What Morgan Marine does

Morgan Marine is a family-run boatyard and authorized marine dealer founded in 1972, headquartered at the Boatyard, Shipyard Estate, Brightlingsea, Essex. The company sells new boats from three premium OEMs — Jeanneau (Cap Camarat, Merry Fisher, NC, DB ranges), Highfield (aluminium RIBs across Sport, Patrol, Classic, Ultralite, DL, and ADV series), and Nimbus (Commuter, Coupe Cruiser, Weekender, Tender ranges) — alongside a used-boat brokerage service. Pricing spans entry-level tenders from approximately £1,350 to premium motorboats exceeding £129,000, with mid-range RIBs clustering between £15,000 and £50,000. Morgan Marine's product offering is supported by full in-house boatyard services, including maintenance, repairs, rigging, commissioning, sea trials, secure storage, and a park-and-launch service, performed by engineers including staff with F1 motor racing experience.

Revenue is generated across five streams: new boat sales (one-time unit purchases), used boat brokerage, marine engineering and workshop services, chandlery and outboard engine sales (through a 600 sqm showroom and online store at morganmarinechandlery.com), and spare parts (Jeanneau and Prestige). Ancillary revenue is supported by boat finance and insurance referral. The customer base is dominated by individual UK recreational boat owners, with secondary segments in commercial operators (sailing clubs, rescue services, charter) and superyacht owners seeking tenders. Distribution is direct via the boatyard, online enquiry, the Southampton Boat Show, and UK-wide delivery.

Since 2025, Morgan Marine has operated within Morgans Group, a five-brand UK boating platform that includes Morgan Marine Chandlery, Fox's Marina, Fox's Chandlery, and Fox's Yacht Sales, following the acquisition of Fox's Marina & Chandlery. The group now runs two full-service boatyards. Morgan Marine has been recognized as Jeanneau UK Dealer of the Year in 2020, 2022, and 2024, and as Highfield Dealer of the Year in 2024, supported by 173 Google reviews with an Excellent rating.

Name

Morgan Marine

Legal name

L H Morgan & Sons (Marine) Ltd

Website

https://morganmarine.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Morgan Marine is a family-run UK boatyard and authorized marine dealer (Jeanneau, Highfield, Nimbus) offering new and used boat sales, in-house marine engineering, chandlery, and full lifecycle boat ownership services, operating within the five-brand Morgans Group.

Ownership category

akta.pro rank

Product category

Marine Boat Dealership and Boatyard Services

NAICS

Boat Dealers (441222), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Luxury Yacht Systems Integration & Commissioning (Shipyard) (IMAJAMAI)

Keywords

• Boat dealership
• Marine engineering
• Boatyard services
• Marine chandlery
• Used boat brokerage

Headquarters

HQ city

Brightlingsea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Boat Sales: Authorized dealer of new Jeanneau, Highfield, and Nimbus boats. Customers purchase boats with various engine options and accessories.
2. Used Boat Brokerage: Brokerage services for used boats including buying and selling pre-owned vessels.
3. Marine Engineering Services: Boat maintenance, repairs, storage, and workshop services from their equipped boatyard facility.
4. Chandlery Products: 600 square metre showroom with marine equipment, accessories, clothing, and outboard engines sold through both online and in-store channels.
5. Spare Parts: Jeanneau and Prestige spare parts supply.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Morgan Marine is an authorized UK dealer for new boats from Jeanneau, Highfield, and Nimbus, and a broker of used boats. The company operates a full-service boatyard at Brightlingsea, Essex, providing in-house marine engineering, rigging, commissioning, sea trials, handover training, and secure boat storage, supported by a 600 square metre chandlery showroom selling marine equipment, clothing, and outboard engines.

Product overview

Morgan Marine is a family-run boatyard and authorized dealer offering new and used boats across multiple premium brands (Jeanneau, Highfield, Nimbus) along with comprehensive marine services. Their boat sales business is complemented by in-house boatyard facilities, marine engineering, chandlery retail, and supporting services including finance, insurance, handover training, and boat storage. Highfield RIBs dominate their portfolio across Sport, Patrol, Classic, Ultralite, DL, and ADV series, while their Jeanneau offerings include Cap Camarat, Merry Fisher, NC, and DB ranges. Nimbus boats cover Commuter, Coupe Cruiser, Weekender, and Tender segments.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales (Jeanneau, Highfield, Nimbus) Authorized UK dealer of new motor boats and aluminium RIBs from Jeanneau, Highfield, and Nimbus, including full in-house rigging, commissioning, sea trials, and handover. Customers include individual boat owners and commercial operators.
• Used Boat Brokerage Brokerage of pre-owned boats including brands such as Patriot and Ribquest, offering valuation, listing, and sales support to buyers and sellers.
• Boatyard and Marina Services Private boatyard in Brightlingsea, Essex offering secure boat storage, maintenance, repairs, and workshop facilities for boat owners.
• Marine Engineering and Repairs Boat maintenance and repair services performed by skilled marine engineers (some with F1 motor racing experience) from the in-house Brightlingsea workshop.
• Chandlery and Marine Equipment Retail 600 square metre chandlery showroom and online store selling marine hardware, paints, electrics, electronics, rope, fenders, outboard engines, clothing, and footwear.
• Boat Handover and Training Comprehensive handover and training provided to new boat owners to ensure they can safely operate their vessel.
• Park and Ride Boat Launching Service Boat launching, retrieval, and parking service from the Brightlingsea boatyard for convenient water access.
• Boat Finance Flexible boat finance options arranged to help customers purchase boats with manageable payment plans.
• Boat Insurance Boat insurance services arranged for customers to cover risks and liabilities of vessel ownership.
• We Buy Your Boat Direct purchase of used boats from sellers, allowing quick transactions outside of brokerage listing.
• Sell Your Boat Brokerage Brokerage service helping customers sell their boats via Morgan Marine's network and customer base.
• Jeanneau and Prestige Spare Parts Supply of genuine Jeanneau and Prestige spare parts to boat owners and service customers.
• Jeanneau Motor Boats Authorized sale of Jeanneau motor boats including Cap Camarat (center console and walk-around), Merry Fisher (cruisers and sport fishing), NC (weekenders), and DB (flybridge) ranges, with on-site rigging and commissioning.
• Highfield Aluminium RIBs Authorized sale of Highfield aluminium RIBs across Sport, Patrol, Classic, Ultralite, DL, and ADV ranges, featuring deep-V hulls with ORCA Hypalon or PVC tubes.
• Nimbus Boats Authorized sale of Nimbus boats across Commuter, Coupe Cruiser, Day Cruiser/Weekender, and Tender ranges, designed for coastal cruising and day boat activities.
• Outboard Engines (Honda, Yamaha, Suzuki) Sale of outboard engines from Honda (BF20-BF350), Yamaha (F15 and larger), and Suzuki (DF20-DF100) for both new boat specifications and chandlery retail customers.

