The Harry Kane Company
- Company typePrivate
- Founded2022
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
The Harry Kane Company firmographics
Firmographics- Name
- The Harry Kane Company
- Legal name
- HK28 Ltd
- Website
- https://harrykane.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Harry Kane Company industry classification
Industry- Product category
- Athlete Licensed Merchandise & Memorabilia
- NAICS
- Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Customized & Personalized Fan Gear Retail (CRAMAOAJ)
Keywords
The Harry Kane Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Merchandise Sales: Direct e-commerce sales of HK9 Official branded merchandise including apparel, accessories, hoodies, T-shirts, headwear, posters, prints, and memorabilia. Products sold through Shopify storefront at harrykane.com with global shipping.
- Charitable Donations: 100% of public donations directly support mental health charities, life-changing projects and critical research through the Harry Kane Foundation. Donations facilitated via JustGiving platform. HKF is a restricted fund under Prism the Gift Fund (Reg. charity number: 1099682).
- Memorabilia Partnership: Harry has joined forces with Fanatics, a global leader in sports merchandise, as their first-ever British athlete to exclusively partner with their memorabilia and autographs division. Exclusive autographed memorabilia includes match-worn shirts, art prints, footballs, trading cards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Merchandise pricing tiered by product category |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
The Harry Kane Company product offering
Product offeringCore offering
The Harry Kane Company operates harrykane.com as a dual-purpose digital platform combining a direct-to-consumer e-commerce storefront (powered by Shopify) selling HK9 Official branded apparel, accessories, headwear, posters, prints, and exclusive signed memorabilia with the Harry Kane Foundation (HKF), a mental health charity launched on World Mental Health Day in October 2022. The commercial side distributes licensed merchandise including collections tied to England, Tottenham Hotspur, and FC Bayern Munich, while the foundation funds awareness campaigns, school education programmes (Healthy Minds Curriculum, LifeSkills Resilience Module), veteran support (Lifeworks), and research through strategic partnerships.
Product overview
The Harry Kane Company operates harrykane.com as a dual-purpose digital platform comprising an official merchandise e-commerce store (powered by Shopify) and the Harry Kane Foundation (HKF), a mental health charity. The merchandise side offers HK9 branded products across categories including clothing, accessories, and memorabilia, while the foundation operates mental health education programmes, campaigns, and charitable initiatives targeting youth mental health awareness, resilience building, and veteran support. The company also engages in commercial partnerships (such as Skechers and Starbucks) that generate charitable donations.
Differentiator
Problem solved
Functional benefit
Brands
- HK9 Official Collection: Official Harry Kane merchandise collection exclusive to Harrykane.com
- Harry Kane Foundation (HKF)
Products and services
- HK9 Official Merchandise
Quantifiable outcome
- 100 million+ global audience reached during HKF launch on World Mental Health Day
- +4 more outcomes
Companies that use The Harry Kane Company
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
The Harry Kane Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Harry Kane Company partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered flagship, minor and core.
- Starbucks UKflagship12-month partnership with £500,000 donation to HKF. Launch of Harry's Flat White with 25p from every cup donated to Mental Health Innovations and Bounce Forward. Limited-edition coffee cup sleeves and stickers. Second year partnership continuing March 2025 with new Harry's Flat White launch.
- Loquet LondonminorCharity capsule collection 'Charms for Change' co-designed by Loquet London founder Sheherazade Goldsmith and Kate Kane in aid of HKF. Collection includes lapidary lockets, beaded bracelets, crystal charms and 18k gold charms inspired by resilience, leadership and enduring love.
- BBC Children In NeedcoreMental Health Awareness Week partnership. Harry joined BBC's Team Moodboosters classroom activity. Here4You campaign broadcast to 3,000+ secondary schools and 1 million+ 11-14 year olds.
- Mental Health FoundationcoreFounding charity behind Mental Health Awareness Week. Harry contributed foreword to wellbeing lesson plan distributed to 12,000+ schools. Ongoing collaboration on school packs and campaign support.
- SkechersflagshipGlobal brand ambassador partnership. HKF and Skechers nationwide fundraising campaign during 2026 World Cup raising vital funds for Shout mental health text service. Skechers checkout donations of £1, £2 or £5 in UK stores. HK9 Official footwear collection (SKX_01 - Low™).
- FanaticsflagshipFirst-ever British athlete to exclusively partner with Fanatics' memorabilia and autographs division. Exclusive signed memorabilia including match-worn shirts, art prints, footballs, trading cards verified with certificate of authenticity.
- AllianzminorOfficial partner listed on Harry Kane's official partners section.
- ReflominorOfficial partner listed on Harry Kane's official partners section.
