Hector

What Hector does

Hector is an Amazon AdTech platform built to consolidate fragmented advertising workflows for brands and agencies selling on Amazon. Founded in 2023 and operating through Hector AI Global Inc (Delaware) and Neon Digital Media Pvt. Ltd. / NDM Marketing Private Limited (India), the company unifies Amazon DSP, Sponsored Ads (Products, Brands, Display), and Amazon Marketing Cloud (AMC) into a single dashboard with rule-based automation, granular dayparting, and natural-language query interfaces. Core technical components include Amazon Marketing Stream ingestion (hourly metrics with ~90-minute delay), AMC-derived attribution and audience creation without SQL, bulk auto-campaign creation, and an Agentic Audit Framework that autonomously generates optimization recommendations across bid, placement, and search-term signals.

The platform's product surface has expanded in 2024 to include Self-Serve Amazon DSP with pay-as-you-go pricing ($250/month entry plus percentage of ad spend), a Managed tier at $1,000/month, HectorGPT for natural-language queries, Rapid Retail Analytics for near-real-time sales visibility, and Q-Commerce reporting for Blinkit, Zepto, and Big Basket Instamart. Multi-marketplace coverage now spans Amazon, Flipkart, and Myntra. Customer logos include Tata Consumer Products, Bajaj Consumer Care, Marico, Emami, Duroflex, Arvind, Noise, Minimalist, Pilgrim, and Campus, alongside international cases such as LeCalla (UK/Germany expansion).

The go-to-market blends product-led growth (self-serve sign-up, no credit card, 15-minute integration) with demo-driven enterprise sales and an agency channel for multi-brand DSP management. The company is privately held with no disclosed external funding, holds ISO 27001:2022 and SOC 2 Type 2 certifications, and operates with a small team (11-50 employees) from its Mumbai APAC hub and Dover, Delaware headquarters.

Name

Hector

Legal name

Hector (Inc), a Neon Digital Media Pvt. Ltd.

Website

https://hectorai.live

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Hector is an Amazon AdTech platform that unifies DSP, Sponsored Ads, and Amazon Marketing Cloud workflows with AI-powered automation for brands and agencies selling on Amazon and other marketplaces.

Ownership category

akta.pro rank

Product category

Amazon Advertising Optimization Software (AdTech)

NAICS

Software Publishers (5132), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

akta.pro secondary industries

AI/ML Revenue Optimization Platforms & Decision Automation (THALAOAM), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Amazon ads optimization
• Amazon DSP platform
• Amazon Marketing Cloud analytics
• Sponsored ads automation
• Marketplace advertising software

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. DSP Platform Fees: Self-serve tier at $250/month flat fee plus percentage-based fees on ad spend (6% for <$20k, 5% for $20k-$50k, 4% for >$50k monthly spend). Managed service tier at $1000/month plus percentage-based fees. Revenue scales with client ad spend volume.
2. Sponsored Ads Management: Platform access bundled with Sponsored Ads optimization services including rule-based automation, dayparting, and AMC insights. Free Self-Serve DSP and AMC Audience Creation included for first 3 months.
3. Agency Multi-Brand Management: Agencies can manage DSP ad accounts for multiple brands through single tool with individual brand access, generating revenue per brand/account managed.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hector is an AI-powered Amazon AdTech platform that unifies self-serve Amazon DSP, Amazon Marketing Cloud (AMC) insights and audience creation, and Sponsored Ads (Products, Brands, Display) optimization into a single growth engine for brands and agencies selling on Amazon and other marketplaces. The platform delivers rule-based and AI-driven automation (bulk auto campaign creation, dayparting, HectorGPT search, Agentic Audit Framework), real-time retail analytics from Amazon Marketing Stream, and multi-marketplace coverage that includes Flipkart, Myntra, and Indian quick-commerce platforms.

