Arrow Sewer & Drain

What Arrow Sewer & Drain does

Arrow Sewer & Drain is a New Jersey-based, founder-owned service company that has been operating since 2003, providing plumbing, drain, sewer, excavation, and underground utility services across Middlesex and Somerset Counties. The company is registered as Arrow Sewer and Drain LLC, headquartered at 165 Union Ave, Middlesex, NJ, with additional offices in South Plainfield, Basking Ridge, Bound Brook, and Bernardsville. The customer base is a long-tail mix of residential homeowners (primary), commercial properties (primary), and a smaller tail of industrial, educational, and multi-family clients, all served through 24/7 emergency response and free quote-based pricing with financing options.

The core technical offering centers on trenchless sewer rehabilitation, with in-house capability across all five major methods: Cured-in-Place Pipe (CIPP) lining governed by ASTM F1216/F1743, pipe bursting with HDPE replacement, epoxy pipe coating, horizontal directional drilling (HDD), and robotic spot repair, complemented by CCTV-based diagnostic inspection. Supporting services include hydro jetting, traditional and hydro excavation, water line repair and leak detection, drainage contracting (French drains, sump pumps, basement waterproofing, stormwater management), and backup generator installation tied to sump pump and sewage ejector pump connections. Owner Luis Fanlo, who has been in the trade since age 17 and holds NJ Master Plumber License #36BI01352100, leads a small (1-10 employee) operation that is licensed, bonded, and insured in New Jersey.

The business model is entirely service-based and direct-to-consumer, with revenue generated across six streams (sewer, drain, plumbing, excavating, drainage, backup generators), each billed per job on a quote basis. Go-to-market is field-driven (dispatched technicians, phone scheduling, web forms) but is being actively augmented through a digital marketing buildout including SEO, content marketing via a company blog, Instagram (4,734 followers), Google/Microsoft paid search, ServiceTitan SMS, and an interactive online Trenchless Method Guide. In March 2026, Matt Hepburn was appointed Chief Marketing Officer to lead this digital visibility strategy across New Jersey.

Name

Arrow Sewer & Drain

Legal name

Arrow Sewer and Drain LLC

Website

https://arrowsewernj.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Arrow Sewer & Drain is a New Jersey-based, founder-owned plumbing, drain, and sewer service company founded in 2003, specializing in trenchless sewer repair (CIPP lining, pipe bursting, HDD, epoxy coating) across Middlesex and Somerset Counties for residential, commercial, and industrial customers.

Ownership category

akta.pro rank

Product category

Plumbing and Sewer Services

NAICS

Water and Sewer Line and Related Structures Construction (237110)

SIC

Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Sewer Line Repair (Spot Repair) (HSAOABAF)

akta.pro secondary industries

Sewer Line Cleaning & Root Removal (HSAOABAC), Sewer Line Locating & Depth Verification (HSAOABAK)

Keywords

• Trenchless sewer repair
• Drain cleaning services
• Emergency plumbing services
• Sewer line replacement
• Underground utility repair

Headquarters

HQ city

Middlesex

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Sewer Services: Revenue generated from sewer repair, replacement, and inspection services including trenchless methods (CIPP lining, pipe bursting, epoxy coating, HDD), traditional excavation, and CCTV inspection services.
2. Drain Services: Revenue from drain cleaning, hydrojet drain cleaning, and drain repair services for residential and commercial properties.
3. Plumbing Services: General plumbing services including emergency plumbing, residential plumbing, commercial plumbing, industrial plumbing, water line repair, leak detection, burst pipe repair, water heater repair, and boiler repair.
4. Excavating Services: Excavation services including hydro excavation, drilling contractor services, and related groundwork for sewer and water line installation and repair.
5. Drainage Services: Drainage contractor services including French drain installation, sump pump installation, basement waterproofing, and stormwater management.
6. Backup Generator Services: Installation of backup generators and backup generator connections for sump pumps and sewage ejector pumps.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Arrow Sewer & Drain provides sewer, drain, plumbing, excavation, and underground utility services to residential, commercial, and industrial customers in New Jersey, with deep specialization in trenchless sewer repair methods (CIPP lining, pipe bursting, epoxy coating, horizontal directional drilling, and robotic spot repair). The company also performs diagnostic CCTV sewer inspection, water line and leak detection work, drainage contracting (french drains, sump pumps, basement waterproofing, stormwater management), backup generator installation, and 24/7 emergency plumbing response.

Product overview

Arrow Sewer & Drain is a New Jersey-based plumbing, drain, and sewer services company founded in 2003, offering a comprehensive suite of services for residential, commercial, and municipal customers. The company's core portfolio centers on sewer repair and replacement, with particular specialization in trenchless methods including CIPP (cured-in-place pipe) lining, pipe bursting, epoxy coating, horizontal directional drilling, and spot repair. Supporting services include drain cleaning, water line repair, leak detection, excavation and hydro excavation, drainage management (french drains, sump pumps, basement waterproofing, stormwater management), and 24/7 emergency plumbing. The company also provides backup generator installation with sump pump and sewage ejector connections. An interactive online guide helps customers determine appropriate trenchless methods for their specific situation.

