Healthy Minds Club

What Healthy Minds Club does

Healthy Minds Club is a UK-based well-tech company that operates a digital marketplace connecting individual consumers, corporate employees, and distributor partners with a vetted panel of qualified and insured wellbeing experts across 35+ disciplines spanning mental, physical, financial and social health. The platform's core technology is a questionnaire-driven personalization flow that routes users to a suitable expert category, delivered through three primary consumer-facing products: digital gift cards (£10–£500, 18-month validity), tiered Club Memberships (Free to Platinum with £0–£75 monthly credits, 12-month minimum term, auto-renewing), and a personalized well-being planning experience. For businesses, the company offers direct corporate sales of gift cards and memberships (with bulk discounts above 100 units, bank transfer, purchase order and on-demand account terms) and a white-label SaaS platform that allows distributors, retailers, banks, fintechs, insurance providers, loyalty schemes and HR/benefits platforms to rebrand and configure the solution under their own identity.

Name

Healthy Minds Club

Legal name

Healthy Minds Club Limited

Website

https://healthymindsclub.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Healthy Minds Club is a UK well-tech marketplace connecting consumers, employers and distributors with a vetted panel of 35+ wellbeing experts via gift cards, tiered club memberships, corporate services and a white-label SaaS platform.

Ownership category

akta.pro rank

Product category

Digital Mental Health & Wellbeing Platform

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Mental health platform
• Wellbeing membership
• Corporate wellness
• White label SaaS
• Gift card services

Headquarters

HQ city

Standish

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Club Membership Subscriptions: Monthly subscription memberships (Free to Platinum tiers) providing access to a personalized Club Lounge, expert sessions, products and services. Minimum 12-month contract with monthly billing, auto-renewing month-by-month thereafter. Credits range from £0 to £75 per month.
2. Gift Card Sales: One-time sale of digital gift cards in denominations from £10 to £500. Cards are valid for 18 months and can be redeemed for expert sessions, products or services on the platform.
3. Expert Booking Commission: HMC charges third-party experts a 50% booking fee on any session booked via the platform. This is the primary B2B revenue stream from the expert network.
4. Partner Product & Service Commission: HMC charges third-party partners (products/services providers) an average 30% commission on orders placed through the website. Additionally, affiliate commissions are earned when members are directed to partner websites.
5. SaaS / White-Label Licensing: Distributors across sectors use the SaaS platform to white-label the solution under their own branding, creating a unique product for their customers. Revenue generated through licensing and configuration fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Healthy Minds Club operates a personalised mental health and wellbeing platform that connects users with a screened panel of qualified and insured experts across 35+ disciplines. The company sells digital gift cards (£10–£500), tiered club memberships (£0–£75/month credits), and a white-label SaaS solution for distributors and partners. It also offers corporate wellbeing services and a recommendation algorithm that matches users to the most suitable expert type based on their symptoms and needs.

Product overview

Healthy Minds Club is a multi-product wellbeing platform built around personalization and prevention. The core offering consists of a Gift Card system (digital vouchers from £10-£500 for wellbeing services), Club Membership (subscription tiers from free to £75/month with personalized lounges and spending credits), and Personalised Well-being planning via questionnaire matching. For businesses, the platform offers Corporate Services (training and wellbeing benefits) and a White-label SaaS option for distributors to create branded wellbeing solutions. All offerings connect users with a vetted panel of wellbeing experts spanning mental health, physical health, financial wellbeing, and social wellbeing disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Card Digital open-value gift card redeemable for expert sessions, products and services on the Healthy Minds Club platform. Available from £10 to £500, valid for 18 months, can be co-branded or white-labelled for corporate bulk orders. Targets both individual consumers (personal use or gifting) and corporate employers buying in volume.
• Club Membership Subscription-based Club Membership providing a hyper-personalized Club Lounge aligned to members' priority focus areas, with monthly credits (£0–£75) to spend on vetted experts, products and services. Tiered from Free to Platinum, with a minimum 12-month contract and monthly auto-renewal.
• Personalised Well-being Plan Personalised wellbeing plan for all platform users, gift card holders and club members. Combines a guided questionnaire with a recommendation algorithm to match users to the most beneficial expert type and create a hyper-personalised wellbeing plan.
• Corporate Services Corporate wellbeing services for UK employers, delivered through trusted partners and covering in-house or digital training, benefits, performance improvement, ESG, and diversity and inclusion initiatives. Supports corporate gift card and membership purchases, branded or co-branded delivery, and discount/rebate programmes for orders over 100 units.
• Software as a Service (SaaS) Platform White-label SaaS platform that enables distributors and partners (businesses, retailers, banks, charities and other verticals) to create a branded, customised wellbeing offer for their clients. Supports B2B benefits, incentives, rewards, engagement and HR services, with revenue generated through licensing and configuration fees.

