Reversed

What Reversed does

Reversed, LLC is a Tampa, Florida-based lifestyle apparel brand founded in 2023 that designs, sources, and sells hats and streetwear featuring a distinctive upside-down, reversed logo aesthetic. The core product lineup centers on structured performance snapbacks with five-panel retro fit and commercial-grade 3D puff embroidery executed on Tajima machines with Madeira thread, supplemented by trucker, dad, two-tone, casual, beanie, and T-shirt collections priced primarily between $30 and $43, with custom units at $46 and select premium items up to $120. The brand operates a direct-to-consumer e-commerce storefront on Shopify at reversedbrand.com, offers a custom-design configurator called The Reversed Hat Lab with a 5-7 business day production cycle plus 3-5 day shipping, and runs the Reversed Hat Collective, a subscription membership priced at $8/month that delivers recurring revenue via 20% discounts, free shipping, exclusive access, and quarterly hat gifts.

Customer segments span four groups: individual hat and streetwear consumers, collegiate and professional athletes participating in Name-Image-Likeness (NIL) signature hat collaborations (e.g., Mike Evans, Baker Mayfield, Eric Wood, Mario Chalmers, Will Griffin, Jamie Arnold), professional sports teams and leagues purchasing custom co-branded headwear (Orlando Magic, Nashville Predators, Tampa Bay Lightning, Florida Panthers Stanley Cup caps, Montreal Canadiens, USF Basketball, Las Vegas Lights FC, Bud Light), and bulk organizational buyers ordering 50+ custom units through an inquiry-based sales flow. Revenue mechanics combine one-time e-commerce unit sales, recurring subscription revenue, bulk/B2B custom orders, and limited physical retail placement (Tampa Bay Lightning venue; The Lost Boys store in Key West). Manufacturing is positioned as 100% USA-made, and the company has filed an SEC Form D exempt offering under Rule 506(c) in March 2026 raising $235,000 of a $250,000 target from eight investors, with no institutional venture or private equity capital named in the available disclosures.

Name

Reversed

Legal name

Reversed, LLC

Website

https://reversedbrand.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Reversed is a Tampa, Florida-based lifestyle apparel brand founded in 2023 that designs, manufactures, and sells Made-in-USA hats and streetwear featuring a distinctive upside-down reversed logo aesthetic, serving individual consumers, collegiate and professional athletes via NIL signature collections, and professional sports teams through custom headwear partnerships.

Ownership category

akta.pro rank

Product category

Headwear and Streetwear Apparel

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Hats, Caps & Headwear (CRAAAJAE)

akta.pro secondary industry

Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA)

Keywords

• Headwear apparel
• Custom embroidered hats
• Streetwear accessories
• Athlete collaboration apparel
• Hat subscription membership

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hat and Apparel Sales: Direct-to-consumer e-commerce sales of hats (Performance, Trucker, Dad Hat, Two Tone, Casual styles) and T-shirts. Products range from $30-$120 with color/size variants. Custom hats priced at $46.
2. Reversed Hat Collective Subscription: Monthly subscription membership at $8/month offering 20% discount on all items, free shipping, exclusive access to products/events, and quarterly free hat gift. Auto-billed monthly with pause/cancel options.
3. Custom/Bulk Orders: Custom hat orders for teams, organizations, and businesses. Bulk orders (50+ units) with custom pricing through inquiry form. Custom sewing to order with 5-7 day production plus 3-5 days shipping.
4. SEC Exempt Offering (Equity): Florida-based LLC raised $235,000 of $250,000 target through Rule 506(c) exempt securities offering with 8 investors at $10,000 minimum per outside investor. No sales commissions or finder's fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Reversed is a Tampa, Florida-based headwear and apparel brand that designs, manufactures, and sells hats featuring a distinctive upside-down, reversed logo aesthetic. The company sells through its own Shopify e-commerce site (reversedbrand.com), offering performance hats, trucker hats, dad hats, two-tone hats, casual hats, beanies, and t-shirts, complemented by a custom hat design service (The Reversed Hat Lab) and a monthly subscription membership (Reversed Hat Collective). Production uses premium USA-based manufacturing with commercial-grade 3D puff embroidery on performance poly fabric.

