SalesAPE
SalesAPE builds customizable AI sales agents that engage inbound leads 24/7 across email, SMS, chat, and WhatsApp, qualify prospects, and book sales appointments for SMBs with 20-100 staff using HubSpot, Salesforce, or Zoho.
- Company typePrivate
- Founded2021
- HeadquartersBath, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SalesAPE does
SalesAPE (legally AI AGENT GROUP LTD, headquartered in Bath, UK) sells customizable AI sales agents branded as 'APE AI workers' that automate inbound lead engagement, qualification, and appointment booking for small and medium-sized businesses. The platform targets companies with 20-100 staff that already operate a CRM (HubSpot, Salesforce, Zoho) but lack the human capacity to respond to inbound leads within seconds. Each agent is trained over a 4-5 week onboarding cycle that crawls the client's website, ingests product and FAQ data, mimics the client's brand voice, and is stress-tested via simulation conversations before going live. Agents then operate 24/7 across email, SMS, chat, WhatsApp, and Facebook Messenger, routing only qualified, high-intent leads to human sales teams while syncing notes and conversation summaries into the CRM in real time.
The underlying technology is built on OpenAI's foundation models for natural language generation and conversational reasoning, hosted on AWS infrastructure (AWS Ireland inside the EEA), with Twilio and SendGrid handling SMS and email delivery respectively, Stripe and Sequence managing billing, Langsmith providing AI observability, and Posthog tracking product analytics. A proprietary 'APE AI' generative intelligence engine orchestrates agent creation, training, optimization, and continuous upskilling. The product surface spans the core APE AI Agent, a CRM Integration Module, a Multi-Channel Communication module, and a Client Portal & Analytics dashboard that surfaces lead quality, sentiment analysis, and KPIs.
SalesAPE operates a SaaS subscription model with tailored, quote-based pricing that varies by sales process complexity and expected lead volume (compared on the website to hiring a human sales rep). The go-to-market combines product-led growth (a free AI agent trial on the website) with an inside sales-assisted motion (a 'Book a Demo' CTA) for higher-value deployments. Distribution is direct via the company website and inside sales; no reseller, marketplace, or OEM channels are referenced. Customers include Zubie (fleet management), Northshore Magazine, Valverax, Active Reality, We Buy Any Motorcaravan, Willow Tree Realty, Digital Events, and Canada Benefits. The company has raised $20 million from top-tier venture capital firms whose previous investments include Spotify, Revolut, Trustpilot, and Klarna, alongside investment from Google's ex-CFO.
SalesAPE firmographics
Firmographics- Name
- SalesAPE
- Legal name
- AI AGENT GROUP LTD
- Website
- https://salesape.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SalesAPE builds customizable AI sales agents that engage inbound leads 24/7 across email, SMS, chat, and WhatsApp, qualify prospects, and book sales appointments for SMBs with 20-100 staff using HubSpot, Salesforce, or Zoho.
- Ownership category
- akta.pro rank
SalesAPE industry classification
Industry- Product category
- AI Sales Automation
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Open-Source Model Ecosystems & Model Marketplaces (HDAAACAM)
- akta.pro secondary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where SalesAPE is headquartered
LocationHeadquarters
- HQ city
- Bath
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SalesAPE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (AI Sales Agent Licensing): SalesAPE operates as a SaaS platform offering AI sales agents (SDRs) on a subscription basis. Each agent is custom-built and trained for the client's business. Pricing is tailored to the client's needs and sales process complexity, similar to hiring human sales reps where cost varies by role. The subscription covers the AI agent, its training, CRM integration, multi-channel engagement (email, SMS, chat, WhatsApp), and ongoing optimization. Professional Services (additional development, custom training, implementation assistance) are available separately via Statements of Work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tailored subscription — no public tiers. Pricing is customized based on business needs, sales process complexity, and expected lead volume. Prospective customers are directed to book a call for pricing. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
SalesAPE product offering
Product offeringCore offering
SalesAPE builds and sells custom-trained AI sales agents (AI SDRs) that engage inbound leads via email, SMS, chat, and WhatsApp 24/7, qualify prospects through conversational AI, and automatically book sales appointments. Each APE AI Agent is trained on the client's website, products, FAQs, brand voice, and sales process, and integrates in real time with HubSpot, Salesforce, Zoho, and 100+ other tools via Zapier. Pricing is delivered as an annual SaaS subscription with separately sold Professional Services for additional implementation, custom training, and development via Statements of Work.
