Airpixel
AirPixel is a RACELOGIC-owned brand providing ultra-wideband and RTK GNSS camera tracking systems for real-time AR graphics in sports broadcasting, virtual production, and live events, serving major broadcast networks, sports leagues, and film studios.
- Company typePrivate
- Founded2022
- HeadquartersBuckingham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Airpixel does
AirPixel is a camera tracking technology brand developed by RACELOGIC, a privately held UK-based company founded in 1992 with 30 years of precision positioning expertise. AirPixel provides real-time 6DOF (position and orientation) camera tracking for augmented reality graphics, virtual production, and live event broadcasts, with two core products: the original AirPixel system (using ultra-wideband radio beacons combined with inertial sensors for indoor and outdoor venues) and AirPixel XT (using RTK GNSS plus inertial sensors for large-scale outdoor environments such as racetracks, golf courses, and festivals). Both systems deliver centimeter-level positional accuracy at up to 100 Hz update rates with low latency, and integrate natively with leading render engines (Unreal Engine, Pixotope, VizRT, Disguise, Zero Density, Brainstorm) and support the FreeD protocol, allowing camera tracking data to feed directly into broadcast graphics pipelines without line-of-sight or lighting constraints.
The company monetizes primarily through enterprise hardware sales (beacon kits, rovers, and control units), software licensing for integration plugins (such as the Unreal Engine Live Link), and professional services including on-site deployment and robotic total station calibration. Its go-to-market combines direct enterprise field sales into major broadcast networks, sports leagues, and film/virtual production studios (Fox Sports, Turner Sports, ESPN, TMRW Sports/TGL, DNEG, ARRI) with regional implementation partners such as GIRRAPHIC in the UK and Guangzhou Zeer in China. Marquee reference deployments include Super Bowl LVII, NCAA Final Four, the TGL indoor golf league, the NHL Stadium Series, Disney's Pinocchio via DNEG Virtual Production, and Grand Slam Track athletics, establishing AirPixel as a recognized player in live broadcast AR and large-venue virtual production tracking.
Airpixel firmographics
Firmographics- Name
- Airpixel
- Legal name
- RACELOGIC
- Website
- https://airpixel.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AirPixel is a RACELOGIC-owned brand providing ultra-wideband and RTK GNSS camera tracking systems for real-time AR graphics in sports broadcasting, virtual production, and live events, serving major broadcast networks, sports leagues, and film studios.
- Ownership category
- akta.pro rank
Airpixel industry classification
Industry- Product category
- Camera Tracking Systems
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)
- akta.pro secondary industry
- Inertial Navigation Systems (INS/IMU) (IMABAFAB)
Keywords
Where Airpixel is headquartered
LocationHeadquarters
- HQ city
- Buckingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Airpixel business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware System Sales: Sale of AirPixel camera tracking systems including beacons, rovers, and control units for indoor/outdoor applications. The system is sold as complete hardware units with associated proprietary software.
- Software Integration and Plugins: Software licensing for Live Link plugin for Unreal Engine integration. Data protocols (AirPixel proprietary and FreeD) for integration with various render platforms.
- Technical Support and Setup Services: On-site deployment, system calibration using robotic total station surveying, and technical support services for professional broadcast environments.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Airpixel product offering
Product offeringCore offering
AirPixel designs, sells, and supports camera tracking hardware systems (beacons, rovers, and control units) that provide real-time 6DOF position and orientation data for augmented reality graphics in sports broadcasting, virtual production, and live events. The portfolio consists of two systems — the UWB-plus-inertial AirPixel for indoor/outdoor venues and the RTK GNSS-plus-inertial AirPixel XT for large outdoor environments — both delivered with integration software and on-site deployment services for enterprise broadcast and film production clients.
Product overview
Airpixel offers two camera tracking systems: AirPixel (UWB-based) and AirPixel XT (RTK GNSS-based). AirPixel uses ultra-wideband radio beacons and inertial sensors for indoor and outdoor tracking, while AirPixel XT is purpose-built for large-scale outdoor venues like stadiums and racetracks using GPS and IMU. Both systems provide 6DOF position/orientation data, FIZ integration, and genlock output, and both integrate with major rendering platforms including Unreal Engine, Pixotope, Disguise, VizRT, Zero Density, and Brainstorm.
Differentiator
Problem solved
Functional benefit
Brands
- AirPixel UWB: UWB-based indoor/outdoor camera tracking solution for AR in broadcast TV, virtual production, and live events. Supports up to 250 beacons and 5 rovers per setup.
