Austin Rise FC

What Austin Rise FC does

Austin Rise FC is a semi-professional women's soccer club based in Austin, Texas, founded in July 2022 by five women: Amanda Lisberger, Rachelle D'Amico, Erin Webb, Bethany Cyrtmus-Davaul, and Katie Reed. The club is 100% women-owned and operates with a 1-10 person staff supplemented by contractors and interns. It competes in two primary competitions: the Women's Premier Soccer League (WPSL), the largest women's soccer league in the world with over 150 teams, and The Soccer Tournament (TST), a $1 million prize 7v7 soccer festival. The club runs an archive of seasons from 2023 onward, with the 2026 season currently underway against a mix of Texas regional and international opponents.

The club does not operate proprietary technology. Its technical footprint is composed of third-party platforms: Sports Thread for ticketing, Square for e-commerce merchandise, and standard social media channels (Instagram, Facebook, X, LinkedIn, TikTok) for fan engagement. The supporting product set includes season tickets, a merchandise range (jerseys, backpacks, stickers), and a newsletter subscription. Distribution is digital-first and Austin-concentrated, with matches played at local partner venues.

Austin Rise FC generates revenue from three streams: ticket sales (transaction-fee model via Sports Thread), merchandise sales (one-time purchases via Square), and corporate sponsorships and partnerships (recurring structure) led by primary partner Wanderlust Wine, with a broad tail of founding, team, and support partners across local Austin businesses. The go-to-market motion is community-led and event-driven, targeting women's soccer fans in the Austin metropolitan area, supported by grassroots marketing, social media, podcast appearances, and earned media coverage from local outlets (CBS Austin, Fox 7 Austin, KXAN, MySA).

Name

Austin Rise FC

Legal name

Austin Rise FC

Website

https://austinrisefc.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Austin Rise FC is a 100% women-owned, semi-professional women's soccer club founded in 2022 in Austin, Texas, competing in the WPSL and The Soccer Tournament (TST). It serves Austin-area fans, local sponsor businesses, and women soccer players through match tickets, merchandise, and sponsorships.

Ownership category

akta.pro rank

Product category

Semi-Professional Women's Soccer Club

NAICS

Sports Teams and Clubs (711211), Sporting and Athletic Goods Manufacturing (33992), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Meet & Invitational Organizers (MPAKADAC)

akta.pro secondary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Women's soccer club
• Semi-professional soccer
• Soccer match tickets
• Team merchandise sales
• Sports sponsorship activations

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue generated from match tickets sold through Sports Thread platform for WPSL games and TST tournament matches.
2. Merchandise Sales: Jerseys, backpacks, stickers, and other branded merchandise sold through Square e-commerce storefront.
3. Sponsorships and Partnerships: Corporate sponsorships from primary partner Wanderlust Wine, founding partners, team partners, and support partners who provide financial and in-kind support.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Austin Rise FC is a 100% women-owned, semi-professional women's soccer club based in Austin, Texas, that fields a team in the Women's Premier Soccer League (WPSL) and The Soccer Tournament (TST). The club sells match tickets and season passes to fans, operates a branded merchandise storefront, and offers sponsorship activation opportunities to brand partners aligned with women's sports.

Product overview

Austin Rise FC is a women's soccer club operating as a single unified organization rather than a platform with modules. The club offers two primary competitive programs: WPSL (Women's Premier Soccer League) participation and TST (The Soccer Tournament) competition. Supporting these core offerings are merchandise sales through their Square-powered shop, match and season tickets via SportsThread, and a newsletter subscription service for fan engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• WPSL Match Tickets Individual match tickets for Austin Rise FC's Women's Premier Soccer League (WPSL) home games, sold to Austin-area fans attending live women's semi-professional soccer matches.
• Team Merchandise Branded Austin Rise FC apparel and merchandise (including scarves and other team items) sold direct-to-consumer through the club's Square storefront to fans and supporters.
• Sponsorship Activations Sponsorship and brand activation packages offered to brand partners, providing visibility against Austin Rise FC's WPSL matches, TST participation, merchandise, and digital channels, and partnerships such as Austin Sports Commission and Cedars-Sinai.
• TST Tournament Participation Participation in The Soccer Tournament (TST), the club's competitive product line beyond WPSL, giving fans additional women's semi-professional soccer match content.

Quantifiable outcome

• WPSL expansion team in the Lone Star State with rapid growth
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered founding, primary, support and team.

