hosted on Microsoft Azure HIPAA-eligible cloud infrastructure. Its commercial origins trace to "Catherine," a dementia caregiver assistant launched in 2023, followed by an orthopedics service-line pilot at Mercy Health Cincinnati in Fall 2024 and ongoing expansion into cardiology, oncology, maternal health, bariatrics, and behavioral health.
The company operates an enterprise SaaS business model, selling multi-year white-label contracts to regional and large health systems and embedding the platform under the customer's brand. Named customers include Bon Secours Mercy Health, Northwell Health, and Mercy Health Cincinnati, plus a non-healthcare deployment at Maryville University. The company holds ISO 27001, SOC 2 Type II, and HIPAA compliance, and was selected for the CMS Health Technology Ecosystem in 2025. In January 2026 it received a strategic investment from Santé Ventures, and in April 2026 it acquired ProviderIQ from Hatchleaf to strengthen provider matching and routing.
ProviderIQ performance data — match specificity improving from 50% to 85%, time-to-appointment falling from 45 to 22 days, and time-to-intervention from 74 to under 30 days — along with reported Johns Hopkins validation, underpin the company's clinical credibility. The orthopedics pilot reported 4.1% click-through, 41% cost reduction, approximately 1,960 interactions, 949 connections, and 40% share of voice. Leadership includes CEO Andy Parham alongside a C-suite spanning CFO, COO, CTO, CSO, CMO, and VP Product functions. The company is in an early commercialization phase: customer count is small, revenue is undisclosed, and geographic footprint is expanding into Greenville and Richmond markets.
Brado AI firmographics
Firmographics- Name
- Brado AI
- Legal name
- Brado AI
- Website
- https://brado.ai
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Short description
- Brado AI provides a white-label, RAG-based conversational AI platform for health systems that engages patients, identifies clinical needs, and routes them to providers, sold as enterprise SaaS to regional and large health systems.
- Ownership category
- akta.pro rank
Brado AI industry classification
Industry- Product category
- Healthcare Patient Engagement Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
- akta.pro secondary industries
- Omnichannel Patient Communications & Contact Center (Voice/SMS/Email/Chat) (HLACAEAC), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Brado AI is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Brado AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Conversational Engagement Platform (CEP) SaaS/Subscription: Brado AI generates revenue through subscription-based licensing of its Conversational Engagement Platform to health systems. Each deployment is custom-configured and white-labeled to the health system's brand, services, clinical protocols, and operational goals. Revenue is derived from enterprise contracts with health systems seeking to extend provider reach, improve patient navigation, and reduce administrative burden. Pricing is custom/quote-based based on deployment scope, service lines, and health system size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise Health System Deployment |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Brado AI product offering
Product offeringCore offering
Brado AI develops and sells a white-label, AI-powered Conversational Engagement Platform (CEP) that uses conversational AI with retrieval-augmented generation to guide patients through healthcare journeys, match them to the right providers via ProviderIQ precision routing, and reduce administrative burden. The platform is custom-configured and deployed per health system, integrating with EHRs, scheduling systems, and call centers via open APIs, and is hosted on Microsoft Azure's HIPAA-eligible cloud infrastructure.
Product overview
Brado AI's product portfolio is anchored by the Conversational Engagement Platform (CEP), a white-label, AI-powered patient navigation and engagement platform configured per health system. The platform is augmented by ProviderIQ (acquired from Hatchleaf in April 2026), a precision routing and patient-provider matching module that uses real-world encounter data to improve specialty match rates and reduce time to care. Named deployments include Catherine (for Bon Secours Mercy Health, supporting dementia caregivers and orthopedics) and Mya (for Maryville University, supporting student enrollment). Each CEP deployment bundles GEO strategy, omni-channel campaign support, and the Mile Zero℠ targeting strategy for early-stage patient acquisition. The platform uses generative AI (RAG-based architecture with vetted content libraries), deployed on Microsoft Azure's HIPAA-eligible cloud, with open APIs connecting to EHRs, scheduling systems, and call centers.
Differentiator
Problem solved
Functional benefit
Brands
- CEP (Conversational Engagement Platform): AI-powered patient navigation solution that helps providers deliver trusted, on-demand support and guidance, extending provider reach and strengthening patient-provider connections.
Products and services
- Conversational Engagement Platform (CEP) A white-label, AI-powered patient navigation and engagement platform deployed per health system. Uses conversational AI with retrieval-augmented generation and vetted content libraries to guide patients through healthcare journeys from initial search to follow-up care. Integrates with EHRs, scheduling systems, and call centers via open APIs. Configured to each health system's brand voice, clinical protocols, and operational workflows. Includes the ProviderIQ precision routing capability (acquired from Hatchleaf in April 2026) and Mile Zero targeting strategy. Target customers are enterprise health systems.
- Mya — Student Engagement Platform An AI-powered conversational engagement platform for higher education institutions, providing 24/7 personalized student support throughout the prospecting and enrollment journey. Features real-time analytics and proactive outreach. Developed for Maryville University as part of their $21M multiyear AI investment, demonstrating the platform's extensibility beyond healthcare into student support services and enrollment optimization.
Quantifiable outcome
- Provider match specificity improved from under 50% to over 85% at Northwell Health pilot
- +6 more outcomes
Companies that use Brado AI
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Brado AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature5 records
Brado AI partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, primary, infrastructure, validation, supporting and adjacent.
