New Voters
New Voters is a Pennsylvania-based 501(c)(3) nonprofit that runs student-led voter registration drives and civic engagement programming across 500+ U.S. high schools, training 500+ fellows and reaching 300,000+ students.
- Company typePrivate
- Founded2017
- HeadquartersPaoli, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What New Voters does
New Voters is a 501(c)(3) nonprofit founded in 2017–2018 by Jahnavi Rao and headquartered in Paoli, Pennsylvania, focused on youth civic engagement with an emphasis on high school voter registration. The organization operates a student-led model, with approximately 90% of its 350+ team members under the age of 20, supported by a smaller core staff of 11–50. Its core service is executing voter registration drives inside high schools, having conducted 1,000+ drives since 2021 across 500+ schools in 42 states and reached 300,000+ students, of which 80,000+ have been civically engaged beyond initial registration.
The product surface extends well beyond one-off registration events. New Voters runs the NV250 Fellowship, which trains and places 500+ high school fellows with a $2,400-per-Fellow sponsorship model; the New Voters Research Network, a research arm that produces analysis on youth civic participation; the New Voters Collaborative, a coalition structure coordinating with organizations such as the League of Women Voters, NAACP, Sunrise Movement, When We All Vote, March For Our Lives, and the Women's March; a Voter Toolkit integrated with RockTheVote that generates school-specific registration links; a Youth Civic Hub resource platform; and a Mentorship Program that bridges high school participants into college and post-secondary civic life. Academic partnerships with Harvard, Princeton, UCLA, and CIRCLE at Tufts lend research credibility, and government relationships with the Arizona Department of Education and Pennsylvania state agencies institutionalize school access.
The business model is a diversified nonprofit funding stack with no single dominant revenue line. Individual donations are positioned at a $5-per-student-registered transactional hook, generating a long tail of small contributions. Foundation and corporate grants, including affiliation with Harvard Innovation Labs, provide unrestricted programmatic funding. The NV250 Fellowship introduces a $2,400-per-Fellow sponsorship layer that creates a quasi-per-seat funding mechanism. The organization has received external validation including the 2024 Bloomberg Businessweek Women of Worth award and inclusion in the 2020 UN Youth Solutions Report. The underlying technology stack is intentionally lean — RockTheVote for registration, Donorbox for donations, Substack for newsletters, and Google Forms for sign-ups — prioritizing operational scale over proprietary infrastructure.
New Voters firmographics
Firmographics- Name
- New Voters
- Legal name
- New Voters, Inc.
- Website
- https://new-voters.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Voters is a Pennsylvania-based 501(c)(3) nonprofit that runs student-led voter registration drives and civic engagement programming across 500+ U.S. high schools, training 500+ fellows and reaching 300,000+ students.
- Ownership category
- akta.pro rank
New Voters industry classification
Industry- Product category
- Youth Civic Engagement & Voter Registration Services
- NAICS
- Social Advocacy Organizations (8133), Civic and Social Organizations (8134), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)
- akta.pro secondary industries
- Electoral Support & Election Observation (BPADAGAA), Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI), Civic, Citizenship & Community Engagement Education (EDAAAEAI)
Keywords
Where New Voters is headquartered
LocationHeadquarters
- HQ city
- Paoli
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
New Voters business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: Tax-deductible donations from individuals supporting youth voter registration efforts. Donation of $5 registers one student to vote. Organization is a registered 501(c)(3) nonprofit.
- Corporate/Foundation Grants: Implied grant funding from partners and supporters. Harvard Innovation Labs has provided capital through Allston Venture Fund and Social Impact Fellowship Fund.
- Fellowship Sponsorship: Corporate sponsorship of NV250 Fellowship at $2,400 per Fellow, covering leadership training, organizing resources, mentorship, and hands-on civic engagement opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | NV250 Fellowship Sponsorship |
| Freemium | Pay-as-you-go | Student Voter Registration Drive Participation |
| Other | Pay-as-you-go | Individual Donation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
New Voters product offering
Product offeringCore offering
New Voters is a 501(c)(3) nonprofit that runs student-led high school voter registration drives, providing training, mentorship, and resources to high school students who organize voter registration efforts at their schools. The organization also runs the NV250 Fellowship leadership program, the New Voters Research Network for academic research on youth civic engagement, and the New Voters Collaborative coalition of youth-serving organizations. All services are free for students, funded through individual donations and foundation grants.
