Pure Wild

What Pure Wild does

PureWild Co. is a marine collagen wellness company founded in 2020 by Cindy Convery in Ojai, California. The company develops and sells a portfolio of functional beverages and supplements built around wild marine collagen sourced from a family-run fishery in Nova Scotia, combined with organic juices, adaptogens (turmeric, ginseng, holy basil), and clean-label sweeteners. Its product line spans three categories: marine collagen drinks in three flavors each delivering 3,000mg of collagen, low-calorie/low-alcohol wines (Chardonnay and Rosé, 60 calories and zero sugar per 5oz serving) produced in partnership with a Sonoma Valley winery, and the Transcendent Marine Collagen Daily Powder delivering 10,000mg per single-serve packet, formulated in collaboration with an oncologist and nutritionist to address bone density loss in cancer recovery and autoimmune disease patients.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce on Shopify (including a 15%-off subscription program with free shipping) with a wholesale channel distributed through Faire, Mable, and the Specialty Food Association. Drinks and supplements ship nationwide; wine is currently restricted to California shipping, with expansion to additional U.S. states stated as planned. Marketing relies on Instagram community content, an email newsletter with a 10% first-order incentive, paid acquisition through Facebook and Bing, blog content, an affiliate program, and earned media in Food Dive, NBC Los Angeles, and EWellnessMag. The brand carries Non-GMO Project, Kosher, and Halal certifications, pledges 1% of profits to the Sierra Club, and maintains cause-marketing partnerships with the National Breast Cancer Foundation and Susan G. Komen Foundation.

The company is privately held, founder-operated with 1-10 employees, and has raised a single disclosed funding round of $55,347 in November 2022. Revenue is not publicly disclosed; named testimonials come from individual practitioners (a U.S. Olympic rowing team physical therapist, a massage therapist, a spa industry association president) rather than enterprise customers, indicating a fragmented, consumer-led revenue base.

Name

Pure Wild

Legal name

PureWild Co.

Website

https://purewildco.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

PureWild Co. is a privately held, founder-led marine collagen wellness brand selling wild marine collagen drinks, low-alcohol wines, and high-dose supplements via Shopify DTC, subscriptions, and wholesale to health-conscious U.S. consumers, with wine currently California-only.

Ownership category

akta.pro rank

Product category

Functional Beverages & Collagen Supplements

NAICS

Food (Health) Supplement Retailers (456191), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro industry

PRIMARYAFAJABAD

Gelatin & Collagen Hydrolysates (Animal-Based Gelling Agents)

Agriculture & Food Production/Food Ingredients & Additives/Starches & Hydrocolloids (Modified Starch, Gums, Thickeners)

SECONDARYAFAJAHAD

Marine & Aquatic Protein Ingredients (Fish Protein, Shellfish Protein, Fish Collagen)

Agriculture & Food Production/Food Ingredients & Additives/Proteins & Protein Ingredients (Plant/Animal Proteins, Protein Isolates/Concentrates)

SECONDARYCRADAGAD

Herbal & Botanical Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Marine collagen supplements
• Collagen infused beverages
• Collagen wine products
• Functional wellness drinks
• Organic adaptogen drinks

Headquarters

HQ city

Ojai

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct Product Sales (E-commerce): One-time purchase of collagen drinks, wines, and supplements through Shopify e-commerce platform. Products include individual bottles, sample packs, and variety packs.
2. Subscription Program: Subscribe and save model offering 15% discount plus free shipping on monthly shipments of drinks and supplements. Wine subscriptions available with six bottle minimum. Users can modify, skip, or cancel anytime.
3. Wholesale Distribution: Direct wholesale program allowing retailers to purchase products at wholesale prices. Available through Specialty Food Association, Faire, and Mable platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

PureWild Co. sells a portfolio of wild marine collagen-based wellness products: ready-to-drink collagen beverages in Lime Agave Ginseng, Mango Turmeric, and Blueberry Holy Basil flavors (3,000mg collagen per bottle with organic juices and adaptogens); low-calorie, low-alcohol wines (Chardonnay and Rosé) infused with marine collagen via a proprietary process; and the Transcendent Marine Collagen Daily Powder supplement (10,000mg collagen with vitamin C). Products are sold primarily through the company's own Shopify e-commerce site with a subscription program, plus wholesale through Faire, Mable, and Specialty Food Association.

Product overview

PureWild Co. is a marine collagen wellness company offering a portfolio of three product lines unified by wild marine collagen sourced from North Atlantic whitefish. The core offering spans marine collagen drinks (available in Blueberry Holy Basil, Mango Turmeric, and Lime Agave Ginseng flavors, each with 3,000mg collagen), marine collagen wines (Rose and Chardonnay varietals with 60 calories and zero sugar per serving), and the Transcendent Marine Collagen Daily Powder (a 10,000mg daily supplement in single-serve pouches targeting bone health for cancer recovery and autoimmune disorder patients). The company also offers bundled sample packs combining multiple product formats.