- HatchleafcoreBrado AI acquired ProviderIQ from Hatchleaf, a clinical workflow management software company. ProviderIQ was co-developed by Dan Cokely and Dr. Arun Rai (Johns Hopkins). The acquisition integrates precision routing and patient-provider matching into Brado AI's CEP. As part of the transaction, Brado AI continues working with Hatchleaf founders Dr. Arun Rai, Dan Cokely, and Nick Mitilenes to further develop ProviderIQ.
- Accrete Health PartnersprimaryStrategic partnership with Accrete Health Partners, a holding company launched by Bon Secours Mercy Health (BSMH). Accrete made a strategic investment in Brado to develop Catherine, the first AI-powered conversational engagement platform for BSMH's dementia caregiver journey. Portfolio includes H2O.ai, Truveta Data, and Nordic Consulting Partners. Platform subsequently expanded into orthopedics and additional BSMH service lines.
- Microsoft AzureinfrastructureBrado AI's platform is hosted on Microsoft Azure's HIPAA-eligible cloud infrastructure, providing security, scalability, and reliability for the Conversational Engagement Platform.
- Johns Hopkins (Dr. Arun Rai)validationProviderIQ technology was co-developed with Dr. Arun Rai, a practicing urologist at Johns Hopkins, and validated through collaboration with Johns Hopkins. Dr. Rai's clinical expertise informed the precision routing and patient-provider matching capabilities.
- Google (Performance Max)supportingBrado AI utilizes Google Performance Max as part of its Mile Zero targeting strategy to connect with prospective patients at the beginning of their health journey, combining paid search with CEP-guided engagement.
- Maryville UniversityadjacentPartnership with Maryville University to launch Mya, an AI-powered conversational engagement platform for student support services and enrollment optimization. Developed through Brado (sister company to Brado AI) as part of Maryville's $21M multiyear AI investment. Demonstrates Brado's ability to apply conversational AI technology beyond healthcare.
Scale indicators11 records
Recent moves9 records
Expansion highlights7 records
Brado AI competitors and assessment
Company assessmentDirect peers
- Memora Health: AI-driven care navigation and patient engagement platform serving health systems and payers. Comparable in deploying conversational AI for patient journey management across clinical workflows.
- Syllable: AI-powered patient communication and navigation platform serving hospitals and health systems. Directly competes with Brado AI in conversational AI for patient access, scheduling, and front-door engagement.
- Luma Health: Patient engagement platform for health systems providing automated outreach, scheduling, and care navigation. Directly comparable to Brado AI in patient communication and access workflows.
- Avaamo: Enterprise conversational AI platform with a dedicated healthcare vertical, providing virtual assistants for patient engagement and provider workflows. Comparable in technology stack and target customers.
- Hippocratic AI: Healthcare-specialized conversational AI company building safety-focused LLM-powered agents for patient engagement and clinical workflows. Directly comparable to Brado AI in targeting health systems with conversational patient navigation technology.
- Notable (Notable Health): AI-powered patient scheduling and access platform for health systems, focused on automating intake, scheduling, and patient-provider matching. Comparable to Brado AI's CEP and ProviderIQ capabilities.
- Hyro AI: Conversational AI platform purpose-built for healthcare providers, including patient scheduling, routing, and engagement automation. Closely comparable to Brado AI's CEP in target customer and use case.
Broad incumbents
- Nuance Communications (Microsoft): Microsoft-owned conversational AI and clinical documentation platform serving large health systems. Operates broadly across clinical and patient engagement workflows, providing overlapping capabilities with Brado AI's CEP.
- LeanTaaS: AI-based health system operations platform for capacity, scheduling, and patient flow optimization. Comparable in serving health systems with AI-driven access and utilization improvement, overlapping with Brado AI's ProviderIQ capabilities.
- Kore.ai: Enterprise conversational AI platform with a healthcare-specific solution line for patient and provider engagement. Broader scope than Brado AI but competes in the same health system conversational AI category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Brado AI social profiles
Digital presenceBrado AI compliance and trust
Trust signalCompliance3 records
Brado AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brado AI leadership team
Management profileNumber of profiles
Profiles7 records
Brado AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brado AI M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brado AI
What does Brado AI do?
Brado AI develops and sells a white-label, AI-powered Conversational Engagement Platform (CEP) that uses conversational AI with retrieval-augmented generation to guide patients through healthcare journeys, match them to the right providers via ProviderIQ precision routing, and reduce administrative burden. The platform is custom-configured and deployed per health system, integrating with EHRs, scheduling systems, and call centers via open APIs, and is hosted on Microsoft Azure's HIPAA-eligible cloud infrastructure.
Is Brado AI a public or private company?
Brado AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Brado AI founded?
Brado AI was founded in 2026.
Where is Brado AI based?
Brado AI is headquartered in St Louis, United States, in the North America region.
How does Brado AI make money?
One revenue line is on record: conversational Engagement Platform (CEP) SaaS/Subscription.
Who are Brado AI's main competitors?
Direct peers on record are Memora Health, Syllable, Luma Health, Avaamo, Hippocratic AI, Notable (Notable Health) and Hyro AI. Broad incumbents are Nuance Communications (Microsoft), LeanTaaS and Kore.ai.
Does Brado AI have an API?
No public API is recorded for Brado AI.
What industry is Brado AI in?
Brado AI's product category is Healthcare Patient Engagement Software. Its primary akta.pro industry code is HLALABAJ, Patient Engagement, Education & Messaging Platforms (portal/CRM integrated), with a secondary code of HLACAEAC, Omnichannel Patient Communications & Contact Center (Voice/SMS/Email/Chat). Its NAICS code is 5132 and its SIC code is 7372.