Product overview

Hector is a next-gen Amazon AdTech platform built as a unified suite that combines self-serve Amazon DSP, Amazon Marketing Cloud (AMC) insights and audience creation, Sponsored Ads optimization, and intelligent automation into a single dashboard. The core platform is Hector (Amazon Ads Optimization Platform), which serves as the unified growth engine for brands and agencies. It encompasses the Amazon Ads Optimization Suite (covering Sponsored Products, Sponsored Brands, and Sponsored Display), the Amazon DSP module (pay-as-you-go, self-serve programmatic), and the AMC Insights & Audiences module (no-SQL interface to Amazon's data clean room). Key supporting features include HectorGPT (AI-powered natural language search), Rule-Based Automation, Granular Dayparting, Bulk Auto Campaign Creation, Keyword/ASIN Harvesting, Unified Ad+Organic Dashboard, Rapid Retail Analytics, Amazon Marketing Stream integration, AMC Audience Performance View, and the Agentic Audit Framework. The platform also includes a dedicated Flipkart Ads Optimization module for multi-marketplace coverage, and Q-Commerce Reports for Blinkit, Zepto, and Big Basket Instamart. All modules share the same unified dashboard architecture with live reporting, cross-linked filters, and data-driven automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Hector Amazon Ads Optimization Platform Next-generation Amazon AdTech platform that unifies self-serve DSP, AMC insights and audiences, real-time reporting, and intelligent automation into a single scalable growth engine for brands and agencies advertising on Amazon. Covers Sponsored Products, Sponsored Brands, Sponsored Display, and DSP under one dashboard.
• Amazon Ads Optimization Suite Comprehensive Sponsored Ads management for Products, Brands, and Display with granular reporting, rule-based automation, dayparting, keyword harvesting, and unified Seller/Vendor dashboards. Live data available within 4 hours of integration.
• Amazon DSP (Demand-Side Platform) Pay-as-you-go self-serve Amazon DSP enabling programmatic ad buying across Amazon-owned and third-party properties with audience targeting, campaign automation, advanced reporting, multiple ad formats (display, video, CTV), creative management, and budget pacing controls. No upfront fee, no minimum spend, $50 minimum wallet top-up.
• Amazon Marketing Cloud (AMC) Insights & Audiences No-SQL interface for Amazon Marketing Cloud enabling path-to-conversion analysis, multi-touch attribution, audience overlap analysis, customer lifetime value insights, and custom audience creation (lookalike, add-to-cart, high-value customer, search-term-based). Integrates AMC data directly into Sponsored Ads and DSP decisions for closed-loop optimization.
• Hector Sponsored Ads Platform Dedicated platform for Sponsored Products, Sponsored Brands, and Sponsored Display with rule-based automation, smart search (HectorGPT), bulk campaign creation, advanced dayparting, consolidated ad + organic reports, child ASIN-level insights, and unified Seller/Vendor dashboard. 15-minute integration with live data in 4 hours.
• Flipkart Ads Optimization Platform module for managing Flipkart advertising campaigns including PCA (Product Contextual Ads), PLA (Product Listing Ads), and Brand campaigns. Provides one-page comprehensive Flipkart ads report, ad + organic performance visualization, region-wise sales analytics, product reports, and keyword/product grouping. Flipkart data updated every 24 hours.

Quantifiable outcome

• 34% ACoS reduction within 90 days
• +6 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability9 records

Feature11 records

Partnerships

Three partnerships are on record, tiered core and secondary.

• Amazon AdscoreTechnology or IntegrationDeep API integration with Amazon Ads platform enabling data import, campaign management, and performance analytics across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.
• Amazon Marketing Cloud (AMC)coreTechnology or IntegrationPlatform provides AMC insights and audience creation capabilities, allowing users to analyze cross-channel performance and build custom audiences without SQL.
• Flipkart AdssecondaryTechnology or IntegrationIntegration with Flipkart advertising platform for campaign reporting and optimization across the Flipkart marketplace.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Teikametrics: Teikametrics offers AI-powered Amazon and Walmart advertising optimization with bid management, dayparting, and marketplace analytics. It directly overlaps Hector's Sponsored Ads, DSP, and AI-driven automation features.
• Pacvue: Pacvue is a leading Amazon and retail media AdTech platform offering DSP, AMC, sponsored ads optimization, and automation for brands and agencies. It is the most direct competitor to Hector in the unified Amazon advertising optimization category.
• Quartile: Quartile is an Amazon advertising optimization platform specializing in AI-driven PPC management, DSP, and cross-channel retail media. It directly competes with Hector in AI-powered Amazon ad automation.
• AdScale: AdScale is an AI-driven advertising optimization platform for e-commerce, including Amazon, Google, and Facebook. It competes with Hector on AI-powered cross-channel ad optimization and automation.
• Perpetua: Perpetua provides e-commerce advertising optimization across Amazon, Walmart, and Instacart with DSP, sponsored ads, and analytics tools. Its Amazon DSP and Sponsored Ads automation stack competes head-to-head with Hector's core offerings.
• Jungle Scout: Jungle Scout provides Amazon seller tools including product research, keyword tracking, and an AI-powered advertising platform. It overlaps Hector's audience of Amazon sellers seeking advertising optimization.
• Helium 10: Helium 10 is a comprehensive Amazon seller suite covering keyword research, product research, and advertising optimization (Adtomic). It is a direct competitor to Hector for the Amazon seller and advertiser persona.
• Scale Insights: Scale Insights offers Amazon PPC automation, DSP, and analytics for brands and agencies. It is a direct competitor in the Amazon advertising automation and AI-driven bid management category.

Regional players

• Flywheel (formerly Northbeam): Flywheel is a digital commerce agency and Amazon advertising partner offering managed services and proprietary technology. It serves as a comparator for Hector's managed service tier and agency-channel positioning in adjacent markets.

Broad incumbents

• Amazon Ads (native): Amazon's own advertising console, AMC UI, and DSP are increasingly offering features that overlap with third-party platforms like Hector. As Amazon's native tooling matures, it represents both a partnership opportunity and a competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hectorai

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hector