- AirPixel XT
Products and services
- AirPixel Indoor/outdoor camera tracking system using ultra-wideband (UWB) radio and inertial sensing technology to provide 6DOF position and orientation data at up to 100 Hz for AR graphics, virtual production, and Simulcam workflows; sold to broadcast networks, film studios, and live event producers.
- AirPixel XT Outdoor-specific wide-area camera tracking solution combining RTK GNSS and inertial technology to deliver high-precision 6DOF tracking in large-scale outdoor environments without fixed infrastructure; designed for stadiums, racetracks, golf courses, and festivals.
Quantifiable outcome
- Position accuracy: ±2 cm X/Y, ±5 cm Z; Angular accuracy: ±0.2° tilt/roll, ±0.5° pan
- +4 more outcomes
Companies that use Airpixel
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Airpixel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature8 records
Airpixel partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered flagship, core and minor.
- TMRW Sports / TGLflagshipTMRW Sports (founded by Tiger Woods and Rory McIlroy) partnered with AirPixel for wide-area tracking in the TGL indoor golf league at SoFi Centre, enabling AR from multiple moving cameras in a large indoor arena.
- NEP GroupcoreBroadcast production services provider NEP Group integrated AirPixel tracking data into the TGL broadcast ecosystem, supporting AR and graphics integration across the full production pipeline.
- VIZRTcoreVIZRT AR solutions processed AirPixel positional data from multiple cameras to render high-quality 3D graphics in real-time for TGL broadcasts.
- MovicomminorBroadcast camera robotics provider Movicom supported the TGL broadcast production with AirPixel tracking integration.
- MT JibsminorCamera jib systems provider MT Jibs participated in TGL broadcast setup with AirPixel camera tracking.
- GIRRAPHICcoreBroadcast graphics provider GIRRAPHIC has been a long-standing collaborator with AirPixel, providing AR graphics integration for NHL Stadium Series, Grand Slam Track, and TGL implementations. GIRRAPHIC supplies graphic designs and integrates tracking data into the broadcast pipeline.
- Momentum BroadcastminorBroadcast production company partnered with AirPixel and GIRRAPHIC for Grand Slam Track Jamaica event setup and execution.
- Carr-Hughes ProductionsminorProduction company partner at Grand Slam Track Jamaica event alongside GIRRAPHIC and Momentum Broadcast.
- Motion ImpossibleminorJoint testing partnership for AirPixel XT camera tracking with Motion Impossible's Agito mobile camera platform and Cinelifter drone, creating real-time AR content in dynamic outdoor environments.
- Guangzhou ZeercoreChinese distribution partner Guangzhou Zeer completed their first commercial AirPixel deployment at a music and motorbike festival near Changsha. They mount tracking beacons on event structures for post-production and promotional content.
- Fox SportsflagshipFox Sports partnered with AirPixel for Super Bowl LVII to enable groundbreaking AR graphics on SkyCam footage. Worked closely with Sony, Skycam, and Silver Spoon Animation to integrate AirPixel into the existing broadcast workflow.
- SonyflagshipSony worked closely with Fox, Skycam, Silver Spoon Animation, and RACELOGIC on Super Bowl LVII integration, providing camera systems with FIZ data for AirPixel tracking.
- SkycamflagshipSkycam aerial cable camera system was integrated with AirPixel rover for Super Bowl LVII and NCAA Final Four broadcasts, enabling AR graphics on moving camera footage.
- Silver Spoon AnimationcoreSilver Spoon Animation processed AirPixel tracking data to render AR graphics for Super Bowl LVII broadcast, including player line-ups and virtual scoreboards.
- DNEG Virtual ProductionflagshipDNEG Virtual Production (partnership between DNEG and Dimension Studio) was the first to use AirPixel ultra-wideband camera tracking technology for Robert Zemeckis' Disney Pinocchio live-action remake, enabling real-time set extensions in wide open spaces.
- ARRIcoreAirPixel demonstrated its VIPS camera tracking system on the ARRI LED stage in Uxbridge, delivering real-time in-camera VFX with Unreal Engine integration. Part of ongoing camera tracking development for LED volume productions.
- Unreal Engine / Epic GamescoreAirPixel integrates seamlessly with Unreal Engine using custom Live Link plugin for real-time rendering of AR graphics and virtual production visuals.
- PixotopecoreAirPixel outputs tracking data to Pixotope real-time graphics engine for AR integration in broadcast productions including NCAA Final Four.
- Disguise (d3)coreAirPixel integrates with Disguise d3 media servers for visual experiences and broadcast graphics in virtual production workflows.
- VizRTcoreAirPixel integrates with VizRT broadcast graphics solutions, processed tracking data for TGL and Grand Slam Track broadcasts.
