Keep Louisiana Beautiful

What Keep Louisiana Beautiful does

Keep Louisiana Beautiful (KLB) is a state program under the Office of the Lieutenant Governor of Louisiana and the Department of Culture, Recreation, and Tourism, focused on litter prevention, waste reduction, recycling, beautification, and environmental education across the state's 64 parishes. Founded in 2000 and certified as a Keep America Beautiful state affiliate, KLB transitioned from a 501(c)(3) nonprofit to a state program in fall 2024 while retaining a separate fundraising arm, the Keep Louisiana Beautiful Foundation. The organization delivers its mission through a network of 67 Community, University, and Community College Affiliates; signature annual events (Love the Boot Week in April; Love Our Waterways launching September 2026); a portfolio of grant programs (Trash Receptacle, Beautification, Greener Grounds, Healthy Communities, Enforcement, and Affiliate); and institutional partnerships with the OMV, public libraries, the Louisiana Automobile Dealer Association, and the Louisiana Chamber of Commerce Executives. A 10-person staff and roughly 3,400 partner organizations mobilized 61,699 volunteers contributing 166,743 hours in FY 2024-25, removed 4,793 tons of litter, diverted 1,624 tons of recyclables, and dispersed $1.1M in grants across 148 awards.

The business model is a hybrid of public-program appropriations (via the parent state agency), corporate event sponsorships at Platinum/Gold/Silver/Bronze/Copper tiers, individual and organizational donations through the KLB Foundation, $150/year affiliate fees, and merchandise sales (children's books, totes, apparel). Programs are provided free to communities, schools, and libraries; revenue is back-end-loaded into event sponsorship and grant pass-through. Marketing and distribution rely on organic social media (23,651 followers, 57.5M impressions), a communications hub with downloadable toolkits, an annual December state conference in Baton Rouge, and physical supply distribution through 40+ parish library systems. KLB holds no proprietary technology, patents, or AI/ML capabilities; its core "technology" is its affiliate network, brand (Rocksey the Raccoon mascot, K-5 curriculum), and regulatory embedding via Act 67 (2025).

Name

Keep Louisiana Beautiful

Legal name

Keep Louisiana Beautiful, Inc.

Website

https://keeplouisianabeautiful.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Keep Louisiana Beautiful is a state program under Louisiana's Lieutenant Governor that runs litter prevention, waste reduction, beautification, and environmental education programs across all 64 parishes via a 67-affiliate network, signature events, grants, and partnerships with schools, libraries, businesses, and government agencies.

Ownership category

akta.pro rank

Product category

Environmental Services and Community Improvement

NAICS

Environment, Conservation and Wildlife Organizations (813312), Administration of Environmental Quality Programs (9241), Administration of Conservation Programs (92412)

SIC

Sanitary Services (4950), Refuse Systems (4953)

akta.pro primary industry

State/Provincial Environmental Protection & Natural Resources Administration (BPAIABAL)

akta.pro secondary industry

Environmental Justice & Community Environmental Health (BPAGAGAL)

Keywords

• Litter prevention programs
• Waste reduction services
• Community beautification programs
• Environmental education resources
• Volunteer cleanup events

Headquarters

HQ city

Mandeville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Contributions: The Keep Louisiana Beautiful Foundation accepts donations from individuals and organizations to support the mission of keeping Louisiana clean and beautiful. Donations can be made online, over the phone, or by mailing a check.
2. Event Sponsorships: Corporate sponsors support signature events including Love the Boot Week, Love Our Waterways, and the Annual State Conference at various sponsorship tiers (Platinum, Gold, Silver, Bronze, Copper).
3. Merchandise Sales: The organization sells merchandise including the children's book 'Harry the Snake Bird', canvas totes, t-shirts, and other branded items to support the mission.
4. Annual Membership: The organization offers membership with a member seal for recognition.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Keep Louisiana Beautiful is a state program under the Office of the Lieutenant Governor of Louisiana that organizes litter prevention, waste reduction, beautification, recycling, and environmental education initiatives across all 64 parishes. The organization mobilizes volunteers through signature events (Love the Boot Week, Love Our Waterways), runs a network of 67 Community, University, and Community College Affiliates, distributes free cleanup supplies through public libraries, partners with businesses via the Clean Biz Partnership, and administers grant programs to local communities. It also coordinates K-12 environmental education curricula, motorist litter-prevention programs with the Office of Motor Vehicles, and statewide litter enforcement support including the 855-LA-LITTER reporting hotline.