- StatSportsminorOfficial partner listed on Harry Kane's official partners section.
- Insane GrainminorOfficial partner listed on Harry Kane's official partners section.
- Our Pure PlanetminorOfficial partner listed on Harry Kane's official partners section.
- OxeFitminorOfficial partner listed on Harry Kane's official partners section.
- PaniniminorOfficial partner listed on Harry Kane's official partners section.
- SeatUniqueminorOfficial partner listed on Harry Kane's official partners section.
- Toca SocialminorOfficial partner listed on Harry Kane's official partners section.
- ToppsminorOfficial partner listed on Harry Kane's official partners section.
- 3BearsminorOfficial partner listed on Harry Kane's official partners section.
- Bounce ForwardflagshipCo-authored Healthy Minds Curriculum with Harry and Kate Kane. 60+ secondary schools implementing curriculum benefiting 50,000+ students. National programme of nine Raise Resilience workshops for families. Free psychological fitness training and educational resources.
- Mental Health Innovations (MHI)flagshipPowers The Mix (digital support for young people) and Shout (UK's only free 24/7 text mental health support). HKF funded Resilience module for LifeSkills programme co-created with young people. Self-paced learning tool with Imperial London College clinicians. Two nationwide billboard campaigns produced.
- Royal British Veterans Enterprise (RBVE)flagshipHarry is Patron of Tommy Club. Funding for award-winning Lifeworks veteran employment programme. 6,000 veterans supported with 80% finding employment. 64% of Lifeworks participants face mental health challenges. Partnership on 'Still Serving' campaign with photographer Rankin.
- Bobby Moore Fund for Cancer Research UKcoreLong-term support promoting Football Shirt Friday to raise awareness of bowel cancer and funds for pioneering research. Harry is dedicated ambassador.
- Haven House Children's HospicecoreSupport for mental health and wellbeing services for siblings and family members of seriously ill children near where Harry and Kate grew up. Fundraising initiatives including Miles for Smiles (raised £25,000+) and special experiences for families.
- London Playing Fields Foundation (LPFF)coreFunding and championing Girls' and Women's Legacy Group to ensure equal opportunities for female footballers. Addressing 49% adolescent girls dropout rate from sports with special programmes.
- ShoutflagshipUK's only free, confidential, 24/7 mental health text support service. Text 'Shout' to 85258. HKF partnership for nationwide fundraising during 2026 World Cup. #MoveForMentalHealth campaign. Multiple billboard awareness campaigns.
- Premier League Primary StarscorePartnership to provide free-to-download resilience education resources to 18,500 schools across England and Wales. HKF and Premier League Primary Stars resilience resources.
- The MixcoreSupportive digital community helping young people build life skills through content, community and counselling. Resilience module for LifeSkills programme co-created with HKF funding.
- CadburyminorSupporting partner listed on HKF website.
- StarbucksflagshipSupporting partner listed on HKF website. Major £500,000 partnership for mental health initiatives.
- PFA (Professional Footballers' Association)minorSupporting partner listed on HKF website.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
The Harry Kane Company competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Harry Kane Company social profiles
Digital presenceThe Harry Kane Company compliance and trust
Trust signalCompliance1 record
The Harry Kane Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Harry Kane Company leadership team
Management profileNumber of profiles
Profiles1 record
The Harry Kane Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Harry Kane Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Harry Kane Company
What does The Harry Kane Company do?
The Harry Kane Company operates harrykane.com as a dual-purpose digital platform combining a direct-to-consumer e-commerce storefront (powered by Shopify) selling HK9 Official branded apparel, accessories, headwear, posters, prints, and exclusive signed memorabilia with the Harry Kane Foundation (HKF), a mental health charity launched on World Mental Health Day in October 2022. The commercial side distributes licensed merchandise including collections tied to England, Tottenham Hotspur, and FC Bayern Munich, while the foundation funds awareness campaigns, school education programmes (Healthy Minds Curriculum, LifeSkills Resilience Module), veteran support (Lifeworks), and research through strategic partnerships.
Is The Harry Kane Company a public or private company?
The Harry Kane Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Harry Kane Company founded?
The Harry Kane Company was founded in 2022. It employs 1 to 10 people.
How does The Harry Kane Company make money?
Three revenue lines are on record. Merchandise Sales are the primary driver. The others are charitable Donations and memorabilia Partnership.
Does The Harry Kane Company have an API?
No public API is recorded for The Harry Kane Company.
What industry is The Harry Kane Company in?
The Harry Kane Company's product category is Athlete Licensed Merchandise & Memorabilia. Its primary akta.pro industry code is CRAMAOAJ, Customized & Personalized Fan Gear Retail. Its NAICS code is 4581 and its SIC code is 5600.