Product overview

Reversed is a Tampa, Florida-based lifestyle apparel brand specializing in hats with distinctive upside-down, reversed logo designs. The core product lineup includes Performance Hats (flagship), Trucker Hats, Dad Hats, Two Tone Hats, Casual Hats, and Beanies, complemented by a T-Shirts apparel line. The company differentiates through The Reversed Hat Lab, a custom hat design service allowing personalization with 3D puff embroidery made in the USA, and the Reversed Hat Collective membership program offering 20% discounts and exclusive perks. The portfolio includes athlete and artist collaboration sub-brands such as USF x Reversed, ComplexCon x Gregory Siff, Mike Evans NFL Signature Series, and Will Griffin NIL partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Reversed Hat Collective: An exclusive membership program offering 20% discounts, free shipping, first access to product drops, exclusive events, members-only products, and quarterly hat gifts.

Products and services

• Performance Hats Premium structured snapback hats featuring performance poly fabric with 5-panel retro fit, woven rope detail, and 3D puff embroidery. The flagship product line featuring city-themed and team-themed designs, sold direct-to-consumer with free shipping.
• Trucker Hats Classic trucker hat style with six-panel construction, cotton-polyester twill front, trucker mesh backing, and adjustable snapback closure; priced around $35.
• Dad Hats Relaxed-fit hats with washed cotton twill, 6-panel low-profile unstructured crown, adjustable strap with sliding buckle closure; priced around $30.
• Two Tone Hats Two-tone color blocked hats with contrasting brims and panels, available in performance and casual styles for buyers seeking bolder visual contrast.
• Casual Hats Everyday casual hats with comfortable fit and versatile styling for relaxed, everyday wear.
• Beanies Knit beanies for cold weather featuring Reversed brand styling, expanding the headwear line beyond structured caps.
• T-Shirts Apparel line of t-shirts complementing the hat collections, extending the brand into soft goods.
• The Reversed Hat Lab (Custom Hat Design) Online custom hat design service allowing customers to create personalized hats with custom text, thread colors, letter spacing, and orientation options rendered via 3D puff embroidery on performance poly fabric, made in the USA. Custom performance hats priced at $46; bulk orders of 50+ units supported with custom pricing.
• Reversed Hat Collective Membership Monthly subscription membership at $8/month offering 20% discount on all items, free shipping, quarterly free hat gifts, first access to new products, and exclusive member-only events. Auto-billed monthly with pause/cancel options.
• Reversed x Mike Evans Collection NFL signature series collaboration with Tampa Bay Buccaneers wide receiver Mike Evans featuring signature hat designs extending the brand through athlete ambassadors.
• Reversed x Will Griffin Collection NIL partnership collection with elite quarterback Will Griffin featuring performance hats representing the Tampa athletic community.
• USF x Reversed Collection Collaboration collection with the University of South Florida featuring CHAMPIONS performance hats celebrating the USF basketball championship win.
• Reversed x Gregory Siff / ComplexCon Collection Artist collaboration with Gregory Siff for the ComplexCon festival featuring limited-edition hats with artistic designs celebrating food, art, and fashion.
• Young Money x Reversed Collection Collaboration with Young Money Sports featuring the exclusive YMAPAA hat design bringing locker room style to the streets.

Quantifiable outcome

• 500+ custom hats delivered with 4.9 average rating
• +2 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

34 partnerships are on record, tiered core, strategic and minor.

