YouShop

What YouShop does

YouShop (legal entity: YouShop Tecnologia, Serviços e Pagamentos LTDA - ME) is a Florianópolis-based Brazilian technology company that operates an all-in-one e-commerce and digital sales platform for online businesses, primarily digital product producers, information/infoproduct entrepreneurs, and influencers. Core product modules include a high-approval checkout (claimed 97% approval rate with order bumps and upsells), a multilayered payment gateway supporting credit card, Pix, and boleto, a proprietary pixel for high-accuracy Google and Meta traffic attribution, and a digital payment processing layer executed through payment partner Asaas Gestão Financeira. The company also operates YouClass (a members area and community hub hosting 200+ info producers and 50k active students) and YouCall (a televendas service using phone, WhatsApp, SMS, and email to lift average ticket for physical-product sellers).

The company's go-to-market combines a self-serve product-led motion for individual creators with an 'expert consultation' sales motion for larger operators requiring migration, custom configuration, or full-scale deployment. Additional service modules include Sales Recovery, Migration Assistant (completed in under 72 hours), Chargeback Monitoring (claimed up to 40% reduction), Buyer Support (24/7), Sales Funnel Audit, and Technical Customizations — wrapping the technology stack in a services layer. Multi-currency support (USD, EUR, GBP) and international sales visibility indicate expansion beyond the Brazilian core into North America, Europe, and Asia-Pacific markets. Marketing relies on the company's website, WhatsApp business communication, and mobile apps published on Google Play and the App Store under a dedicated YouShop Creator sub-brand.

Revenue mechanics are transaction-based: YouShop charges tariffs/fees on values received by producers and affiliates, automatically deducted from each payment; rate schedules are not publicly disclosed and may be individually negotiated. A referral program (YouShop Promoter) pays existing users up to 1.5% of commissions paid by referred users over 12 months, and receivables anticipation is offered as a secondary revenue stream. The company is privately held with no disclosed venture capital funding, no parent company, and no published financial revenue figures — only cumulative platform transaction metrics of +1M approved sales and R$500M+ transacted in digital and physical products are publicly claimed. Customer concentration is dispersed across thousands of SMB creators, with 16 brand logos highlighted as social proof but no single enterprise anchor visible.

Name

YouShop

Legal name

YouShop Tecnologia, Serviços e Pagamentos LTDA - ME

Website

https://youshop.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

YouShop is a Florianópolis-based Brazilian fintech that operates an all-in-one checkout, payment gateway, and members-area platform for digital product producers and creator/influencer SMBs, monetizing via transaction fees and supplementary services like migration, chargeback monitoring, and telesales.

Ownership category

akta.pro rank

Product category

E-commerce Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL)

akta.pro secondary industries

Integrated Payment Processors (PSP/Acquirer) (FSAMABAA), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

Keywords

• Digital commerce platform
• Payment gateway services
• Checkout optimization
• Creator monetization tools
• Membership area software

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Transaction/Intermediation Fees: YouShop charges fees (Tarifa) on values received by producers/affiliates, automatically deducted from each payment received. The fee structure is displayed in the user panel and may be modified based on negotiated exceptions.
2. YouShop Promoter Affiliate Program: Referral program where existing producers/affiliates earn up to 1.5% of total commissions paid by referred users over 12 months, calculated on commissions received minus YouShop fees.
3. Receivables Anticipation: Producers/affiliates can contract early payment of credit card receivables, subject to formalization and potential retention for chargeback coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

YouShop provides an all-in-one e-commerce and digital payment platform that enables creators, infoproducers, and digital entrepreneurs to sell physical and digital products online. The platform combines a conversion-optimized checkout (with claimed 97% approval rate), a members area (YouClass) for course delivery, proprietary pixel-based traffic tracking, and a multilayered payment gateway (credit card, Pix, boleto). It also offers supplementary services including sales recovery, migration assistance, chargeback monitoring, and 24/7 buyer support.