Product overview
New Voters operates as a nonprofit platform focused on youth civic engagement through voter registration, offering voter registration drives as its core product supplemented by the NV250 Fellowship leadership program, New Voters Research Network for academic studies, the New Voters Collaborative coalition, a Voter Toolkit with RockTheVote integration, Youth Civic Hub resources, and an internal mentorship program pairing student leaders with college mentors. The organization runs entirely on volunteer and student labor with no software product for external customers.
Differentiator
Problem solved
Functional benefit
Brands
- New Voters 250: A national initiative honoring the 250th anniversary of the U.S. by preparing the next generation of civic leaders. The NV250 Fellowship empowers 125 high school leaders to run 250 voter registration drives nationwide.
- New Voters Research Network
- New Voters Collaborative
Products and services
- High School Voter Registration Drives Student-led voter registration programs where high school students organize and run registration drives at their schools with mentorship, resources, training, and support from New Voters' national team. Free for participating students.
- NV250 Fellowship Year-long leadership program for 125 high school sophomores and juniors that provides training and resources to run voter registration drives and develop civic organizing skills, culminating in a 4-day Summer Intensive at the University of Maryland. Sponsorship available at $2,400 per Fellow.
- New Voters Research Network Academic research initiative that conducts research on high school political behavior, integrates youth insights, and aims to improve high school voting programs through evidence-based research.
- New Voters Collaborative Coalition of youth-serving and pro-democracy organizations committed to high school voting, published as a contributor platform on Teen Vogue.
- Youth Civic Hub Resource platform for youth civic engagement providing tools, guides, and community connections for young people interested in democratic participation, hosted at youthcivichub.org.
Quantifiable outcome
- 300,000+ students reached through educational efforts
- +5 more outcomes
Companies that use New Voters
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
New Voters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
New Voters partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core, major and minor.
- Harvard Votes Challenge / Boston Votes!coreCollaboration with Harvard Kennedy School to engage high schools in greater Boston area through civic mentorship. First summit held November 2019 at 18 local high schools. Jahnavi Rao served as Director of Boston Votes! at Harvard Kennedy School.
- Harvard UniversitycoreHigher education partner; provides mentorship through Harvard students; received capital from Harvard Innovation Labs Allston Venture Fund and Social Impact Fellowship Fund.
- CIRCLE at TuftsmajorHigher education research partner specializing in youth civic engagement research.
- Princeton UniversitymajorHigher education partner contributing to youth civic engagement efforts.
- UCLAmajorHigher education partner supporting student involvement and alumni engagement.
- League of Women VotersmajorThink tank/NGO partner providing civic education resources and voter engagement expertise.
- Data for ProgressmajorThink tank partner providing research and data analysis for youth civic engagement.
- Sunrise MovementmajorNGO partner in youth civic engagement and climate activism.
- When We All VotemajorCivic engagement organization partnering on voter registration initiatives.
- NAACP Youth & CollegemajorCivil rights organization partnership for youth voter engagement.
- Women's MarchmajorPartner organization supporting youth civic engagement initiatives.
- March For Our LivesmajorPartner organization in youth civic engagement.
- Congressman Ro Khanna's OfficeminorGovernment agency partnership for civic engagement initiatives.
- PA State Senator Carolyn ComittaminorGovernment partnership for Pennsylvania high school voting legislation.
- Arizona Department of EducationcoreOfficial partnership to present the Young Voter Registration Challenge to recognize students running voter registration drives. Winners recognized by Arizona Department of Education and State Board of Education.
- Monterey County Elections OfficeminorGovernment partnership for voter registration initiatives.
- Center for Democracy and Civic Engagement (University of Maryland)majorJahnavi Rao serves as Senior Fellow; research and academic partnership.
- Vote Early DaymajorCoalition partner for early voting promotion.
- 18by VotemajorYouth voter engagement coalition partner.
- PA Youth VotemajorPennsylvania-focused youth voter engagement coalition.