• Peyton HoustoncoreStrategic or Co-development Partner · 23 June 2026Class of 2027 Four-Star Recruit and LSU commit. Louisiana quarterback from Shreveport. Signature hat collection with YAHWEH and LOUISIANA designs.
• Stephen GarciacoreStrategic or Co-development Partner · 2 March 2026Former South Carolina quarterback, Tampa native, Jefferson High School standout. Limited-edition COCKS collaboration hat.
• Will GriffincoreStrategic or Co-development Partner · 22 January 2025NIL partnership with elite quarterback and Tampa native. Jesuit High School product, Florida Gatorade Player of the Year, committed to University of Florida. Signature hat collection representing Tampa athletic community.
• Mike EvanscoreStrategic or Co-development PartnerNFL Wide Receiver signature series partnership. Mike Evans featured in 'As Seen On' marketing section wearing Reversed hats. Tampa-based NFL star with Super Bowl champion credentials.
• Baker MayfieldcoreStrategic or Co-development PartnerNFL Quarterback featured in 'As Seen On' marketing. Baker Mayfield Foundation supported through charitable partnerships.
• Young Money SportscoreStrategic or Co-development PartnerExclusive YMAPAA hat bringing locker room style to streets. Young Money Sports branding featured on limited-edition collaboration.
• The Lost Boys CreationscoreStrategic or Co-development PartnerKEY WEST hat collaboration featuring iconic Lost Boys surfer logo. Available at both companies' websites and Lost Boys Key West store. Rooted in friendship and shared love of fishing and Key West culture.
• Gregory SiffcoreStrategic or Co-development PartnerInternational artist partnership bringing art to headwear. Ongoing collaboration for ComplexCon festival with Character Casual Reversed x Gregory Siff SE hat. Limited-edition pieces at ComplexCon 2025.
• ComplexConcoreGTM or Marketing PartnerFestival partnership celebrating food, art, and fashion. Limited-edition hats created for the annual event featuring Gregory Siff and other artists.
• Orlando MagicstrategicStrategic or Co-development PartnerTwo exclusive hats dropping in 2025 for Orlando Magic's retro night. Sports team collaboration for team merchandise.
• Nashville PredatorsstrategicStrategic or Co-development PartnerTwo custom hats for NHL's Nashville Predators with continued orders into 2025 season.
• Montreal CanadiensstrategicStrategic or Co-development PartnerTwo exclusive hats designed for NHL's Montreal Canadiens.
• Florida PanthersstrategicStrategic or Co-development PartnerThree limited-edition hats celebrating NHL Florida Panthers' Stanley Cup Championship run including CHAMPIONS hats with continued 2025 orders.
• Tampa Bay LightningstrategicStrategic or Co-development PartnerThree unique hats designed for Tampa Bay Lightning distributed in 2024. Available exclusively at Lightning venue.
• Las Vegas Lights FCstrategicStrategic or Co-development PartnerTwo signature hats for USL Championship soccer team owned by Jose Bautista.
• USF BasketballstrategicStrategic or Co-development PartnerChampions Collection celebrating NCAA championship. Limited-edition CHAMPIONS (USF) performance hats.
• GasparillaminorGTM or Marketing PartnerThree Gasparilla hats sold through Event Fest, official coordinator of Ye Mystic Krewe of Gasparilla's Parade of Pirates, Tampa tradition since 1904.
• Bud LightminorGTM or Marketing PartnerTwo exclusive hats designed for Peppin Distribution in 2024.
• Fish Hats and ApparelminorStrategic or Co-development Partner2024 drop of exclusive FISH hat collaboration with Fish Hats and Apparel, Tampa, FL.
• COMPOUNDminorStrategic or Co-development PartnerCustom-designed hats for COMPOUND, an elite Florida training facility.
• DieselminorStrategic or Co-development PartnerCustom hats for premier Florida training facility.
• SukhaminorStrategic or Co-development PartnerExclusive hat collaboration with SUKHA, a premier training destination.
• CAMPminorStrategic or Co-development PartnerUnique hat drop for CAMP, a high-performance training center in Florida.
• Eric WoodcoreStrategic or Co-development PartnerFormer Buffalo Bills Pro Bowler, NFL commentator. Percentage of Mafia hat sales supports Evan Wood Fund benefiting John R. Oishei Children's Hospital.
• Mario ChalmerscoreStrategic or Co-development PartnerFormer Miami Heat NBA champion. Kansas hat signature series.
• Jamie ArnoldcoreStrategic or Co-development PartnerFSU pitcher and Tampa native. First Team All-American. K-Time hat supporting Cystic Fibrosis Foundation with portion of proceeds donated.
• Anthony SpeccaminorStrategic or Co-development PartnerPenn State linebacker recruit from Pittsburgh. Navy Happy Valley hat featuring 'HAPPY VALLEY' on side.
• Ethan AndersonminorStrategic or Co-development PartnerUniversity of Virginia baseball first baseman. 20% of Virginia hat sales donated to Navy SEAL Foundation.
• Jac CaglianoneminorStrategic or Co-development PartnerUniversity of Florida baseball star. NCAA record holder for longest home run. Royal Blue Florida hat signature series.
• JD UrsominorStrategic or Co-development PartnerUniversity of Miami infielder. White Miami hat with Pink font and Baby Blue outline.
• Baker and Emily Mayfield FoundationminorOthersNonprofit established by Baker and Emily Mayfield providing programs, scholarships, and philanthropic opportunities.
• Navy SEAL FoundationminorOthers501(c)(3) nonprofit providing comprehensive support for SEALs, SWCCs, veterans, and families. 20% of Virginia hat sales donated.
• Evan Wood FundminorOthersFund benefiting John R. Oishei Children's Hospital in Western New York. Percentage of Mafia hat sales support this fund honoring Eric Wood's brother Evan.
• Cystic Fibrosis FoundationminorOthersWest Florida Chapter receives portion of K-Time hat proceeds. Jamie Arnold partnership supporting CF warrior Bradley.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Golf Wang: Golf Wang is Tyler the Creator's streetwear label selling distinctive apparel and headwear with strong cultural cachet. Comparable to Reversed as an emerging personality-driven streetwear brand with a distinctive, conversation-starting design identity.
• Just Don: Just Don produces luxury and streetwear headwear known for premium materials and bold designs. Comparable as a high-end, design-led headwear brand operating at the same price tier as Reversed's $35-$120 range.