Differentiator

Problem solved

Functional benefit

Products and services

• Trenchless Sewer Repair Advanced underground sewer rehabilitation using no-dig or minimally invasive methods that restore or replace damaged pipes without traditional trench excavation. Encompasses cured-in-place pipe lining, pipe bursting, epoxy coating, horizontal directional drilling, and robotic spot repair for residential, commercial, and industrial customers.
• Sewer Line Repair and Replacement Conventional and replacement sewer line services for main and branch lines, including full sewer restoration for residential, commercial, and industrial properties in New Jersey.
• Sewer Inspection (CCTV) High-resolution camera interior inspection of sewer and drain lines to identify cracks, offsets, corrosion, root intrusion, and structural defects, providing video documentation for diagnosis and method selection.
• Drain Cleaning Routine and high-pressure hydrojet clearing of clogged or slow drains in residential and commercial properties to remove roots, scale, grease, and debris.
• Drain Repair Repair and restoration of damaged branch lines and drainage systems for residential and commercial properties.
• Water Line Repair Water line and water main repair services for residential and commercial properties, including leak detection and water main restoration.
• Leak Detection Professional water leak detection services to locate hidden leaks within residential and commercial plumbing systems before recommending repair.
• Residential Plumbing General residential plumbing services for New Jersey homeowners ranging from clogged drains through full sewer line repair.
• Commercial Plumbing Commercial plumbing and sewer services for businesses, including dedicated sub-lines for apartment, school, industrial, and commercial infrastructure customers, designed to minimize downtime.
• Emergency Plumbing (24/7) Around-the-clock emergency plumbing response for urgent failures including burst pipes, sewage backups, and system failures throughout New Jersey.
• Excavating Services Traditional excavation, hydro excavation, and drilling contractor services for sewer, water main, and underground utility work, including precision hydro excavation that minimizes surface disruption.
• Drainage Services Drainage contracting services including french drain installation, sump pump installation, basement waterproofing, and stormwater management for residential and commercial properties.
• Backup Generator Installation Installation of backup generators, including dedicated connections for sump pumps and sewage ejector pumps to keep drainage and sewage systems operating during power outages.
• Sewage Ejector Pump Installation Installation of sewage ejector pumps for properties below sewer line grade, including backup generator connection options.
• Sewer Backwater Valve Installation Installation of backwater valves to prevent sewage from backing up into properties, with particular emphasis on flood-prone New Jersey locations.
• Orangeburg Pipe Replacement Specialized replacement of deteriorating Orangeburg bitumen-fiber pipe commonly found in post-war New Jersey homes (1945-1972) before it fails.
• Water Heater Repair Repair services for residential and commercial water heaters to restore hot water service.
• Commercial Boiler Repair Repair services for commercial and industrial boiler systems.
• Burst Pipe Repair Emergency repair of burst pipes to stop water damage and restore safe plumbing operation for residential and commercial properties.

Quantifiable outcome

• Most trenchless repairs completed in same day to 1-2 days vs. one week or more for traditional excavation
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Nu Flow Technologies: Provider of trenchless pipe rehabilitation technologies including CIPP lining and epoxy coating for sewer and drain lines — comparable trenchless technology stack to Arrow's CIPP and epoxy capabilities.
• Roto-Rooter: National drain, sewer, and plumbing service franchise offering drain cleaning, sewer line repair, and trenchless solutions to residential and commercial customers — directly comparable service mix and D2C model to Arrow.
• Perma-Liner Industries: Manufacturer and provider of CIPP lining equipment, materials, and training for trenchless sewer lateral rehabilitation — directly comparable CIPP focus and a peer trenchless supplier/servicer in the same category.
• Zoom Drain: U.S. drain and sewer specialist franchise focused on drain cleaning, sewer line repair, and trenchless rehabilitation for residential and commercial customers — closely comparable specialty focus to Arrow.
• Benjamin Franklin Plumbing: National franchised residential plumbing service brand offering repairs, water heaters, drain cleaning, and sewer services — directly comparable residential plumbing service model.
• Mr. Rooter Plumbing: National franchised plumbing and drain service network providing residential and commercial plumbing, drain cleaning, and sewer repair — overlapping service portfolio with Arrow's plumbing/sewer/drain offering.

Others

• Angi: Online home services marketplace connecting homeowners with plumbers, drain cleaners, and sewer contractors — comparable demand-side ecosystem for the same residential service category.
• ServiceTitan: Operating system / SaaS platform for residential and commercial plumbing, drain, and sewer service businesses that Arrow already uses for SMS and field operations — comparable industry-enabling infrastructure, not a competitor.

Broad incumbents

• ServiceMaster Restore: Large national home services franchise spanning restoration, plumbing, and related trades — broader-incumbent overlap with Arrow's residential/commercial plumbing services.

Regional players

• Roto-Rooter (NJ Franchise Operations): Local franchise operators of Roto-Rooter serving New Jersey counties, offering overlapping drain and sewer services in Arrow's service geography — same Jersey market, competing for the same residential customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/arrowseweranddrain

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arrow Sewer & Drain