Product overview
SalesAPE offers an AI-powered sales automation platform built around customizable APE AI agents that qualify inbound leads and book sales appointments 24/7. The core product is the APE AI Agent—a customized AI sales rep trained on each client's specific business, products, and sales process. The platform is powered by the APE AI generative intelligence engine that continuously improves agent performance. Users can add native CRM integrations (HubSpot, Salesforce, Zoho) to sync conversation data and lead qualifications. The platform supports engagement across multiple channels (email, SMS, chat, WhatsApp) through a multi-channel communication module, and provides a client portal for real-time analytics and KPI tracking. Pricing is customized based on client needs and sales process complexity.
Differentiator
Problem solved
Functional benefit
Products and services
- APE AI Agent A customized AI sales agent trained specifically for each client's business. Works 24/7 to qualify inbound leads and book sales appointments across email, SMS, chat, and WhatsApp. The agent learns the client's products, services, FAQs, brand voice, and sales process through website crawling, training sessions, and simulated conversations before go-live. Integrates with HubSpot, Salesforce, Zoho, and 100+ tools via Zapier. Sold to small and medium-sized businesses via annual SaaS subscription.
- Professional Services (Implementation, Custom Training & Development) Separately scoped services sold via Statements of Work to support clients with additional development, custom training of the APE AI Agent, and implementation assistance beyond the standard onboarding. Available to clients who require deeper customization, more complex CRM integrations, or expanded multi-channel rollouts.
Quantifiable outcome
- 436% ROI to date for customers using the platform
- +12 more outcomes
Companies that use SalesAPE
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
SalesAPE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature5 records
SalesAPE partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, key and supporting.
- OpenAIcoreOpenAI provides foundation model capabilities (LLMs) powering SalesAPE's AI agents. Listed as a sub-processor in the DPA (Schedule 2). The agents use OpenAI's API for natural language processing, conversation management, and lead qualification. The Terms of Service reference adherence to OpenAI's API data usage policy. Data transfer to the US uses 'Appropriate safeguards' per the DPA.
- Amazon Web Services (AWS)coreAWS provides cloud hosting services for the SalesAPE platform. Listed as a sub-processor in the DPA (Schedule 2). AWS Ireland hosts the infrastructure inside the EEA. Data transfers use SCCs and DPF as transfer mechanisms.
- HubSpotkeyCRM integration partner. SalesAPE AI syncs conversation notes, qualification data, and leads into HubSpot in real time. The website homepage features HubSpot's logo alongside Salesforce, Zapier, and OpenAI. HubSpot is also used internally by SalesAPE as its own CRM (per DPA Schedule 2).
- SalesforcekeyCRM integration partner. SalesAPE AI syncs conversation notes, qualification data, and leads into Salesforce. The website homepage features Salesforce's logo alongside HubSpot, Zapier, and OpenAI.
- ZapierkeyIntegration partner enabling connectivity to 100+ additional tools. SalesAPE integrates with Zapier for message routing and workflow automation, extending the platform's reach beyond native integrations. Website states 'Works with HubSpot, Salesforce, Zoho, Zapier & 100+ other tools.'
- ZohokeyCRM integration partner. SalesAPE AI can integrate with Zoho CRM for businesses using that platform. Mentioned on the main website as part of the supported CRM ecosystem alongside HubSpot and Salesforce.
- TwiliokeySMS relay services for multi-channel engagement. Listed as a sub-processor in the DPA (Schedule 2). Enables SalesAPE's AI agents to engage leads via SMS. Data transfers to the US use SCCs and DPF.
- SendGridkeyEmail relay services for AI agent email outreach. Listed as a sub-processor in the DPA (Schedule 2). Used to power the email channel of SalesAPE's multi-channel engagement. Data transfers to the US use SCCs and DPF.
- StripekeyPayment processor for subscription billing. Listed as a sub-processor in the DPA (Schedule 2). Located in Ireland inside the EEA. Processes subscription payments for the SaaS platform.
- LangsmithsupportingAI model observability and monitoring. Listed as a sub-processor in the DPA (Schedule 2). Used by SalesAPE to monitor and evaluate AI model performance and outputs. Data transfers to the US use SCCs.
- SequencesupportingBilling platform for subscription management. Listed as a sub-processor in the DPA (Schedule 2). Located in the UK inside the EEA. Data transfers use SCCs and UK IDTA.