Direct peers

• Mitchell & Ness: Mitchell & Ness produces premium authentic and throwback sports headwear, apparel, and streetwear with athlete signature collabs. Direct overlap with Reversed on athlete-driven sports streetwear headwear.
• Top of the World: Top of the World is a major college-licensed headwear manufacturer producing officially licensed NCAA caps. Comparable as a college/sports-themed headwear brand with similar team-licensing partnerships.
• Richardson Sports: Richardson produces performance and lifestyle headwear including trucker, snapback, and dad hats sold through sports and outdoor channels. Direct competitor in the structured-performance and casual hat category.
• '47 Brand: '47 (formerly '47 Brand) is a leading licensed sports headwear and apparel company producing MLB, NFL, NBA, NCAA, and NHL caps and apparel. Closely comparable to Reversed in sports-fandom headwear with team/college customization offerings.
• TravisMathew: TravisMathew is a lifestyle apparel and headwear brand rooted in sport-influenced culture with premium pricing and athlete/cultural endorsements. Comparable to Reversed as premium-priced sport-lifestyle headwear/apparel.
• New Era Cap: New Era is the dominant licensed sports headwear brand, producing fitted and snapback caps for MLB, NFL, NBA, and MLS, plus lifestyle/city collections. Directly comparable as a sports-themed premium headwear brand targeting the same athlete-and-fan customer base as Reversed.

Broad incumbents

• Lids: Lids is the largest North American headwear specialty retailer, also selling private-label and licensed caps. Comparable as a broader incumbent in the headwear category, though operating through a multi-brand retail model rather than a single DTC brand like Reversed.
• Imperial Headwear: Imperial is an established performance and lifestyle headwear manufacturer serving golf, sport, and outdoor markets. Comparable as a broader incumbent headwear manufacturer producing premium, custom-embroidered hats for team and corporate clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Reversed_Era
• Facebookfacebook.com/reversedbrandfb
• Instagraminstagram.com/reversedbrand_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reversed