- YVotemajorYouth voting initiative partner.
- ActivateGenZminorGen-Z activation partner.
- Our TurnminorYouth organizing partner.
- CivXNowmajorCivic education coalition partner.
- Committee of SeventyminorPhiladelphia government and elections partner.
- Asian Texans for JusticeminorTexas-based civic engagement partner.
- League of Women Voters of DCminorWashington DC voter engagement partner.
- College of Education, University of MarylandmajorAcademic partnership for civic education research and programs.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
New Voters competitors and assessment
Company assessmentEmerging players
- DoSomething: A youth social change nonprofit that mobilizes young people around causes including civic engagement. Comparable peer for the youth-led volunteer model and the demographic overlap of Gen-Z organizers.
- Campus Vote Project: A program focused on increasing student voter registration and participation on college campuses. Comparable as a peer in the student-voter engagement space, though it targets college students rather than high schoolers.
- Students Learn Students Vote Coalition: A nonpartisan coalition of higher education institutions and organizations focused on increasing student voter participation. Comparable peer in the student voter engagement ecosystem with overlapping coalition-style programming.
Direct peers
- HeadCount: A nonpartisan voter registration nonprofit leveraging live music, cultural events, and celebrity partnerships to register young voters. Comparable peer with a similar youth-targeted voter registration mission and high-school/college demographic overlap.
- Rock The Vote: One of the largest youth voter registration organizations in the U.S. and the actual platform New Voters integrates with. Comparable as a peer that runs voter registration drives targeting young voters, with overlapping toolkits and partner ecosystems.
- When We All Vote: A nonpartisan voter registration and civic engagement organization co-founded by Michelle Obama. Directly comparable as a peer nonprofit focused on voter registration and turnout, with similar target demographics and partner-driven school and community outreach.
Broad incumbents
- NextGen America: A large advocacy and civic engagement organization focused on young voters. Comparable as a broader incumbent in the youth civic engagement space with significantly more resources and a paid organizing infrastructure.
- NAACP Youth & College: A division of the NAACP focused on engaging young people in civic and voter engagement. Comparable as a partner and thematic peer running youth voter mobilization, with a wider advocacy portfolio.
- Civic Nation: A nonprofit that builds and incubates civic engagement initiatives, including ones focused on youth and student voters. Comparable as a broader peer in the civic engagement organizing space with campaign-style programming.
- League of Women Voters: Established civic organization that is an explicit partner of New Voters. Comparable as a broader civic engagement peer with voter registration, voter education, and advocacy programs that overlap with New Voters' mission.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
New Voters social profiles
Digital presenceNew Voters compliance and trust
Trust signalCompliance1 record
New Voters financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Voters leadership team
Management profileNumber of profiles
Profiles6 records
New Voters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Voters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Voters
What does New Voters do?
New Voters is a 501(c)(3) nonprofit that runs student-led high school voter registration drives, providing training, mentorship, and resources to high school students who organize voter registration efforts at their schools. The organization also runs the NV250 Fellowship leadership program, the New Voters Research Network for academic research on youth civic engagement, and the New Voters Collaborative coalition of youth-serving organizations. All services are free for students, funded through individual donations and foundation grants.
Is New Voters a public or private company?
New Voters is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was New Voters founded?
New Voters was founded in 2017. It employs 11 to 50 people.
Where is New Voters based?
New Voters is headquartered in Paoli, United States, in the North America region.
How does New Voters make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate/Foundation Grants and fellowship Sponsorship.
Who are New Voters's main competitors?
Emerging players on record are DoSomething, Campus Vote Project and Students Learn Students Vote Coalition. Direct peers are HeadCount, Rock The Vote and When We All Vote. Broad incumbents are NextGen America, NAACP Youth & College, Civic Nation and League of Women Voters.
Does New Voters have an API?
No public API is recorded for New Voters.
What industry is New Voters in?
New Voters's product category is Youth Civic Engagement & Voter Registration Services. Its primary akta.pro industry code is BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy, with a secondary code of BPADAGAA, Electoral Support & Election Observation. Its NAICS code is 8133 and its SIC code is 8200.