- Zero DensitycoreAirPixel integrates with Zero Density real-time graphics platform for broadcast and virtual production applications.
- BrainstormcoreAirPixel integrates with Brainstorm broadcast graphics and virtual studio solutions.
- MotionBuildercoreAirPixel outputs data to MotionBuilder for motion capture and animation workflows.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Airpixel competitors and assessment
Company assessmentEmerging players
- Zero Density: Zero Density provides real-time virtual production and broadcast graphics (Reality Engine) with integrated camera tracking; it is an AirPixel integration partner and a competitor in the end-to-end live AR pipeline.
- Pixotope: Pixotope is a real-time graphics engine for broadcast AR and virtual production with native camera tracking (via its Stype acquisition); it overlaps with AirPixel on tracking data ingestion for AR rendering and competes indirectly on integrated workflows.
- NCAM (a Vizrt company): NCAM builds hybrid optical/inertial camera tracking for live broadcast AR; now part of Vizrt, it is a direct competitor in sports broadcasting tracking and overlaps with AirPixel on Tier-1 sports deployments.
Broad incumbents
- Blackmagic Design: Blackmagic Design is a broad broadcast/live production equipment vendor with cameras, switchers, and graphics; its broad portfolio and aggressive pricing make it a potential bundling competitor to AirPixel for cost-sensitive broadcast customers.
- ARRI: ARRI is a leading cinema and broadcast camera manufacturer with its own AMIRA/ALEXA workflows and LED-stage tracking partnerships (including AirPixel demos at its Uxbridge LED stage); it is both an integration partner and a strategic incumbent that could internalize tracking.
- Sony (Professional Solutions): Sony supplies broadcast cameras, switchers, and production systems used alongside AirPixel (and previously integrated in Super Bowl LVII workflows); as a broad incumbent it could choose to embed or acquire tracking IP rather than partner with AirPixel.
Direct peers
- Stype (now part of Pixotope): Stype builds optical camera tracking systems used widely in broadcast AR and virtual sets; after acquisition by Pixotope it is bundled with a leading real-time graphics engine, making it a direct competitor in the integrated broadcast AR stack.
- Vicon: Vicon is a market-leading optical motion capture and tracking provider for film, broadcast, and virtual production; it overlaps with AirPixel on the high-end tracking-for-camera use case and serves similar premium studio and live-event customers.
- Mo-Sys Engineering: Mo-Sys is a long-established broadcast and virtual production camera tracking vendor (StarTracker optical system) competing head-to-head with AirPixel for SkyCam/cable-cam and virtual production deployments at Tier-1 broadcasters and LED-volume studios.
- OptiTrack: OptiTrack provides high-precision optical tracking cameras used in virtual production, film, and broadcast camera tracking; comparable to AirPixel on tracking accuracy and price-point positioning, with a different (optical) technology approach.
Market position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Airpixel social profiles
Digital presenceAirpixel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Airpixel leadership team
Management profileNumber of profiles
Profiles1 record
Airpixel funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Airpixel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Airpixel
What does Airpixel do?
AirPixel designs, sells, and supports camera tracking hardware systems (beacons, rovers, and control units) that provide real-time 6DOF position and orientation data for augmented reality graphics in sports broadcasting, virtual production, and live events. The portfolio consists of two systems — the UWB-plus-inertial AirPixel for indoor/outdoor venues and the RTK GNSS-plus-inertial AirPixel XT for large outdoor environments — both delivered with integration software and on-site deployment services for enterprise broadcast and film production clients.
Is Airpixel a public or private company?
Airpixel is a private company. It is classified as corporate owned and is currently operating.
When was Airpixel founded?
Airpixel was founded in 2022. It employs 1 to 10 people.
Where is Airpixel based?
Airpixel is headquartered in Buckingham, United Kingdom, in the Europe region.
How does Airpixel make money?
Three revenue lines are on record. Hardware System Sales are the primary driver. The others are software Integration and Plugins and technical Support and Setup Services.
Who are Airpixel's main competitors?
Emerging players on record are Zero Density, Pixotope and NCAM (a Vizrt company). Broad incumbents are Blackmagic Design, ARRI and Sony (Professional Solutions). Direct peers are Stype (now part of Pixotope), Vicon, Mo-Sys Engineering and OptiTrack.
Does Airpixel have an API?
No public API is recorded for Airpixel.
What industry is Airpixel in?
Airpixel's product category is Camera Tracking Systems. Its primary akta.pro industry code is MPAFAGAG, VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics), with a secondary code of IMABAFAB, Inertial Navigation Systems (INS/IMU). Its NAICS code is 334511 and its SIC code is 3812.