- HubSpot (CRM - Internal Use)supportingSalesAPE uses HubSpot internally as its own CRM system. Listed as a sub-processor in the DPA (Schedule 2). HubSpot Germany entity is inside the EEA. Data transfers use SCCs, DPF, and Adequacy.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
SalesAPE competitors and assessment
Company assessmentDirect peers
- 11x.ai: 11x.ai develops autonomous AI sales development representatives (Alice and Jordan) for B2B sales teams. Heavily-funded direct competitor in the AI SDR category, with similar value proposition around automated lead qualification and outreach.
- Artisan (Ava): Artisan builds 'Ava,' an AI sales agent that automates outbound and inbound sales workflows for SMBs. Direct competitor targeting the same horizontal SMB segment with AI SDR capabilities.
- Lindy AI: Lindy AI builds customizable AI agents for business workflows including sales, lead qualification, and customer engagement. Direct competitor in the AI agent platform category, listed alongside SalesAPE in 2026 buyers guide rankings.
- Synthflow: Synthflow provides AI voice agents for sales and customer service automation. Listed alongside SalesAPE in the 2026 AI agent buyers guide and a direct competitor in the AI sales/customer engagement category.
- Octave: Octave provides an AI sales agent platform for outbound and inbound lead qualification. Listed alongside SalesAPE in the 2026 AI agent buyers guide and operates in the same AI SDR category.
- Relevance AI: Relevance AI offers an AI agent platform for sales, marketing, and operations teams. Listed alongside SalesAPE in the 2026 buyers guide and competes in the same horizontal AI agent builder category.
- Regie.ai: Regie.ai offers an AI sales agent platform that handles outreach, lead qualification, and prospecting across email and social channels. Direct competitor targeting sales teams with autonomous AI workflows.
Broad incumbents
- HubSpot Breeze AI: HubSpot has embedded AI sales agents (Breeze) directly into its CRM platform — a core integration partner of SalesAPE. Represents a CRM-embedded competitive threat as the platform layer adds native AI SDR functionality to its existing customer base.
- Conversica: Conversica is an established AI-powered conversational platform for sales and marketing lead engagement, with a focus on mid-market and enterprise customers. A more mature incumbent in the AI sales conversation space with deeper enterprise traction.
- Salesloft Drift: Salesloft (which acquired Drift) provides a broad sales engagement platform with AI-driven conversational chatbots for lead qualification and routing. A larger incumbent with overlapping conversational AI capabilities aimed at sales teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SalesAPE social profiles
Digital presenceSalesAPE financial estimates
Financial estimateRevenue estimate
Valuation estimate
SalesAPE leadership team
Management profileNumber of profiles
Profiles2 records
SalesAPE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SalesAPE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SalesAPE
What does SalesAPE do?
SalesAPE builds and sells custom-trained AI sales agents (AI SDRs) that engage inbound leads via email, SMS, chat, and WhatsApp 24/7, qualify prospects through conversational AI, and automatically book sales appointments. Each APE AI Agent is trained on the client's website, products, FAQs, brand voice, and sales process, and integrates in real time with HubSpot, Salesforce, Zoho, and 100+ other tools via Zapier. Pricing is delivered as an annual SaaS subscription with separately sold Professional Services for additional implementation, custom training, and development via Statements of Work.
Is SalesAPE a public or private company?
SalesAPE is a private company. It is classified as venture growth investor backed and is currently operating.
When was SalesAPE founded?
SalesAPE was founded in 2021. It employs 11 to 50 people.
Where is SalesAPE based?
SalesAPE is headquartered in Bath, United Kingdom, in the Europe region.
How does SalesAPE make money?
One revenue line is on record: saaS Subscription (AI Sales Agent Licensing).
Who are SalesAPE's main competitors?
Direct peers on record are 11x.ai, Artisan (Ava), Lindy AI, Synthflow, Octave, Relevance AI and Regie.ai. Broad incumbents are HubSpot Breeze AI, Conversica and Salesloft Drift.
Does SalesAPE have an API?
Yes. SalesAPE offers an API that enables Third-Party Services to integrate with the platform. The Terms of Service reference integrations with third-party platforms, products, or services available via the Provider's API or via the Platform. Customers can integrate SalesAPE's AI agent capabilities with their existing tools and workflows through these integration points.
What industry is SalesAPE in?
SalesAPE's product category is AI Sales Automation. Its primary akta.pro industry code is HDAAACAM, Open-Source Model Ecosystems & Model Marketplaces, with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 5132 and its SIC code is 7372.