Cal AI
Cal AI is an AI-powered mobile app that estimates calories and macronutrients from meal photos using computer vision and depth sensors, sold via a freemium subscription to fitness enthusiasts and health-conscious consumers on the Apple App Store and Google Play.
- Company typePrivate
- Founded2024
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Cal AI does
Cal AI is a consumer mobile application that uses artificial intelligence to automate calorie and macronutrient tracking. Users snap a photo of a meal and the app combines the phone's depth sensor with computer-vision models to estimate food volume, identify ingredients, and output calories, protein, carbs, and fat — claiming 90% accuracy on visible foods. The app also accepts barcode scans, voice descriptions, and manual text entry for items that are hard to photograph, making the product multimodal rather than purely visual.
Underlying the experience is a proprietary blend of computer vision, depth-sensor signal processing, and natural language processing, with a feedback loop in which the AI learns from user corrections to improve accuracy over time. The app integrates with Apple HealthKit and Google Health Connect to incorporate heart-rate, activity, and glucose data from wearables, and it processes subscriptions through Apple App Store and Google Play in-app purchase rails.
Cal AI serves individual fitness enthusiasts, bodybuilders, and general wellness consumers pursuing weight loss or muscle gain. Revenue is generated through a freemium subscription model sold via app stores, with a 3-day free trial converting into monthly billing. The company grew without disclosed venture funding — bootstrapped to roughly $40M in annual revenue at acquisition — by scaling an influencer-marketing channel from one to over 160 signed health and fitness creators, reaching 15M+ downloads and a 4.9/5 user rating with a team of approximately seven employees. In December 2025, Cal AI was acquired by MyFitnessPal in a deal estimated at over $100 million; the team was retained as a standalone division, with a roadmap to integrate MyFitnessPal's 20-million-food database into the Cal AI interface.
Cal AI firmographics
Firmographics- Name
- Cal AI
- Legal name
- Cal AI, Inc.
- Website
- https://calai.app
- Company type
- Private
- Founded year
- 2024
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Cal AI is an AI-powered mobile app that estimates calories and macronutrients from meal photos using computer vision and depth sensors, sold via a freemium subscription to fitness enthusiasts and health-conscious consumers on the Apple App Store and Google Play.
- Ownership category
- akta.pro rank
Cal AI industry classification
Industry- Product category
- Nutrition & Calorie Tracking Software
- NAICS
- Diet and Weight Reducing Centers (812191)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Hydration, Nutrition & Metabolic Tracking Devices (Smart Bottles, Breath/Metabolic Analyzers) (CRACAQAI)
- akta.pro secondary industry
- Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH)
Keywords
Where Cal AI is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cal AI business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure
Revenue model
- Premium Subscription: Subscription-based model generating over $1 million in monthly profit within a year of launch. The app generated approximately $30 million in annual revenue according to multiple sources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available with subscription conversion |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Cal AI product offering
Product offeringCore offering
Cal AI is a consumer mobile application that estimates calories and macronutrients (protein, carbs, fat) from a photo of a meal using on-device depth-sensor input combined with proprietary computer vision and AI models. The app also accepts barcode scans, voice descriptions, and manual text entries, and integrates with Apple HealthKit and Google Health Connect for activity, heart rate, and glucose data. Revenue is generated through a freemium subscription model distributed via the Apple App Store and Google Play Store.
Product overview
Cal AI offers a single mobile application for AI-powered nutrition tracking. The core product enables users to track calories and macros through photo-based food recognition (leveraging computer vision and depth-sensing), barcode scanning, and voice/text description. The app provides personalized nutritional analysis, progress tracking, and smart reminders. Following its acquisition by MyFitnessPal in March 2026, Cal AI operates as a standalone product while gaining access to MyFitnessPal's database of 20 million foods and 380 restaurant chains.
Differentiator
Problem solved
Functional benefit
Products and services
- Cal AI Mobile App AI-powered consumer mobile application that estimates calories and macronutrients (protein, carbs, fat) from a photo of a meal by combining on-device depth-sensor input with proprietary computer vision and AI models; also supports barcode scanning, voice/text description, and manual entry. Integrates with Apple HealthKit and Google Health Connect, and is distributed via the Apple App Store and Google Play under a freemium subscription model.