Quantifiable outcome

• Deloitte study: £5 return for every £1 invested in proactive mental health and wellbeing programs
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered core.

• DiggecardcoreChannel Partner/ Reseller/ DistributorDiggecard is a distributor partner that offers Healthy Minds Club gift cards through its digital gift card and employee benefits platform.
• HuuraycoreChannel Partner/ Reseller/ DistributorHuuray is a distributor partner offering Healthy Minds Club gift cards as part of its reward and incentive catalogue.
• Octopus GroupcoreChannel Partner/ Reseller/ DistributorOctopus Group distributes Healthy Minds Club gift cards through its employee benefits and rewards platform.
• Voucher ExpresscoreChannel Partner/ Reseller/ DistributorVoucher Express is a voucher and gift card distributor offering Healthy Minds Club gift cards to its customer base.
• WeGiftcoreChannel Partner/ Reseller/ DistributorWeGift is a distributor partner providing Healthy Minds Club gift cards as part of its corporate reward and incentive solutions.
• VivupcoreChannel Partner/ Reseller/ DistributorVivup is an employee benefits platform that includes Healthy Minds Club gift cards in its wellbeing and rewards catalogue.
• SodexocoreChannel Partner/ Reseller/ DistributorSodexo is a global catering and employee benefits company that distributes Healthy Minds Club gift cards as part of its workplace wellbeing offerings.
• TillocoreChannel Partner/ Reseller/ DistributorTillo is a gift card marketplace and distributor that includes Healthy Minds Club gift cards in its catalogue for corporate and consumer distribution.
• PrezzeecoreChannel Partner/ Reseller/ DistributorPrezzee is a digital gift card platform distributing Healthy Minds Club gift cards to its corporate and consumer customer base.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Peppy: UK-based digital health platform providing expert-led wellbeing support (mental health, fertility, menopause, men's health) via employer benefits. Closely comparable UK B2B wellbeing model with a panel of vetted experts.
• Calm: Leading consumer and enterprise meditation, sleep and mental health platform. Comparable in combining individual subscriptions with corporate/B2B distribution and a broad wellbeing offering.
• Oliva: UK-based employee mental wellbeing platform providing on-demand therapy, coaching, and self-guided content through employer partnerships. Comparable in B2B distribution, expert network, and subscription pricing.
• Spill: UK workplace mental health platform offering therapy and wellbeing support to employees through employer subscriptions. Comparable UK B2B mental health focus and expert marketplace model.
• BetterHelp: Large online therapy and counselling marketplace connecting users with licensed therapists. Comparable in operating a marketplace model that matches users to vetted mental health experts via subscription or session-based payment.
• Headspace: Direct-to-consumer and B2B mental health and wellbeing platform offering guided meditation, coaching, therapy and corporate wellbeing. Closely comparable to HMC's combination of subscriptions, expert matching, and corporate services.

Broad incumbents

• Limeade: Established employee experience and corporate wellbeing platform serving large enterprises. Comparable in targeting corporate buyers with wellbeing benefits, though broader in scope and larger scale.
• Wellable: Corporate wellbeing platform offering programs, content and services to employers. Comparable B2B positioning and broad wellbeing scope, though it operates more as an incumbent aggregator than a curated expert marketplace.

Emerging players

• Lively: UK employee benefits platform focused on health, wellbeing, and lifestyle perks distributed via employer partnerships. Comparable in channel-distributing wellbeing services to UK employees.
• Perkbox: UK employee benefits and engagement platform offering wellbeing perks, recognition, and rewards to employers. Comparable in distributing wellbeing benefits to UK employees through employer contracts, though broader in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@healthymindsclub7458
• LinkedInlinkedin.com/company/healthymindsclub
• Instagraminstagram.com/healthyminds_club
• TikToktiktok.com/@healthy.minds.club
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthy Minds Club