Product overview

Keep Louisiana Beautiful operates as a state environmental program offering a unified portfolio of interconnected programs rather than a modular platform. The core offerings center on signature events (Love the Boot Week and Love Our Waterways) combined with educational resources (Rocksey's Toolbox, Litter-Free Schools), enforcement tools (855-LA-LITTER reporting), community programs (Clean Biz Partnership, Affiliate Network), and marketing support (toolkits). These programs work together to address litter prevention, waste reduction, beautification, and enforcement across Louisiana's 64 parishes, supported by various grant funding opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Keep Louisiana Beautiful Foundation: The non-profit fundraising arm of Keep Louisiana Beautiful that supports the organization's mission through sponsorships and donations.

Products and services

• Love the Boot Week Annual statewide volunteer cleanup and beautification event held every April across all 64 Louisiana parishes, engaging tens of thousands of volunteers in litter removal, community beautification, and recycling.
• Love Our Waterways Statewide waterway cleanup initiative running throughout September to clean Louisiana's rivers, lakes, bayous, and coastal shoreline, with cleanup events, volunteer registration, and sponsorship opportunities.
• Clean Biz Partnership Free business partnership program that engages Louisiana businesses in reducing and preventing litter through daily best practices, marketing recognition, window clings, and visibility tools. Over 500 businesses are Clean Biz Partners.
• Get Down and Clean Up Litter cleanup supply lending program in partnership with the Louisiana State Library and the public library system, allowing residents to check out free cleanup kits including safety vests, grabber tools, trash bags, and instructions at 40+ parish library systems.
• KLB Affiliate Program Affiliate membership network of 67 Community, University, and Community College Affiliates across Louisiana, the largest community improvement network in the state. New affiliates pay a $500 one-time formation fee and $150 annual membership.
• KLB Grants Program
• Annual State Conference
• Litter Enforcement and Reporting System Statewide litter and illegal dumping reporting system allowing citizens to report violations via the 855-LA-LITTER hotline or online forms, with support for enforcement action and litter court proceedings, in partnership with law enforcement and Louisiana State Park Rangers.
• Put the Brakes on Litter
• Rocksey's Toolbox (Youth Education Curriculum)
• Litter-Free Louisiana Schools Program
• Keep Louisiana Beautiful Merchandise Store
• Marketing and Communications Toolkits
• Greener Grounds Grant Program and Guidebook
• Let Louisiana Shine Campaign