Quantifiable outcome
- 90% accuracy on visible foods
- +3 more outcomes
Companies that use Cal AI
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Cal AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature5 records
Cal AI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MyFitnessPalflagshipMyFitnessPal acquired Cal AI in December 2025 in a deal estimated to exceed $100 million. The entire Cal AI team was retained as a standalone division within MyFitnessPal. Plans include integrating MyFitnessPal's database of 20 million foods and 380 restaurant chains into Cal AI's interface.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Cal AI competitors and assessment
Company assessmentDirect peers
- MyFitnessPal: Calorie and macro tracking app with the largest commercial food database (~20M foods, 380 restaurant chains); also Cal AI's acquirer and parent company. Directly comparable on core functionality (logging meals, tracking macros) and target customer (fitness/diet-conscious consumers).
- Cronometer: Nutrition tracking app focused on detailed micronutrient and macro tracking with verified database. Competes directly with Cal AI on accuracy, depth of nutritional breakdown, and the same calorie/macro tracking use case for fitness enthusiasts.
- Lose It!: Calorie counting and weight-loss app with barcode scanning, food database, and photo-based food recognition features. Direct competitor in the consumer calorie-tracking category with comparable target demographic.
- MyNetDiary: Calorie and macro tracker with a large verified food database and premium subscription model. Closely comparable on subscription-based nutrition tracking and the same fitness/health-conscious consumer target.
- MacroFactor: Macro-focused nutrition tracker using adaptive algorithms and a verified food database, popular with the same lifting/fitness demographic as Cal AI. Competes on macro accuracy, subscription pricing, and analytics depth.
- YAZIO: Calorie counter and intermittent fasting tracker with a freemium subscription model, primarily serving European and global consumers. Comparable in core functionality (calorie/macro tracking) and target persona (weight-management consumers).
Emerging players
- SnapCalorie: AI photo-based calorie estimation app that similarly uses computer vision to identify food and estimate calories/macros from photos. Closest direct emerging competitor to Cal AI's core photo-capture UX, though without Cal AI's scale.
- Bitesnap: AI-driven food photo recognition app for calorie and macro tracking. Competes directly with Cal AI's core AI photo-capture proposition at an earlier stage of scale.
Broad incumbents
- Noom: Established weight-loss platform combining coaching, psychology, and food logging at a much higher price point. Overlaps with Cal AI on the weight-management use case but differentiates via human coaching and behavior-change curriculum.
- WW (Weight Watchers): Legacy incumbent in weight management with a points-based system, branded foods, and coaching. Operates in the same consumer weight-management category as Cal AI but with a substantially broader, less fitness-focused offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Cal AI social profiles
Digital presenceCal AI compliance and trust
Trust signalCompliance3 records
Cal AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cal AI leadership team
Management profileNumber of profiles
Profiles4 records
Cal AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cal AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cal AI
What does Cal AI do?
Cal AI is a consumer mobile application that estimates calories and macronutrients (protein, carbs, fat) from a photo of a meal using on-device depth-sensor input combined with proprietary computer vision and AI models. The app also accepts barcode scans, voice descriptions, and manual text entries, and integrates with Apple HealthKit and Google Health Connect for activity, heart rate, and glucose data. Revenue is generated through a freemium subscription model distributed via the Apple App Store and Google Play Store.
Is Cal AI a public or private company?
Cal AI is a private company. It is classified as corporate owned and is currently acquired.
When was Cal AI founded?
Cal AI was founded in 2024. It employs 11 to 50 people.
Where is Cal AI based?
Cal AI is headquartered in San Francisco, United States, in the North America region.
How does Cal AI make money?
One revenue line is on record: premium Subscription.
Who are Cal AI's main competitors?
Direct peers on record are MyFitnessPal, Cronometer, Lose It!, MyNetDiary, MacroFactor and YAZIO. Emerging players are SnapCalorie and Bitesnap. Broad incumbents are Noom and WW (Weight Watchers).
Does Cal AI have an API?
No public API is recorded for Cal AI.
What industry is Cal AI in?
Cal AI's product category is Nutrition & Calorie Tracking Software. Its primary akta.pro industry code is CRACAQAI, Hydration, Nutrition & Metabolic Tracking Devices (Smart Bottles, Breath/Metabolic Analyzers), with a secondary code of CRAMADAH, Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors). Its NAICS code is 812191 and its SIC code is 3949.