Quantifiable outcome

• Jeanneau Dealer of the Year award won in 2020, 2022, and 2024
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• JeanneaucoreChannel Partner/ Reseller/ DistributorAuthorized UK dealer for Jeanneau motor boats since 2004 (20+ years). Offers full range including Cap Camarat, Merry Fisher, NC, and DB series. Won Jeanneau UK Dealer of the Year in 2020, 2022, and 2024.
• Highfield BoatscoreChannel Partner/ Reseller/ DistributorAuthorized UK dealer for Highfield aluminum RIBs and tenders. World's number one aluminum hulled RIB manufacturer. Won Highfield Dealer of the Year 2024. Stocks full range including Sport, Patrol, Classic, UL, and DL series.
• Nimbus BoatscoreChannel Partner/ Reseller/ DistributorAuthorized UK dealer for Nimbus boats including Commuter, Coupe Cruiser, Day Cruiser, and Tender series.
• Morgans GroupcoreStrategic or Co-development PartnerParent company bringing together 5 specialist boating brands: Morgan Marine, Morgan Marine Chandlery, Fox's Marina, Fox's Chandlery, and Fox's Yacht Sales. Morgan Marine acquired Fox's Marina & Chandlery in 2025, expanding to 2 full-service boatyards.
• Fox's MarinacoreStrategic or Co-development PartnerAcquired in 2025 as part of Morgans Group expansion. Century of heritage, based in Suffolk, providing exceptional waterside facilities and berths.
• Fox's Yacht SalesminorChannel Partner/ Reseller/ DistributorPart of Morgans Group, represents Beneteau Sailboats, Beneteau Motorboats, and Wellcraft brands.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Boats.co.uk: Major UK online and showroom boat retailer selling new and used boats across multiple brands with brokerage services. Direct competitor in UK boat retail with multi-brand approach similar to Morgan Marine.
• Burton Waters: UK inland marina and boat sales operation in Lincolnshire offering new and used boats from multiple brands with chandlery and berthing services. Comparable multi-service boatyard and dealership model.
• Berthon International: Established UK yacht brokerage and new boat dealer with multiple locations, offering premium brands and full marine services. Comparable multi-location dealer model serving UK recreational boating market.
• Hamble Yacht Brokers: UK yacht brokerage on the South Coast specializing in used sailboats and motor yachts. Comparable dealer/broker hybrid model serving UK recreational boating customers.
• Clipper Marine: UK boat sales and brokerage business with showroom locations offering new and pre-owned motorboats across premium brands. Direct competitor in UK multi-brand boat retail segment.
• Ancasta International Boat Sales: Largest UK multi-brand boat dealer network selling Jeanneau, Beneteau, Lagoon, and other premium brands across multiple locations with brokerage and marine services. Directly comparable authorized-dealer business model with overlapping Jeanneau franchise.
• Sea Ventures: UK authorized Jeanneau dealer offering motorboats and yachts across the South Coast, directly competing with Morgan Marine for Jeanneau franchise customers and overlapping brand portfolio.

Broad incumbents

• Princess Yachts: Major UK luxury motor yacht manufacturer selling globally through dealer network. Broader incumbent in UK marine industry; Morgan Marine would be a potential sales channel partner for premium yachts.
• Sunseeker International: Leading UK luxury motor yacht manufacturer with global dealer network. Established marine incumbent operating at much larger scale than Morgan Marine but in adjacent UK marine value chain.

Others

• Force 4 Chandlery: UK chandlery retailer with multiple stores selling marine equipment, electronics, and clothing. Adjacent peer for Morgan Marine's chandlery business and supplies ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/morganmarineuk
• Facebookfacebook.com/morganmarineuk
• LinkedInlinkedin.com/company/morgan-marine-essex-uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morgan Marine