Differentiator

Problem solved

Functional benefit

Brands

• Transcendent Marine Collagen: Daily powder supplement specifically formulated to support bone density for cancer recovery, autoimmune disorders, and osteoporosis. Contains 10g wild marine collagen with vitamin C for superior absorption.
• Marine Collagen Wine

Products and services

• Transcendent Marine Collagen Daily Powder A 30-day supply of single-serve pouches containing 10,000mg of wild marine collagen peptides from North Atlantic whitefish, 1,000mg vitamin C for superior absorption, and Type I and II collagen peptides, formulated to support bone density, skin elasticity, joint health, hair thickness, and nail strength.
• Marine Collagen Rose A low-calorie, low-alcohol dry rosé wine infused with marine collagen via a proprietary process. Each 5oz serving contains 60 calories, 6.9% ABV, and zero sugar, with notes of strawberry and watermelon; bottled in Sonoma, California.
• Marine Collagen Chardonnay A low-calorie, low-alcohol Chardonnay wine infused with marine collagen. Each 5oz serving has 60 calories and 6.9% ABV with notes of pear and vanilla; bottled in Sonoma, California.
• Blueberry Holy Basil Collagen Drink A ready-to-drink beverage with 3,000mg wild marine collagen, organic blueberry juice, organic holy basil for stress relief, and raw organic honey. Supports joint, skin, hair, nail, and bone health. Sold in 12-packs.
• Lime Agave Ginseng Collagen Drink A ready-to-drink beverage with 3,000mg wild marine collagen, organic lime juice, organic ginseng for energy and heart health support, and organic agave nectar. Sold in 12-packs.
• Mango Turmeric Collagen Drink A ready-to-drink beverage blending organic mango and passionfruit with organic turmeric for inflammation reduction and mental clarity; contains 3,000mg wild marine collagen. Sold in 12-packs.
• Three Bottle Collagen Drink Sample Pack A three-bottle sample pack containing Lime Agave Ginseng, Blueberry Holy Basil, and Mango Turmeric marine collagen drink flavors. Each drink is infused with 3,000mg wild marine collagen, organic juices, and adaptogenic herbs, sweetened with raw organic honey or agave.
• 12 Bottle Collagen Drink Variety Pack A 12-bottle variety pack of wild marine collagen infusions containing all three drink flavors (Lime Agave Ginseng, Mango Turmeric, and Blueberry Holy Basil); each bottle contains 3,000mg of wild marine collagen.
• Collagen Wine Sample Pack A two-bottle sample pack containing one bottle each of Marine Collagen Rosé and Marine Collagen Chardonnay; each 5oz serving has zero sugar and 60 calories, infused with marine collagen for skin, hair, nail, bone, and joint support.

Quantifiable outcome

• Studies show 3,000mg collagen daily can improve skin elasticity and hydration, reducing wrinkles
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• National Breast Cancer FoundationcoreStrategic or Co-development PartnerPureWild Co. is a proud partner of the National Breast Cancer Foundation. Products specifically formulated to support breast cancer survivors with collagen for bone density and post-treatment recovery.
• Susan G. Komen FoundationcoreStrategic or Co-development PartnerProud sponsor of the Susan G. Komen Foundation. Supporting breast cancer awareness and research through corporate sponsorship.
• Sierra ClubcoreStrategic or Co-development PartnerPledge 1% of profits to The Sierra Club, the most enduring and influential grassroots environmental organization in the United States. Environmental sustainability partnership.
• Winery in Sonoma ValleycoreStrategic or Co-development PartnerPartnered with winery in California's Sonoma Valley to produce collagen wine varietals (Chardonnay and Rosé). Joint product development for better-for-you wine category.
• Specialty Food AssociationminorChannel Partner/ Reseller/ DistributorListed on Specialty Food Association marketplace for wholesale distribution to specialty food retailers.
• FaireminorChannel Partner/ Reseller/ DistributorWholesale marketplace platform connecting brands with independent retailers. Available for wholesale ordering through Faire.
• MableminorChannel Partner/ Reseller/ DistributorWholesale platform for connecting brands with retailers. Part of distribution partner network.
• Family-Run Fishery in Nova ScotiacoreStrategic or Co-development PartnerSustainably caught white fish sourced from family-run fishery in Nova Scotia. Marine collagen derived from skins, fins, and bones that would otherwise be discarded.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting online store. Provides payment processing, checkout, and analytics capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Hum Nutrition: Beauty-from-within supplement brand with collagen and ingestible beauty products targeting a similar health-conscious female consumer. Comparable customer profile and DTC-led growth model.
• Avaline: Better-for-you wine brand focused on clean ingredients, lower calorie, and lower alcohol. Directly comparable in the better-for-you wine category where PureWild's collagen-infused wines compete.
• Usual Wines: Single-serving better-for-you wine brand positioned around moderate, low-calorie consumption. Comparable in better-for-you wine positioning and DTC-led distribution model.
• FitVine Wine: Better-for-you wine brand with reduced sugar, fewer calories, and vegan-friendly credentials. Competes for the same health-conscious wine drinker that PureWild targets with its collagen wines.
• Hydrate (Hydra++ functional collagen water): Functional collagen-infused beverage brand. Comparable in ready-to-drink collagen drink format aimed at fitness and wellness consumers.

Direct peers

• Ancient Nutrition: Multi-product collagen and functional supplement brand (including Bone Broth Protein and collagen peptides) sold through DTC and major retail. Overlaps with PureWild in collagen, supplements, and clean-label positioning.
• Further Food: Premium collagen supplement brand offering marine collagen powders, drinks, and gummies with functional add-ins. Comparable in product format, target customer (wellness-focused women), and price positioning.
• Sports Research: Well-known collagen supplement brand selling marine collagen peptides, powders, and beverages across Amazon, retail, and DTC. Competes head-to-head with PureWild's Transcendent powder and drink SKUs.
• Dose & Co: Marine collagen brand based in New Zealand selling collagen powders and ready-to-drink beverages. Closely comparable in hero ingredient (marine collagen) and premium wellness positioning.
• Vital Proteins: The dominant marine collagen brand in the U.S., offering collagen peptides, drinks, and lifestyle products through DTC, retail, and food service channels. Most directly comparable in product format (collagen drinks and powders) and clean-label positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/purewildco
• LinkedInlinkedin.com/company/purewild-co

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Wild