Quantifiable outcome

• 28,079 volunteers removed 566 tons (1.13M lbs) of litter during Love the Boot Week 2026
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Coca-ColaflagshipGTM or Marketing Partner · 1 January 2026Gold sponsor for Love the Boot Week 2026, enabling recycling of #1 plastic bottles and aluminum cans during cleanup events. Coca-Cola supported recycling in 19 parishes with 9,870 bottles and cans diverted from landfill.
• Louisiana Blue Cross Blue ShieldflagshipGTM or Marketing Partner · 1 January 2026Platinum sponsor for Love the Boot Week 2026, supporting the largest litter removal and beautification effort in Louisiana.
• Louisiana State Park RangerscoreStrategic or Co-development Partner · 1 January 2025Act 67 (2025 Legislative Session) gave State Park Rangers jurisdiction to enforce state litter laws anywhere in Louisiana, increasing enforcement capacity statewide.
• Office of the Lieutenant Governor of LouisianaflagshipStrategic or Co-development Partner · 1 September 2024Keep Louisiana Beautiful transitioned from a non-profit to a state program under the Office of the Lieutenant Governor and the Department of Culture, Recreation, and Tourism in fall 2024. The organization remains focused on bringing people together to build and sustain vibrant, clean communities.
• Louisiana Chamber of Commerce Executives (LACCE)coreStrategic or Co-development Partner · 1 January 2023Jointly developed Clean Biz Partnership program in 2023 to engage Louisiana businesses in reducing and preventing litter. LACCE helps recruit and engage Chamber members in the partnership program.
• Keep America BeautifulcoreStrategic or Co-development PartnerKLB is affiliated with Keep America Beautiful (established 1953), the national organization for community improvement and environmental stewardship. KAB provides resources, programs, grants, and national recognition for affiliates.
• Louisiana Office of Motor VehiclescoreStrategic or Co-development PartnerPartnership to educate drivers about harmful impacts of litter. Includes nine possible test questions on driver's license test, educational video for driving academies, signage at OMV locations, and litter prevention best practices (car litter bags, portable ashtrays, secure loads).
• Louisiana Automobile Dealer Association (LADA)coreGTM or Marketing PartnerCollaboration with LADA for Put the Brakes on Litter campaign at automobile dealerships statewide. Provides free campaign materials including educational signage and litter kits (disposable litter bags, rack cards, pocket ashtrays, cupholder coasters) for car buyers.
• French Quarter Festivals, Inc.coreStrategic or Co-development PartnerPartnership to create the free Greener Grounds Guidebook and Workbook for event organizers, providing practical ways to plan waste management, increase recycling, and prevent litter at outdoor events.
• Louisiana State Library and Louisiana Public Library SystemcoreChannel Partner/ Reseller/ DistributorPartnership to make litter cleanup supplies available for check-out at local libraries across the state. Libraries distribute safety vests, grabber tools, trash bags, and cleanup instructions to community members.
• Louisiana BluecoreStrategic or Co-development PartnerPartnership linking cleaner communities to healthier lives, continuing collaboration into Love the Boot Week and ongoing community health initiatives.
• Louisiana Department of Culture, Recreation, and TourismflagshipStrategic or Co-development PartnerState department that houses Keep Louisiana Beautiful as a state program, supporting programs for litter education, prevention, removal, enforcement, beautification, recycling, waste reduction, and sustainability.
• Osprey InitiativeminorStrategic or Co-development PartnerPartner for Love the Boot recycling initiatives, sorting and processing recyclables collected during cleanup events.
• Artmasters Screenprinting, Inc.minorGTM or Marketing Partner2025 Conference Exhibitor and sponsor for KLB State Conference.
• Waste ManagementminorGTM or Marketing Partner2025 Conference Exhibitor and sponsor for KLB State Conference.
• Miles PartnershipminorGTM or Marketing Partner2025 Conference Exhibitor and sponsor for KLB State Conference.
• AASHE (Association for the Advancement of Sustainability in Higher Education)minorStrategic or Co-development PartnerKLB is a proud member of AASHE, an organization empowering higher education to be effective change agents and drivers of sustainability innovation.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Ocean Conservancy: National nonprofit addressing ocean and waterway pollution through the International Coastal Cleanup. Relevant peer given KLB's Love Our Waterways launch and waterway focus; operates at national scale with government-policy advocacy.
• Keep America Beautiful: National umbrella organization founded 1953 that KLB is directly affiliated with. Provides resources, programs, grants, and national recognition to all state affiliates—same litter-prevention and beautification mission at national scale.

Direct peers

• Keep South Carolina Beautiful: South Carolina's state affiliate delivering litter prevention, recycling, and beautification through a community affiliate network model very similar to KLB's structure and programs.
• Keep Georgia Beautiful: Georgia's state-level Keep America Beautiful affiliate running parallel affiliate networks, youth education, and litter removal programs statewide through community-led volunteers.
• Keep Texas Beautiful: State-level Keep America Beautiful affiliate serving Texas with community-based litter prevention, beautification, and recycling programs. Directly mirrors KLB's affiliate network model, volunteer-driven events, and state-government affiliation structure.
• Keep Florida Beautiful: Florida's state affiliate of Keep America Beautiful, addressing coastal and inland litter through volunteer mobilization, education, and partnership programs—a near-twin model to KLB but adapted to Florida's waterway-heavy geography.
• Keep Alabama Beautiful: Alabama's state affiliate running parallel programs—Litter Free Alabama, Great American Cleanup, youth education, and community grants—through volunteer mobilization. Direct structural peer to KLB.

Emerging players

• Surfrider Foundation: Volunteer-driven nonprofit focused on beach and waterway protection, plastic pollution reduction, and coastal cleanup. Comparable grassroots volunteer-cleanup model targeting waterways and waste, with overlapping mission on Louisiana's coastal areas.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/KeepLABeautiful
• YouTubeyoutube.com/channel/UCpvcEF43946OjaJckeMGFhw
• Facebookfacebook.com/KeepLouisianaBeautiful
• LinkedInlinkedin.com/company/keep-louisiana-beautiful
• Instagraminstagram.com/keeplouisianabeautiful

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keep Louisiana Beautiful