• Austin Community Soccer AssociationfoundingStrategic or Co-development Partner · 1 July 2022Founding sponsor of Austin Rise FC. President Alissa Ziemianski serves as founding advisor of the club. Austin Community Soccer Association is a core founding partner in establishing the women's soccer club.
• Wanderlust WineprimaryOthersPrimary partner of Austin Rise FC. Wanderlust Wine provides primary sponsorship support for the women's soccer club.
• Los VerdesfoundingStrategic or Co-development PartnerFounding partner and Austin soccer supporter group. Los Verdes is an Austin-based soccer supporter organization that backs Austin Rise FC.
• McKallasterfoundingStrategic or Co-development PartnerFounding partner providing support to Austin Rise FC.
• La MurgasupportStrategic or Co-development PartnerSupport partner and Austin soccer supporter organization for Austin Rise FC.
• Dee Webb RealtyfoundingStrategic or Co-development PartnerFounding partner with Erin Webb (co-founder) associated through Dee Webb Realty branding.
• Dina McMearnteamStrategic or Co-development PartnerTeam partner providing business and professional support to Austin Rise FC.
• UT Health AustinteamStrategic or Co-development PartnerHealthcare partner providing medical and health services support to the club.
• SWBC Payroll+HRteamStrategic or Co-development PartnerPayroll and HR services partner for Austin Rise FC.
• CertiniateamTechnology or IntegrationBusiness management software partner providing operational technology support.
• Austin PartnersteamStrategic or Co-development PartnerBusiness consulting and advisory partner.
• Mad HippieteamStrategic or Co-development PartnerWellness and lifestyle brand partner.
• Newtown Pride FCteamStrategic or Co-development PartnerTST tournament partner team.
• Spice City Futbol ClubteamStrategic or Co-development PartnerTST tournament partner team.
• Odd Colored SheepteamStrategic or Co-development PartnerCreative/design partner for Austin Rise FC.
• Sports ThreadteamChannel Partner/ Reseller/ DistributorOfficial ticketing partner for Austin Rise FC matches. Sports Thread is the primary platform for ticket sales to WPSL and TST games.
• SubaruteamStrategic or Co-development PartnerAutomotive sponsor providing vehicle support.
• TacodelisupportStrategic or Co-development PartnerSupport partner - local food vendor sponsor.
• SietesupportStrategic or Co-development PartnerSupport partner - food brand sponsor.
• Soccer PostsupportStrategic or Co-development PartnerSupport partner - soccer equipment and merchandise retailer.
• The Cupcake BarsupportStrategic or Co-development PartnerSupport partner - local bakery for events.
• 1972 PubsupportStrategic or Co-development PartnerSupport partner - local pub sponsor.
• Thundercloud SubssupportStrategic or Co-development PartnerSupport partner - local food vendor for events.
• StreetSoccer USAsupportStrategic or Co-development PartnerSupport partner. Alissa Ziemianski serves as Director of Development for Street Soccer USA, connecting the organizations.
• WPSL LeagueprimaryStrategic or Co-development PartnerAustin Rise FC competes in the Women's Premier Soccer League, the largest women's soccer league in the world with over 150 teams.

Scale indicators4 records

Recent moves7 records

Expansion highlights14 records

Broad incumbents

• Angel City FC: NWSL professional women's soccer club in Los Angeles with a mission-driven, women-led ownership structure. Comparable to Austin Rise FC in mission/ownership DNA but operates at a vastly larger scale with celebrity investors and national sponsorship reach.
• North Carolina Courage: Established NWSL women's professional soccer club. Comparable in women's soccer category but operates at the top professional tier with multi-million-dollar player payrolls and league-distributed broadcast revenue.
• Racing Louisville FC: NWSL women's professional soccer club based in Louisville, KY. Comparable as a women's soccer property but at the professional tier with substantially larger revenue, roster investment, and league-level sponsorship distribution.
• San Diego Wave FC: NWSL professional women's soccer club based in Southern California. Comparable as a women's soccer organization but operates at the professional tier with full-time rosters, broadcast rights, and significantly larger sponsorship scale than Austin Rise FC.

Direct peers

• California Storm: One of the most established WPSL clubs in the U.S. Comparable as a women's semi-professional soccer organization operating in WPSL with similar revenue mix (tickets, merchandise, sponsorships).
• Boston Renegades: WPSL women's soccer club based in Massachusetts. Comparable as an independent women's semi-pro club competing in WPSL with similar grassroots/community-led operating model.
• SoCal FC: Southern California-based women's soccer club that has participated in The Soccer Tournament (TST). Directly comparable to Austin Rise FC as a tournament-focused women's soccer organization leveraging TST for visibility.
• Bay Area Cyberrays: WPSL women's soccer club based in the San Francisco Bay Area. Directly comparable in league, competitive structure, and community-driven women's soccer model.
• Houston Aces: WPSL women's soccer club in Houston, Texas. Comparable tier, league, and competitive geography, competing for Texas-based sponsorship dollars and amateur/semi-pro talent.
• Dallas Sting: Long-standing WPSL team based in the Dallas–Fort Worth area. Directly comparable as a Texas-region WPSL women's soccer club competing for similar players, sponsors, and fan base against Austin Rise FC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AustinRiseFC
• Facebookfacebook.com/p/Austin-Rise-FC-100088841523993
• LinkedInlinkedin.com/company/austin-rise-fc
• Instagraminstagram.com/austinrisefc/?hl=en
• TikToktiktok.com/@austinrisefc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Austin Rise FC