Product overview

YouShop is an all-in-one e-commerce platform that combines technology, services, and intelligence for selling digital and physical products. The core YouShop Platform serves as the main offering, while YouClass provides members area functionality for digital courses and community engagement. YouCall enables televendas for physical product sellers. The platform includes integrated modules for Digital Checkout (with 97% approval rate), Digital Payment Gateway, and Data & Analytics with proprietary pixel tracking for Google and Meta. YouShop also offers supplementary services including Sales Recovery, Migration Assistant, Chargeback Monitoring, Buyer Support, Sales Funnel Audit, and Technical Customizations. A Creator sub-brand targets influencers seeking to monetize their audiences. The platform processes payments through Asaas and supports international sales in USD, EUR, and GBP.

Differentiator

Problem solved

Functional benefit

Brands

• YouClass: Members area/learning management system offered by YouShop for digital content delivery and community management.
• YouCall

Quantifiable outcome

• 97% payment approval rate on checkout transactions
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Asaas Gestão Financeira Instituição de Pagamento S.A.coreTechnology or IntegrationAsaas is the primary payment processing partner responsible for liquidity and settlement of receivables to producers and affiliates. YouShop's payment intermediation is operationalized through Asaas, which handles payment processing infrastructure including credit card, Pix, and boleto transactions. Users automatically adhere to Asaas terms of use when using the platform.
• Meta (Facebook)coreTechnology or IntegrationMeta is integrated through YouShop's proprietary pixel technology which achieves top match rating on Meta's platform for high-accuracy traffic source attribution. The pixel enables precise tracking and attribution of sales from Meta advertising campaigns.
• GooglecoreTechnology or IntegrationGoogle is integrated through YouShop's exclusive pixel technology which achieves maximum score on Google Ads for high-accuracy traffic source attribution. The pixel enables precise tracking and attribution of sales from Google advertising campaigns.
• ACATEminorStrategic or Co-development PartnerACATE (Associação Catarinense de Empresas de Tecnologia) is shown as a partner organization. ACATE is a technology association representing tech companies in Santa Catarina, Brazil.
• Cubo ItaúminorStrategic or Co-development PartnerCubo Itaú is shown as a partner organization. Cubo Itaú is a startup accelerator/coworking space focused on fintech and technology startups in Brazil.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Thinkific: Course creation and membership platform targeting creators and educators. Overlaps with YouShop's YouClass members area offering, though Thinkific focuses more on course delivery than payment infrastructure and serves primarily English-speaking markets.
• Lastlink: Brazilian membership and recurring billing platform for infoproducers, offering checkout, subscription management, and members area. Directly comparable to YouClass in targeting Brazilian creators with similar bundled subscription tooling.

Broad incumbents

• Stripe: Global payments infrastructure platform offering checkout, payment processing, and developer APIs. Represents the broader incumbent that YouShop's international expansion ambitions must compete against, though YouShop's SMB creator focus and bundled services differ from Stripe's developer-led model.
• Mercado Pago: Latin American payments platform embedded in the Mercado Livre ecosystem, offering checkout, Pix, credit, and merchant financing. Competes with YouShop for Brazilian and regional SMB merchants with significantly greater scale and balance sheet.
• Asaas: Brazilian payment institution (IP) and YouShop's core infrastructure partner providing credit card, Pix, and boleto processing. Asaas is also a broad incumbent offering its own checkout and digital account services that compete for the same SMB merchant base.
• Pagar.me: Brazilian payment processor (owned by Stone Co.) providing payment gateways, split payments, and digital account services. Operates in the same PSP/acquirer space underlying YouShop's checkout, with broader enterprise reach across Brazilian e-commerce.

Direct peers

• Kiwify: Brazilian digital product sales platform offering checkout, payment processing (Pix, credit card, boleto), and affiliate management for creators. YouShop and Kiwify target the same infoproducer persona with comparable transaction-based pricing and core features.
• Hotmart: Brazil-headquartered digital products and creator monetization platform serving a highly overlapping SMB creator and infoproducer customer base with checkout, affiliates, and members area. YouShop directly competes with Hotmart for the same digital course and creator economy segment in Brazil and Latin America.
• Eduzz: Brazilian digital product and affiliate platform serving infoproducers with checkout, recurring billing, and affiliate programs. Directly competes with YouShop in the same Brazilian creator commerce niche with overlapping payment rails (Pix, boleto, credit card).
• Braip: Brazilian digital product and affiliate marketplace serving creators with checkout, multi-seller funnels, and payment processing. Comparable to YouShop in targeting SMB digital product producers with community-led and product-led growth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/youshop-brasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YouShop